Neuralink and the Brain’s Magical Future


Tim Urban - 2017
    

Spy Schools: How the CIA, FBI, and Foreign Intelligence Secretly Exploit America's Universities


Daniel Golden - 2017
    In a knowledge-based economy, universities are repositories of valuable information and research, where brilliant minds of all nationalities mingle freely with few questions asked. Intelligence agencies have always recruited bright undergraduates, but now, in an era when espionage increasingly requires specialized scientific or technological expertise, they're wooing higher-level academics--not just as analysts, but also for clandestine operations.Golden uncovers unbelievable campus activity--from the CIA placing agents undercover in Harvard Kennedy School classes and staging academic conferences to persuade Iranian nuclear scientists to defect, to a Chinese graduate student at Duke University stealing research for an invisibility cloak, and a tiny liberal arts college in Marietta, Ohio, exchanging faculty with China's most notorious spy school. He shows how relentlessly and ruthlessly this practice has permeated our culture, not just inside the US, but internationally as well. Golden, acclaimed author of The Price of Admission, blows the lid off this secret culture of espionage and its consequences at home and abroad.

The World Beyond Your Head: On Becoming an Individual in an Age of Distraction


Matthew B. Crawford - 2015
    Crawford explored the ethical and practical importance of manual competence, as expressed through mastery of our physical environment. In his brilliant follow-up, The World Beyond Your Head, Crawford investigates the challenge of mastering one's own mind.We often complain about our fractured mental lives and feel beset by outside forces that destroy our focus and disrupt our peace of mind. Any defense against this, Crawford argues, requires that we reckon with the way attention sculpts the self.Crawford investigates the intense focus of ice hockey players and short-order chefs, the quasi-autistic behavior of gambling addicts, the familiar hassles of daily life, and the deep, slow craft of building pipe organs. He shows that our current crisis of attention is only superficially the result of digital technology, and becomes more comprehensible when understood as the coming to fruition of certain assumptions at the root of Western culture that are profoundly at odds with human nature.The World Beyond Your Head makes sense of an astonishing array of common experience, from the frustrations of airport security to the rise of the hipster. With implications for the way we raise our children, the design of public spaces, and democracy itself, this is a book of urgent relevance to contemporary life.

The Elephant in the Brain: Hidden Motives in Everyday Life


Kevin Simler - 2017
    Our brains, therefore, are designed not just to hunt and gather, but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus we don't like to talk or even think about the extent of our selfishness. This is "the elephant in the brain." Such an introspective taboo makes it hard for us to think clearly about our nature and the explanations for our behavior. The aim of this book, then, is to confront our hidden motives directly - to track down the darker, unexamined corners of our psyches and blast them with floodlights. Then, once everything is clearly visible, we can work to better understand ourselves: Why do we laugh? Why are artists sexy? Why do we brag about travel? Why do we prefer to speak rather than listen?Our unconscious motives drive more than just our private behavior; they also infect our venerated social institutions such as Art, School, Charity, Medicine, Politics, and Religion. In fact, these institutions are in many ways designed to accommodate our hidden motives, to serve covert agendas alongside their "official" ones. The existence of big hidden motives can upend the usual political debates, leading one to question the legitimacy of these social institutions, and of standard policies designed to favor or discourage them. You won't see yourself - or the world - the same after confronting the elephant in the brain.

Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century


Jeff Lawson - 2021
    The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive. But how do they make this transition?Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers—not just grind through rote tasks. From Google and Amazon, to one-person online software companies—companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers' success.As a software developer and public company CEO, Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing, creative software developers. Ask Your Developer is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal—building great digital products and experiences.How to compete in the digital economy? In short: Ask Your Developer.

