The Practice of Public Relations


Fraser P. Seitel - 1980
    Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions that distinguish the practice.

Invitation to Psychology


Carole Wade - 1998
    In clear, lively, warm prose, this edition continues the title's integration of gender, culture, and ethnicity. By the end, readers will learn how to interpret research and to address and resolve controversies. MyPsychLab is an integral part of the Wade/Tavris/Garry program. Engaging activities and assessments provide a teaching and learning system that helps students think like a psychologist. With MyPsychLab, students can watch videos on psychological research and applications, participate in virtual classic experiments, and develop critical thinking skills through writing. "Invitation to Psychology, "5/e is available in a new DSM-5 Updated edition. To learn more, click here. This title is available in a variety of formats - digital and print. Pearson offers its titles on the devices students love through Pearson's MyLab products, CourseSmart, Amazon, and more.

Interpersonal Communication


Kory Floyd - 2011
    "Interpersonal Communication, 2e" demonstrates how effective interpersonal communication can make students' lives better. With careful consideration given to the impact of computer-mediated communication, the program reflects the rapid changes of the modern world in which today's students live and interact. The program also helps students understand and build interpersonal skills and choices for their academic, personal, and professional lives.

Developing Multicultural Counseling Competency: A Systems Approach


Danica G. Hays - 2009
    Comprehensive, thoughtful, and in-depth, "Developing Multicultural Competence "goes beyond general discussions of race and ethnicity to include discourse on a broader, more complex view of multiculturalism in clients' and trainees' lives. Both scholarly and highly interactive, this new text strives to present trainees with empirically-based information about multicultural counseling and social advocacy paired with engaging self-reflective activities, discussion questions, case inserts, and study aids, creating opportunities for experiential learning related to cultural diversity considerations and social advocacy issues within clients' social systems. Addressing CACREP (2001/2009) Standards related to the Social and Cultural Diversity core area, the book is broken into four parts: Part One covers key concepts and terms regarding multicultural constructs and cross-cultural communication; Part Two defines social advocacy and identifies the major forms of oppression; Part Three discusses the major cultural and diversity groups; and Part Four develops trainee skills for working with diverse clients, including infusing multiculturalism in how they conceptualize, evaluate, and treat these clients.

The Shallows: What the Internet Is Doing to Our Brains


Nicholas Carr - 2010
    He also crystallized one of the most important debates of our time: As we enjoy the Net’s bounties, are we sacrificing our ability to read and think deeply?Now, Carr expands his argument into the most compelling exploration of the Internet’s intellectual and cultural consequences yet published. As he describes how human thought has been shaped through the centuries by “tools of the mind”—from the alphabet to maps, to the printing press, the clock, and the computer—Carr interweaves a fascinating account of recent discoveries in neuroscience by such pioneers as Michael Merzenich and Eric Kandel. Our brains, the historical and scientific evidence reveals, change in response to our experiences. The technologies we use to find, store, and share information can literally reroute our neural pathways.Building on the insights of thinkers from Plato to McLuhan, Carr makes a convincing case that every information technology carries an intellectual ethic—a set of assumptions about the nature of knowledge and intelligence. He explains how the printed book served to focus our attention, promoting deep and creative thought. In stark contrast, the Internet encourages the rapid, distracted sampling of small bits of information from many sources. Its ethic is that of the industrialist, an ethic of speed and efficiency, of optimized production and consumption—and now the Net is remaking us in its own image. We are becoming ever more adept at scanning and skimming, but what we are losing is our capacity for concentration, contemplation, and reflection.Part intellectual history, part popular science, and part cultural criticism, The Shallows sparkles with memorable vignettes—Friedrich Nietzsche wrestling with a typewriter, Sigmund Freud dissecting the brains of sea creatures, Nathaniel Hawthorne contemplating the thunderous approach of a steam locomotive—even as it plumbs profound questions about the state of our modern psyche. This is a book that will forever alter the way we think about media and our minds.

