Steve Jobs the Journey is the Reward: The Journey is the Reward


Jeffrey S. Young - 1987
    An unvarnished view of an extraordinary man and the multimillion dollar business he built--and lost.

How Google Works


Eric Schmidt - 2014
    As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption.The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history.'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'

Alligator Blood: The Spectacular Rise and Fall of the High-rolling Whiz-kid who Controlled Online Poker's Billions


James Leighton - 2013
    That is until he discovered the lucrative world of payment processing for online poker companies. Soon the Australian whiz-kid was living the American dream, raking in as much as $3m a week. Revelling in his jet set lifestyle of fast cars, luxury yachts and VIP nightclubs, he embarked on an epic rollercoaster of champagne fuelled excess which mirrored that of the extraordinary world of online poker, where hot shot college students won millions from the confines of their dorms, and fortunes were won or lost in seconds.However, Tzvetkoff’s move to the neon splattered underworld of Las Vegas would soon see him facing the abyss. Owing millions to the poker companies, and with the FBI hot on his trail, the tarnished boy wonder needed to pull an ace from his sleeve to keep from busting out. And when he did, it resulted in a day that sent a seismic shockwave through the world of online poker and saw him take the blame.

Odyssey: Pepsi to Apple--A Journey of Adventure, Ideas, and the Future


John Sculley - 1987
    Then at what looked like the pinnacle of his career he astounded the business world by rising to a challenge from Steven Jobs a brilliant college dropout and founder of the high-risk Apple Computer Company Do you want to spend the rest of your life selling sugared water or do you want to change the world?

Dogfight: How Apple and Google Went to War and Started a Revolution


Fred Vogelstein - 2013
    At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of the Android and the iPad, these corporations are locked in a feud that will play out not just in the marketplace but in the courts and on screens around the world.     Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple’s now-lionized CEO, and Eric Schmidt, Google’s executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other’s employees. They bid up the price of each other’s acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance.     Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our phones and laptops. It’s about who will control the content on those devices and where that content will come from—about the future of media in Silicon Valley, New York, and Hollywood.

The Hacker Crackdown: Law and Disorder on the Electronic Frontier


Bruce Sterling - 1992
    A journalist investigates the past, present, and future of computer crimes, as he attends a hacker convention, documents the extent of the computer crimes, and presents intriguing facts about hackers and their misdoings.

Failure is Not an Option: Mission Control From Mercury to Apollo 13 and Beyond


Gene Kranz - 2000
    As a flight director in NASA’s Mission Control, Kranz witnessed firsthand the making of history. He participated in the space program from the early days of the Mercury program to the last Apollo mission, and beyond. He endured the disastrous first years when rockets blew up and the United States seemed to fall further behind the Soviet Union in the space race. He helped to launch Alan Shepard and John Glenn, then assumed the flight director’s role in the Gemini program, which he guided to fruition. With his teammates, he accepted the challenge to carry out President John F. Kennedy’s commitment to land a man on the Moon before the end of the 1960s. Kranz recounts these thrilling historic events and offers new information about the famous flights. What appeared as nearly flawless missions to the Moon were, in fact, a series of hair-raising near misses. When the space technology failed, as it sometimes did, the controllers’ only recourse was to rely on their skills and those of their teammates. He reveals behind-the-scenes details to demonstrate the leadership, discipline, trust, and teamwork that made the space program a success. A fascinating firsthand account by a veteran mission controller of one of America’s greatest achievements, Failure is Not an Option reflects on what has happened to the space program and offers his own bold suggestions about what we ought to be doing in space now.

WHITE HOUSE USHER: Stories from the Inside


Christopher Beauregard Emery - 2017
    government—an usher in the White House. For more than 200 years, a small office has operated on the State Floor of the White House Executive Residence. Known as the Usher's Office, whose mission is to accommodate the personal needs of the first family, and to make the White House feel like a home. The Usher's Office is the managing office of the Executive Residence and its staff of 90-plus. The staff consists of butlers, carpenters, grounds personnel, electricians, painters, plumbers, florists, maids, housemen, cooks, chefs, storekeepers, curators, calligraphers, doormen, and administrative support. Ushers work closely with the first family, senior staff, Social Office, Press Office, Secret Service Agency, and military leaders to carry out White House functions: luncheons, dinners, teas, receptions, meetings, conferences, and more. Chris Emery was only the 18th White House Usher since 1891, and had the honor and privilege to serve presidential families for three years during the Reagan administration, four years for President H. W. Bush, and 14 months under President Clinton. His vignettes recreate intimate White House happenings from an insider’s viewpoint. Chris Emery was the only White House Usher to be terminated in the 20th century. Turn the pages to find out which first lady fired him... “With his book, White House Usher: Stories from the Inside, former usher Chris Emery gives his readers a peek inside what happens upstairs at the White House. Chris’ anecdotes tell a rich story of how America’s house really is the First Families’ home. I loved my trip down memory lane.” - Former First Lady Barbara Bush (October 2017)

