The Power of Habit: Why We Do What We Do in Life and Business


Charles Duhigg - 2012
    Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.They succeeded by transforming habits.In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

The Principles of Psychology: Volume 1


William James - 1890
    As such, it should not be confused with the many abridgements that omit key sections.The book presents lucid descriptions of human mental activity, with detailed considerations of the stream of thought, consciousness, time perception, memory, imagination, emotions, reason, abnormal phenomena, and similar topics. In its course it takes into account the work of Berkeley, Binet, Bradley, Darwin, Descartes, Fechner, Galton, Green, Helmholtz, Herbart, Hume, Janet, Kant, Lange, Lotze, Locke, Mill, Royce, Schopenhauer, Spinoza, Wundt, and scores of others. It examines contrasting interpretations of mental phenomena, treating introspective analysis, philosophical interpretations, and experimental research.It remains unsurpassed today as a brilliantly written survey of William James’ timeless view of psychology.

Strangers to Ourselves: Discovering the Adaptive Unconscious


Timothy D. Wilson - 2002
    But is introspection the best path to self-knowledge? What are we trying to discover, anyway? In an eye-opening tour of the unconscious, as contemporary psychological science has redefined it, Timothy D. Wilson introduces us to a hidden mental world of judgments, feelings, and motives that introspection may never show us.This is not your psychoanalyst's unconscious. The adaptive unconscious that empirical psychology has revealed, and that Wilson describes, is much more than a repository of primitive drives and conflict-ridden memories. It is a set of pervasive, sophisticated mental processes that size up our worlds, set goals, and initiate action, all while we are consciously thinking about something else.If we don't know ourselves--our potentials, feelings, or motives--it is most often, Wilson tells us, because we have developed a plausible story about ourselves that is out of touch with our adaptive unconscious. Citing evidence that too much introspection can actually do damage, Wilson makes the case for better ways of discovering our unconscious selves. If you want to know who you are or what you feel or what you're like, Wilson advises, pay attention to what you actually do and what other people think about you. Showing us an unconscious more powerful than Freud's, and even more pervasive in our daily life, Strangers to Ourselves marks a revolution in how we know ourselves.

The Cyber Effect: A Pioneering Cyberpsychologist Explains How Human Behavior Changes Online


Mary Aiken - 2016
    Levitt, co-author of Freakonomics - One of the best books of the year--NatureMary Aiken, the world's leading expert in forensic cyberpsychology, offers a starting point for all future conversations about how the Internet is shaping development and behavior, societal norms and values, children, safety, privacy, and our perception of the world. Drawing on her own research and extensive experience with law enforcement, Aiken covers a wide range of subjects, from the impact of screens on the developing child to the explosion of teen sexting and the acceleration of compulsive and addictive behaviors online. Aiken provides surprising statistics and incredible-but-true case studies of hidden trends that are shaping our culture and raising troubling questions about where the digital revolution is taking us.Praise for The Cyber Effect"How to guide kids in a hyperconnected world is one of the biggest challenges for today's parents. Mary Aiken clearly and calmly separates reality from myth. She clearly lays out the issues we really need to be concerned about and calmly instructs us on how to keep our kids safe and healthy in their digital lives."--Peggy Orenstein, author of the New York Times bestseller Girls & Sex"[A] fresh voice and a uniquely compelling perspective that draws from the murky, fascinating depths of her criminal case file and her insight as a cyber-psychologist . . . This is Aiken's cyber cri de coeur as a forensic scientist, and she wants everyone on the case."--The Washington Post"Fascinating . . . If you have children, stop what you are doing and pick up a copy of The Cyber Effect."--The Times (UK)"An incisive tour of sociotechnology and its discontents."--Nature"Just as Rachel Carson launched the modern environmental movement with her Silent Spring, Mary Aiken delivers a deeply disturbing, utterly penetrating, and urgently timed investigation into the perils of the largest unregulated social experiment of our time."--Bob Woodward"Mary Aiken takes us on a fascinating, thought-provoking, and at times scary journey down the rabbit hole to witness how the Internet is changing the human psyche. A must-read for anyone who wants to understand the temptations and tragedies of cyberspace."--John R. Suler, PhD, author of The Psychology of Cyberspace"Drawing on a fascinating and mind-boggling range of research and knowledge, Mary Aiken has written a great, important book that terrifies then consoles by pointing a way forward so that our experience online might not outstrip our common sense."--Steven D. Levitt"Having worked with law enforcement groups from INTERPOL and Europol as well as the U.S. government, Aiken knows firsthand how today's digital tools can be exploited by criminals lurking in the Internet's Dark Net."--Newsweek

