Or read this book and find out how you have all the tools you need, but must make the one change to become the writer you have always wanted to be.

    Also featured are fold-out park maps, handy ToddlerTips, KidTips, TweenTips, and TeenTips, and 14 organizer "PassPockets" to make planning the perfect vacation a breeze.

    YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    Featuring 240 pages of concept art, exclusive interviews, script excerpts and the never-before-released original pitch for the series, this amazing collection offers an utterly unique view of the Archer creative process.Commentary from the crew will walk fans all the way from squiggles to the gorgeous final picture, detailing not only their process but their history as well. Exclusive interviews with the Emmy-nominated cast offer insights to their beloved characters and a glimpse of their favorite moments. With storyboards, costume designs, reference photographs, immaculate background paintings and more, this is Archer as you have never seen it.The Art of Archer is a must have companion to the groundbreaking animated series, for fans and cinephiles alike.

    But what Adrian Hanauer, Paul Allen, Drew Carey, and Joe Roth did when they started the Seattle Sounders FC was no joke. They meticulously planned the launch of the Major League Soccer (MLS) franchise with an eye toward some lofty goals. Then they stood back in amazement as they rocketed far beyond those goals buoyed by a team that ignored its “expansion” label and a fan base that wildly embraced them. Through interviews with key executives, athletes and fans, author Mike Gastineau tells the story leading up to the launch of Sounders FC, the MLS expansion franchise whose seemingly overnight success has captured the attention of the Seattle sports community, sports and entertainment executives, soccer followers across the country and the national news media. In Sounders FC Authentic Masterpiece, readers will learn: * How a money-losing soccer club rocketed from the ranks of the minor leagues to Major League Soccer drawing sell-outs and regularly topping 50,000 fans per match. * The unique relationships between the eclectic group of seasoned sports executives, Hollywood celebrities and bar room soccer fans who came together to build a sports culture that validated Major League Soccer in Seattle and across the country. * The personalities of the players and coaches who took different paths to the team and turned their diversity into a winning team starting on opening night. Gastineau communicates to readers the entire history of events that led to the Sounders FC launch beginning with the role soccer fans played in securing a professional football stadium for the Seattle Seahawks. Also emphasized in the book are the soccer fans, bar owners and soccer subculture that existed in Seattle and was waiting to be acknowledge by mainstream professional sports leaders and media. The book also details how that soccer subculture directly impacted one of the biggest deals in MLS history, the signing of superstar Clint Dempsey in 2013. This is a story of sports, business, culture, timing, and luck. It demonstrates how powerful business people were able to check their egos and embrace their customers all for the sake of the fans, the city, and a soccer culture desperate to embrace a sports team that treated them with respect.

    If you or someone you know is discontented, distressed, or downright disturbed, maybe the Great White North is right for you, eh. But how much do you really know about Canada? Can you do a job that Canada needs (do you play hockey, drill for oil, or make poutine?)? Can you identify the best Canadian province for your lifestyle (lots of tundra or just some tundra?)? Can you master the proper pronunciation of "sorry"? What strange wizardry is the Canadian government? Is maple syrup acceptable substitution for currency? At long last, How to Move to Canada can help make your vague threat into a cold Canadian reality. This book is also full of activities such as: Color the flag of your new homeland Match the strange Canuck dialect with their local definitions And more! PLEASE NOTE: This is a humor book. It won't really help you emigrate. Rather, it's a subversive mix of real information on the Great White North plus a hilarious look at all the reasons why you won't like it there any better — and why they probably won't have you anyway.

    The teaching of Identification is the legal side of Redemption. It unveils to us what

    And even more than that, it's the awe-inspiring life story of Kailen Combs Taylor. Kailen lived with a perpetual sense of wonder, maintaining immutable joy and resilient hope in the midst of some of life's most barbaric trials. Narrated with heartrending candor, this harrowing love story will make you laugh, cry, and frantically turn the page, often all at once. And long after you finish the book and fall back into the hectic fray of life, you may find Kailen's message still resonates in your heart: that life can be a fairytale, even when it's a tragedy. "Bryan has written a book which proves that even in the face of impossible odds, love never fails." -Christina Rasmussen, Author of Second Firsts: Live, Laugh, and Love Again

    Together, artists, architects, and engineers transformed a dusty tract of orange groves about an hour south of Los Angeles into one of the world’s most beloved destinations.Today, there are Disney resorts from Paris to Shanghai, but the original Disneyland in Anaheim, California, which has been visited by more than 800 million people to-date, remains one of America’s most popular attractions. From the day it opened on July 17, 1955, Disneyland brought history and fairy tales to life, the future into the present, and exciting cultures and galaxies unknown to our imaginations.This bountiful visual history draws on Disney’s vast historical collections, private archives, and the golden age of photojournalism to provide unique access to the concept, development, launch, and enjoyment of this sun-drenched oasis of fun and fantasy. Disneyland documents Walt’s earliest inspirations and ideas; the park’s extraordinary feats of design and engineering; its grand opening; each of its immersive “lands” from Main Street, U.S.A., to Tomorrowland; and the park's evolution through the six decades since it opened. It is a treasure trove of Disney original documentation and expertise, with award-winning writer Chris Nichols drawing on his extensive knowledge of both Disneyland and Southern California history to reveal the fascinating tale of “the happiest place on Earth.”

