Tesla Motors: How Elon Musk and Company Made Electric Cars Cool, and Sparked the Next Tech Revolution


Charles Morris - 2014
    The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs. However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society. The Tesla story is one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas. Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers are. It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the establishment behemoths and, so far at least, has handily beaten them at their own game. In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of EVs and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen. There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.This book was updated May 1, 2015 to include the latest on the Gigafactory and the D package.

Remarkable Creatures: Epic Adventures in the Search for the Origin of Species


Sean B. Carroll - 2006
    Our sense of its age was vague and vastly off the mark, and much of the knowledge of our own species’ history was a set of fantastic myths and fairy tales. In the tradition of The Microbe Hunters and Gods, Graves, and Scholars, Sean Carroll leads a rousing voyage that recounts the most important discoveries in two centuries of natural history: from Darwin’s trip around the world to Charles Walcott’s discovery of pre-Cambrian life in the Grand Canyon; from Louis and Mary Leakey’s investigation of our deepest past in East Africa to the trailblazers in modern laboratories who have located a time clock in our DNA.

The Ape That Spoke: Language and the Evolution of the Human Mind


John McCrone - 1990
    It is based on the assumption that the human mind must have evolved; that self-consciousness must have a biological basis. It then uses plain language to take the reader through some difficult territory: the origins of language, the evolution of habits of thought, and the "mapping" of the world in the brain which creates awareness. It ends up with the controversial conclusion that the human mind is only a few degrees different from an animal's and that self-consciousness, memory, and higher emotions are all simple language-driven abilities which we pick up as children.

The Mountains of Saint Francis : Discovering the Geologic Events that Shaped our Earth


Walter Álvarez - 2007
    Alvarez had the first glimmer of that amazing insight when he noticed something odd in a rock outcrop in central Italy. Alvarez now returns to that rich terrain, this time to take the reader on an excavation of the Earth's distant past. We encounter the volcanoes that formed the Seven Hills of Rome; the majestic limestone Apennine mountains that started to develop millions of years ago under water; the evidence that the Mediterranean Sea completely evaporated to a sunken desert, perhaps several times; and the proof that continental plates once overran one another to form the Alps. In Alvarez's telling, all major geologic episodes are as dramatic as the great impact that killed the dinosaurs, even when they happen over eons and without huge creatures to witness them.

Resurrecting the Shark: A Scientific Obsession and the Mavericks Who Solved the Mystery of a 270-Million-Year-Old Fossil


Susan Ewing - 2017
    This chance encounter in the basement of the Natural History Museum of Los Angeles County sparked Troll’s obsession with Helicoprion, a mysterious monster from deep time.In 2010, tattooed undergraduate student and returning Iraq War veteran Jesse Pruitt became seriously smitten with a Helicoprion fossil in a museum basement in Idaho. These two bizarre-shark disciples found each other, and an unconventional band of collaborators grew serendipitously around them, determined to solve the puzzle of the mysterious tooth whorl once and for all.Helicoprion was a Paleozoic chondrichthyan about the size of a modern great white shark, with a circular saw of teeth centered in its lower jaw—a feature unseen in the shark world before or since. For some ten million years, long before the Age of Dinosaurs, Helicoprion patrolled the shallow seas around the supercontinent Pangaea as the apex predator of its time.Just a few tumultuous years after Pruitt and Troll met, imagination, passion, scientific process, and state-of-the-art technology merged into an unstoppable force that reanimated the remarkable creature—and made important new discoveries.In this groundbreaking book, Susan Ewing reveals these revolutionary insights into what Helicoprion looked like and how the tooth whorl functioned—pushing this dazzling and awe-inspiring beast into the spotlight of modern science.

The Story of Earth: The First 4.5 Billion Years, from Stardust to Living Planet


Robert M. Hazen - 2012
    Hazen writes of how the co-evolution of the geosphere and biosphere—of rocks and living matter—has shaped our planet into the only one of its kind in the Solar System, if not the entire cosmos.With an astrobiologist’s imagination, a historian’s perspective, and a naturalist’s passion for the ground beneath our feet, Hazen explains how changes on an atomic level translate into dramatic shifts in Earth’s makeup over its 4.567 billion year existence. He calls upon a flurry of recent discoveries to portray our planet’s many iterations in vivid detail. Through his theory of “co-evolution,” we learn how reactions between organic molecules and rock crystals may have generated Earth’s first organisms, which in turn are responsible for more than two-thirds of the mineral varieties on the planet.The Story of Earth is also the story of the pioneering men and women behind the sciences. Readers will meet black-market meteorite hawkers of the Sahara Desert, the gun-toting Feds who guarded the Apollo missions’ lunar dust, and the World War II Navy officer whose super-pressurized “bomb”—recycled from military hardware—first simulated the molten rock of Earth’s mantle. As a mentor to a new generation of scientists, Hazen introduces the intrepid young explorers whose dispatches from Earth’s harshest landscapes will revolutionize geology.

What Nature Does for Britain


Tony Juniper - 2015
    Yet we take supplies of clean water and secure food for granted, rarely considering the free work nature does for Britain. In fact for years we have damaged the systems that sustain us under the illusion that we are keeping prices down, through intensive farming, drainage of bogs, clearing forests and turning rivers into canals. As Tony Juniper's new analysis shows, however, the ways in which we meet our needs often doesn't make economic sense. Through vivid first hand accounts and inspirational examples of how the damage is being repaired, Juniper takes readers on a journey to a different Britain from the one many assume we inhabit, not a country where nature is worthless or an impediment to progress, but the real Britain, the one where we are supported by nature, wildlife and natural systems at almost every turn.

