One misfortune after another happening to the company, he was deprived of all in the fall of 1835—after an absence of 5 years and 6 months. Written in response to popular demand, Leonard's account of these years, based in large part on ‘a minute journal of every incident that occurred,’ is recognized as one of the fundamental sources on the exploration of the American West. A free trapper until the summer of 1833, when he entered the employ of Captain B. L. E. Bonneville, Leonard was part of the group sent under command of Captain Joseph Walker to explore the Great Salt Lake region—an expedition that resulted in Walker's finding the overland route to California. The Narrative ends in August 1835, with Leonard's return to Independence. Zenas Leonard (March 19, 1809 – July 14, 1857) was an American mountain man, explorer and trader, best known for his journal Narrative of the Adventures of Zenas Leonard.Leonard worked for his uncle in Pittsburgh before moving to St. Louis and working as a clerk for the fur company, Gannt and Blackwell. In 1831 he went with Gant and Blackwell's company of about 70 men on a trapping and trading expedition. Living off the land (Leonard reported that "The flesh of the Buffaloe is the wholesomest and most palatable of meat kind"), Leonard and his associates endured great privation while amassing a fortune in furs; the horses died in the harsh winter and the party was at times near starvation. They survived, in part, by trading with Native Americans. Among the more helpful tribal members he reported encountering was a negro who claimed to have been on Lewis & Clark's expedition, and who may have been the explorer-slave York. In 1835 Leonard returned to Independence, Missouri with enough wealth in furs to establish a store and trading post at Fort Osage. He continued to trade along the river for the rest of his life. Leonard's journal was published in book form by D.W. Moore of Clearfield, Pennsylvania in 1839, after being serialized in the Clearfield Republican. It includes many details of the different tribes with which his parties interacted. As it is in the public domain, there are numerous reprints.

    A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    His inventions, patents, and theoretical work formed the basis of modern AC electricity, and contributed to the development of radio and television. Like his competitor Thomas Edison, Tesla was one of America's first celebrity scientists, enjoying the company of New York high society and dazzling the likes of Mark Twain with his electrical demonstrations. An astute self-promoter and gifted showman, he cultivated a public image of the eccentric genius. Even at the end of his life when he was living in poverty, Tesla still attracted reporters to his annual birthday interview, regaling them with claims that he had invented a particle-beam weapon capable of bringing down enemy aircraft.Plenty of biographies glamorize Tesla and his eccentricities, but until now none has carefully examined what, how, and why he invented. In this groundbreaking book, W. Bernard Carlson demystifies the legendary inventor, placing him within the cultural and technological context of his time, and focusing on his inventions themselves as well as the creation and maintenance of his celebrity. Drawing on original documents from Tesla's private and public life, Carlson shows how he was an idealist inventor who sought the perfect experimental realization of a great idea or principle, and who skillfully sold his inventions to the public through mythmaking and illusion.This major biography sheds new light on Tesla's visionary approach to invention and the business strategies behind his most important technological breakthroughs.

    Includes Crowley's "An Initiated Interpretation of Ceremonial Magic," his version of "The Bornless Ritual," Enochian translations of some of the Goetic invocations, an introduction, and notes. Illustrated. Smythe-sewn and printed on acid-free paper.

    Thomas Aquinas is known for producing history's most complete system of Christian philosophy. In the late thirteenth century, this quiet, reflective Dominican scholar combined the work of Aristotle with Christian, Jewish, Muslim, and pagan thought to reconcile reason and faith. He believed we can know that God exists but not what God is like. Aquinas concluded that mortal happiness is uncertain but immortal happiness is the ultimate end of life; beatitude is to pass beyond death to see the face of God. His thought continues to exert a powerful influence on Catholic philosophy today.The Giants of Philosophy series is a collection of dramatic presentations, in understandable language, of the concerns, questions, interests, and overall outlook of the world's great philosophers and philosophical traditions. Special emphasis on clear and relevant explanations give you a new arsenal of insights toward living a better life.

    She entered Ah-gwah-ching State Sanatorium at Walker, Minnesota, for what she thought would be a short stay. In January, her tuberculosis spread, and she nearly died. Her recovery required many months of bed rest and medical care.Marilyn loved to write, and the story of her three-year residency at the sanatorium is preserved in hundreds of letters that she mailed back home to her parents, who could visit her only occasionally and whom she missed terribly. The letters functioned as a diary in which Marilyn articulately and candidly recorded her reactions to roommates, medical treatments, Native American nurses, and boredom. She also offers readers the singular perspective of a bed-bound teenager, gossiping about boys, requesting pretty new pajamas, and enjoying Friday evening popcorn parties with other patients.Selections from this cache of letters are woven into an informative narrative that explores the practices and culture of a midcentury tuberculosis sanatorium and fills in long-forgotten details gleaned from recent conversations with Marilyn, who "graduated" from the sanatorium and went on to lead a full, productive life.