People click to it from the cover. They click to it from ads. They click to it from other books. But how do you write one that turns views into sales?Do you get conflicting advice on how to write a blurb from books, blogposts and internet comments? Have you tried gimmicks from blurb gurus only to see no difference in sales?This book delivers methods that will work for you. It studies blurbs from a copywriting, neuroscience and artistic perspective.Because a good blurb is all these things.This book will dispel blurb myths, and explain effective tactics. Finally, it’ll deconstruct great blurbs so you see their moving parts.Enter the cutting-edge world of advanced blurbs and learn: The neuroscience behind persuasion The bad advice that’s killing your sales Copywriting super-hooks other than teasers How blurbs really work Distilled here is decades of knowledge from a full-time author who used to be employed to persuade people.You’ll never look at blurbs the same way again. Are you ready to unleash the power of yours?

    

    Humphrys was the BBC’s youngest foreign correspondent; he was the first reporter at the catastrophe of Aberfan, an experience that marked him for ever; he was in the White House when Richard Nixon became the first American president to resign; in South Africa during the dying years of apartheid; and in war zones around the globe throughout his career. John was also the first journalist to present the Nine O’Clock News on television.Humphrys pulls no punches and now, freed from the restrictions of being a BBC journalist, he reflects on the politicians he has interrogated and the controversies he has reported on and been involved in, including the interview that forced the resignation of his own boss, the director general. In typically candid style, he also weighs in on the role the BBC itself has played in our national life – for good and ill – and the broader health of the political system today.A Day Like Today is both a sharp, shrewd memoir and a backstage account of the great newsworthy moments in recent history – from the voice behind the country’s most authoritative microphone.

    As a result, illnesses have vanished, legal proceedings have been halted and demonic attacks suddenly stopped. Do we write these things off as coincidence? Or is there power in the verdicts that come from the court of heaven? Many Christians are surprised when they first hear that the courts of heaven are real. Many more have been shocked at how their lives have changed after appearing in court to face their adversary. The courts are places where the legal proceedings of heaven are carried out. Cases are brought before a judge, witnesses testify and rulings are handed down. In an earthly court, when an accusation is brought against you and it goes unanswered, even if you're innocent, it can cause legal problems. Whenever your're accused, you must appear to answer the accusation. Otherwise the court must find you guilty. Many of us are being accused right now by an adversary and aren't aware of it. When the accusation goes unanswered, our adversary wins by default and is able to afflict or oppress us. Isn't it time you learned how to present your case in the court of heaven? With the same down-to-earth teaching style used in Divine Healing Made Simple, Praying Medic clearly explains what the courts of heaven are and why we may want to appear in them. Even the least experienced believer will be able to boldly go before the court of heaven and obtain victory after they read the Bible-based teaching, and testimonies provided in this book. Defeating Your Adversary in the Court of Heaven answers the most common questions people have about the courts of heaven. It explains why, when and how we can appear there and how to obtain victory over our accuser. There's even a simple, step-by-step protocol that shows you exactly what to say, when to say it, and what not to say. What you'll learn: What the courts of heaven are Why you should appear in court How to appear in court How to know when you're being accused Understanding the accusation Responding to an accusation How to be exonerated by the court Receiving a verdict Obtaining a scroll Enforcing your verdict

    Wilbur E. Bowe was living on his family’s farm when he was drafted in 1965 and assigned to Alpha Company, 5th Battalion, 7th Calvary. The 5/7th Cavalry was formed as a brand-new battalion in order to fill out the 1st Air Cavalry Division’s 3rd Brigade. The young men of the battalion were largely drafted together in 1965 as the build-up of regular Army forces in Vietnam had just begun. Together, these impossibly young men would be trained in the airmobile infantry and become what were known as “skytroopers”. They would then be sent deep into the jungles of Vietnam, where together they would learn what “search and destroy” meant and face the reality of this new war.The story features many of the letters and photographs my dad sent home from the war zone. His dispatches were sent from some of the most remote valleys and outposts in Vietnam, written under the most austere of conditions, often scribbled in haste before another mission, or by flashlight, under a poncho in the rain. They would travel over 8,000 miles across the ocean, to be placed in a mailbox that stood across from a farmhouse, along a rural county road in Wisconsin.Many former skytroopers of Alpha Company were interviewed for this story, and their personal accounts recall much of the humor and friendship they shared, along with the sadness and tragedy that would accompany a year spent in the jungles of Vietnam. The story also draws upon the 5/7th Cavalry’s daily staff journals and situation reports for every day of the battalion’s first year in Vietnam.This is their story, told in great detail from their time spent training together at Fort Carson – through their historic journey across the ocean aboard the USNS Gaffey, where they would encounter a massive typhoon – through their many battles fought together in Vietnam – and eventually, their final patrol.