The Seven Sins of Memory: How the Mind Forgets and Remembers


Daniel L. Schacter - 2001
    Schacter explores instances of what we would consider memory failure—absent-mindedness, transience, blocking, misattribution, suggestibility, bias, and persistence—and suggests instead that these miscues are actually indications that memory is functioning as designed. Drawing from vivid scientific research and creative literature, as well as high-profile events in which memory has figured significantly (Bill Clinton's grand jury testimony, for instance), The Seven Sins of Memory provides a more nuanced understanding of how memory and the mind influence each other and shape our lives.

The Lucifer Effect: Understanding How Good People Turn Evil


Philip G. Zimbardo - 2007
    Here, for the first time and in detail, Zimbardo tells the full story of the Stanford Prison Experiment, the landmark study in which a group of college-student volunteers was randomly divided into “guards” and “inmates” and then placed in a mock prison environment. Within a week, the study was abandoned, as ordinary college students were transformed into either brutal, sadistic guards or emotionally broken prisoners. By illuminating the psychological causes behind such disturbing metamorphoses, Zimbardo enables us to better understand a variety of harrowing phenomena, from corporate malfeasance to organized genocide to how once upstanding American soldiers came to abuse and torture Iraqi detainees in Abu Ghraib. He replaces the long-held notion of the “bad apple” with that of the “bad barrel”—the idea that the social setting and the system contaminate the individual, rather than the other way around.

The Desire Map


Danielle LaPorte - 2012
    Which is valuable. Getting results is what moves your life forward. Except that most goal-setting systems fail to harness the most powerful driver behind any aspiration: your preferred feelings; and they foster an uptight determination that can keep us from the vitality we crave.The Desire Map program is changing all of that. You could call it holistic life-planning. The inner meets the outer. The spirit drives the material.The purpose of The Desire Map is: - Ultimately, to help you remember your light, your true nature, your source. - To show you your heart’s longing — your core desired - feelings. - To help you use your core desired feelings as a guidance system for making choices. - To help you use your desired feelings as a way to access comfort and clarity during painful times. - To help you accentuate the positive aspects of your life, while still honouring, and not invalidating, the negative parts that you want to change. - To help you regard your feelings as road signs to your Soul.So that you can: - Plan your day, your week, your month, your year and… - Feel great, making a lot of awesome things happen in every area your life.

The Secret


Rhonda Byrne - 2006
    For the first time, all the pieces of The Secret come together in an incredible revelation that will be life-transforming for all who experience it.In this book, you’ll learn how to use The Secret in every aspect of your life—money, health, relationships, happiness, and in every interaction you have in the world. You’ll begin to understand the hidden, untapped power that’s within you, and this revelation can bring joy to every aspect of your life.The Secret contains wisdom from modern-day teachers—men and women who have used it to achieve health, wealth, and happiness. By applying the knowledge of The Secret, they bring to light compelling stories of eradicating disease, acquiring massive wealth, overcoming obstacles, and achieving what many would regard as impossible.

Being Wrong: Adventures in the Margin of Error


Kathryn Schulz - 2010
    Kathryn Schulz, editor of Grist magazine, argues that error is the fundamental human condition and should be celebrated as such. Guiding the reader through the history and psychology of error, from Socrates to Alan Greenspan, Being Wrong will change the way you perceive screw-ups, both of the mammoth and daily variety, forever.

Curious: The Desire to Know and Why Your Future Depends On It


Ian Leslie - 2014
    But only some retain the habits of exploring, learning and discovering as they grow older. Which side of the ’curiosity divide’ are you on?In Curious Ian Leslie makes a passionate case for the cultivation of our desire to know. Curious people tend to be smarter, more creative and more successful. But at the very moment when the rewards of curiosity have never been higher, it is misunderstood and undervalued, and increasingly practised only by a cognitive elite.Filled with inspiring stories, case studies and practical advice, Curious will change the way you think about your own mental life, and that of those around you.

