Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.

    You know you need concurrent applications, but also know these are almost impossible to get right. Meet Elixir, a functional, concurrent language built on the rock-solid Erlang VM. Elixir’s pragmatic syntax and built-in support for metaprogramming will make you productive and keep you interested for the long haul. This book is the introduction to Elixir for experienced programmers.Maybe you need something that’s closer to Ruby, but with a battle-proven environment that’s unrivaled for massive scalability, concurrency, distribution, and fault tolerance. Maybe the time is right for the Next Big Thing. Maybe it’s Elixir.

    Elements of programming.

    If you'd like to create the next must-have product, this unique book is the perfect place to start.Both a creative and practical primer, it explores the platforms you can use to develop hardware or software, discusses design concepts that will make your products eye-catching and appealing, and shows you ways to scale up from a single prototype to mass production.Helps software engineers, web designers, product designers, and electronics engineers start designing products using the Internet-of-Things approach Explains how to combine sensors, servos, robotics, Arduino chips, and more with various networks or the Internet, to create interactive, cutting-edge devices Provides an overview of the necessary steps to take your idea from concept through production If you'd like to design for the future, Designing the Internet of Things is a great place to start.

    You’ll learn to spot which tests are performing, which need refactoring, and which need to be deleted entirely! Upgrade your testing suite with new testing styles, good patterns, and reliable automated testing.

    The problem is that all of those lines of JavaScript code can slow down your apps. This book reveals techniques and strategies to help you eliminate performance bottlenecks during development. You'll learn how to improve execution time, downloading, interaction with the DOM, page life cycle, and more. Yahoo! frontend engineer Nicholas C. Zakas and five other JavaScript experts -- Ross Harmes, Julien Lecomte, Steven Levithan, Stoyan Stefanov, and Matt Sweeney -- demonstrate optimal ways to load code onto a page, and offer programming tips to help your JavaScript run as efficiently and quickly as possible. You'll learn the best practices to build and deploy your files to a production environment, and tools that can help you find problems once your site goes live. Identify problem code and use faster alternatives to accomplish the same task Improve scripts by learning how JavaScript stores and accesses data Implement JavaScript code so that it doesn't slow down interaction with the DOM Use optimization techniques to improve runtime performance Learn ways to ensure the UI is responsive at all times Achieve faster client-server communication Use a build system to minify files, and HTTP compression to deliver them to the browser

    ―Jacob Boudreau CTO of Stord | Forbes 30 Under 30 Joel's book and show provide incredible insights for young startup developers and fellow CTOs alike. Joel offers a human perspective and real practical advice on the challenges and opportunities facing every Modern CTO. ― Christian Saucier | Entrepreneur and P2P Systems Architect I've really come to respect what Joel is doing in the community. His podcast and book are filling a much needed hole and I'm excited to see what else the future has in store. ― Don Pawlowski Chief Technology Officer at University Tees Modern CTO Everything you need to know to be a Modern CTO. Developers are not CTOs, but developers can learn how to be CTOs. In Modern CTO, Joel Beasley provides readers with an in-depth road map on how to successfully navigate the unexplored and jagged transition between these two roles. Drawing from personal experience, Joel gives a refreshing take on the challenges, lessons, and things to avoid on this journey.Readers will learn how Modern CTOs: Manage deadlines Speak up Know when to abandon ship and build a better one Deal with poor code Avoid getting lost in the product and know what UX mistakes to watch out for Manage people and create momentum … plus much more Modern CTO is the ultimate book when making the leap from developer to CTO. Update: Kindle Formatting issues resolved 5/13/18. Thank you for the feedback.

    This long-awaited revision contains changes throughout the text. There are new implementations of most of the major programming systems in the book, including the interpreters and compilers, and the authors have incorporated many small changes that reflect their experience teaching the course at MIT since the first edition was published. A new theme has been introduced that emphasizes the central role played by different approaches to dealing with time in computational models: objects with state, concurrent programming, functional programming and lazy evaluation, and nondeterministic programming. There are new example sections on higher-order procedures in graphics and on applications of stream processing in numerical programming, and many new exercises. In addition, all the programs have been reworked to run in any Scheme implementation that adheres to the IEEE standard.

    It provides a compact, readable introduction to Git for new users, as well as a reference to common commands and procedures for those of you with Git experience.Written for Git version 1.8.2, this handy task-oriented guide is organized around the basic version control functions you need, such as making commits, fixing mistakes, merging, and searching history.Examine the state of your project at earlier points in timeLearn the basics of creating and making changes to a repositoryCreate branches so many people can work on a project simultaneouslyMerge branches and reconcile the changes among themClone an existing repository and share changes with push/pull commandsExamine and change your repository’s commit historyAccess remote repositories, using different network protocolsGet recipes for accomplishing a variety of common tasks

    Whether you're new to Linux or need a reliable update and reference, this is an excellent resource. Veteran bestselling author Christopher Negus provides a complete tutorial packed with major updates, revisions, and hands-on exercises so that you can confidently start using Linux today. Offers a complete restructure, complete with exercises, to make the book a better learning tool Places a strong focus on the Linux command line tools and can be used with all distributions and versions of Linux Features in-depth coverage of the tools that a power user and a Linux administrator need to get startedThis practical learning tool is ideal for anyone eager to set up a new Linux desktop system at home or curious to learn how to manage Linux server systems at work.

