Book picks similar to
Site-Seeing: A Visual Approach to Web Usability by Luke Wroblewski
design
ux
web-design
career
Master Your Time In 10 Minutes a Day: Time Management Tips for Anyone Struggling With Work-Life Balance (How to Change Your Life in 10 Minutes a Day)
Michal Stawicki - 2014
Kids. Chores. Bills. Life has an uncanny ability to get in the way of our dreams. But, this doesn't need to be the case. In this installment of the “How to Change Your Life in 10 Minutes a Day” series, Michal Stawicki shares his techniques for extreme productivity. As a busy, working parent of three, Michal still manages to follow his dreams prolifically. How prolifically? Using the time management tips explained in “Master Your Time in 10 Minutes a Day,” Michal has managed to write over 150,000 words and publish 5 books in the last year while still making time for his family, his occupation and his life. He wrote this book to show you that anyone has the time to succeed in their passions. Written for the truly busy person Each of the techniques shared in “Master Your Time in 10 Minutes a Day” is designed to be specific, actionable and easy-to-implement for even the busiest person. They are sure to make your productivity skyrocket! “Master Your Time in 10 Minutes a Day” is written for busy people and therefore is light on philosophy and theory and instead aims to be concise and quickly read. Begin developing new habits today The first two chapters deal with the philosophy of building a productive mindset; after all, time management is all about having the right attitudes. The remainder of the book delves right into specific techniques you can easily implement. Align yourself with your true purpose If you are struggling to find life-work balance or the time to pursue your dreams, this book will quickly get you on the right track. One warning: after reading, you may find yourself with no excuses left for why you “can’t” write that novel, launch that non-profit or start that business. Still not sure? Scroll to the top of this page and click on the book's cover to “look inside” this book to see the topics covered, learn more about Michal’s background and determine if reading “Master Your Time in 10 Minutes a Day” will be a worthwhile investment in your future.
Competing Against Luck
Clayton M. Christensen - 2016
A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.After years of research, Christensen has come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones.Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides.
Code Complete
Steve McConnell - 1993
Now this classic book has been fully updated and revised with leading-edge practices--and hundreds of new code samples--illustrating the art and science of software construction. Capturing the body of knowledge available from research, academia, and everyday commercial practice, McConnell synthesizes the most effective techniques and must-know principles into clear, pragmatic guidance. No matter what your experience level, development environment, or project size, this book will inform and stimulate your thinking--and help you build the highest quality code. Discover the timeless techniques and strategies that help you: Design for minimum complexity and maximum creativity Reap the benefits of collaborative development Apply defensive programming techniques to reduce and flush out errors Exploit opportunities to refactor--or evolve--code, and do it safely Use construction practices that are right-weight for your project Debug problems quickly and effectively Resolve critical construction issues early and correctly Build quality into the beginning, middle, and end of your project
JavaScript Enlightenment
Cody Lindley - 2012
In this concise book, JavaScript expert Cody Lindley (jQuery Cookbook) provides an accurate view of the language by examining its objects and supporting nuances.Libraries and frameworks help you build web applications quickly and efficiently, but when things go wrong or performance becomes an issue, knowing how and why they work is critical. If you're ready to go under the hood and get your hands dirty with JavaScript internals, this is your book. Get a short and digestible summary of ECMA-262, Edition 3, backed by real code you can run instantly Examine the creation of JavaScript objects Learn complex values, primitive values, scope, and inheritance Understand the importance of the head object Work with string, number, and Boolean objects and values Discover how to use the null value and the built-in math object Get into the details--beyond Mozilla's reference guide for JavaScript 1.5
HTML5 & CSS3 For The Real World
Estelle Weyl - 2011
This easy-to-follow guide is illustrated with lots of examples, and leads readers through the process of creating great websites from start to finish using HTML5 and CSS3.It also features details on all the new HTML5 and CSS3 elements and features information on the current level of browser support advice for creating great experiences for all users thanks to progressive enhancement.
