Book picks similar to
Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations by Ilya Katsov
marketing
data-science
analytics
business
Successful Business Intelligence: Secrets to Making BI a Killer App
Cindi Howson - 2007
Learn about the components of a BI architecture, how to choose the appropriate tools and technologies, and how to roll out a BI strategy throughout the organisation.
Doing Data Science
Cathy O'Neil - 2013
But how can you get started working in a wide-ranging, interdisciplinary field that’s so clouded in hype? This insightful book, based on Columbia University’s Introduction to Data Science class, tells you what you need to know.In many of these chapter-long lectures, data scientists from companies such as Google, Microsoft, and eBay share new algorithms, methods, and models by presenting case studies and the code they use. If you’re familiar with linear algebra, probability, and statistics, and have programming experience, this book is an ideal introduction to data science.Topics include:Statistical inference, exploratory data analysis, and the data science processAlgorithmsSpam filters, Naive Bayes, and data wranglingLogistic regressionFinancial modelingRecommendation engines and causalityData visualizationSocial networks and data journalismData engineering, MapReduce, Pregel, and HadoopDoing Data Science is collaboration between course instructor Rachel Schutt, Senior VP of Data Science at News Corp, and data science consultant Cathy O’Neil, a senior data scientist at Johnson Research Labs, who attended and blogged about the course.
Learning OpenCV: Computer Vision with the OpenCV Library
Gary Bradski - 2008
Freeman, Computer Science and Artificial Intelligence Laboratory, Massachusetts Institute of TechnologyLearning OpenCV puts you in the middle of the rapidly expanding field of computer vision. Written by the creators of the free open source OpenCV library, this book introduces you to computer vision and demonstrates how you can quickly build applications that enable computers to "see" and make decisions based on that data. Computer vision is everywhere-in security systems, manufacturing inspection systems, medical image analysis, Unmanned Aerial Vehicles, and more. It stitches Google maps and Google Earth together, checks the pixels on LCD screens, and makes sure the stitches in your shirt are sewn properly. OpenCV provides an easy-to-use computer vision framework and a comprehensive library with more than 500 functions that can run vision code in real time.Learning OpenCV will teach any developer or hobbyist to use the framework quickly with the help of hands-on exercises in each chapter. This book includes:A thorough introduction to OpenCV Getting input from cameras Transforming images Segmenting images and shape matching Pattern recognition, including face detection Tracking and motion in 2 and 3 dimensions 3D reconstruction from stereo vision Machine learning algorithms Getting machines to see is a challenging but entertaining goal. Whether you want to build simple or sophisticated vision applications, Learning OpenCV is the book you need to get started.
Learning SAS by Example: A Programmer's Guide
Ron Cody - 2007
In an instructive and conversational tone, Cody clearly explains how to program SAS, illustrating with one or more real-life examples and giving a detailed description of how the program works.
Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech
Sara Wachter-Boettcher - 2017
But few of us realize just how many oversights, biases, and downright ethical nightmares are baked inside the tech products we use every day. It’s time we change that.In Technically Wrong, Sara Wachter-Boettcher demystifies the tech industry, leaving those of us on the other side of the screen better prepared to make informed choices about the services we use—and to demand more from the companies behind them.
Continuous Delivery: Reliable Software Releases Through Build, Test, and Deployment Automation
Jez Humble - 2010
This groundbreaking new book sets out the principles and technical practices that enable rapid, incremental delivery of high quality, valuable new functionality to users. Through automation of the build, deployment, and testing process, and improved collaboration between developers, testers, and operations, delivery teams can get changes released in a matter of hours-- sometimes even minutes-no matter what the size of a project or the complexity of its code base. Jez Humble and David Farley begin by presenting the foundations of a rapid, reliable, low-risk delivery process. Next, they introduce the "deployment pipeline," an automated process for managing all changes, from check-in to release. Finally, they discuss the "ecosystem" needed to support continuous delivery, from infrastructure, data and configuration management to governance. The authors introduce state-of-the-art techniques, including automated infrastructure management and data migration, and the use of virtualization. For each, they review key issues, identify best practices, and demonstrate how to mitigate risks. Coverage includes - Automating all facets of building, integrating, testing, and deploying software - Implementing deployment pipelines at team and organizational levels - Improving collaboration between developers, testers, and operations - Developing features incrementally on large and distributed teams - Implementing an effective configuration management strategy - Automating acceptance testing, from analysis to implementation - Testing capacity and other non-functional requirements - Implementing continuous deployment and zero-downtime releases - Managing infrastructure, data, components and dependencies - Navigating risk management, compliance, and auditing Whether you're a developer, systems administrator, tester, or manager, this book will help your organization move from idea to release faster than ever--so you can deliver value to your business rapidly and reliably.