The Artist's Way: A Spiritual Path to Higher Creativity


Julia Cameron - 1992
    An international bestseller, millions of readers have found it to be an invaluable guide to living the artist’s life. Still as vital today—or perhaps even more so—than it was when it was first published one decade ago, it is a powerfully provocative and inspiring work. In a new introduction to the book, Julia Cameron reflects upon the impact of The Artist’s Way and describes the work she has done during the last decade and the new insights into the creative process that she has gained. Updated and expanded, this anniversary edition reframes The Artist’s Way for a new century.

Cure: A Journey into the Science of Mind Over Body


Jo Marchant - 2016
    Recently, however, serious scientists from a range of fields have been uncovering evidence that our thoughts, emotions and beliefs can ease pain, heal wounds, fend off infection and heart disease and even slow the progression of AIDS and some cancers.In Cure, award-winning science writer Jo Marchant travels the world to meet the physicians, patients and researchers on the cutting edge of this new world of medicine. We learn how meditation protects against depression and dementia, how social connections increase life expectancy and how patients who feel cared for recover from surgery faster. We meet Iraq war veterans who are using a virtual arctic world to treat their burns and children whose ADHD is kept under control with half the normal dose of medication. We watch as a transplant patient uses the smell of lavender to calm his hostile immune system and an Olympic runner shaves vital seconds off his time through mind-power alone.Drawing on the very latest research, Marchant explores the vast potential of the mind's ability to heal, lays out its limitations and explains how we can make use of the findings in our own lives. With clarity and compassion, Cure points the way towards a system of medicine that treats us not simply as bodies but as human beings.

Without Conscience: The Disturbing World of the Psychopaths Among Us


Robert D. Hare - 1993
    With their flagrant criminal violation of society's rules, serial killers like Ted Bundy and John Wayne Gacy are among the most dramatic examples of the psychopath. Individuals with this personality disorder are fully aware of the consequences of their actions and know the difference between right and wrong, yet they are terrifyingly self-centered, remorseless, and unable to care about the feelings of others. Perhaps most frightening, they often seem completely normal to unsuspecting targets--and they do not always ply their trade by killing. Presenting a compelling portrait of these dangerous men and women based on 25 years of distinguished scientific research, Dr. Robert D. Hare vividly describes a world of con artists, hustlers, rapists, and other predators who charm, lie, and manipulate their way through life. Are psychopaths mad, or simply bad? How can they be recognized? And how can we protect ourselves? This book provides solid information and surprising insights for anyone seeking to understand this devastating condition.

Why Time Flies: A Mostly Scientific Investigation


Alan Burdick - 2017
    But what is time, exactly? Do children experience it the same way adults do? Why does it seem to slow down when we’re bored and speed by as we get older? How and why does time fly?In this witty and meditative exploration, award-winning author and New Yorker staff writer Alan Burdick takes readers on a personal quest to understand how time gets in us and why we perceive it the way we do. In the company of scientists, he visits the most accurate clock in the world (which exists only on paper); discovers that “now” actually happened a split-second ago; finds a twenty-fifth hour in the day; lives in the Arctic to lose all sense of time; and, for one fleeting moment in a neuroscientist’s lab, even makes time go backward. Why Time Flies is an instant classic, a vivid and intimate examination of the clocks that tick inside us all.

A Thousand Days of Wonder: A Scientist's Chronicle of His Daughter's Developing Mind


Charles Fernyhough - 2009
     Unlike any other time in our lives, we remember almost nothing from our first three years. As infants, not only are we like the proverbial blank slate, but our memories are like Teflon: nothing sticks. In this beautifully written memoir of his daughter's first three years, Charles Fernyhough combines his vivid observations with a synthesis of developmental theory, re-creating what that time, lost to the memory of adults, is like from a child's perspective. In "A Thousand Days of Wonder," Fernyhough, a psychologist and novelist, attempts to get inside his daughter Athena's head as she acquires all the faculties that make us human, including social skills, language, morality, and a sense of self. Written with a father's tenderness and a novelist's empathy and style, this unique book taps into a parent's wonder at the processes of psychological development. Funny, touching, and fascinating, "A Thousand Days of Wonder" will reveal the extraordinary journey into personhood that children make during the momentous first three years of life.