We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    From delicate camisoles to sophisticated jackets, these pieces marry the design details of the forties and fifties with the best of today's yarns and contemporary floral-inspired colors. Inside, readers will find clear, simple instructions and stunning full-color photos of to-die-for pieces including:*sleek crewnecks*lacy, feminine cardigans*textured twin sets*stunning striped sweaters*cabled mittens, Fair Isle gloves and more!As a gift for a friend or an indulgence for yourself, "Vintage Knits" is a must for every knitter's library.

    Featuring the website's signature Puking Pumpkin, and spanning everything from Drowning Pumpkin, Crime Scene Pumpkin, and Cannibal Pumpkin to Electrocuted Pumpkin and other never-before-seen designs, this gleefully gory guide is nothing short of a manifesto to take back Halloween from the cheerful, the cutesy, and the parent-sanctioned. For the egg-throwing, toilet tissue- streaming, window-soaping teenager in all of us, finally- a whole new way to celebrate October 31.

    Presented with easy, step-by-step instructions, illustrations, and photos, these 23 projects include a bohemian coat sweater, a mohair hat, retro bed slippers, and an assortment of trendsetting bags. Projects are included for baskets, pillows, and a throw to add a stylish twist to a crocheter's home decor. In addition to introducing basic crochet techniques, this guide tackles more advanced projects using a variety of yarns, including mohair, merino, angora blends, and linen.

    Marie Boudon's beautifully presented creative course will give you a good grounding in this new-to-you medium and teach you all you need to know to get started with painting flowers in watercolor. Find out about paper, brushes and paints, color mixing, wet and dry techniques, blending and gradients, contrast and even how to digitize your work. Then learn to paint roses, peonies, carnations, dahlias, anemones, poppies, leaves, details and textures and how to bring all of these together into beautiful compositions which make lovely art pieces, journal pages, handmade stationery and greetings cards, inspirational quote frames, personalized gifts and more.

    From the fish-shaped Japanese felted bag to the Persian carpet–inspired handbag, each bag is a product of its cultural history. Each pattern begins with a brief history describing the source behind these contemporary interpretations of folk designs. Folk stories also accompany many projects. Included are designs for bags for work or play, and bags of all shapes, colors, textures, and sizes. Using this collection, knitters can create bags for children, for market, for everyday, or for a special evening event.

    Includes meaningful ways to use your existing & future photos. Has creative ideas for preserving precious details of your life. Includes tips for finding inspiration in each day!

    With legendary baker Rose Levy Beranbaum’s foolproof recipes—which feature detail-oriented instructions that eliminate guesswork, notes for planning ahead, ingenious tips, and other golden rules for success—it’s easy to whip up a batch of irresistible, crowd-pleasing cookies anytime, for any occasion. Standout classics and new favorites include:Rose’s Dream Chocolate Chip CookiesLemon LumpiesBlack Tahini CrispsPeanut Butter and Jelly ButtonsDouble Ginger Molasses CookiesCaramel Surprise SnickerdoodlesMom’s Coconut Snowball KissesChocolate SablésGingerbread Folks (with a special sturdy variation for gingerbread houses)Pecan Freezer SquaresBrownie DoughnutsBrandy Snap RollsPlus “extra special” details including homemade Dulce de Leche, Wicked Good Ganache, Lemon Curd, and more

    'Best Book in 'How To' Category 20165 Star award Winning Seal from Readers' Favorite.How to Write a Simple Book Review; it's easier than you think.By International Bestselling British Author Allyson R. AbbottHave you ever wondered how to write a book review? Where to begin or how long it needs to be?Has it ever occurred to you that even negative reviews may be helpful to authors?Are there different types of reviews? Where can you get tips for reviewing a book? Do you wish writing a review was easy?With this book it is. Sharing your opinion with people who want to hear it is fun. Your reviews help fellow readers find out if a book is worth their time and money. Authors appreciate the recognition of a review, no matter how long, and the insight of a review can show them where they need to improve. 'Writing a Simple Book Review; it's easier than you think!' holds these answers and more. You can start writing book reviews today; even if it is only a few words.What the buyers say (Verified Purchases)5 star"What Abbott does is teach you...yes, she teaches you to write a one-word review and proceed on to another word, a sentence, and then another sentence...until you have a full paragraph! Let's face it, no matter what you, the reader, is interested in, there is going to be a book about it to enjoy or learn from. Why not take a few minutes to thank the writer of that book as soon as you have finished reading." Glenda Amazon Reviewer January 30, 20165 star"How to Write a Simple Book Review is a wonderful, concise book to do just that, write a book review, for beginners or those wanting to improve their review skills. The book has formal, semi-formal, and informal guidelines. Templates are great! Star guide lines and how to vary it to suit yourself. Lots of tips and techniques. Lists of reviewer links and pages to encourage interaction. I thought it was a great book!" Kindle Customer December 31, 20155 starAbbott's book about providing book reviews motivated me to write this first Amazon book review. So mission accomplished! I rely heavily on book reviews to decide which books to invest my time due to a year 2016 resolution to not waste unnecessary time on books that I dislike. Therefore, writing book reviews is my way of paying the favour forward.I love that Abbott invested a great proportion of the book on reassuring that there is no fixed format for books. The persuasion is extremely subtle and plods the reader along in a non-intrusive manner. However for those readers who require further structure, she highlights further discrepancies between the different types of reviews (literary criticism, book report and book review). Further guidelines and template act as further handholds to ease the newbies into the role.Naturally, I recommend this to all readers who are beginners to reviewing books. However it might not be suitable for more experienced reviewers who are looking for something to distinguish their reviews from others. Bubbsykat August 1, 2016

    Choose from a stunning variety of home and personal accessories, including chic handbags and espadrilles, pretty cushions, throws and cuddly soft toys. Easy-to-follow instructions, gorgeous color photography and delightful illustrations accompany each project, plus techniques such as applique and free embroidery enable you to create beautiful items that will bring a little sunshine into your home.

