Smoking has gone from doctor recommended to deadly. We used to think the Earth was the center of the universe and that Pluto was a planet. For decades, we were convinced that the brontosaurus was a real dinosaur. In short, what we know about the world is constantly changing.   But it turns out there’s an order to the state of knowledge, an explanation for how we know what we know. Samuel Arbesman is an expert in the field of scientometrics—literally the science of science. Knowl­edge in most fields evolves systematically and predict­ably, and this evolution unfolds in a fascinating way that can have a powerful impact on our lives.   Doctors with a rough idea of when their knowl­edge is likely to expire can be better equipped to keep up with the latest research. Companies and govern­ments that understand how long new discoveries take to develop can improve decisions about allocating resources. And by tracing how and when language changes, each of us can better bridge gen­erational gaps in slang and dialect.   Just as we know that a chunk of uranium can break down in a measurable amount of time—a radioactive half-life—so too any given field’s change in knowledge can be measured concretely. We can know when facts in aggregate are obsolete, the rate at which new facts are created, and even how facts spread.   Arbesman takes us through a wide variety of fields, including those that change quickly, over the course of a few years, or over the span of centuries. He shows that much of what we know consists of “mesofacts”—facts that change at a middle timescale, often over a single human lifetime. Throughout, he of­fers intriguing examples about the face of knowledge: what English majors can learn from a statistical analysis of The Canterbury Tales, why it’s so hard to measure a mountain, and why so many parents still tell kids to eat their spinach because it’s rich in iron.   The Half-life of Facts is a riveting journey into the counterintuitive fabric of knowledge. It can help us find new ways to measure the world while accepting the limits of how much we can know with certainty.

    In 2000, Larry Ellison, co-founder and billionaire CEO of Oracle Corporation, decided to run for the coveted prize and found an unlikely partner in Norbert Bajurin, a car radiator mechanic who had recently been named Commodore of the blue collar Golden Gate Yacht Club.Julian Guthrie's The Billionaire and the Mechanic tells the incredible story of the partnership between Larry and Norbert, their unsuccessful runs for the Cup in 2003 and 2007, and their victory in 2010. With unparalleled access to Ellison and his team, Guthrie takes readers inside the design and building process of these astonishing boats, and the management of the passionate athletes who race them. She traces the bitter rivalries between Oracle and their competitors, including Swiss billionaire Ernesto Bertarelli's Team Alinghi, and throws readers into exhilarating races from Australia and New Zealand to Valencia, Spain.The Billionaire and the Mechanic is a must-read for anyone interested in the race or this remarkable story.

     When the Wilhelm Gustloff was sunk by a Soviet submarine, with the loss of nearly 10,000 lives in January 1945, it wrote itself an unenviable record in the history books as the deadliest maritime disaster of all time. Yet, aside from its grim fate in the icy waters of the Baltic, the story of the Gustloff is a fascinating one, which sheds light on a number of little-known aspects of the wider history of the Third Reich. Launched in Hamburg in 1937, the luxury liner Wilhelm Gustloff was originally to be christened the “Adolf Hitler”, but instead was named after the Swiss Nazi leader, who had been assassinated by a Jewish gunman the previous year. The ship was the pride of the Nazi Labour Movement, and would be run as a cruise liner by the subsidiary KdF, an organisation responsible for German workers’ leisure time, cruising the Baltic and Scandinavian coast, seducing its passengers with the apparent benefits of belonging to the Nazi ‘national community’. The Gustloff also served a vital propaganda function for Hitler’s Reich. It was moored in London in 1938 to allow Austrian citizens in the city to participate in the plebiscite over Hitler’s annexation of the country and the following year, it brought the elite German ‘Condor Legion’ home from service alongside Franco’s forces in the Spanish Civil War. When war came in 1939, the Gustloff was used as a hospital ship and ferried wounded soldiers and sailors home from the 1940 campaign in Narvik. Later, moored in the harbour at Gdynia, it served as a floating barracks for U-Boat crews undergoing training. In 1945, the Wilhelm Gustloff would meet its nemesis. That spring, it would be requisitioned for “Operation Hannibal”, the attempt to evacuate civilians, soldiers and officials westwards from the German eastern provinces threatened by the Soviet advance. While many ships made numerous crossings, the Gustloff would not survive her first voyage. Packed to the gunnels with desperate evacuees, she was torpedoed off the Pomeranian coast on January 30 – ironically the twelfth anniversary of Hitler coming to power – with the loss of almost 10,000 lives. The story of the Wilhelm Gustloff’s sinking in the freezing waters of the Baltic is dramatic and it has rarely been satisfactorily told in the English language. This gripping Kindle Single will explore the history of the German ship that suffered the deadliest maritime disaster of all time. Roger Moorhouse is a critically-acclaimed freelance historian specialising in modern German and Central European history. Published in 15 languages, he is the author of the international bestseller Berlin at War (Bodley Head, 2010), and The Devils’ Alliance which was published in the UK & US in the autumn of 2014. He is also author of the eBook His Struggle: Hitler in Landsberg, 1924. Endeavour Press is the UK's leading independent digital publisher. For more information on our titles please sign up to our newsletter at www.endeavourpress.com. Each week you will receive updates on free and discounted ebooks. Follow us on Twitter: @EndeavourPress and on Facebook via http://on.fb.me/1HweQV7. We are always interested in hearing from our readers.

