The Checklist Manifesto: How to Get Things Right


Atul Gawande - 2009
    Longer training, ever more advanced technologies—neither seems to prevent grievous errors. But in a hopeful turn, acclaimed surgeon and writer Atul Gawande finds a remedy in the humblest and simplest of techniques: the checklist. First introduced decades ago by the U.S. Air Force, checklists have enabled pilots to fly aircraft of mind-boggling sophistication. Now innovative checklists are being adopted in hospitals around the world, helping doctors and nurses respond to everything from flu epidemics to avalanches. Even in the immensely complex world of surgery, a simple ninety-second variant has cut the rate of fatalities by more than a third.In riveting stories, Gawande takes us from Austria, where an emergency checklist saved a drowning victim who had spent half an hour underwater, to Michigan, where a cleanliness checklist in intensive care units virtually eliminated a type of deadly hospital infection. He explains how checklists actually work to prompt striking and immediate improvements. And he follows the checklist revolution into fields well beyond medicine, from disaster response to investment banking, skyscraper construction, and businesses of all kinds.An intellectual adventure in which lives are lost and saved and one simple idea makes a tremendous difference, The Checklist Manifesto is essential reading for anyone working to get things right.

Treasure Hunt: Inside the Mind of the New Consumer


Michael J. Silverstein - 2006
    For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

Where's My Happy Ending?: Happily ever after and how the heck to get there


Anna Whitehouse - 2020
    Either way, it’s hard to know if they’re really meant to be by your side until you both wear dentures. In Where's My Happy Ending? Anna Whitehouse and Matt Farquharson, authors of the Sunday Times bestseller Parenting the Sh*t Out of Life, set out to discover what it takes to make it to forever, by asking our greatest questions about love.They ask a former sex-worker and her ex-gigolo husband, celibate monks and free-loving hippies. They ask people who never wanted kids and people who have loads of them. They ask porn-makers and feminist academics, neurologists, psychologists and romance novelists. They ask a whelk fisherman and a lollipop lady. They speak to couples, throuples and singles; gay, straight and anywhere in-between.And in asking these questions, they are forced to confront their own relationship after a decade of marriage. Through tears, laughter, and one improperly discarded toenail clipping, Where’s My Happy Ending? gets answers for anyone who’s ever wondered ‘what’s next?’ Join Anna and Matt on a searingly honest, belly-laugh inducing journey through love and relationships, social media and small children, expert advice and everyday exasperation, as they navigate the muddy waters of modern romance.Discover whether love and relationships could be simpler – or more complex – than we think in this study on what it really means to find and keep love today.

The Future of Happiness: 5 Modern Strategies for Balancing Productivity and Well-Being in the Digital Era


Amy Blankson - 2017
    The one thing it’s not doing is making us happier. We are experiencing historically high levels of depression and dissatisfaction. But it doesn’t have to be that way. Technology can drive—not diminish—human happiness.Our brains receive 11 million bits of information every second but can only process 40 bits at any given time. Thanks to the latest technology, you have a say in what information you consume. We now have the tools to train our brains to scan the world for the positive, trumping our genes and our environment to reach our full potential.Knowing that technology is here to stay and will continue to evolve in form and function, we need to know how to navigate the future to achieve a better balance between technology, productivity, and wellbeing.In The Future of Happiness, author Amy Blankson, co-founder of the global positive psychology consulting firm GoodThink, unveils five strategies that successful individuals can use to not just survive—but to actually thrive—in the Digital Age: Stay grounded to focus and channel your energy with intentionKnow thyself through app-driven data to strive toward your potentialTrain your brain to develop and sustain an optimistic mindsetCreate a habitat for happiness to maximize the spaces and places in which you live, work, and learnBe a conscious innovator to actively shape your futureBy rethinking when, where, why and how you use technology, you will not only able to influence your own wellbeing but also help shape the future of your community. Discover how futuristic technologies can transform the idea of “I’ll be happy when . . .” to your way of being now.

You Are Not Your Brain: The 4-Step Solution for Changing Bad Habits, Ending Unhealthy Thinking, and Taking Control of Your Life


Jeffrey M. Schwartz - 2011
     A leading neuroplasticity researcher and the coauthor of the groundbreaking books Brain Lock and The Mind and the Brain, Jeffrey M. Schwartz has spent his career studying the structure and neuronal firing patterns of the human brain. He pioneered the first mindfulness-based treatment program for people suffering from OCD, teaching patients how to achieve long-term relief from their compulsions. For the past six years, Schwartz has worked with psychiatrist Rebecca Gladding to refine a program that successfully explains how the brain works and why we often feel besieged by bad brain wiring. Just like with the compulsions of OCD patients, they discovered that bad habits, social anxieties, self-deprecating thoughts, and compulsive overindulgence are all rooted in overactive brain circuits. The key to making life changes that you want-to make your brain work for you-is to consciously choose to "starve" these circuits of focused attention, thereby decreasing their influence and strength. As evidenced by the huge success of Schwartz's previous books, as well as Daniel Amen's Change Your Brain, Change Your Life, and Norman Doidge's The Brain That Changes Itself, there is a large audience interested in harnessing the brain's untapped potential, yearning for a step-by-step, scientifically grounded and clinically proven approach. In fact, readers of Brain Lock wrote to the authors in record numbers asking for such a book. In You Are Not Your Brain, Schwartz and Gladding carefully outline their program, showing readers how to identify negative brain impulses, channel them through the power of focused attention, and ultimately lead more fulfilling and empowered lives.