    Everything Aris does with his runners—male and female alike—is new and extraordinary, and he has created a new American running dynasty. The cross-country runners of Fayetteville-Manlius, or F-M, in upstate New York have dominated high school running for 15 years, sweeping boys’ and girls’ titles at the Nike Cross Nationals championships (NXN) in 2014 in an unprecedented achievement.The girls’ team, empowered by Aris’ unique, unwavering brand of gender equity, has won 11 of the last 13 NXN titles, some by margins of over 100 points. The boys’ team has the best cumulative national record of NXN podium performances. F-M domination has shocked the sport for its defiance of accepted running principles and limitations. One year at NXN, the F-M girls defeated the all-star field of top teams by an average of 59 seconds per girl in the 5k race.Another year, the girls ran faster than their teenage Kenyan counterparts, who competed in the Portland, Oregon event as an international showcase. Across the country, coaches awed by F-M and unaware of the team’s methods and discoveries, whispered, “How do they do it?”From adopting long-forgotten “Stotan” creeds—combining the rigors of a Spartan and stoic lifestyle—to delving into teenage developmental psychology and gender-blindness in training, Amazing Racers is a must read for millions of runners and the millions more who strive for better performance.

    This completely updated bestseller was also written with photographers in mind. Author Martin Evening describes features in Lightroom 4 in detail from a photographer’s perspective. As an established commercial and fashion photographer, Martin knows firsthand what photographers need for an efficient workflow. He has also been working with Lightroom from the beginning, monitoring the product’s development and providing valued feedback to Adobe. As a result, Martin knows the software inside and out, from image selection to image editing to image management. In this book you’ll learn how to:• Work efficiently with images shot in the raw or JPEG format • Import photographs with ease and sort them according to your workflow• Create and manage a personal image library• Apply tonal adjustments to multiple images quickly• Integrate Lightroom with Adobe Photoshop• Export images for print or Web as digital contact sheets or personal portfolios• Make the most of new features in Lightroom 4, such as the Camera Raw Process 2012 Basic panel tone controlsPhotographers will find Lightroom 4–and The Adobe Photoshop Lightroom 4 Book–indispensable tools in their digital darkrooms.This book’s companion site, www.thelightroombook.com, offers video tutorials, articles, sample images, and updates from author Martin Evening.“With Martin’s expert guidance, you’ll soon find that you have precisely the tools you need to turn your concentration back where it belongs–on making better pictures!”–George Jardine, digital photography consultant “As a photographer himself, Martin Evening knows what tools photographers need to realize their creative vision. In this book, he shows not only how Adobe Photoshop Lightroom works but also why it will become an essential part of any photographer’s workflow.”–Greg Gorman, photographer

    Along the way you'll meet the 'Unsolved Squad' - the humble heroes and dedicated experts involved in collecting and connecting clues. Unsolved Australia is a chilling, thrilling and inspiring book full of drama, emotion... and hope.

    ‘Your arms or your legs?’ In July 2009 Geraint (Gez) Jones was sitting in Camp Bastion, Afghanistan with the rest of The Firm – Danny, Jay, Toby and Jake, his four closest friends, all junior NCOs and combat-hardened infantrymen. Thanks to the mangled remains of a Jackal vehicle left tactlessly outside their tent, IEDs were never far from their mind. Within days they’d be on the ground in Musa Qala with the rest of 3 Platoon – a mixed bunch of men Gez would die for. As they fight furiously, are pushed to their limits, hemmed in by IEDs and hampered by the chain of command, Gez starts to wonder what is the point of it all. The bombs they uncover on patrol, on their stomachs brushing the sand away, are replaced the next day. Firefights are a momentary victory in a war they can see is unwinnable. Gez is a warrior – he wants more than this. But then death and injury start to take their toll on The Firm, leaving Gez with PTSD and a new battle just beginning.