Statistics Done Wrong: The Woefully Complete Guide
Alex Reinhart - 2013
Politicians and marketers present shoddy evidence for dubious claims all the time. But smart people make mistakes too, and when it comes to statistics, plenty of otherwise great scientists--yes, even those published in peer-reviewed journals--are doing statistics wrong."Statistics Done Wrong" comes to the rescue with cautionary tales of all-too-common statistical fallacies. It'll help you see where and why researchers often go wrong and teach you the best practices for avoiding their mistakes.In this book, you'll learn: - Why "statistically significant" doesn't necessarily imply practical significance- Ideas behind hypothesis testing and regression analysis, and common misinterpretations of those ideas- How and how not to ask questions, design experiments, and work with data- Why many studies have too little data to detect what they're looking for-and, surprisingly, why this means published results are often overestimates- Why false positives are much more common than "significant at the 5% level" would suggestBy walking through colorful examples of statistics gone awry, the book offers approachable lessons on proper methodology, and each chapter ends with pro tips for practicing scientists and statisticians. No matter what your level of experience, "Statistics Done Wrong" will teach you how to be a better analyst, data scientist, or researcher.
Fluent Python: Clear, Concise, and Effective Programming
Luciano Ramalho - 2015
With this hands-on guide, you'll learn how to write effective, idiomatic Python code by leveraging its best and possibly most neglected features. Author Luciano Ramalho takes you through Python's core language features and libraries, and shows you how to make your code shorter, faster, and more readable at the same time.Many experienced programmers try to bend Python to fit patterns they learned from other languages, and never discover Python features outside of their experience. With this book, those Python programmers will thoroughly learn how to become proficient in Python 3.This book covers:Python data model: understand how special methods are the key to the consistent behavior of objectsData structures: take full advantage of built-in types, and understand the text vs bytes duality in the Unicode ageFunctions as objects: view Python functions as first-class objects, and understand how this affects popular design patternsObject-oriented idioms: build classes by learning about references, mutability, interfaces, operator overloading, and multiple inheritanceControl flow: leverage context managers, generators, coroutines, and concurrency with the concurrent.futures and asyncio packagesMetaprogramming: understand how properties, attribute descriptors, class decorators, and metaclasses work"
Spark: The Definitive Guide: Big Data Processing Made Simple
Bill Chambers - 2018
With an emphasis on improvements and new features in Spark 2.0, authors Bill Chambers and Matei Zaharia break down Spark topics into distinct sections, each with unique goals.
You’ll explore the basic operations and common functions of Spark’s structured APIs, as well as Structured Streaming, a new high-level API for building end-to-end streaming applications. Developers and system administrators will learn the fundamentals of monitoring, tuning, and debugging Spark, and explore machine learning techniques and scenarios for employing MLlib, Spark’s scalable machine-learning library.
Get a gentle overview of big data and Spark
Learn about DataFrames, SQL, and Datasets—Spark’s core APIs—through worked examples
Dive into Spark’s low-level APIs, RDDs, and execution of SQL and DataFrames
Understand how Spark runs on a cluster
Debug, monitor, and tune Spark clusters and applications
Learn the power of Structured Streaming, Spark’s stream-processing engine
Learn how you can apply MLlib to a variety of problems, including classification or recommendation
Doing Bayesian Data Analysis: A Tutorial Introduction with R and BUGS
John K. Kruschke - 2010
Included are step-by-step instructions on how to carry out Bayesian data analyses.Download Link : readbux.com/download?i=0124058884 0124058884 Doing Bayesian Data Analysis: A Tutorial with R, JAGS, and Stan PDF by John Kruschke
Cracking the PM Interview: How to Land a Product Manager Job in Technology
Gayle Laakmann McDowell - 2013
Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the interview: estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch."