    A fellow Canadian, a master of creative sociology, a writer who supplied a defining term, Coupland is the ideal chronicler of the uncanny prophet whose vision of the global village—now known as the Internet—has come to pass in the 21st century.

    This was no ordinary streak. Along with their ridiculous mascot and uniforms, which were known as “the Creamsicles,” the Yucks were a national punch line and personnel purgatory. Owned by the miserly and bulbous-nosed Hugh Culverhouse, the team was the end of the line for Heisman Trophy winner and University of Florida hero Steve Spurrier, and a banishment for former Cowboy defensive end Pat Toomay after he wrote a tell-all book about his time on “America’s Team.” Many players on the Bucs had been out of football for years, and it wasn’t uncommon for them to have to introduce themselves in the huddle. They were coached by the ever-quotable college great John McKay. “We can’t win at home and we can’t win on the road,” he said. “What we need is a neutral site.” But the Bucs were a part of something bigger, too. They were a gambit by promoters, journalists, and civic boosters to create a shared identity for a region that didn’t exist—Tampa Bay. Before the Yucks, “the Bay” was a body of water, and even the worst team in memory transformed Florida’s Gulf communities into a single region with a common cause. The Yucks is “a funny, endearing look at how the Bucs lost their way to success, cementing a region through creamsicle unis and John McKay one-liners” (Sports Illustrated).

    Bill was also one of the most influential broadcasters of all time, an inspiration to legions of his fellow broadcasters who looked up to him. No less an authority than John Madden tells Ken Korach in this 80,000-word testament to Bill’s uniqueness that when he turned from coaching to broadcasting, no one was more of an influence on him than Bill. But this was true of Bill the man as well, not merely Bill the broadcaster. “We all wanted to live vicariously through Bill. The things that he did, we wished we could do,” Madden tells Ken Korach. Korach, longtime voice of the A’s and Bill’s partner for ten seasons until King’s death in 2005, is the perfect one to bring Bill to life on the page. A half-century ago, Ken Korach was a kid in Los Angeles, spinning the night dial to tune in Warriors basketball games from faraway San Francisco for one reason: He just had to hear Bill. Now, in Holy Toledo – Lessons from Bill King, Renaissance Man of the Mic, he tells the remarkable story of King the legendary baseball, basketball and football broadcaster. Bill was a student of Russian literature, a passionate sailor, a fan of eating anything and everything from gourmet to onions and peanut butter, a remarkable painter. Korach draws on a lifetime of listening to and learning from King – as well as extensive research, including more than fifty interviews with King’s family members, colleagues, friends and associates – to create this rich portrait, eagerly awaited by thousands of fans who have flocked to the Holy Toledo Facebook page and heard about the book through Ken’s media appearances.Holy Toledo features a moving foreword by Hall of Fame broadcaster Jon Miller, previously of ESPN, and a brilliant cover by Mark Ulriksen, internationally recognized for his New Yorker magazine covers, that captures King’s flair and personality.Billy Beane“The best part about Bill wasn’t just that he was so good at his job but that he was so interesting outside of his job. His mustache epitomized that. He looked eccentric and he was eccentric, in a good way.”Bob Welch“If I had a hitter I had trouble with, I’d ask Bill how I should pitch him. He always had a good answer.”Greg Papa“Bill King was the greatest radio broadcaster in the history of the United States.”Tom Meschery“Talking with Bill was like talking with an encyclopedia.… If you wanted to talk sports, literature – when Bill talked you listened, because he always had something interesting to talk about.”Al Attles“He didn’t sugarcoat it. Bill was a departure from the way it was. If a player from the Warriors made a mistake, Bill told it like it was.”Ed Rush“I’d put the radio out the window and keep turning it to certain angles and it would go in and go out. I’d listen to the Warriors and the Raiders. To do all three sports like he did, he was phenomenal. He was out of this world.”Tom Flores“Bill made some of the great plays in the history of the Raiders even greater with his description. Those moments were kept alive in his voice.”Jason Giambi“He was such an incredible man. I had so much fun with him and he would always ask how my family was doing and I have the fondest memories of him. We would talk about life and all the things he had seen. He made me well rounded.”Rick Barry“He had the ability to see a game, a basketball game, and express what was happening in eloquent terms, at times instantaneously. When he was saying something, it was happening.”