    Like earlier editions of the book, physical concepts are highlighted while also giving necessary attention to math-ematical techniques. Both theory and modeling are developed from simple beginnings so that they can be readily extended to new and complex situations. Beginning in Ch. 3, students are introduced to new concepts critical to analyzing power systems, including coverage of both balanced and unbalanced operating conditions. The authors incorporate new tools and material to aid students with design issues and reflect recent trends in the field. Each book now contains a CD with Power World software. This package is commonly used in industry and will enable students to analyze and simulate power systems. The authors use the software to extend, rather than replace, the fully worked examples provided in previous editions. In the new edition, each Power World Simulator example includes a fully worked hand solution of the problem along with a Power World Simulator case (except when the problem size makes it impractical). The new edition also contains updated case studies on recent trends in the Power Systems field, including coverage of deregulation, increased power demand, economics, and alternative sources of energy. These case studies are derived from real life situations.

    This is one of those cases. The UNIX System Administration Handbook is one of the few books we ever measured ourselves against." -From the Foreword by Tim O'Reilly, founder of O'Reilly Media "This book is fun and functional as a desktop reference. If you use UNIX and Linux systems, you need this book in your short-reach library. It covers a bit of the systems' history but doesn't bloviate. It's just straightfoward information delivered in colorful and memorable fashion." -Jason A. Nunnelley"This is a comprehensive guide to the care and feeding of UNIX and Linux systems. The authors present the facts along with seasoned advice and real-world examples. Their perspective on the variations among systems is valuable for anyone who runs a heterogeneous computing facility." -Pat Parseghian The twentieth anniversary edition of the world's best-selling UNIX system administration book has been made even better by adding coverage of the leading Linux distributions: Ubuntu, openSUSE, and RHEL. This book approaches system administration in a practical way and is an invaluable reference for both new administrators and experienced professionals. It details best practices for every facet of system administration, including storage management, network design and administration, email, web hosting, scripting, software configuration management, performance analysis, Windows interoperability, virtualization, DNS, security, management of IT service organizations, and much more. UNIX(R) and Linux(R) System Administration Handbook, Fourth Edition, reflects the current versions of these operating systems: Ubuntu(R) LinuxopenSUSE(R) LinuxRed Hat(R) Enterprise Linux(R)Oracle America(R) Solaris(TM) (formerly Sun Solaris)HP HP-UX(R)IBM AIX(R)

    After completing this book, you will have the know-how and the confidence you need to tackle iOS projects of your own. Based on Big Nerd Ranch's popular iOS Bootcamp course and its well-tested materials and methodology, this bestselling guide teaches iOS concepts and coding in tandem. The result is instruction that is relevant and useful.Throughout the book, the authors explain what's important and share their insights into the larger context of the iOS platform. You get a real understanding of how iOS development works, the many features that are available, and when and where to apply what you've learned.

    And this time, she has to pass.Luckily, her ever-patient tutor Hikaru is there to help. Join them in the pages of The Manga Guide to Electricity as Rereko examines everyday electrical devices like flashlights, heaters, and circuit breakers, and learns the meaning of abstract concepts like voltage, potential, current, resistance, conductivity, and electrostatic force.The real-world examples that you'll find in The Manga Guide to Electricity will teach you:What electricity is, how it works, how it's created, and how it can be usedThe relationship between voltage, current, and resistance (Ohm's law)Key electrical concepts like inductance and capacitanceHow complicated components like transformers, semiconductors, diodes, and transistors workHow electricity produces heat and the relationship between current and magnetic fieldsIf thinking about how electricity works really fries your brain, let The Manga Guide to Electricity teach you all things electrical in a shockingly fun way.

    You'll also learn how to make your programs interactive and how to test your code safely before adding it to a project. In the second half of the book, you'll put your new knowledge into practice with three substantial projects: a Space Invaders-inspired arcade game, data visualizations with Python's super-handy libraries, and a simple web app you can deploy online.As you work through Python Crash Course, you'll learn how to: Use powerful Python libraries and tools, including matplotlib, NumPy, and PygalMake 2D games that respond to keypresses and mouse clicks, and that grow more difficult as the game progressesWork with data to generate interactive visualizationsCreate and customize simple web apps and deploy them safely onlineDeal with mistakes and errors so you can solve your own programming problemsIf you've been thinking seriously about digging into programming, Python Crash Course will get you up to speed and have you writing real programs fast. Why wait any longer? Start your engines and code!