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The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right) by Jeetendr Sehdev
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The Soul of All Living Creatures: What Animals Can Teach Us About Being Human
Vint Virga - 2013
Vint Virga had a life-changing experience: he witnessed the power of simple human contact and compassion to affect the recovery of a dog struggling to survive after being hit by a car. Observing firsthand the remarkably strong connection between humans and animals inspired him to explore the world from the viewpoint of animals and taught him to respect the kinship that connects us.With The Soul of All Living Creatures, Virga draws from his decades in veterinary practice to reveal how, by striving to perceive the world as animals do, we can enrich our own appreciation of life, enhance our character, nurture our relationships, improve our communication with others, reorder our values, and deepen our grasp of spirituality. Virga discerningly illuminates basic traits shared by both humans and animals and makes animal behavior meaningful, relevant, and easy to understand. Insightful and eloquent, The Soul of All Living Creatures offers an intimate journey into the lives of our fellow creatures and a thought-provoking promise of what we can learn from spending time with them.
The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute
Zac Bissonnette - 2014
With no advertising or big-box distribution, creator Ty Warner - an eccentric college dropout - become a billionaire in just three years. And it was all thanks to collectors.The end of the craze was just as swift and extremely devastating, with "rare" Beanie Babies deemed worthless as quickly as they'd once been deemed priceless.Bissonnette draws on hundreds of interviews (including a visit to a man who lives with his 40,000 Ty products and an in-prison interview with a guy who killed a coworker over a Beanie Baby debt) for the first book on the most extraordinary craze of the 1990s.
Raw: My 100% Grade-A, Unfiltered, Inside Look at Sports
Colin Cowherd - 2015
But Colin Cowherd knows what really goes on—and he’s not afraid to share the vivid details of everything ESPN doesn’t show. From hotel parties for athletes and other industry professionals, to gossip from the road between games, to what happens behind closed doors, Cowherd—who has interviewed everyone from President Barack Obama to Kate Upton—draws on personal experiences to offer you an exclusive look into the rarefied, outrageous, ego-mad sports world. With unparalleled candor and the signature, brazen voice his fans have come to know and love, Cowherd offers a unique vantage point of places and events otherwise curtained to the general sports audience, while weaving in his opinions on aspects of competition, tradition, and all things refereed. If you want honest, unvarnished opinions on current sports rivalries, scandals, and statistics, it’s all in Raw—from one of America’s most outspoken sports broadcasters on air today.
Out of the Crisis
W. Edwards Deming - 1982
Long-term commitment to new learning and new philosophy is required of any management that seeks transformation. The timid and the fainthearted, and the people that expect quick results, are doomed to disappointment.According to W. Edwards Deming, American companies require nothing less than a transformation of management style and of governmental relations with industry. In Out of the Crisis, originally published in 1982, Deming offers a theory of management based on his famous 14 Points for Management. Management's failure to plan for the future, he claims, brings about loss of market, which brings about loss of jobs. Management must be judged not only by the quarterly dividend, but by innovative plans to stay in business, protect investment, ensure future dividends, and provide more jobs through improved product and service. In simple, direct language, he explains the principles of management transformation and how to apply them.Previously published by MIT-CAES
Choose Your Own Adulthood: A Small Book about the Small Choices that Make the Biggest Difference
Hal Edward Runkel - 2017
Now, as you voyage through high school to college and beyond, you're set to begin your next big adventure: adulthood. A few big decisions await you, from majors and minors to jobs and careers (and maybe even marriage!). However, in between the big ones, you'll make a million other smaller, subtler choices that will underpin everything from your friendships to your bank account. These are the daily choices that will truly define you . . . so how will you choose? Choose Your Own Adulthood helps you approach these choices from a more thoughtful, curious, and ultimately self-aware perspective. You'll learn why responding is so much better than reacting, how loyalty is really overrated, which risks are worth taking and which are best avoided, and so much more. Exciting things await you on your journey toward adulthood: which path you take is for you to decide. Choose wisely!
Fun Is Good: How to Create Joy and Passion in Your Workplace and Career
Mike Veeck - 2005
That is maverick marketing whiz Mike Veeck's Fun Is Good philosophy in a nutshell. And in this book, he demonstrates how it has worked, not only to make an evening at one of his minor league ballparks—full of laughs, zany promotions, and free giveaways—enjoyable for everyone, but also how it can turn any organization into a thriving one.