Phantoms in the Brain: Probing the Mysteries of the Human Mind


V.S. Ramachandran - 1998
    Ramachandran is internationally renowned for uncovering answers to the deep and quirky questions of human nature that few scientists have dared to address. His bold insights about the brain are matched only by the stunning simplicity of his experiments -- using such low-tech tools as cotton swabs, glasses of water and dime-store mirrors. In Phantoms in the Brain, Dr. Ramachandran recounts how his work with patients who have bizarre neurological disorders has shed new light on the deep architecture of the brain, and what these findings tell us about who we are, how we construct our body image, why we laugh or become depressed, why we may believe in God, how we make decisions, deceive ourselves and dream, perhaps even why we're so clever at philosophy, music and art. Some of his most notable cases:A woman paralyzed on the left side of her body who believes she is lifting a tray of drinks with both hands offers a unique opportunity to test Freud's theory of denial.A man who insists he is talking with God challenges us to ask: Could we be "wired" for religious experience?A woman who hallucinates cartoon characters illustrates how, in a sense, we are all hallucinating, all the time.Dr. Ramachandran's inspired medical detective work pushes the boundaries of medicine's last great frontier -- the human mind -- yielding new and provocative insights into the "big questions" about consciousness and the self.

A Mind of Its Own: How Your Brain Distorts and Deceives


Cordelia Fine - 2005
    Indeed, the brain's power is being confirmed every day in new studies and research. But there is a brain we don't generally hear about, a brain we might not want to hear about…the "prima donna within."Exposing the mind's deceptions and exploring how the mind defends and glorifies the ego, Dr. Cordelia Fine illustrates the brain's tendency to self-delusion. Whether it be hindsight bias, wishful thinking, unrealistic optimism, or moral excuse-making, each of us has a slew of inborn mind-bugs and ordinary prejudices that prevent us from seeing the truth about the world and ourselves. With fascinating studies to support her arguments, Dr. Fine takes us on an insightful, rip-roaringly funny tour through the brain you never knew you had.

Bliss Brain: The Neuroscience of Remodeling Your Brain for Resilience, Creativity, and Joy


Dawson Church - 2020
    But what few people have grasped yet is how quickly this is happening, how extensive brain changes can be, and how much control each of us has over the process.In Bliss Brain, famed researcher Dawson Church digs deep into leading-edge science, and finds stunning evidence of rapid and radical brain change. In just eight weeks of practice, 12 minutes a day, using the right techniques, we can produce measurable changes in our brains. These make us calmer, happier, and more resilient.When we cultivate these pleasurable states over time, they become traits. We don't just feel more blissful as a temporary state; the changes are literally hard-wired into our brains, becoming stable and enduring personality traits.The startling conclusions of Church's research show that neural remodeling goes much farther than scientists have previously understood, with stress circuits shriveling over time. Simultaneously, "The Enlightenment Circuit"-associated with happiness, compassion, productivity, creativity, and resilience-expands.During deep meditation, Church shows how "the 7 neurochemicals of ecstasy" are released in our brains. These include anandamide, a neurotransmitter that's been named "the bliss molecule" because it mimics the effects of THC, the active ingredient in cannabis. It boosts serotonin and dopamine; the first is an analog of psilocybin, the second of cocaine. He shows how cultivating these elevated emotional states literally produces a self-induced high.

The Art of Creative Thinking


Rod Judkins - 2015
    Rod Judkins, a lecturer in creativity at the world-famous St Martin's College of Art, will examine the behaviour of successful creative thinkers and explain how all of us can learn from them to improve our lives. Judkins will draw on an extraordinary range of reference points, from the Dada Manifesto to Andy Warhol's studio, via Steve Jobs, Nobel Prize winning economists and many others, and distil a lifetime's expertise into 90 succinct chapters. Along the way he shares the story of most successful class in educational history (in which every single student won a Nobel prize); shows why graphic nudity during public speaking can be both a curse and surprisingly persuasive; and reveals why, in the twenty-first century, it's technically illegal to be as good as good as Michelangelo.

What Doesn't Kill Us: How Freezing Water, Extreme Altitude, and Environmental Conditioning Will Renew Our Lost Evolutionary Strength