Karamo: My Story of Embracing Purpose, Healing, and Hope


Karamo Brown - 2019
    Instead he decided to redefine what ‘culture’ could — and should — mean for the show. He took a risk and declared, ‘I am culture.’ Karamo believes that culture is so much more than art museums and the ballet — it’s how people feel about themselves and others, how they relate to the world around them, and how their shared labels, burdens, and experiences affect their daily lives in ways both subtle and profound. Seen through this lens, Karamo is culture: His family is Jamaican and Cuban; he was raised in the South in predominantly white neighborhoods and attended a HBCU (Historically Black College/University); he was trained as a social worker and psychotherapist; he overcame personal issues of colorism, physical and emotional abuse, alcohol and drug addiction, and public infamy; he is a proud and dedicated gay single father of two boys, one biological and one adopted. It is by discussing deep subjects like these, he feels, that the makeovers on the show can attain their full, lasting meaning. Styling your hair is important, but so is figuring out why you haven’t done so in 20 years!In this eye-opening and moving memoir, Karamo reflects on his lifelong education. It comprises every adversity he has overcome, as well as the lessons he has learned along the way. It is only by exploring our difficulties and having the hard conversations—with ourselves and one another—that we are able to adjust our mind-sets, heal emotionally, and move forward to live our best lives.Karamo shows us the way.

Untamed


Glennon Doyle - 2020
    It is the story of how one woman learned that a responsible mother is not one who slowly dies for her children, but one who shows them how to fully live. It is the story of navigating divorce, forming a new blended family, and discovering that the brokenness or wholeness of a family depends not on its structure but on each member’s ability to bring her full self to the table. And it is the story of how each of us can begin to trust ourselves enough to set boundaries, make peace with our bodies, honor our anger and heartbreak, and unleash our truest, wildest instincts so that we become women who can finally look at ourselves and say: There She Is.

Off Balance: Getting Beyond the Work-Life Balance Myth to Personal and Professional Satisfaction


Matthew Kelly - 2011
    One of the major issues in our lives today is work-life balance. Everyone wants it; no one has it. But Matthew Kelly believes that work- life balance was a mistake from the start. Because we don't really want balance. We want satisfaction.Kelly lays out the system he uses with his clients, his team, and himself to find deep, long-term satisfaction both personally and professionally. He introduces us to the three philosophies of our age that are dragging us down. He shows us how to cultivate the energy that will give us enough battery power for everything we need and want to do. And finally, in five clear steps, he shows us how to use his Personal & Professional Satisfaction System to establish and honor our biggest priorities, even if we spend a lot more time on some of the lesser ones.

Awkward: The Science of Why We're Socially Awkward and Why That's Awesome


Ty Tashiro - 2017
    While modern social life can make even the best of us feel gawky, for roughly one in five of us, navigating its challenges is consistently overwhelming—an ongoing maze without an exit. Often unable to grasp social cues or master the skills and grace necessary for smooth interaction, we feel out of sync with those around us. Though individuals may recognize their awkward disposition, they rarely understand why they are like this—which makes it hard for them to know how to adjust their behavior.Psychologist and interpersonal relationship expert Ty Tashiro knows what it’s like to be awkward. Growing up, he could do math in his head and memorize the earned run averages of every National League starting pitcher. But he couldn’t pour liquids without spilling and habitually forgot to bring his glove to Little League games. In Awkward, he unpacks decades of research into human intelligence, neuroscience, personality, and sociology to help us better understand this widely shared trait. He explores its nature vs. nurture origins, considers how the awkward view the world, and delivers a welcome counterintuitive message: the same characteristics that make people socially clumsy can be harnessed to produce remarkable achievements.Interweaving the latest research with personal tales and real world examples, Awkward offers reassurance and provides valuable insights into how we can embrace our personal quirks and unique talents to harness our awesome potential—and more comfortably navigate our complex world.

