Repeatedly called one of the "best books for personal trainers", it provides a clear road map teaching you how to become a personal trainer, to getting a personal trainer certification, to building your career from the bottom up so you can build a clientele, your reputation, and income. HAVE YOU EVER wanted to know the best, high-integrity techniques to get more clients, run a fitness business, or have a solid system for selling personal training? You're not alone. For years Jon's been asked these questions so he read, watched, researched and interviewed the best in the world to compile Ignite the Fire. This powerful book for certified personal trainers will show you how to: Find your dream job in the fitness industry (pg 26) Find, market to, and sell your ideal client while seamlessly dealing with objections (pg 64) Build amazing workouts for beginners (pg 124) Deal with difficult client types (pg 160) Develop multiple income streams while maintaining your reputation (pg 202) Ignite the Fire provides a clear road map to building your career from the bottom up so you can build a clientele, your reputation, and income.

    Food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we’re eating—often without realizing it. His findings will astound you. • Can the size of your plate really influence your appetite?• Why do you eat more when you dine with friends?• What “hidden persuaders” are used by restaurants and supermarkets to get us to overeat?• How does music or the color of the room influence how much—and how fast—we eat?• How can we “mindlessly” lose—instead of gain—up to twenty pounds in the coming year? Starting today, you can make more mindful, enjoyable, and healthy choices at the dinner table, in the supermarket, at the office—wherever you satisfy your appetite.

    Eric Goodman’s visionary approach to mindful movement corrects the complacent adaptations that lead to back and joint pain, and teaches us to harness the body’s natural movement patterns into daily activities to make us fit, healthy, and pain free.Our sedentary lifestyle has led to an epidemic of chronic pain. By adapting to posture and movement that have us out of balance—including sitting all day at a keyboard, tilting our heads forward to look at our phones—we consistently compromise our joints, give our organs less room to function, and weaken our muscles. How we hold and live in our bodies is fundamental to our overall health, and the good news is that we all hold the key to a healthier body.Dr. Goodman has spent years studying human physiology and movement. He has trained world-class athletes for better performance, and has healed people of all ages and occupations of lifelong debilitating pain. His theory of self-healing is now available to everyone. His practical program trains the posterior muscle chain—shoulders, back, butt, and legs—shifting the burden of support away from joints and putting it back where it belongs: into large muscle groups.Filled with helpful diagrams and sixty color photographs, True to Form shows readers how to successfully integrate these powerful movements into everyday life—from playing with the kids to washing dishes to long hours in the office—transforming ordinary physical actions into active and mindful movements that help to eliminate pain, up your game, or simply feel more energetic. True to Form shows you how to move better, breathe better, and get back to using your body the way nature intended.

    But that's only half the battle. A crucial aspect of creating any kind of success--whether in business, sports, health, or relationships--is having the right mind-set.In Get Your Mind Right, this world-class performance coach shares his top 10 principles to inspire you to find motivation, work hard, grow in your faith, think like a champion, and be the very best version of yourself, including- your thoughts ultimately determine your life and legacy- attack your fears instead of running away from them- habits will make or break you- master your time, energy, and focus- eat to get your mind right- recover like a champion- live a life worth telling a story about- and moreIf you're ready to start taking on your challenges with confidence, it's time to get your mind right!

    Learn not just what to do, but why it matters- and in simple terms. Presented here is the exercise foundation to preventing the most common biomechanical dysfunctions that we all may face. Whether young or old or somewhere in between- the information in this book will help you physically function better now and throughout your life.

    As one of the few professional athletes on a plant-based diet, Brendan Brazier researched and developed this easy-to-follow program to enhance his performance as an elite endurance competitor.Brazier clearly describes the benefits of nutrient-rich foods in their natural state versus processed foods, and how to choose nutritionally efficient, stress-busting whole foods for maximum energy and health. Featuring a 12-week meal plan, over 100 allergen-free recipes with raw food options—including recipes for energy gels, sport drinks, and recovery foods—and a complementary exercise plan, The Thrive Diet is “an authoritative guide to outstanding performance” (Neal D. Barnard, M.D., Physician’s Committee for Responsible Medicine).

    Just science-based programming, sensible strategies, and the results you desire.In Strength Training for Fat Loss, Nick Tumminello, renowned trainer and innovator in the field of human performance, explains how to use the 3 Cs of metabolic strength training--circuits, combinations, and complexes--to accelerate your metabolism, maximize fat loss, and maintain muscle.Inside you'll find these features:- More than 150 exercises using barbells, dumbbells, resistance bands, machines, and body weight- Realistic nutrition recommendations for staying healthy, maintaining muscle, and regulating your metabolism- Step-by-step instructions, photos, and advice for performing and sequencing the most effective fat-loss circuits, combinations, and complexes- Warm-up and cool-down exercises that include stretches and self-massage techniques to activate or restore muscles- Home-, gym-, and body-weight-based workouts along with comprehensive programming for losing fat quickly and keeping it offWhether you're a beginner looking for a step-by-step guide to fat loss or a seasoned fitness professional looking for new exercises to spice up existing routines, Strength Training for Fat Loss is the safe program that produces results.