    Juan is that rarest of rarities, a scholar with a sense of humor. He fearlessly tours the brain's mysterious corridors, discussing such wide-ranging topics as phobias, compulsive water drinking, serial killers, the secrets of hypnotism, and the man who thought he was a cat. You will find this book absolutely engrossing.Do kleptomaniacs have a legitimate excuse to steal? Can excessive TV watching physically "shape" a child's growing brain?These answers and scores more fill Dr. Stephen Juan's fascinating and endlessly entertaining book The Odd Brain. Following up his popular first book, The Odd Body, Dr. Juan takes us on an animated tour of the enigmatic organ that sits on top of them all.Equal parts scholarly professor--he teaches at the University of Sydney--cultural detective, and theater of oddities tour guide, Dr. Juan explores bizarre brain disorders and the normal-but-still-weird brain phenomena that we all occasionally experience (like deja vu). Through it all, Dr. Juan pulls off the nifty trick of making the clinical both clear and entertaining.Each chapter is packed with real-life anecdotes and case studies. These include the Criminal Brain, the Savant Brain, the Shy Brain, the Suicidal Brain, the Thrill-Seeking Brain, the Obsessive-Compulsive Brain, and more than 20 others.For anyone who's ever witnessed unusual behavior and thought, "Now, what would make a person do that?" The Odd Brain is sure to have an answer.

     NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY CHICAGO TRIBUNE AND THE DALLAS MORNING NEWS - "A deft blend of nostalgia, humor and devastating insights."--PeopleRemember all those ingrained habits, cherished ideas, beloved objects, and stubborn preferences from the pre-Internet age? They're gone.To some of those things we can say good riddance. But many we miss terribly. Whatever our emotional response to this departed realm, we are faced with the fact that nearly every aspect of modern life now takes place in filtered, isolated corners of cyberspace--a space that has slowly subsumed our physical habitats, replacing or transforming the office, our local library, a favorite bar, the movie theater, and the coffee shop where people met one another's gaze from across the room. Even as we've gained the ability to gather without leaving our house, many of the fundamentally human experiences that have sustained us have disappeared.In one hundred glimpses of that pre-Internet world, Pamela Paul, editor of The New York Times Book Review, presents a captivating record, enlivened with illustrations, of the world before cyberspace--from voicemails to blind dates to punctuation to civility. There are the small losses: postcards, the blessings of an adolescence largely spared of documentation, the Rolodex, and the genuine surprises at high school reunions. But there are larger repercussions, too: weaker memories, the inability to entertain oneself, and the utter demolition of privacy.100 Things We've Lost to the Internet is at once an evocative swan song for a disappearing era and, perhaps, a guide to reclaiming just a little bit more of the world IRL.

    He also crystallized one of the most important debates of our time: As we enjoy the Net’s bounties, are we sacrificing our ability to read and think deeply?Now, Carr expands his argument into the most compelling exploration of the Internet’s intellectual and cultural consequences yet published. As he describes how human thought has been shaped through the centuries by “tools of the mind”—from the alphabet to maps, to the printing press, the clock, and the computer—Carr interweaves a fascinating account of recent discoveries in neuroscience by such pioneers as Michael Merzenich and Eric Kandel. Our brains, the historical and scientific evidence reveals, change in response to our experiences. The technologies we use to find, store, and share information can literally reroute our neural pathways.Building on the insights of thinkers from Plato to McLuhan, Carr makes a convincing case that every information technology carries an intellectual ethic—a set of assumptions about the nature of knowledge and intelligence. He explains how the printed book served to focus our attention, promoting deep and creative thought. In stark contrast, the Internet encourages the rapid, distracted sampling of small bits of information from many sources. Its ethic is that of the industrialist, an ethic of speed and efficiency, of optimized production and consumption—and now the Net is remaking us in its own image. We are becoming ever more adept at scanning and skimming, but what we are losing is our capacity for concentration, contemplation, and reflection.Part intellectual history, part popular science, and part cultural criticism, The Shallows sparkles with memorable vignettes—Friedrich Nietzsche wrestling with a typewriter, Sigmund Freud dissecting the brains of sea creatures, Nathaniel Hawthorne contemplating the thunderous approach of a steam locomotive—even as it plumbs profound questions about the state of our modern psyche. This is a book that will forever alter the way we think about media and our minds.