    So shouldn’t the products you apply to your skin, which are absorbed into your body, also be filled with plants? If you’ve ever looked at the back of your so-called “natural” facial moisturizer or body cream and seen a list of complicated additives you couldn’t recognize or pronounce, then you know firsthand that mass-produced synthetic beauty products can be something of a mystery. With Plant-Powered Beauty: The Essential Guide to Using Natural Ingredients for Health, Wellness, and Personal Skincare (with 50-plus Recipes), harness the power of plant-based energy to maintain your natural beauty and let your skin glow like never before. Natural beauty experts Amy Galper and Christina Daigneault show readers how to deconstruct beauty labels, parse ingredients lists, make informed choices about the products they use—and, most important, better understand how their skin works. At the heart of Plant-Powered Beauty, you will find more than 50 easy-to-follow recipes to make your own plant-based skincare and beauty products, such as:  Almond Milk Facial Cleanser Anti-aging Facial Scrub Blemish Gel Choc-o-Mint Lip Balm Coconut Whip Makeup Remover Vitamin-Rich Hair Health Serum Quick and Fresh Cucumber-Thyme Body Scrub Moisturizing Body Oil for Super-Dry Skin Natural Mouthwash Plant-Powered Beauty unlocks sought-after wisdom for all aspects of plant-based personal skincare and celebrates the shift in beauty trends, bringing us back to natural beauty and reconnecting us with plants and healthy choices.

    This book shows novice and expert quilters alike new ways of planning, designing, and constructing contemporary quilts. The Modern Quilt Workshop takes you through every step of making a quilt, encouraging you and challenging you along the way. YouÆll learn basic principles of quilt design, as well as new technical skills that will make your quilts more beautiful, more durable, and more fun to make.Never before published, these breathtaking patterns were created to help you learn specific design and technical skills. Want to learn how to piece circles flawlessly? Need to fine-tune your color choices? Confused about how to choose quilting patterns? Follow the step-by-step diagrams and youÆll be mastering new design concepts and innovative techniques with each new project.Each of the 15 quilt projects shows the level of difficulty, lists the skills youÆll learn, and shows how each quilt might look in different color combinations.Design tips in each chapter teach you what to look for in fabrics, or options for how to quilt the quilt.Measurements and yardage requirements are provided for 4 sizes, from baby quilts to bed quilts.Cutting templates, and tips for using them, are included.A thorough section on quilt construction and assembly helps even the first-time quilter learn the basics of cutting, piecing, aligning seams, thread color selection, choosing batting, quilting, and binding. Beginning quilters will love the simple, yet sophisticated, patterns that can turn a pile of cotton fabric into a work of art. Advanced quilters will hone technical and design skills, as well as master new techniques, such as improvisational piecing and working with sophisticated color palettes.Whether you wish to create a treasured family heirloom or a beautiful gift for a friend, these unique patterns will inspire you to try something new.

    . . An Unbelievable True StoryOnce upon a time in Melbourne there was a gigolo who thought he was a vampire. He bit the tongue off a prostitute and was then murdered in broad daylight on a suburban street. His execution, top brass believed, was organised by police. The aftershocks of this killing—and the murder of a state witness and his wife inside their fortresshome—rocked the police force and the Parliament, vanquished one government and brought the next to its knees.This is the story of police corruption for years swept under the carpet to avoid a Royal Commission. It is the story of a police force politicised to the point of paralysis and a witness protection program that buries its mistakes. It involves a policeman still free and living in a very big house, a drug baron who survived the gangland war only to be murdered in the state's most secure jail, and battles royale within a police force comprised of thousands of pistol-packing members.This is the story of Melbourne around the first decade of the new millennium: its lawmen, villains and politicians. It is a bizarre, tawdry, unbelievable tale. But every word of it happened.

     The early 1980s were an exciting time for music. Hair metal bands were selling out stadiums, while clubs and house parties in New York City has spawned a new genre of music. At the time, though, hip hop's reach was limited, an artform largely ignored by mainstream radio deejays and the rock-obsessed MTV network.But in 1986, the music world was irrevocably changed when Run-DMC covered Aerosmith's hit "Walk This Way" in the first rock-hip hop collaboration. Other had tried melding styles. This was different, as a pair of iconic arena rockers and the young kings of hip hop shared a studio and started a revolution. The result: Something totally new and instantly popular. Most importantly, "Walk This Way" would be the first rap song to be played on mainstream rock radio.In Walk This Way, Geoff Edgers sets the scene for this unlikely union of rockers and MCs, a mashup that both revived Aerosmith and catapulted hip hop into the mainstream. He tracks the paths of the main artists--Steven Tyler, Joe Perry, Joseph "Run" Simmons, and Darryl "DMC" McDaniels--along with other major players on the scene across their lives and careers, illustrating the long road to the revolutionary marriage of rock and hip hop. Deeply researched and written in cinematic style, this music history is a must-read for fans of hip hop, rock, and everything in between.

    Zenspirations dangles are a unique form of patterning...and although they look complicated, they are actually easy to create. If you enjoyed Joanne's first book, Zenspirations Paterns & Lettering then you'll love Zenspiration Dangle Designs.