Hardly anyone has heard of it, but those who do swear by it, and they tend to be some of the world's top copywriters. For example, Gary Bencivenga, who retired in 2003 as the world's most effective and highest paid copywriter, named Obvious Adams as one of the most important copywriting and business books he's ever read. Some say that Bencivenga was given the book by David Ogilvy himself, the father of modern advertising. And some even whisper that the allegorical character of Obvious Adams is a veiled reference to Claude Hopkins, whose work is studied by serious marketers to this day. So make use of this treasure that you hold in your hands. Read it once, to enjoy the story. Then read it a second time, to appreciate the wisdom that it shares. Make notes in the margins, and carefully apply what you learn - and your future customers will thank you for having done so!

    And how do you do that? By learning to Push in the Orangetheory Fitness workout. By doing so, you also learn to do the same in your life - to take on new challenges, to pursue your biggest goals, and to become the best version of you.What makes Orangetheory different from every workout you’ve tried? Why is it one of the fastest-growing fitness franchises today? And how can it change your life? In Push, you’ll learn the amazing story behind Orangetheory, the journey Ellen Latham took to create it, and how to apply the elements of Base, Push, and All Out from the workout studio to your own life.

    It was a solid race, and he fought the good fight. Getting on the ballot as an independent -- a feat that had not been achieved in over a century -- was a victory in itself. And with ideas like "slots for tots" (legalized gambling to pay for education), the five Mexican generals plan (bribes to enforce border protection), and a firm stand against the "wussification" of the state, he would have done a helluva job.If that 2006 election was any indication -- and it was -- the political landscape in both Texas and the country at large needs a significant overhaul. The hucksters, the wealthy, and the twofaced rule; there is no room for Truth, and the little guys are quickly forgotten in all the muck. But Kinky, (briefly) down yet certainly not out, is still looking out for his fellow Americans, and he has much wisdom to impart.In this hilarious, thought-provoking manifesto, Kinky lays forth his ten commandments for improving the state of Texas and politics everywhere, and for restoring order, logic, decency, and above all a sense of humor back to this country. It's classic Kinky in a brand new way. And he might just have a point.

    "Applebee's America" cracks the twenty-first-century code for political, business, and religious leaders struggling to keep pace with the times. A unique team of authors -- Douglas B. Sosnik, a strategist in the Clinton White House; Matthew J. Dowd, a strategist for President Bush's two campaigns; and award-winning political journalist Ron Fournier -- took their exclusive insiders' knowledge far outside Washington's beltway in search of keys to winning leadership.They discovered that successful leaders, even those from disparate fields, have more in common than not.Their book takes you inside the reelection campaigns of Bush and Clinton, behind the scenes of hyper-successful megachurches, and into the boardrooms of corporations such as Applebee's International, the world's largest casual dining restaurant chain. You'll also see America through the anxious eyes of ordinary people, buffeted by change and struggling to maintain control of their lives.Whether you're promoting a candidate, a product, or the Word of God, the rules are the same in Applebee's America.- People make choices about politics, consumer goods, and religion with their hearts, not their heads.- Successful leaders touch people at a gut level by projecting basic American values that seem lacking in modern institutions and missing from day-to-day life experiences.- The most important Gut Values today are community and authenticity. People are desperate to connect with one another and be part of a cause greater than themselves. They're tired of spin and sloganeering from political, business, and religious institutions that constantly fail them.- A person's lifestyle choices can be used to predict howhe or she will vote, shop, and practice religion. The authors reveal exclusive new details about the best "LifeTargeting" strategies.- In this age of skepticism and media diversification, people are abandoning traditional opinion leaders for "Navigators." These otherwise average Americans help their family, friends, neighbors, and coworkers negotiate the swift currents of change in twenty-first-century America.- Winning leaders ignore conventional wisdom and its many myths, including these false assumptions: Voters only act in their self-interests; Republicans rule exurbia; and technology drives people apart. "Wrong, wrong, and wrong."- Once you squander a Gut Values Connection, you may never get it back. Bush learned that hard lesson within a year of winning reelection."Applebee's America" offers numerous practical examples of how leaders -- whether from the worlds of politics, business, or religion -- earn the loyalty and support of people by understanding and sharing their values and goals.

    Marvel at colorful murals in Riomaggiore, rent a boat in Sestri Levante, or explore the Church of the Cappuccin Monks in Monterosso al Mare. You'll get Rick's firsthand advice on the best sights, eating, sleeping, and nightlife, and the maps and self-guided tours will ensure you make the most of your experience. More than just reviews and directions, a Rick Steves Snapshot guide is a tour guide in your pocket.Rick Steves' Snapshot guides consist of excerpted chapters from Rick Steves' European country guidebooks. Snapshot guides are a great choice for travelers visiting a specific city or region, rather than multiple European destinations. These slim guides offer all of Rick's up-to-date advice on what sights are worth your time and money. They include good-value hotel and restaurant recommendations, with no introductory information (such as overall trip planning, when to go, and travel practicalities).

    Broken Bananah is my completely true and overly honest journey through severe genital trauma. What happens when you lose something you love? And... can you really break a penis? Absolutely, and mine was one of the worst on file. Tethered to a catheter and surrounded by that’s-what-she-said jokes, I learned one of life’s greatest lessons: it can always be worse. Experience life and love without a penis in a recovery story that could only happen in New York City. Let’s laugh til we cry, dive into the weird, and grapple with the power of sex in this modern coming-of-something tale.