    You think you know what happened. You do not.On the morning of January 28, 1986, NASA’s space shuttle Challenger exploded shortly after blasting off from Cape Canaveral. Christa McAuliffe, America’s “Teacher in Space,” was instantly killed, along with the other six members of the mission. Right? Wrong.Thirty-five years after NASA’s revitalization program literally went up in smoke, Kevin Cook uncovers the untold story of the disastrous order to launch on an ice-cold Florida day. For the first time, he takes readers inside the shuttle for those agonizing two minutes and forty-five seconds after the fire, which, yes, some of the astronauts survived.But this is more than a simple corrective to a now-dimming memory. Centering on McAuliffe, a charmingly ordinary civilian on the cusp of history, The Burning Blue animates the mission’s colorful cast of characters, which featured the second female astronaut (who was also the first Jewish astronaut), the second Black one, and the first Asian-American and Buddhist in space. Drawing intimate portraits of the people wearing the spacesuits and detailing how they earned the right to suit up, Cook makes readers temporarily forget the tragedy toward which the tale is hurtling. Infused with drama, immediacy, and compelling characters, The Burning Blue reveals the human price paid for politics and capital-P Progress on that ill-fated, unforgettable morning.

    Monte Carlo. The ultimate race in the Formula One calendar.When you think of Formula One, you think of Monaco. Once a year, yachts jam the harbour, celebrities fill the stands and luxury sports cars litter the streets as of thousands of people gather from across the world to watch the greatest, and one of the oldest, races in motorsport.Monaco is glamorous, prestigious and seductive. But for the drivers, it is the most demanding race of the year. The narrow streets, tight corners and sharp elevations make it the ultimate test of driving skill. It is physically draining and mentally exhausting.Proposed today, the race would not exist but it remains the jewel in the crown for every Formula One driver. There is simply no other race like it.Win at Monaco and your name is etched in history. You will join the likes of Graham Hill, Jackie Stewart, Ayrton Senna, Alain Prost, Michael Schumacher and Lewis Hamilton.With exclusive interviews and insight from drivers and a wealth of F1 insiders, award-winning sportswriter Malcolm Folley goes behind the scenes to discover what it's really like to drive and live and breathe this iconic circuit. He reveals along the way a unique and definitive portrait of the circuit, and recreates in thrilling detail its most extraordinary weekend, when only three cars finished.

    The process of finding these elite athletes is not simply a matter of jotting down some movements on a piece of a paper. Nor is it random, although the best athletes are prepared for any physical challenge. The purpose of this book is to chronicle the process used to develop and refine the events that tested the best athletes in the world in 2017. Dave Castro, Director of the CrossFit Games, will take you from the early stages of the season to the end of the final event in Madison, and he’ll share detailed thoughts on every aspect of the competition, including the workouts of the Open and Regional rounds. In 2017, this is how Castro constructed the tests that defined the CrossFit Games and determined the Fittest on Earth.

     In 2007 and 2008, Time named Paul Allen, the cofounder of Microsoft, one of the hundred most influential people in the world. Since he made his fortune, his impact has been felt in science, technology, business, medicine, sports, music, and philanthropy. His passion, curiosity, and intellectual rigor-combined with the resources to launch and support new initiatives-have literally changed the world. In 2009 Allen discovered that he had lymphoma, lending urgency to his desire to share his story for the first time. In this long-awaited memoir, Allen explains how he has solved problems, what he's learned from his many endeavors-both the triumphs and the failures-and his compelling vision for the future. He reflects candidly on an extraordinary life. The book also features previously untold stories about everything from the true origins of Microsoft to Allen's role in the dawn of private space travel (with SpaceShipOne) and in discoveries at the frontiers of brain science. With honesty, humor, and insight, Allen tells the story of a life of ideas made real.

    Diksha Dwivedi’s father was one of the martyrs of that war. In this beautiful, extremely moving book, she tells the story of the Kargil war through the letters and diaries of her father and other soldiers who fought there. Intimate and emotional, Letters from Kargil is the most human and personal portrait of the war ever written.

    He answers an ad in a local newspaper from a teacher looking for serious pupils, only to find himself alone in an abandoned office with a full-grown gorilla who is nibbling delicately on a slender branch. "You are the teacher?" he asks incredulously. "I am the teacher," the gorilla replies. Ishmael is a creature of immense wisdom and he has a story to tell, one that no other human being has ever heard. It is a story that extends backward and forward over the lifespan of the earth from the birth of time to a future there is still time save. Like all great teachers, Ishmael refuses to make the lesson easy; he demands the final illumination to come from within ourselves. Is it man's destiny to rule the world? Or is it a higher destiny possible for him-- one more wonderful than he has ever imagined?