The Windows Command Line Beginner's Guide (Computer Beginner's Guides)
Jonathan Moeller - 2011
The Windows Command Line Beginner's Guide gives users new to the Windows command line an overview of the Command Prompt, from simple tasks to network configuration.In the Guide, you'll learn how to:-Manage the Command Prompt.-Copy & paste from the Windows Command Prompt.-Create batch files.-Remotely manage Windows machines from the command line.-Manage disks, partitions, and volumes.-Set an IP address and configure other network settings.-Set and manage NTFS and file sharing permissions.-Customize and modify the Command Prompt.-Create and manage file shares.-Copy, move, and delete files and directories from the command line.-Manage PDF files and office documents from the command line.-And many other topics.
Refactoring: Improving the Design of Existing Code
Martin Fowler - 1999
Significant numbers of poorly designed programs have been created by less-experienced developers, resulting in applications that are inefficient and hard to maintain and extend. Increasingly, software system professionals are discovering just how difficult it is to work with these inherited, non-optimal applications. For several years, expert-level object programmers have employed a growing collection of techniques to improve the structural integrity and performance of such existing software programs. Referred to as refactoring, these practices have remained in the domain of experts because no attempt has been made to transcribe the lore into a form that all developers could use... until now. In Refactoring: Improving the Design of Existing Software, renowned object technology mentor Martin Fowler breaks new ground, demystifying these master practices and demonstrating how software practitioners can realize the significant benefits of this new process.
Visual Hammer
Laura Ries - 2012
Marketing plans, marketing slogans, marketing messages are all word-oriented with visuals used mostly for “decoration” purposes.Visual Hammer is the first book to document the superiority of a visual approach to marketing. Some examples: The Marlboro cowboy, the Coca-Cola contour bottle, the Corona lime and many, many others.But here’s the twist. A visual hammer is not enough. What a brand also needs is a verbal nail. “Masculinity” in the case of the Marlboro cowboy. “The real thing” in the case of Coke’s contour bottle, “Mexican beer” in the case of the Corona lime.It’s the two working together, a verbal nail and a visual hammer, that can create a powerful brand.Consider what the pink ribbon has done for Nancy Brinker. In 1982, Ms. Brinker started a foundation to fight breast cancer in memory of her sister, Susan G. Komen. Since then, the foundation has raised nearly $2 billion and is the world’s-largest non-profit source of money to combat breast cancer.Then there’s Aflac, the company that brought us the duck. In 2000, the first year the duck was advertised, sales went up 29%. The second year, 28%. The third year, 18%.Before the duck, Aflac had a name recognition of 12%. Today, it’s 94%. (The duck is the hammer and the “quack” is the verbal nail. It’s the integration of the two that makes the brand memorable.)Color often plays a role in creating memorable visual hammers. Tiffany’s blue box, the Masters green jacket, Nexium’s purple pill, Christian Louboutin’s red soles.So can the product itself. The watchband of a Rolex, the grille of a Rolls-Royce, the Absolut bottle, the Stella Artois glass, the polo player on a Ralph Lauren shirt.Symbols can act as hammers to visualize “invisible” products. Travelers’ red umbrella, Wells Fargo’s stagecoach, Geico’s gecko.Company founders can also act as hammers. Colonel Sanders, Papa John, Frank Perdue, Orville Redenbacher, Paul Newman.In spite of these and many other examples, why do so many marketing people work exclusively with words when the real power is with visuals? Well, words are important, too. The objective of a marketing program is to "own a word in the mind.” Therefore it’s important to find the right word as well as the right visual.The interplay between pictures and words is like a hammer and a nail. If the objective is to nail two pieces of wood together, why fool around with a hammer? Why not just put the wood together with a nail?That's the problem of marketing. Your most useful tool is a visual hammer, but the nail comes first. Unless you pick the right nail, all the creative hammers in the world are not going to help very much.Visual Hammer is a book that will help you nail your brand into consumers’ minds.