Scott Carney - 2017
    Our ancestors crossed the Alps in animal skins and colonized the New World in loin cloths. They evaded predators and built civilizations with just their raw brainpower and inner grit. But things have changed and now comfort is king. Today we live in the thrall of constant climate control and exercise only when our office schedules permit. The technologies that we use to make us comfortable are so all-encompassing that they sever the biological link to a changing environment. Now we hate the cold and the heat. We suffer from autoimmune diseases. And many of us are chronically overweight. Most of us don't even realize that natural variation—sweating and shivering—is actually good for us. What Doesn't Kill Us uncovers how just about anyone can reclaim a measure of our species' evolutionary strength by tapping into the things that feel uncomfortable. When we slightly reimagine how our body fits into the world, we can condition ourselves to find resilience in unfamiliar environments. The feeling that something is missing from our daily routines is growing and has spawned a movement. Every year, millions of people forgo traditional gyms and push the limits of human endurance by doing boot camp style workouts in raw conditions. These extreme athletes train in CrossFit boxes, compete in Tough Mudders and challenge themselves in Spartan races. They are connecting with their environment and, whether they realize it or not, are changing their bodies. No one exemplifies this better than Dutch fitness guru Wim Hof, whose remarkable ability to control his body temperature in extreme cold has sparked a whirlwind of scientific study. Because of him, scientists in the United States and Europe are just beginning to understand how cold adaptation might help combat autoimmune diseases and chronic pains and, in some cases, even reverse diabetes. Award winning investigative journalist, Scott Carney dives into the fundamental philosophy at the root of this movement in three interlocking narratives. His own journey culminates in a record bending 28-hour climb up to the snowy peak of Mt. Kilimanjaro wearing nothing but a pair of running shorts and sneakers.

The Homework Myth: Why Our Kids Get Too Much of a Bad Thing


Alfie Kohn - 2006
    The predictable results: stress and conflict, frustration and exhaustion. Parents respond by reassuring themselves that at least the benefits outweigh the costs. But what if they don't? In The Homework Myth, nationally known educator and parenting expert Alfie Kohn systematically examines the usual defenses of homework--that it promotes higher achievement, "reinforces" learning, and teaches study skills and responsibility. None of these assumptions, he shows, actually passes the test of research, logic, or experience. So why do we continue to administer this modern cod liver oil -- or even demand a larger dose? Kohn's incisive analysis reveals how a mistrust of children, a set of misconceptions about learning, and a misguided focus on competitiveness have all left our kids with less free time and our families with more conflict. Pointing to parents who have fought back -- and schools that have proved educational excellence is possible without homework -- Kohn shows how we can rethink what happens during and after school in order to rescue our families and our children's love of learning.

Sleights of Mind: What the Neuroscience of Magic Reveals about Our Everyday Deceptions


Stephen L. Macknik - 2010
    This book is the result of the authors' yearlong, world-wide exploration of magic and how its principles apply to our behavior. Magic tricks fool us because humans have hardwired processes of attention and awareness that are hackable—a good magician uses your mind's own intrinsic properties against you in a form of mental jujitsu. Now magic can reveal how our brains work in everyday situations. For instance, if you've ever bought an expensive item you'd sworn you'd never buy, the salesperson was probably a master at creating the "illusion of choice," a core technique of magic. The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education. Sleights of Mind makes neuroscience fun and accessible by unveiling the key connections between magic and the mind.

The 30-Day Productivity Boost (Vol. 1): 30 Bad Habits That Are Sabotaging Your Time Management (And How To Fix Them!)


Damon Zahariades - 2016
    1 was written with you in mind. This action guide takes you, step by step, through 30 bad habits that are crippling your time management efforts. Each habit is explored in detail. You'll learn about the triggers that prompt it and the ways in which it hurts your productivity. Most importantly, you'll receive a series of actionable tips you can use immediately to curb the bad habit and create a healthier, more productive habit in its place. A Blueprint For Better Time Management!Getting control of your time and improving your productivity is doable. You just need a blueprint describing the steps and a system for putting those steps into action. The 30-Day Productivity Boost Vol. 1 fills those gaps. Here's a sample of what you'll learn in this new action guide: - A simple formula for creating to-do lists that actually work (Day 3)- How to slash the amount of time it takes you to complete any task (Day 4)- How to stop being a people-pleaser and catapult your productivity (Day 6)- 5 tips for designing your workday so you can avoid working overtime (Day 7)- How to create a diet that improves, rather than hinders, your productivity (Day 9)- A 6-step system for breaking your procrastination habit (Day 10)- 6 easy tips for curbing your social media addiction (Day 12)- The productivity-killing effect of television and how to deal with it (Day 14)- How to control your inner critic and regain confidence in yourself (Day 18)- 6 ways to leverage your body's natural rhythms to get more work done (Day 21)- The one addiction nearly everyone has (and how to crush it!) (Day 24)- 4 actionable tips for taking advantage of the Pareto principle (Day 25)- 5 steps to creating reachable goals that motivate you to be more productive (Day 27)- An 8-step formula for avoiding - or recovering from - burnout (Day 29)- And much, much more!Bonus Material Included In The 30-Day Productivity Boost Vol. 1I've included an entire chapter devoted to helping you curb the behaviors that are destroying your time management efforts. You'll learn a 10-part system for breaking these bad habits and replacing them with patterns that boost your productivity. Take Action Today!Download your copy of The 30-Day Productivity Boost Vol. 1 today! Take action to improve your time management, and free up more time to spend with your loved ones and pursue your passions. Click the orange "Buy Now" button at the top of the Amazon sales page to grab your copy and start designing a more rewarding lifestyle!

