YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    Read more...A new novel based on the worldwide video game phenomenon!The days of magic and adventure are fading away, giving way to the age of industry and science. As the aged last Hero sits upon the throne of Albion, two friends—the privileged Thomas and his loyal servant, John—set out for the East in search of a legendary beast: the vicious, rarely-seen balverine. But their desire for adventure may be their ultimate undoing—because their quarry has just found them...http://lionhead.com/Fable/FableIII/

    Covering topics from love and heartbreak to chaos and self-discovery, each poem is laced in a cozy, magical energy that is sure to hold the reader suspended in the in-between.

    He thinks he made a lucky escape, until he is caught and sentenced to 45 years inside America's toughest prison, US Penitentiary Alcatraz Island.This is one man's true story of life inside America's most notorious prison, from terrifying times in solitary confinement to daily encounters with the "Birdman." An inspiring, moving, and dramatic tale.

     With astounding narrative power—Vaughn Heppner, Winner of the Writers of the Future Award—sweeps the reader into the whirlpool of pageantry, passion, splendor, chaos and earth-shattering upheaval that was the world before the Flood. Here is the story of Methuselah, the wealthy patriarch of a rebellious clan, and Noah, a farmer driven mad with a vision of catastrophic disaster. So begins a towering saga of great events and mortal frailties. It is peopled with a vast, and vivid cast of unforgettable men and women—queens and soldiers, temptresses and wives, carpenters and orphans—combined in a richly embroidered human tapestry to bring a remarkable era to bold and breathtaking life.

    Torn between dedication to his job and commitment to his family, Cross cannot ignore the case, despite the risks he know will come with hunting down a killer - and the heartbreaking cost.In ROSES ARE RED James Patterson takes us deep inside the crazy world of the psychopath - where mind games lead to violence and the slightest mistake will be punished with death.VIOLETS ARE BLUEThe Mastermind is back - and he's hot on Alex Cross's trail. His threats make Alex angry - and deeply concerned about his family's safety.Meanwhile, Alex Cross is involved in his most bizarre investigation yet. Two San Francisco joggers are found dead - bitten and hung by their feet to drain the blood. Is this the work of a cult or modern-day vampires? Alex teams up with Jamilla Hughes, a savvy female detective, and the FBI's Kyle Craig.But Alex Cross has never been closer to defeat, or in greater danger. In a shocking conclusion, he must survive a deadly confrontation - and will learn at last the terrible secret of the Mastermind.

    Frank Baum's magical character conjures a world where diminutive munchkins live and work, wicked witches run riot, and the mighty Oz himself rules over an Emerald City reached by a yellow brick road. The Wizard of Oz: The First Five Novels is your passport to this marvelous realm and wonders that have enchanted readers young and old for more than a century. Lavishly illustrated by W. W. Denslow and John R. Neill, this volume includes:The Wonderful Wizard of OzThe Marvelous Land of OzOzma of OzDorothy and the Wizard in OzThe Road to OzThe Wizard of Oz: The First Five Novels is one of Barnes & Noble's Collectible Editions classics. Each volume features authoritative texts by the world's greatest authors in an exquisitely designed bonded-leather binding, with distinctive gilt edging and a silk-ribbon bookmark. Decorative, durable, and collectible, these books offer hours of pleasure to readers young and old and are an indispensable cornerstone for every home library.

    Artemis Fowl is the twelve-year-old child genius and most powerful criminal mastermind in history!This eBook bundle includes the first four titles in the compelling Artemis Fowl series by Eoin Colfer: Artemis Fowl, The Arctic Incident, The Eternity Code, and The Opal Deception.Artemis Fowl is public enemy number one, but will anyone ever stop him?

    Vibrant, black-and-white illustrations complement London's classic adventure story about the relationship between humans and dogs, focusing on Buck, a dog that becomes a sled dog during the Klondike gold rush and, later, the leader of a wolf pack.Call of the WildBrown WolfThat Spot

    

    When he was only an infant, his mother died, and his father was killed by Kerchak, leader of the ape tribe by whom John was adopted. He gets the ape name Tarzan and he is being raised in the African jungles by the Mangani great apes. Tarzan later experiences civilization only to largely reject it and return to the wild as a heroic adventurer. Edgar Rice Burroughs (1875-1950) was an American writer best known for his creations of the jungle hero Tarzan and the heroic Mars adventurer John Carter, although he produced works in many genres. Beside Tarzan's adventures, Burroughs also wrote popular science fiction and fantasy stories involving Earthly adventurers transported to various planets (notably Barsoom, Burroughs's fictional name for Mars, and Amtor, his fictional name for Venus), lost islands, and into the interior of the hollow earth in his Pellucidar stories, as well as westerns and historical romances. Table of Contents: Tarzan of the Apes The Return of Tarzan The Beasts of Tarzan The Son of Tarzan Tarzan and the Jewels of Opar Jungle Tales of Tarzan Tarzan the Untamed Tarzan the Terrible

    Seventeen-year-old Upper East Side blueblood Anna ("pronounced Aaaanah") Percy is on her way to Beverly Hills, California, where she'll live with her estranged dad for the rest of the school year while her mother travels to Europe with a friend. On the plane, Anna drinks too much champagne and gets hit on by record producer Rick Resnick. Luckily Princeton student Ben Birnbaum is there to save her and he invites Anna to famous actor Jackson Sharpe's wedding, where Anna meets the cast of rich and famous characters who are soon to be her classmates at Beverly Hills High. The fast times of Beverly Hill's most beautiful and glamorous people drive the page-turning action of this juicy new novel.

    His incredible career spanned two decades, during which time he played for the Chargers, Dolphins, and Patriots. A charismatic leader and competitor known for playing through injuries and leaving it all on the field, Seau started in almost 250 regular season games and electrified fans with his dynamic play.   In 2012, at the age of forty-three, Seau committed suicide with a gunshot wound to the chest. News of his death sent shockwaves through the NFL. Later, studies concluded that Seau had been suffering from chronic traumatic encephalopathy (CTE), a type of brain damage. His tragic death opened the door to hundreds of inquiries about the trauma from NFL players and their families.  Drawing on exclusive access to Seau’s family and Seau’s never-before-seen diaries and letters, veteran reporter Jim Trotter goes beyond the statistics to paint a moving portrait of a larger-than-life star whose towering achievements in the game came at a great cost.

    Life is good, folks live to a ripe old age, and there hasn't been a violent crime in nearly a generation. It's almost as if some force were protecting the God-fearing folk of the Run from harm... Henry left the quiet town almost a decade ago-after his mother's tragic death and a terrible falling-out with his father. Ever since, he has shut out his memories of the Run. He has tried to not think about the day his mother died. But now-after the startling news of his father's suicide-Henry is coming home... Home, where his former girlfriend is waiting on her dying mother and her living dreams. Home, where his boyhood friend is mysteriously drawn to something inside an abandoned mine.

    Which isn't easy when you live in a house that's a cross between an animal hospital and something out of 'Changing Rooms'. And then there's school and the small matter of the forgotten history project and the obnoxious new girl that - oh joy! - Ally's been nominated to look after. It's going to be a fun couple of weeks...This is the first in the wildly successful, utterly loveable "Ally's World" series.