Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.Find out:Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packagingHow to define your category. . . even if you're not first to marketHow overbranding equals underwhelmingWhy good old-fashioned publicity may be the missing link in the brand-building processWhy giving your brand the right name is perhaps more important than the brand itselfAnd perhaps most important of all:How to own a word in the mind of the consumer.Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

    Sgt. Charles Black is a 35 year veteran of the Iowa State Patrol during those years he has had many experiences and he shares his favorites in this book. In 35 years I have seen a lot of changes from the name of the organization to the primary function. From hearses to ambulances to rescue units with EMT's. From paper list of stolen cars to computers.From no recorders to body cameras. From fist fights to gun fights.But human nature and the effects of drugs and alcohol remain the same.

    A cold-eyed killer who drank nothing stronger than weak tea, he fought with his bare hands, a sharpened shovel and piano wire. He was a larrikin who went by the book, unless the book was wrong. He set his own bar high and expected others to do the same.Stone Cold is the extraordinary story of one of Australia's most fearless fighters. It takes us into the jungles of New Guinea and Borneo and some of the fiercest battles of World War II. It goes to the cold heart of Korea, where Len emerged from the ranks to excel in the epic Battle of Kapyong and play a key role at the Battle of Maryang San. And it drops us into the centre of the American counterinsurgency war in Vietnam with Len's involvement in the CIA's shadowy black ops program, Phoenix.Action-packed and surprising, Stone Cold gives rich life to a warrior soldier and one of Australia's greatest diggers.

    From flights over Antarctica to carrying a spare fifth engine beneath the wing, award-winning aviation writer and airline pilot, Owen Zupp, has detailed the varied journeys of the magnificent Boeing 747. Click below to buy this book and share the journey.

    ‘Hollywood: Did You Know?’ is a collection of tidbits of information about the content or making of around 400 movies, ranging from the earliest days of the silent era to the present time. I have utilised anecdotes and comments from scores of biographies (authorised and unauthorised), as well as Internet sources, magazine articles, interviews and TV appearances. If, like me, you are fascinated by the world of movies, particularly the days of the studio system, I think you shall find more than enough items here to satisfy your curiosity. I am currently researching a second volume along similar lines. For elderly readers I should point out that there is a considerable amount of ‘bad language’ herein, simply because I quote actors and actresses verbatim. For many of them (even the so-called ‘greats’), peppering their reminiscences with expletives is commonplace. I make no apology for this, however, for I think it is important to present these individuals as they really were, minus the studio hype that tended to elevate them to the status of flawless gods and godesses. Very few lived up to their glowing reputations, I’m afraid. Having said that, I believe that the temptations ever present for these men and women who were suddenly faced with enormous wealth and universal adoration, would test the resolve of most of us, saints and all. And saints have always been few and far between in Tinsel Town. When I published my first book (Hollywood Warts ‘n’ All Volume 1) in 2005, I was accused of ‘muck-raking’, of tarnishing the reputations of deceased stars who could no longer defend themselves. I still get the occasional brickbat along those lines even today, but times have changed. Over the past 20 years or so, hundreds of books have been published about the ‘good old days’ of the studio system; not only stars’ biographies, but accounts from a diverse range of previously unheard from sources. Maids, bodyguards, chauffeurs, secretaries, bell-hops, agents, family members and acquaintances of the rich and famous etc, now put their memories into print, confirming much of what I have been writing about for almost a decade and a half. Of course, there are still those who rail against anyone who deigns to question the ‘snow-jobs’ churned out by studio publicity departments down the decades; the standard complaint being the usual one – the dead cannot defend themselves. Well, there have been more books written about Napoleon Bonaparte and Hitler than most anyone else, yet no-one complains of either man being unable to defend himself. So, again I make no apolgies for anything included in this publication, unless the reader comes across an unforseen error I may have accidentally overlooked, in which case I apologise unreservedly.

     Quotes about: - love - meditation - inspiration - creativity - relaxation - joy - and much more Inspired over many years of practice and study in yoga, Buddhist meditation, Chinese medicine and the fine art of staring out of a window.

    It assures you that tomorrow will be a better day and encourages you to realise your potential and achieve your aspirations. Petit à Petit is centred on themes like self-love, self-confidence and taking life into your own hands.No matter how far-away and impossible your dreams seem, don't be afraid to reach for them.