Staunch


Eleanor Wood - 2020
    How did she get here?Truthfully, it could be for any one of the below reasons, if not all combined:• Stepmum dying/Stepdad leaving – family falling apart, subsequent psychotic break; both parents now on third marriage• Breaking up with J after 12 years – breaking up a whole life, a whole fucking universe – for reasons that may have been… misguided?• New boyfriend moving in immediately, me insisting ‘it’s not a rebound!’ even after everyone has stopped listening, being cited in his messy divorce, him being sectioned, then breaking up with me• Going into therapy after dating a potentially violent, certainly threatening, narcissist (the most pertinent point of which should be noted: I did not break up with him – he ghosted me)How to address this situation? Take a trip to India with your octogenarian nan and two great aunts of course. The perfect, if somewhat unusual, distraction from Eleanor’s ongoing crisis.But the trip offers so much more than Eleanor could ever have hoped for.Through the vivid and worldly older women in her life, she learns what it means to be staunch in the face of true adversity.

Why We Make Mistakes: How We Look Without Seeing, Forget Things in Seconds, and Are All Pretty Sure We Are Way Above Average


Joseph T. Hallinan - 2009
    Our eyes play tricks on us; our stories change in the retelling; and most of us are fairly sure we’re way above average. In Why We Make Mistakes, journalist Joseph T. Hallinan sets out to explore the science of human error—how we think, see, remember, and forget, and how this sets us up for wholly irresistible mistakes.In his quest to understand our imperfections, Hallinan delves into psychology, neuroscience, and economics, with forays into aviation, consumer behavior, geography, football, stock picking, and more. He discovers that some of the same qualities that make us efficient also make us error prone. Why We Make Mistakes is enlivened by real-life stories--of weathermen whose predictions are uncannily accurate and a witness who sent an innocent man to jail--and offers valuable advice, such as how to remember where you’ve hidden something important. He explains why multitasking is a bad idea, why men make errors women don’t. This book will open your eyes to the reasons behind your mistakes and have you vowing to do better the next time.

It's a Love Story


Shirlie Kemp - 2020
    Through it all, our commitment to each other and to our family is what has always mattered the most.' Shirlie KempIT'S A LOVE STORY tells the incredible story of Martin and Shirlie Kemp – from the moment they set eyes on each other, through their stellar careers, to raising a family together.For the first time, fans and readers will have an insight into their journey together, the lessons they have learned in the spotlight and behind the scenes, and their secrets to success, happiness and raising a loving family. The book will uncover the personal highs and lows of Britain's favourite couple, and the unbreakable bond that has kept them strong, no matter how hard the fight gets.'40 years together has been filled with incredible highs, when every teenage dream and every wish literally came true, to the most horrifying of lows that belonged in our nightmares. Shirlie and I are always asked, "What's the secret to a long marriage?" – well, hopefully within the pages of this book we all might find the answer to that question!' Martin Kemp

Tropical Attire Encouraged (and Other Phrases That Scare Me)


Alison Rosen - 2018
     Alison wants to be living a fabulous life filled with myriad social engagements. She just also wants to not shower, put on a bra or leave the house. Plus, she dislikes dancing, the Fourth of July and costume parties that involve skimpy attire. Basically, if it’s fun, count her out, which is too bad, since she so desperately wants you to think she’s fun. "Tropical Attire Encouraged” came to be on her birthday a few years ago, when her husband, Daniel Quantz, presented her with a hand-bound book of her columns from the first year she was syndicated. He worked late at his office to keep it a surprise. At the top of each one, he included a hand-drawn illustration. Daniel told her he made it because he wanted her to know he believed in her and felt she should be published in book form. Also because one year she gave him an over-the-cabinet-door organizer, and he wanted her to really know—like, on a visceral level—just how crappy her gift was in comparison. (He didn’t say this, but it was implied.)

Eat Pray Love Made Me Do It: Life Journeys Inspired by the Bestselling Memoir


Elizabeth Gilbert - 2016
    Here, in this candid and captivating collection, nearly fifty of those readers—people as diverse in their experiences as they are in age and background—share their stories. The journeys they recount are transformative—sometimes hilarious, sometimes heartbreaking, but always deeply inspiring. Eat Pray Love helped one writer to embrace motherhood, another to come to terms with the loss of her mother, and yet another to find peace with not wanting to become a mother at all. One writer, reeling from a difficult divorce, finds new love overseas; another, a lifelong caregiver, is inspired to take an annual road trip, solo. A man leaves seminary, embraces his sexual identity, and forges a new relationship with God. A woman goes to divinity school and grapples with doubt and belief. One writer’s search for the perfect pizza leads her to New Zealand and off-the-grid homesteading, while another, in overcoming an eating disorder, redefines her relationship not only with food but with herself. Some writers face down devastating illness and crippling fears, and others step out of their old lives to fulfill long-held dreams of singing, acting, writing, teaching, and learning. Entertaining and enlightening, Eat Pray Love Made Me Do It is a celebration for fans old and new. What will Eat Pray Love make you do?

I'm Worth More: Realise Your Real Value and Earn Your Success


Rob Moore - 2019
    No longer will you doubt your self, make self-defeating comparisons or make assumptions about how others see you - instead you will maximise your opportunities and love yourself for who you really are. Rob will show you that no matter what you think you're worth, you're worth more.