    He was fired by his airline, stripped of his FAA licenses, tried, convicted, and sent to Federal prison. This was a first. It had never occurred before. Lyle Prouse came from a WWII housing project in Kansas and an alcoholic family where both parents died as a result of alcoholism. He rose through the ranks of the United States Marine Corps from private to captain, from an infantryman to a fighter pilot. He made his way to the pinnacle of commercial aviation, airline captain...then lost it all. Today he is a recovering alcoholic with nearly twenty-two years sobriety. This story describes his rise from the ashes of complete destruction from which he was never to fly again. It is full of miracles which defy all manner of odds. In a long and arduous journey, he eventually regained his FAA licenses. He never fought his termination; he considered it fair and appropriate. Miraculously, after nearly four years, the President/CEO of his airline personally reinstated him to full flight status in spite of all the adverse publicity and embarrassment. In effect, the President/CEO gambled his own career by taking such a risk on a convicted felon and publicly acknowledged alcoholic pilot. In another stunning event, the judge who tried, sentenced, and sent him to prison watched his journey and reappeared eight years after the trial. He became the driving force behind a Presidential pardon although he'd never supported a petition for pardon in all his years on the bench. Lyle retired honorably as a 747 captain for the airline he'd so horribly embarrassed and disgraced. He lives with his wife of nearly forty-nine years and has five grandchildren. He continues to work with all the major airlines in their alcohol programs. He is also active in his Native American community, and he provides hope to those struggling with the disease of alcoholism, no matter who they are or where they are.

    Readers who enjoyed Too Much Tuscan Sun will welcome this second book, which includes even more episodes from the author’s life growing up as a Chiantigiano.

    'Poster child: the Kemba Smith story' chronicles how she went from college student to drug dealer's girlfriend to domestic violence victim to federal prisoner. Kemba shares her story of how making poor choices blinded by love and devotion can have long-term consequences. Kemba's case drew support from across the nation and the world. Often being labeled the 'poster child' for reversing a disturbing trend in the rise of lengthy sentences for first-time, non-violent drug offenders, Kemba's story has been featured on CNN, Court TV, 'Nightline', 'Judge Hatchett', 'The Early Morning Show', and a host of other television programs.

    As you contemplate the reality of volunteering, your mind races with questions. Which programs are my skills best suited to? How will the culture shock affect me? What will my life overseas be like? Will my work really make a difference? Written by a returned Peace Corps volunteer, SO, YOU WANT TO JOIN THE PEACE CORPS...is a candid, straightforward guide that answers all these questions and many more. Author Dillon Banerjee shares his personal insights--and those of returned volunteers who served all over the world--to help prepare you for the experience of a lifetime. Whether you're thinking of joining, or have already been accepted and are getting ready to leave, this book provides answers you simply can't find elsewhere.

    With the author's own wonderful Alaska stories and information on wildlife, native culture, landmarks, historical sites, shopping, and more, you won t miss a thing. Upton's Handbook traces the route used by most Alaska cruises, with maps and text keyed to a route numbering/navigational system that is frequently announced onboard, allowing the passenger to easily follow his ship s progress from Mile One. The wonderful illustrated maps and color photography throughout keep you informed throughout your journey, making a wonderful souvenir when it ends.

    

    This translates into lackluster performance, lost opportunities, and a staggering loss of profits. So how does a team leader turn a business-as-usual team into a remarkable" "one? "Remarkable! "is an entertaining and enlightening business parable that has the power to turn any team around. Through the humorous and eye-opening story of Dusty, leaders will discover how to build a culture that inspires team members to bring the best of who they are to the table every day. Addressing the three dimensions of culture--values, beliefs, and behaviors--"Remarkable! "introduces readers to the Four Maxims of Value Creation: creativity, positivity, sustainability, and responsibility. It shows leaders the most effective ways to cultivate these qualities in their team members and how to craft a corporate culture where people can thrive.

    This guidebook is not meant to replace a Lonely Planet/Frommers/Rough Guide, but rather to compliment them. In NZ Frenzy you'll find info about all the South's must-see spots, plus detailed info about the lesser-known and unheralded off-the-beaten-path wonder spots. This guidebook goes WAY beyond the vague outdoor info in the mainstream travel guidebooks. NZ Frenzy is about giving you the details you'll need to find the "real" NZ, the one without lines of tour buses, the one without brochures of pay-to-see commercialized natural "attractions". NZ Frenzy, unlike any of the other mainstream guidebooks, will deliver you to the New Zealand that you've been planning for and fantasizing about. I guarantee it. Please read the reviews of NZ Frenzy North Island to see what travelers think of my info. Are you going to NZ to be a tourist at touristy crowded places or do you want to find the "Real" New Zealand that you'll tell stories about?? When you have an NZ Frenzy in hand, you'll leave the other guidebooks in the glove box and you'll leave the tourists behind!! The South Island has natural wonders beyond compare, but the mainstream media only promotes the commercialized stuff. Don't waste your precious time while in NZ waiting in line at the tourist visitor centers...get NZ Frenzy and go experience the Real New Zealand, the Fabled New Zealand. You can have the trip of a lifetime, you will have the trip of a lifetime!!

    Bumper to Bumper is newer, longer, and better, touting mostly original stories that include the time Doug crashed his brand-new Porsche company car into a tree, the real story behind the time Doug crushed a Chrysler PT Cruiser, the time Doug bribed a government official in South Africa, the time Doug got detained at the Canadian border on an automotive press trip, and the story of Doug’s relationship with automakers. Also, Doug wrote this description himself in the third person.