They launched the Mini car craze in America, took on Big Tobacco in the controversial Truth campaign, sexed up Virgin Airlines, and made Burger King sizzle once again. And they did it with bold publicity stunts, infectious viral marketing strategies, funny masks, folding paper, outrageous Internet hoaxes, and a weird, garter belt–wearing chicken who became a cultural sensation. And this random madness has a very sound method to it: Hoopla . In Hoopla , the secret inner workings of this freewheeling, break-the-mold idea factory are revealed for the first time. Veteran journalist Warren Berger, who has tracked and reported on the CP+B phenomenon over the past decade, fully examines and deconstructs the methods that lie behind the agency’s seeming madness, while the striking images throughout the book (captioned by the CP+B creative team) provide insights into the logic, intuition, mischief, and passion that leads to the creation of Hoopla . The result is a fascinating journey into a realm of unbridled creativity. See the madness. Read the method. Hoopla . Hoopla also includes practical, step-by-step advice on how to find and promote big ideas (even on a shoestring budget), and how to generate excitement and hype in today’s cluttered, noisy communications landscape. If you’re a marketer, a communicator of any type, or anyone who needs to get out a message and generate some buzz, Hoopla will change the way you think about the art of communication.

    He constructs the story like a detective novel, putting pieces of clues together to form the whole puzzle and he makes an incredibly exciting job of it. He writes for the lay reader but he is far from condescening. His language is a joy to read. I agree with BlairBurton that the book is wildly entertaining but I resented his reference to the author as 'the premier theorist of crackpot science.' Velikovsy's 'crackpot' theories are yet to be disproved and his predictions have the uncanny habit of being proved right so that the world of the scientific community is as shaky as the description of the earth in "Worlds In Collision!" Readers will find great rewards in reading all of his works and judging for themselves. While "Oedipus and Akhnaton" is the least 'scientific' of his works it is no less fascinating and eminently readable.

    A brief, but insightful look at history shows the evolution of combat, the development of the physical and psychological leverage that enables humans to kill other humans, followed by an objective examination of domestic violence in America. The authors reveal the nature of the warrior, brave men and women who train their minds and bodies to go to that place from which others flee. After examining the incredible impact of a few true warriors in battle, On Combat presents new and exciting research as to how to train the mind to become inoculated to stress, fear and even pain.

     From the Number 1 Best Selling authors in Computers and Technology, this clear and concise guide will show you how to get the very best from your new Amazon Echo Dot. Step by step instructions will take you from newbie to expert in just one hour! About the Authors: Tom and Jenna Edwards are the Amazon Tech authors behind the Number 1 Best-selling e-books 250+ Best Kindle Fire & Fire HD Apps and All-New Fire 7 User Guide: Newbie to Expert in 2 Hours!

    A reviled figure in Islamic history, often portrayed as the very epitome of brutality, Reynald remains as controversial—and as vividly present in the minds of many in the Middle East—as the story of the crusades themselves.An epic saga set in the midst of a violent clash of civilizations, God’s Wolf tells the story of Reynald’s staggering rise from lowly soldier to prince of Antioch, one of the crusader kingdoms in the Near East. Jeffrey Lee argues that, despite his brutality, Reynald was a strong military leader and an effective statesman who defended his kingdom against attacks from Byzantines, Armenians, and Muslims. A tale of faith, fanaticism, and brutality, God’s Wolf is the fascinating story of an exceptional crusader and a provocative reinterpretation of the crusader era.

    Rousseau was a major Swiss philosopher, writer, and composer of the eighteenth-century Enlightenment, whose political philosophy influenced the French Revolution and the development of modern political and educational thought.This ebook is DRM free and includes an active table of contents.

    Learn the Alphabet and pronunciation as well as useful phrases in 8 categories, such as greetings, travel and directions, making friends to business and emergencies. Download, read and enjoy your vacation like never before.

    More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also get hundreds of examples, solved problems, and practice exercises to test your skills. This Schaum's Outline gives you Practice problems with full explanations that reinforce knowledge Coverage of the most up-to-date developments in your course field In-depth review of practices and applications Fully compatible with your classroom text, Schaum's highlights all the important facts you need to know. Use Schaum's to shorten your study time-and get your best test scores! Schaum's Outlines-Problem Solved.

    In desperate attempts to cure their patients, physicians injected them with deadly medications, cut holes in their heads, and sterilized them. Years of insufficient funding caused the hospital to decay into a crumbling facility with too few staff, as seen in the 1975 film "One Flew Over the Cuckoo's Nest." Today, after a $360 million makeover, Oregon State Hospital is a modern treatment hospital for the state's civil and forensic mentally ill. In this compelling account of the institution's tragedies and triumphs, author Diane Goeres-Gardner offers an unparalleled look at the very human story of Oregon's historic asylum.