When Life Nearly Died: The Greatest Mass Extinction of All Time


Michael J. Benton - 2003
    Far less well-known is a much greater catastrophe that took place at the end of the Permian period 251 million years ago: 90 percent of life was destroyed, including saber-toothed reptiles and their rhinoceros-sized prey on land, as well as vast numbers of fish and other species in the sea.This book documents not only what happened during this gigantic mass extinction but also the recent rekindling of the idea of catastrophism. Was the end-Permian event caused by the impact of a huge meteorite or comet, or by prolonged volcanic eruption in Siberia? The evidence has been accumulating through the 1990s and into the new millennium, and Michael Benton gives his verdict at the very end. From field camps in Greenland and Russia to the laboratory bench, When Life Nearly Died involves geologists, paleontologists, environmental modelers, geochemists, astronomers, and experts on biodiversity and conservation. Their working methods are vividly described and explained, and the current disputes are revealed. The implications of our understanding of crises in the past for the current biodiversity crisis are also presented in detail. 46 b/w illustrations.

Aftershock: The Ancient Cataclysm That Erased Human History


Brien Foerster - 2016
    Global sea levels, as the result of rapidly melting polar ice rose by more than 300 feet in a very short period of time, causing the planet to become unstable.In Egypt, Peru, Bolivia, Lebanon and other locations we see the existence of ancient damaged but very sophisticated megalithic stone structures which we would be hard pressed to re-create today. They hint that once upon a time one or "Atlantean" civilizations indeed did exist

Dead Men's Secrets: Tantalising Hints of a Lost Super Race


Jonathan Gray - 1986
    And they weren't just in one place. There was a global pattern to them. This pattern showed a lost science and technology. That's when he knew someone had to speak up. This content was of tremendous value.-MACHINERY: Did you know that the Egyptians bored into granite rock with drills that turned 500 times faster than modern power drills?-ANCIENT AMERICA: Did you know that a Chinese mapping survey of North America in 2200 BC described a sunrise over the Grand Canyon, black opals and gold nuggets in Nevada, and seals frolicking in San Francisco Bay?This is the most amazing archaeology book you'll ever see!Dead Men's Secrets is an assemblage of astonishing discoveries.....A lost super science emerges from the sea floor, jungle and desert sands of our planet... over 1,000 forgotten secrets. It will SHOCK you. SEE this world as you've never seen it before. DISCOVER answers you never had. GAIN a new enjoyment. HAVE FACTS at your fingertips to amaze your friends.International explorer, archaeologist and author Jonathan Gray has traveled the world to gather data on ancient mysteries. He has penetrated some largely unexplored areas, including parts of the Amazon headwater. The author has also led expeditions to the bottom of the sea and to remote mountain and desert regions of the world. He lectures internationally.

Ever Since Darwin: Reflections in Natural History


Stephen Jay Gould - 1977
    His genius as an essayist lies in his unmatched ability to use his knowledge of the world, including popular culture, to illuminate the realm of science.Ever Since Darwin, Stephen Jay Gould's first book, has sold more than a quarter of a million copies. Like all succeeding collections by this unique writer, it brings the art of the scientific essay to unparalleled heights.

Ancient Places: People and Landscape in the Emerging Northwest


Jack Nisbet - 2015
    In Ancient Places, Jack Nisbet uncovers touchstones across the Pacific Northwest that reveal the symbiotic relationship of people and place in this corner of the world. From rural Oregon, where a controversy brewed over the provenance and ownership of a meteor, to the great floods 15,000 years ago that shaped what is now Washington, Oregon, and Idaho, this is a compelling collection of stories about the natural and human history of our region.

Dirt: The Erosion of Civilizations


David R. Montgomery - 2007
    It is the root of our existence, supporting our feet, our farms, our cities. This fascinating yet disquieting book finds, however, that we are running out of dirt, and it's no laughing matter. An engaging natural and cultural history of soil that sweeps from ancient civilizations to modern times, Dirt: The Erosion of Civilizations explores the compelling idea that we are—and have long been—using up Earth's soil. Once bare of protective vegetation and exposed to wind and rain, cultivated soils erode bit by bit, slowly enough to be ignored in a single lifetime but fast enough over centuries to limit the lifespan of civilizations. A rich mix of history, archaeology and geology, Dirt traces the role of soil use and abuse in the history of Mesopotamia, Ancient Greece, the Roman Empire, China, European colonialism, Central America, and the American push westward. We see how soil has shaped us and we have shaped soil—as society after society has risen, prospered, and plowed through a natural endowment of fertile dirt. David R. Montgomery sees in the recent rise of organic and no-till farming the hope for a new agricultural revolution that might help us avoid the fate of previous civilizations.

The Time Before History


Colin Tudge - 1995
    The book is an original contribution to the intertwined narratives of humanity and its planet.Drawing on the findings of geology, anthropology, archaeology and earth science, Colin Tudge discusses in detail and intertwines histories of the planet Earth and the evolution of humankind.

Born in Africa: The Quest for the Origins of Human Life


Martin Meredith - 2011
    Buried there lie answers about the origins of humankind. After a century of investigation, scientists have transformed our understanding about the beginnings of human life. But vital clues still remain hidden. In Born in Africa, Martin Meredith follows the trail of discoveries about human origins made by scientists over the last hundred years, recounting their intense rivalry, personal feuds, and fierce controversies as well as their feats of skill and endurance.The results have been momentous. Scientists have identified more than twenty species of extinct humans. They have firmly established Africa as the birthplace not only of humankind but also of modern humans. They have revealed how early technology, language ability, and artistic endeavour all originated in Africa; and they have shown how small groups of Africans spread out from Africa in an exodus sixty thousand years ago to populate the rest of the world. We have all inherited an African past.