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future


Ashlee Vance - 2015
    Ashlee Vance captures the full spectacle and arc of the genius's life and work, from his tumultuous upbringing in South Africa and flight to the United States to his dramatic technical innovations and entrepreneurial pursuits. Vance uses Musk's story to explore one of the pressing questions of our age: can the nation of inventors and creators who led the modern world for a century still compete in an age of fierce global competition? He argues that Musk is an amalgam of legendary inventors and industrialists including Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs. More than any other entrepreneur today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as the visionaries of the golden age of science-fiction fantasy

Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue


Ryan Holiday - 2018
    Thiel's sexuality had been known to close friends and family, but he didn't consider himself a public figure, and believed the information was private. This post would be the casus belli for a meticulously plotted conspiracy that would end nearly a decade later with a $140 million dollar judgment against Gawker, its bankruptcy and with Nick Denton, Gawker's CEO and founder, out of a job. Only later would the world learn that Gawker's demise was not incidental--it had been masterminded by Thiel.For years, Thiel had searched endlessly for a solution to what he'd come to call the "Gawker Problem." When an unmarked envelope delivered an illegally recorded sex tape of Hogan with his best friend's wife, Gawker had seen the chance for millions of pageviews and to say the things that others were afraid to say. Thiel saw their publication of the tape as the opportunity he was looking for. He would come to pit Hogan against Gawker in a multi-year proxy war through the Florida legal system, while Gawker remained confidently convinced they would prevail as they had over so many other lawsuit--until it was too late. The verdict would stun the world and so would Peter's ultimate unmasking as the man who had set it all in motion. Why had he done this? How had no one discovered it? What would this mean--for the First Amendment? For privacy? For culture?In Holiday's masterful telling of this nearly unbelievable conspiracy, informed by interviews with all the key players, this case transcends the narrative of how one billionaire took down a media empire or the current state of the free press. It's a study in power, strategy, and one of the most wildly ambitious--and successful--secret plots in recent memory.Some will cheer Gawker's destruction and others will lament it, but after reading these pages--and seeing the access the author was given--no one will deny that there is something ruthless and brilliant about Peter Thiel's shocking attempt to shake up the world.

Always Fresh


Ron Joyce - 2006
    Many know that it was hockey legend Tim Horton who opened the first restaurant, but few know the inside story of Ron Joyce, who, after the death of Horton, grew the company into a colossal North American enterprise. Always Fresh is Joyce’s own story about the much-loved business that has become a cultural tradition, from 1964 and the first almost-failed Tim Hortons to Joyce’s decision to sell the company to Dave Thomas of Wendy’s.Along the way, Joyce provides an account of the strategy behind the chain’s phenomenal expansion, the Tim Hortons philosophy of freshness and quality, and the company’s successful launch of such products as Timbits. This is a candid look at the successes and failures of a business empire and the determined passion of a man who changed our morning routines forever.

A Practical Way to Get Rich . . . and Die Trying: A Memoir about Risking It All


John Roa - 2020
    His account of his rise from a self-described below-average student, to becoming a poster boy for the ambitious, successful young entrepreneur, to nearly destroying himself in the process is the subject of A Practical Way to Get Rich . . . and Die Trying. Roa's twenty-year-long journey from being dead-broke to wealth he never imagined is an absurd and often comical story of talent, luck, risk, rapidly changing technology, larger-than-life personalities, sex, gambling, and excessive alcohol and drug consumption. Roa's intention for his memoir is not to present a glamorous rags-to-riches saga, but, instead, to serve as a cautionary tale of the toll that entrepreneurship can take on ambitious young people unprepared for the physical and mental costs that "making it" can take. Those pitfalls eventually took their toll on Roa, who, in the face of round-the-clock pressure and risk taking, ultimately suffered a psychotic breakdown from which he almost didn't walk away. As he healed in the aftermath, he began to question the ethos that had brought him to that dark place, and he learned from other entrepreneurs that they, too, had experienced similar debilitating issues that they felt unable to admit, let alone discuss.A Practical Way to Get Rich . . . and Die Trying is a compelling memoir and the foundation for a campaign of honesty and vulnerability in an industry that currently allows neither. Roa aims to be the bridge to helping young leaders confront the mental health issues and abuse that too often accompany the tech startup that so many have embraced as their salvation for their future.