     A highly readable narrative follows the development of these Northern peoples--the Nordmenn--from their origins and the legendary pre-history to the military triumphs of Canute and the defeat of Harald Hardr�di at Stamford Bridge in 1066, which symbolically ended the Viking age. The book recounts the Vikings' exploits in war, trade, and colonization: the assault on Western Christendom; the trading and military ventures to the Slav and Muslim worlds and to Byzantium; and the western voyages of discovery and settlement to Greenland, Iceland, and America. Numerous photographs, maps, and drawings contribute to Gwyn Jones's rounded portrait of Viking civilization and vividly evoke the importance in their culture of religion, art, and seafaring.

    Millions of Americans want a deeper understanding of their country’s founding principles and don’t know where to start. When the Constitution and the Declaration of Independence were written by our founders over two centuries ago, they were designed to endure. And indeed they’ve remained, as Paul Skousen writes, “the most amazing freedom formula ever invented”—but navigating eighteenth-century legal language can be challenging. Recognizing this problem, Skousen provides an easy, step-by-step guide that will forever change the way you think about your country and your freedoms. Using visual tools, exercises, and several valuable memory aids, this book will help you: • Master the Constitution’s seven articles and the twenty-seven important rights named in the Bill of Rights. • Navigate the Declaration’s five power statements on freedom and unlock their eighteenth-century phrases with a convenient glossary. • Discover how the Constitution’s guiding principles protect human rights. • And so much more. Thousands of books describe the origins of these famous documents, but only How to Read the Constitution and the Declaration of Independence gives you a path to truly understanding them.

    Professor Geert Hofstede's 30 years of field research on cultural differences and the software of the mind helps us look at how we think - and how we fail to think - as members of groups. This newly revised and expanded edition is based on the latest data from Professor Hofstede ongoing field research, and provides detailed comparisons of cross-cultural differences among 70 nations. business, family, schools and political organizations. Professor Hofstede explains phenomena such as culture shock, ethnocentrism, stereotyping, differences in language and humor. Most importantly, he discusses the practical implications of the culture differences described in the book and how understanding these cultural differences can enable people from different cultures to work together more productively. parents. Melding powerful intellectual analysis and hard social, cultural, and organizational research, Hofstede gives a sobering picture of a world perilously lacking in self-knowledge - unaware of serious difference between the businesses, organizations, cultures, and nations that populate our planet despite the fact of globalization. But culture shock - whether between an individual and a new country, between organizations, between the sexes, or between opposing diplomats - can be turned to our advantage, Hofstede says-if we understand it. Cultures and Organizations helps to explain the differences in the way leaders and their followers think, offering practical solutions for those in business and politics to help solve conflict between different groups.

    He then jets forward to the nineteenth century, where systems we can easily recognize as modern bureaucracies come into being. In some areas of life—like with the modern postal systems of Germany and France—these bureaucracies have brought tremendous efficiencies to modern life. But Graeber argues that there is a much darker side to modern bureaucracy that is rarely ever discussed. Indeed, in our own “utopia of rules,” freedom and technological innovation are often the casualties of systems that we only faintly understand.Provocative and timely, the book is a powerful look and history of bureaucracy over the ages and its power in shaping the world of ideas.

    Did his dictatorship crush the French Revolution, or carry its ideals to their logical conclusion? Was he a conqueror-tyrant who sought war for the sake of glory, or was he forced into conflict to defend his beloved France? Was he a throwback to sixteenth-century “absolute monarchs,” or the great modernizer of nineteenth-century Europe? Or was he all of these things at once? In this compact, highly readable biography, Jack Hughes examines these questions and more. He traces Napoleon’s history back to the bloody hillsides of Corsica, from his rise as a young artillery officer to the summit of greatness. We see at how Napoleon’s rule forever changed a continent, but also how his overreach led to his shocking fall from power. To understand the story of Napoleon, Hughes persuasively shows, is to understand Europe itself—both in Napoleon’s era and today. "If you want a thing done well, do it yourself." - Napoleon Bonaparte Buy Now to Discover: Napoleon’s tactics at Austerlitz, Waterloo, and other crucial battles. How the French conquest of Corsica shaped Napoleon’s childhood. Napoleon’s troubled marriage to the faithless Josephine. The French invasion of Egypt and discovery of the Rosetta Stone. The sale of Louisiana to the United States. Napoleon’s 1814 suicide attempt. The daring escape from Elba that allowed Napoleon to make his final stand. Read Your Book Now Your book will be instantly and automatically delivered to your Kindle device, smartphone, tablet, and computer. Money Back Guarantee If you start reading our book and are not completely satisfied with your purchase, simply return it to Amazon within 7 days for a full refund. Go to Your Account -> Manage Your Content and Devices -> Find the Book -> Return for Full Refund. Buy Now and Read The True Story of Napoleon Bonaparte...