    The Americans were outsiders to the sport, the underdogs of the event, a 500-to-1 long shot. But they were also proud and loyal men -- to one another, to their communities, and certainly to their country. Facing almost no time to prepare, opponents with superior training, and skepticism from the rest of the world, this ragtag group of unknowns was inspired to a stunning victory over England and one of the most thrilling upsets in the history of sports.Written by critically acclaimed author Geoffrey Douglas, and now a film directed by David Anspaugh (Hoosiers), The Game of Their Lives takes us back to a time before million-dollar contracts and commercial endorsements, and introduces us to the athletes -- the Americans -- who showed the world just how far a long shot could really go.

    You are how you look. You are who you know.  Our culture endlessly echoes these lies that hold many men and women captive. Your value, our world says, is a matter of sight—clothes, cars, youth, power, and beauty will make you worth something. But you don't have to measure yourself by the world's standards.You are not what they see. You are who God sees. In It's Not How You Look, It's What You See Lisa Bevere exposes the lie. With a candid account of her personal struggles with self-worth and body image, Lisa shows you how the battle for value can be fought and won. If you struggle with understanding your identity or worth, the truths in this book will set you free.God hasn't asked you to measure up to some ideal man or woman. His plan for your life is uniquely yours. Discover it today!

    Since ours is the only guidebook that's official, this book includes the most accurate information on prices, changes, and new attractions for 2013: --The Magic Kingdom's Fantasyland is undergoing a massive expansion. We offer expert coverage of all the new attractions and eateries in this evolving wonderland, including The Seven Dwarfs Mine Train coaster (an E-ticket addition to the park's attraction lineup), and the boisterous Be Our Guest dinner experience in the brand-new Beast's Castle.--Disney villains are causing trouble and only YOU can stop them! Birnbaum delivers the details of a new, interactive role-playing game known as Sorcerers of the Magic Kingdom. In this high-tech adventure, Merlin the Magician recruits park guests to help defeat an army of Disney villains.--There is a new resort in town: The colorful, "value" property dubbed Art of Animation. Birnbaum's description will help you decide if this family-friendly resort is for you--and show how to book a room or suite that suits your budget.--The Disney Dining Plan is ever-changing. Trust Birnbaum to deliver the latest on this popular program.--Downtown Disney is in the midst of a metamorphosis. Birnbaum describes the latest changes and additions to this shopping, dining, and entertainment district. Among the newest draws is Splitsville, WDW's go-to destination for bowling, billiards, and more. We will give you the skinny on this new play zone, plus many other additions to the Downtown Disney landscape.--Many classic Disney resorts are offering new layers of luxury--from princess or pirate rooms to wellness suites--and we have the scoop on getting the royal treatment at Walt Disney World.

    They were the rank underdogs and they swept to victory on an unprecedented tide of goodwill that washed over the nation. Only Martin Flanagan could bring to life this particular miracle. The club's two guiding spirits - captain Bob Murphy and coach Luke Beveridge - welcomed him in, Beveridge making available his match diaries, pre-match notes and video highlights. Flanagan interviewed every player, watched every match, talked with the trainers, the women in the football department, the fans who never miss a training session, the cheer squad.What Flanagan shows is that the Bulldogs found a new way to play partly because they found a new way to be a team - a new way to support each other, even a new way to be. A Wink from the Universe takes us into the heart of the community Luke Beveridge and Bob Murphy dreamt into being with the support of the Bulldog people around them. This is a classic of sportswriting - a book for fans of the club, and of the game, but also a book for anyone who wants to know how a group of people can will a miracle to happen.

    It is a remarkable story of extremes, and a no-holds barred account of Rollermania.From the Trade Paperback edition.

    That fall, the Black Knights of Army were the class of the nation. Mark Beech, a second-generation West Pointer, recounts this memorable and never-to-be-repeated season with:- Pete Dawkins, the Heisman Trophy winner who rose to the rank of Brigadier General - The long-reclusive Bill Carpenter, the fabled "lonesome end" who earned the Distinguished Service Cross for saving his company in Vietnam - Red Blaik, who led Army back to glory after the cribbing scandal and had the field at Michie Stadium named in his honorCombining the triumph of The Junction Boys with the heroics of The Long Gray Line, Beech captures a unique period in the history of football, the military, and mid-twentieth-century America.