Hope for Film: From the Frontline of the Independent Cinema Revolutions
Ted Hope - 2014
Ted Hope, whose films have garnered 12 Oscar nominations, draws from his own personal experiences working on the early films of Ang Lee, Eddie Burns, Hal Hartley, Michel Gondry, Nicole Holofcener, Todd Solondz and other indie mavericks, relating those decisions that brought him success as well as the occasional failure.Whether navigating negotiations with Harvey Weinstein over final cuts or clashing with high-powered CAA agents over their clients, Hope offers behind-the-scenes stories from the wild and often heated world of low-budget cinema—where art and commerce collide. As mediator between these two opposing interests, Hope offers his unique perspective on how to make movies while keeping your integrity intact and how to create a sustainable business enterprise out of that art while staying true to yourself. Against a backdrop of seismic changes in the indie-film industry, from corporate co-option to the rise of social media, Hope for Film provides not only an entertaining and intimate ride through the ups and downs of the business of art-house movies over the last 25 years, but also hope for its future.
The Vegetarian Athlete's Cookbook: More Than 100 Delicious Recipes for Active Living
Anita Bean - 2017
More and more of us are opting to eat fewer animal products or to cut them out entirely. Eating well to support a training regimen presents its own challenges, but as celebrated nutritionist Anita Bean shows, it is possible to eat delicious, healthy food and reach your athletic potential. Her new cookbook offers athletes--from weekend warriors to professionals--more than one hundred easy-to-prepare vegetarian and vegan recipes for breakfast, main meals, snacks, and more to allow the kind of performance every athlete aspires to, featuring gorgeous food photography and nutritional information for every recipe.
Nourishing Meals: 365 Whole Foods, Allergy-Free Recipes for Healing Your Family One Meal at a Time: A Cookbook
Alissa Segersten - 2012
Popular blogger Ali Segersten and functional medicine expert Tom Malttere are a team devoted to teaching their children--and readers--the importance of living a whole foods lifestyle. Nourishing Meals makes it easy and fun with dishes that burst with flavor, such as their Cherry Pecan Salad, Butternut Squash and Pinto Bean Enchiladas, Chipotle-Lime Roasted Chicken, and Banana Coconut Cream Pie.Every recipe in the book is free of the most common allergens: gluten, soy, eggs, and dairy, as well as refined sugar. And these dishes are designed to appeal to everyone, including vegan, vegetarian, seafood, and meat-eaters. In addition to wonderful food, Ali and Tom offer easy, doable steps to help you change your family's health, tips for making the transition easier, and ways to get the kids excited about wholesome foods. They map out the best foods and recipes for every stage of having a family, from pre-conception and pregnancy through each year of a child's life. And they explain in accessible terms what makes their recipes so effective for achieving optimal health. Originally self-published with an avid following, this edition will feature more than 30 new recipes, and many of the original recipes have been updated. This new edition will also include 100 beautiful all-new food photos featured in two inserts.With an easy, tasty recipe for every day of the year, it's never been simpler to adopt a healthy, whole foods lifestyle!
Wallace D. Wattles Premium Collection (9 Books): The Science of Getting Rich; The Science of Being Great; The Science of Being Well; A New Christ and many more
Wallace D. Wattles - 2014
Wallace Wattles, one of the father of motivation and success, whose work inspired "the secret", is now complete in one great volume of 9 BOOKS: — The Science of Getting Rich — The Science of Being Great — The Science of Being Well — How to Get What You Want — A New Christ — Jesus: The Man and his Work — Making the Man who can (How to Promote Yourself) — The New Science of Living and Healing — Hellfire Harrison (a novel)
Viralnomics: How to Get People to Want to Talk About You
Jonathan Goodman - 2016
A must-read for anyone who wants to win at social.” - Jonah Berger (NYT Bestselling author of Contagious: Why Things Catch On)
***Discover how to get the right type of people to talk about you.***
ARE YOU SHARING GREAT WORK, but it seems nobody is listening? Does it seem like you’re at the mercy of social networks’ mysterious algorithms? Do you feel like it is an insurmountable task to understand and leverage social media? In Viralnomics: How to Get People to Want to Talk About You, Jonathan Goodman shows you how to appeal to people’s desires and get them to share your message as an extension of themselves. In this engaging, entertaining, and educational quick read you will discover: Methods to ethically persuade on social media. (pg 105) How to identify and befriend the real influencers (they aren’t who you think they are). (pg 23) A concept buried deep in psychological research that holds the secret to purposeful social sharing. (pg 53) The two keys to creating true power with Internet marketing. (pg 65) How to craft your messages and build your networks. (pg 115) If you desire to use social media marketing to get your product, service, or small business out to the right audience you don’t need to understand what buttons to push, you need to understand and appeal to the people pushing them. This book will help. Don't delay, scroll up and buy your copy today!