Becoming A Son


David Labrava - 2015
    David writes from life experience as he has lived more lives than most people ever will, and he did it all over the globe. David is an accomplished Glass artist, Tattoo artist, Five Diploma Harley Davidson Motorcycle Mechanic, Producer, Director and an award winning Writer and Actor. David is a member of the most famous and notorious motorcycle club in the world. David was the Technical Advisor on the hit TV series Sons of Anarchy from the inception to the completion of the series. David was also a series regular on the show, reaching that position after being hired as the technical advisor, then becoming a day player actor, then a recurring character then moving to series regular. All of these things had to be earned, as they were not for sale at any price. Becoming A Son is not about them. It’s about David getting to those spots. It’s about overcoming great odds and coming out alive. David left home at fifteen years old and hit the streets. This is David’s journey of discovery and redemption spanning a course of forty years. From the beaches of Hawaii and California, to the forest of the great Northwest, to years in Amsterdam, San Francisco, New York City, Miami then back to California. David hit some highs and survived severe lows, living years on the streets, in and out of jail only to take his life back, and then squeeze every bit out of it that life has to offer. Becoming A Son is a journey of epic proportion. It’s about realizing your dreams and then against the odds achieving them. Adventuring across the globe David learned many lessons by reaching out and trying everything, making many mistakes and paying the price for it and living through it. Now he wrote about it. David has been writing and getting published for over 14 years. He wrote for the Motorcycle magazine ‘The Horse’ then had his own column in the National Hot Rod Magazine ‘Ol Skool Rodz’ for eight years. He co-wrote Episode ten in season four of SOA which Time magazine awarded an honorable mention to as best of the season. David also won the 2013 Readers Choice Buzz focus award for Best Wildcard Actor. Like great authors before him Labrava takes the reader into some dark places most people would never dare to go. Becoming A Son is a modern day story of living on the street and redemption, it is one man’s journey into the darkness of himself crossing the planet and transcending all levels and then coming back again full circle. It is an inspiration for anyone who is chasing their dreams and making them their reality. Becoming A Son will come to be known as an instant classic.

The Chip: How Two Americans Invented the Microchip and Launched a Revolution


T.R. Reid - 1984
    The world's brightest engineers were stymied in their quest to make these machines small and affordable until the solution finally came from two ingenious young Americans. Jack Kilby and Robert Noyce hit upon the stunning discovery that would make possible the silicon microchip, a work that would ultimately earn Kilby the Nobel Prize for physics in 2000. In this completely revised and updated edition of The Chip, T.R. Reid tells the gripping adventure story of their invention and of its growth into a global information industry. This is the story of how the digital age began.

Broad Band: The Untold Story of the Women Who Made the Internet


Claire L. Evans - 2018
    But they've often been hidden in plain sight, their inventions and contributions touching our lives in ways we don't even realize.Author Claire L. Evans finally gives these unsung female heroes their due with her social history of the Broad Band, the women who made the internet what it is today. Learn from Ada Lovelace, the daughter of Lord Byron, who wove numbers into the first program for a mechanical computer in 1842. Seek inspiration from Grace Hopper, the tenacious mathematician who democratized computing by leading the charge for machine-independent programming languages after World War II. Meet Elizabeth "Jake" Feinler, the one-woman Google who kept the earliest version of the Internet online, and Stacy Horn, who ran one of the first-ever social networks on a shoestring out of her New York City apartment in the 1980s. Evans shows us how these women built and colored the technologies we can't imagine life without.Join the ranks of the pioneers who defied social convention and the longest odds to become database poets, information-wranglers, hypertext dreamers, and glass ceiling-shattering dot com-era entrepreneurs.