Algorithms to Live By: The Computer Science of Human Decisions
Brian Christian - 2016
What should we do, or leave undone, in a day or a lifetime? How much messiness should we accept? What balance of new activities and familiar favorites is the most fulfilling? These may seem like uniquely human quandaries, but they are not: computers, too, face the same constraints, so computer scientists have been grappling with their version of such issues for decades. And the solutions they've found have much to teach us.In a dazzlingly interdisciplinary work, acclaimed author Brian Christian and cognitive scientist Tom Griffiths show how the algorithms used by computers can also untangle very human questions. They explain how to have better hunches and when to leave things to chance, how to deal with overwhelming choices and how best to connect with others. From finding a spouse to finding a parking spot, from organizing one's inbox to understanding the workings of memory, Algorithms to Live By transforms the wisdom of computer science into strategies for human living.
Machine Learning for Absolute Beginners
Oliver Theobald - 2017
The manner in which computers are now able to mimic human thinking is rapidly exceeding human capabilities in everything from chess to picking the winner of a song contest. In the age of machine learning, computers do not strictly need to receive an ‘input command’ to perform a task, but rather ‘input data’. From the input of data they are able to form their own decisions and take actions virtually as a human would. But as a machine, can consider many more scenarios and execute calculations to solve complex problems. This is the element that excites companies and budding machine learning engineers the most. The ability to solve complex problems never before attempted. This is also perhaps one reason why you are looking at purchasing this book, to gain a beginner's introduction to machine learning. This book provides a plain English introduction to the following topics: - Artificial Intelligence - Big Data - Downloading Free Datasets - Regression - Support Vector Machine Algorithms - Deep Learning/Neural Networks - Data Reduction - Clustering - Association Analysis - Decision Trees - Recommenders - Machine Learning Careers This book has recently been updated following feedback from readers. Version II now includes: - New Chapter: Decision Trees - Cleanup of minor errors
The Algorithm Design Manual
Steven S. Skiena - 1997
Drawing heavily on the author's own real-world experiences, the book stresses design and analysis. Coverage is divided into two parts, the first being a general guide to techniques for the design and analysis of computer algorithms. The second is a reference section, which includes a catalog of the 75 most important algorithmic problems. By browsing this catalog, readers can quickly identify what the problem they have encountered is called, what is known about it, and how they should proceed if they need to solve it. This book is ideal for the working professional who uses algorithms on a daily basis and has need for a handy reference. This work can also readily be used in an upper-division course or as a student reference guide. THE ALGORITHM DESIGN MANUAL comes with a CD-ROM that contains: * a complete hypertext version of the full printed book. * the source code and URLs for all cited implementations. * over 30 hours of audio lectures on the design and analysis of algorithms are provided, all keyed to on-line lecture notes.
You Look Like a Thing and I Love You: How Artificial Intelligence Works and Why It's Making the World a Weirder Place
Janelle Shane - 2019
according to an artificial intelligence trained by scientist Janelle Shane, creator of the popular blog "AI Weirdness." She creates silly AIs that learn how to name paint colors, create the best recipes, and even flirt (badly) with humans--all to understand the technology that governs so much of our daily lives.We rely on AI every day for recommendations, for translations, and to put cat ears on our selfie videos. We also trust AI with matters of life and death, on the road and in our hospitals. But how smart is AI really, and how does it solve problems, understand humans, and even drive self-driving cars?Shane delivers the answers to every AI question you've ever asked, and some you definitely haven't--like, how can a computer design the perfect sandwich? What does robot-generated Harry Potter fan-fiction look like? And is the world's best Halloween costume really "Vampire Hog Bride"?In this smart, often hilarious introduction to the most interesting science of our time, Shane shows how these programs learn, fail, and adapt--and how they reflect the best and worst of humanity. You Look Like a Thing and I Love You is the perfect book for anyone curious about what the robots in our lives are thinking.