    Among the dead, a 15-year-old girl caught in the crossfire when two heavily armed bikie gangs, the Comancheros and the Bandidos, clash. This is the true story of the Milperra massacre.

    It has been translated into every major language on Earth and dozens of minor ones; it has spawned entire genres of animation, and had more books written about it than all but a handful of American Presidents. Even its minor characters have become iconic, and the titular family is recognizable in almost every corner of the planet. It is a definitive and truly global cultural phenomenon, perhaps the biggest of the television age. As of this writing, if you flip on FOX at 8pm on Sundays, you will see a program that bills itself as "The Simpsons". It is not "The Simpsons". That show, the landmark piece of American culture that debuted on 17 December 1989, went off the air more than a decade ago. The replacement is a hopelessly mediocre imitation that bears only a superficial resemblance to the original. It is the unwanted sequel, the stale spinoff, the creative dry hole that is kept pumping in the endless search for more money. It is Zombie Simpsons.

    It was clear from the start that he would never be a typical pop star - and more than ten years later he has become one of our best-loved and most intriguing artists.From his dramatic experiences on Pop Idol; to coming out in the glare of the media spotlight; to his valiant struggles against depression; to the crazy reality of being famous, Will is open about both the highs and lows of his life. He also provides sound and practical advice on dealing with the DVLA helpline - something that has been woefully neglected by all other celebrity memoirs.If you have ever wondered what it's like to attend a fashion show (and find yourself accidentally waving at Anna Wintour); how it feels to sing in front of thousands while fighting a catastrophic bout of low self-esteem; or be subjected to the terror that is a This Morning 'makeover', then Funny Peculiar reveals all. It also reveals what not to say if you ever meet David Beckham.Moving, witty and scrupulously honest, Funny Peculiar is a refreshingly different and fascinating autobiography by a true original.

    To love and loathe the fox is a British condition."The fox is our apex predator, our most beautiful and clever killer. We have witnessed its wild touch, watched it slink by bins at night and been chilled by its high-pitched scream. And yet we long to stroke the tumbling cubs outside their tunnel homes and watch the vixen stalk the cornfield.There is something about foxes. They captivate us like no other species.Exploring a long and sometimes complicated relationship, The Wild Life of the Fox captures our love – and sometimes loathing – of this magnificent creature in vivid detail and lyrical prose.

    On board were thirty barely clad black men, armed with cutlasses, and two white men - Spanish slave owners with an incredible story to tell. A month earlier, the Amistad had set sail from Havana with a valuable cargo of slaves and $40,000 worth of gold doubloons. She was headed for the Cuban coastal town of Puerto Principe - but in a matter of days, the captain and the cook were dead, and the ship was in the control of the slaves. Thus began "the Amistad affair," which, writes Mary Cable, "was to bedevil the diplomatic relations of the United States, Spain, and England for a generation; intensify bitterness over the question of slavery; and lead an ex-president (John Quincy Adams) to go before the Supreme Court and castigate the administration in an eloquent plea for the slaves' freedom. In her fascinating and carefully researched account, Cable takes us right to the heart of these complex matters, dramatically replaying an incredible series of events that converged to form a uniquely exciting and challenging chapter in American history.

    What ensued was a high-stakes international mission which very nearly didn't succeed.The ordeal riveted millions around the world. First came the awful news that twelve Thai boys aged 11 to 16 and their young coach were missing. Then the flickering video of the huddle of anxious and hungry boys found by a pair of British divers nine days later. But the most difficult part was yet to come. Monsoon rains had raised the water level in the cave system, and the 13 were caught in an air pocket, surrounded by rising muddy water, nearly four kilometres from the cave entrance. None of them knew how to dive.Expert Australian, British, American, Chinese and other international divers joined the Thai Navy SEALs and hundreds of local volunteers to mount one of the most risky and complex rescue operations the world has ever seen. Australian doctor Richard Harris and his dive partner Craig Challen were among the last out of the cave, 18 days later.This is the complete story of the remarkable rescue at Tham Luang cave.