The Talent Code: Unlocking the Secret of Skill in Sports, Art, Music, Math, and Just About Everything Else


Daniel Coyle - 2009
    Whether you're coaching soccer or teaching a child to play the piano, writing a novel or trying to improve your golf swing, this revolutionary book shows you how to grow talent by tapping into a newly discovered brain mechanism.Drawing on cutting-edge neurology and firsthand research gathered on journeys to nine of the world's talent hotbeds—from the baseball fields of the Caribbean to a classical-music academy in upstate New York—Coyle identifies the three key elements that will allow you to develop your gifts and optimize your performance in sports, art, music, math, or just about anything. • Deep Practice--Everyone knows that practice is a key to success. What everyone doesn't know is that specific kinds of practice can increase skill up to ten times faster than conventional practice.• Ignition--We all need a little motivation to get started. But what separates truly high achievers from the rest of the pack? A higher level of commitment—call it passion—born out of our deepest unconscious desires and triggered by certain primal cues. Understanding how these signals work can help you ignite passion and catalyze skill development.• Master Coaching--What are the secrets of the world's most effective teachers, trainers, and coaches? Discover the four virtues that enable these "talent whisperers" to fuel passion, inspire deep practice, and bring out the best in their students.These three elements work together within your brain to form myelin, a microscopic neural substance that adds vast amounts of speed and accuracy to your movements and thoughts. Scientists have discovered that myelin might just be the holy grail: the foundation of all forms of greatness, from Michelangelo's to Michael Jordan's. The good news about myelin is that it isn't fixed at birth; to the contrary, it grows, and like anything that grows, it can be cultivated and nourished. Combining revelatory analysis with illuminating examples of regular people who have achieved greatness, this book will not only change the way you think about talent, but equip you to reach your own highest potential.

Kid Confidence: Help Your Child Make Friends, Build Resilience, and Develop Real Self-Esteem


Eileen Kennedy-Moore - 2019
    But as children grow older and begin thinking about the world in more complex ways, they also become more self-critical. Alarmingly, studies show that self-esteem, for many children, takes a sharp drop starting around age eight, and this decline continues into the early teen years. So, how can you turn the tide on this upsetting trend and help your child build genuine self-esteem?With this guide, you’ll learn that self-esteem isn’t about telling kids they're “special.” It’s about helping them embrace the freedom that comes with a quiet ego—a way of being in the world that isn't preoccupied with self-judgment, and instead embraces a compassionate view of oneself and others that allows for both present awareness and personal growth. When kids are less focused on evaluating and comparing themselves with others, they are freer to empathize with others, embrace learning, and connect with the values that are bigger than themselves.You’ll also discover how your child’s fundamental needs for connection, competence, and choice are essential for real self-esteem. Connection involves building meaningful and satisfying relationships that create a sense of belonging. Competence means building tangible skills. And choice is about being able to make decisions, figure out what matters, and choose to act in ways that are consistent with personal values. When children are able to fulfill these three basic needs, the question of “Am I good enough?” is less likely to come up.If your child is suffering from low self-esteem, you need a nuanced parenting approach. Let this book guide you as you help your child create unshakeable confidence and lasting well-being.