Go Big: Make Your Shot Count in the Connected World
Cory Cotton - 2011
From that afternoon of friendly competition, six college guys created Dude Perfect, a YouTube group that specializes in the craziest basketball shots you can imagine. Within months, the guys went from shooting backyard trick shots to starring in GMC truck commercials and standing on an L.A. Red Carpet. Listed by Advertising Age as one of YouTube's Hottest Brands, Dude Perfect's videos have reached and inspired hundreds of millions with one contagious message--the very phrase they championed from day one--Go Big. By leveraging the connected world, Dude Perfect's dream became a reality, and now, they want the same for you. Written by one of the dudes himself, Go Big tells their story and unveils their secret: five practical principles for taking your passions, skills, and dreams to the next level. Are you ready to Go Big?
Weird: The Power of Being an Outsider in an Insider World
Olga Khazan - 2020
Growing up as a Russian immigrant in West Texas, Olga Khazan always felt there was something different about her. This feeling has permeated her life, and as she embarked on a science writing career, she realized there were psychological connections between this feeling of being an outsider and both her struggles and successes later in life. She decided to reach out to other people who were unique in their environments to see if they had experienced similar feelings of alienation, and if so, to learn how they overcame them. Weird is based on in-person interviews with many of these individuals, such as a woman who is professionally surrounded by men, a liberal in a conservative area, and a Muslim in a predominantly Christian town. In addition, it provides actionable insights based on interviews with dozens of experts and a review of hundreds of scientific studies.Weird explores why it is that we crave conformity, how that affects people who are different, and what they can do about it. First, the book dives into the history of social norms and why some people hew to them more strictly than others. Next, Khazan explores the causes behind-and the consequences of-social rejection. She then reveals the hidden upsides to being "weird," as well as the strategies that people who are different might use in order to achieve success in a society that values normalcy. Finally, the book follows the trajectories of unique individuals who either decided to be among others just like them; to stay weird; or to dwell somewhere in between.Combining Khazan's own story with those of others and with fascinating takeaways from cutting-edge psychology research, Weird reveals how successful individuals learned to embrace their weirdness, using it to their advantage.
White Devil: The True Story of the First White Asian Crime Boss
Bob Halloran - 2015
Willis, according to prosecutors, was “the kingpin, organizer and leader of a vast conspiracy,” all within the legendarily insular and vicious Chinese mafia.It started when John Willis was 16 years old . . . his life seemed hopeless. His father had abandoned his family years earlier, his older brother had just died of a heart attack, and his mother was dying. John was alone, sleeping on the floor of his deceased brother’s home. Desperate, John reached out to Woping, a young Chinese man Willis had rescued from a bar fight weeks before. Woping literally picks him up off the street, taking him home to live among his own brothers and sisters. Soon, Willis is accompanying Woping to meet his Chinese mobster friends, and starts working for them. Journalist Bob Halloran tells the tale of John Willis, aka White Devil, the only white man to ever rise through the ranks in the Chinese mafia. Willis began as an enforcer, riding around with other gang members to “encourage” people to pay their debts. He soon graduated to even more dangerous work as a full-fledged gang member, barely escaping with his life on several occasions.As a white man navigating an otherwise exclusively Asian world, Willis was at first an interesting anomaly, but his ruthless devotion to his adopted culture eventually led to him emerging as a leader. He organized his own gang of co-conspirators and began an extremely lucrative criminal venture selling tens of thousands of oxycodone pills. A year-long FBI investigation brought him down, and John pleaded guilty to save the love of his life from prosecution. He has no regrets.White Devil explores the workings of the Chinese mafia, and he speaks frankly about his relationships with other gang members, the crimes he committed, and why he’ll never rat out any of his brothers to the cops.Told to Halloran from Willis’s prison cell, White Devil is a shocking portrait of a man who was allowed access into a secret world, and who is paying the price for his hardened life.
The Small Big: Small Changes That Spark Big Influence
Steve J. Martin - 2014
In the small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.