    . . The turret was rolling away when the Sherman ignited . . . a bright orange flame shot up, followed by a mushroom cloud explosion. . . flashes of tracer exploded across the battlefield . . . I must pay tribute to the crew of the second Sherman, who seemed undaunted . . ." Recorded by researchers in 1962, these three eyewitness statements by former Waffen SS panzer crewmen relate the sheer violence and aggression of tank combat between the late-war panzers and the Allied Sherman variants. Italy 1944: An SS Panther stands guard over a stricken Elefant tank destroyer, as US Army Shermans move in for the kill. Includes a rare account of the Sherman calliope in action. Normandy 1944: Two Panthers and supporting infantry cause havoc in a British supply line, including combat against the Sherman Firefly and Churchill Crocodile. The Ardennes 1945: A Jagdtiger takes on a series of Shermans in the final stages of the Ardennes campaign, told in ruthless clarity by the Jagdtiger's 128mm gun crew. With ice-cold detail, phenomenal drama and sense of crisis, these first-hand accounts stand out today as one of the most remarkable testimonies to the experience of tank warfare in WW2. They will fascinate anyone interested in tank combat, the Waffen SS, the Sherman variants in action and the use of armor from 1941 to 1945. The complete collection of these unique interviews, covering panzer battles from Barbarossa to Berlin, is available in the Sprech Media book 'SS Panzer SS Voices.'

    

    

    By drawing from a decade of experience as a techie, he has created a concise and practical book 'How to Write Effective Emails at Work' You’ll learn: - three important aspects of an email - four situations when we should not write - five tools to get attention - how to smartly respond to emails - the most important benefit of an email - how to get more work done using emails Learn the Six Keys and take your email writing skills to the next level. Pick up a copy of this book and enjoy this quick read.

    Have you ever wondered what nurses do behind closed curtains? Nursing has evolved from the abstract image of its predecessors wearing the perfect cap atop a perfectly shaped bun. This unveiling will give you a glimpse into their world. From their perspective. It doesn’t always match the vision of Florence Nightingale sitting and praying over the patient for a speedy recovery. What you will discover in this true account may shock some, and enlighten many—whether it’s about the nurses who have to protect themselves from that angry patient throwing unmentionables at them, or the ones being threatened by the use of excrements as a weapon. Health care is changing at a rapid speed that only CEO’s can keep up with. Bedside nursing has gone beyond the bounds of possibility. The many tasks and activities—along with increased acuity’s—creates an insurmountable work load. Nurses are a unique group, not divided by race, age, or religion. We are united by our humanity, and it takes a special disposition to fulfill this calling.

    The last time I'd weighed that much was 1997, when I was pregnant with triplets! The previous year had been a tough one. My beloved Mother died on January 15, 2015. Still reeling from my recent divorce and raising 3 teenagers, I sank into a deep depression. Already over 200 pounds, I gained even more weight that year. On the one year anniversary of Mom's death, as we gathered around her grave, something clicked. I knew it was time. I had to lose the weight for good. After a lifetime of yo-yo dieting, I knew better than to follow any diet or deprive myself. I had to find a way of eating that I could sustain ... for life. This is my story, how I was able to lose 90 pounds and achieve a normal weight … at age 61. I did it by following a few simple rules, while enjoying all my favorite foods and walking daily at my treadmill desk. I wrote this memoir for several reasons. To provide inspiration, motivation and hope for people in their 50s, 60s and beyond who struggle with obesity. To encourage others to create their own customized eating and exercise plan – a sustainable lifestyle. And finally, to hold myself accountable for keeping the weight off. You CAN lose weight and keep it off, at any age. If I can do it, anyone can. - Sharon Odom

    It was a New York Times best seller for over eight years. These blinks explain how society raises people to conform to a strict set of rules and how, with a little effort and commitment, you can set your own guidelines for life. PLEASE NOTE: This is a summary and analysis of the book and NOT the original book. Our summaries aim to teach you important lessons in a time-efficient and cost-effective manner. They are coherent, concise, and comprehensive, highlighting the main ideas and concepts found in the original books. Unessential information is removed to save the reader hours of reading time. Save time and money while completing your reading list.

    Yes, it is really that good.""This is going to be my 'go to book' when I've had a bad day!"Please Note: Some profanity, not for children!