The McDonaldization of Society


George Ritzer - 1995
    The McDonaldization of Society, Revised New Century Edition discusses how McDonaldization and the broader process of globalization (in a new Chapter 8), are spreading more widely and more deeply into various social institutions such as education, medicine, the criminal justice system, and more. This Revised New Century Edition provides many new, relevant examples from recent events and contemporary popular culture, including the ever-increasing global proliferation of McDonald′s and other fast food franchises, shopping malls, and similar commercial entities. Their impact is examined in the post-September 11, 2001 era.

A PhD Is Not Enough: A Guide To Survival In Science


Peter J. Feibelman - 1993
    Permanent positions are scarce, science survival is rarely part of formal graduate training, and a good mentor is hard to find. This exceptional volume explains what stands between you and fulfilling long-term research career. Bringing the key survival skills into focus, A Ph.D. Is Not Enough! proposes a rational approach to establishing yourself as a scientist. It offers sound advice of selecting a thesis or postdoctoral adviser, choosing among research jobs in academia, government laboratories, and industry, preparing for an employment interview, and defining a research program. This book will help you make your oral presentations effective, your journal articles compelling, and your grant proposals successful. A Ph.D. Is Not Enough should be required reading for anyone on the threshold of a career in science.

Unflattening


Nick Sousanis - 2015
    But what if the two are inextricably linked, equal partners in meaning-making? Written and drawn entirely as comics, Unflattening is an experiment in visual thinking. Nick Sousanis defies conventional forms of scholarly discourse to offer readers both a stunning work of graphic art and a serious inquiry into the ways humans construct knowledge.Unflattening is an insurrection against the fixed viewpoint. Weaving together diverse ways of seeing drawn from science, philosophy, art, literature, and mythology, it uses the collage-like capacity of comics to show that perception is always an active process of incorporating and reevaluating different vantage points. While its vibrant, constantly morphing images occasionally serve as illustrations of text, they more often connect in nonlinear fashion to other visual references throughout the book. They become allusions, allegories, and motifs, pitting realism against abstraction and making us aware that more meets the eye than is presented on the page.In its graphic innovations and restless shape-shifting, Unflattening is meant to counteract the type of narrow, rigid thinking that Sousanis calls “flatness.” Just as the two-dimensional inhabitants of Edwin A. Abbott’s novella Flatland could not fathom the concept of “upwards,” Sousanis says, we are often unable to see past the boundaries of our current frame of mind. Fusing words and images to produce new forms of knowledge, Unflattening teaches us how to access modes of understanding beyond what we normally apprehend.

On Individuality and Social Forms


Georg Simmel - 1971
    In search of a subject matter for sociology that would distinguish it from all other social sciences and humanistic disciplines, he charted a new field for discovery and proceeded to explore a world of novel topics in works that have guided and anticipated the thinking of generations of sociologists. Such distinctive concepts of contemporary sociology as social distance, marginality, urbanism as a way of life, role-playing, social behavior as exchange, conflict as an integrating process, dyadic encounter, circular interaction, reference groups as perspectives, and sociological ambivalence embody ideas which Simmel adumbrated more than six decades ago."—Donald N. Levine Half of the material included in this edition of Simmel's writings represents new translations. This includes Simmel's important, lengthy, and previously untranslated "Group Expansion and Development of Individuality," as well as three selections from his most neglected work, Philosophy of Money; in addition, the introduction to Probleme der Geschichtsphilosophie, chapter one of the Lebensanschauung, and three essays are translated for the first time.

Groups: A Counseling Specialty


Samuel T. Gladding - 1990
    " This user-friendly text provides readers with a complete and compelling view of group work, including types of groups, development of groups, dynamics within groups, diversity and multicultural issues in groups, specialty groups, ethical and legal issues in groups, groups across the lifespan, theories of groups, and the history of group work. Well-written and filled with helpful and enjoyable illustrations, this sixth edition textbook helps students to fully understand the four basic types of groups therapy, counseling, guidance, and work/task through case histories, examples, and clear language. At the same time, "Groups: A Counseling Specialty" challenges readers to think through how they would handle various group situations and to reflect and learn from their own experiences in groups.

Abnormal Psychology: An Integrative Approach


David H. Barlow - 2004
    Bundled (ISBN 9780534633622) textbook with InfoTrac CD-ROM.