Today, the homegrown Marico is a leading international FMCG giant which recorded an annual turnover of over Rs 8000 crore last year. Their products, like Parachute, Nihar Naturals, Saffola, Set Wet, Livon and Mediker, are market leaders in their categories. This is the story of grit, gumption and growth, and of the core values of trust, transparency and innovation which have brought the company to its current stature. Co-authored by leading management thinker and guru Ram Charan, Harsh Realities is a much-awaited business book by an innovative and clear-headed leader who built a highly professional, competitive business from the ground up.

    He saw, culled from a cave occupied by early humans, a collection of antelope jawbones perfect for sawing, and antelope forelegs perfect for clubbing. He saw the skull of a juvenile proto-human, apparently bashed in. A growing body of evidence suggested that man had evolved on the African continent from carnivorous, predatory stock, who had also, long before man, achieved the use of weapons.An acclaimed dramatist, Ardrey's interest in the African discoveries sprang less from purely scientific grounds than from the radical new light they cast on the eternal question: Why do we behave as we do? Are we naturally inclined towards war and weapons? From 1955 to 1961, Ardrey commuted between the museums and libraries and laboratories of the North, and the games reserves and fossil beds of Africa trying to answer that question.The result was African Genesis. In a sweeping work that encompasses the evolutionary roots of nationalism and patriotism, private property and social order, hierarchy and status-seeking, and even conscience, Ardrey tells a story of man never before heard, and redefines what exactly it means to be human.

    But only one of them was ever a real person—Colonel Sanders of Kentucky Fried Chicken/KFC. From a 1930s roadside café in Corbin, Kentucky, Harland Sanders launched a fried chicken business that now circles the globe, serving “finger lickin’ good” chicken to more than twelve million people every day. But to get there, he had to give up control of his company and even his own image, becoming a mere symbol to people today who don’t know that Colonel Sanders was a very real human being. This book tells his story—the story of a dirt-poor striver with unlimited ambition who personified the American Dream.Acclaimed cultural historian Josh Ozersky defines the American Dream as being able to transcend your roots and create yourself as you see fit. Harland Sanders did exactly that. Forced at age ten to go to work to help support his widowed mother and sisters, he failed at job after job until he went into business for himself as a gas station/café/motel owner and finally achieved a comfortable, middle-class life. But then the interstate bypassed his business and, at sixty-five, Sanders went broke again. Packing his car with a pressure cooker and his secret blend of eleven herbs and spices, he began peddling the recipe for “Colonel Sanders’ Kentucky Fried Chicken” to small-town diners in exchange for a nickel for each chicken they sold. Ozersky traces the rise of Kentucky Fried Chicken from this unlikely beginning, telling the dramatic story of Sanders’ self-transformation into “The Colonel,” his truculent relationship with KFC management as their often-disregarded goodwill ambassador, and his equally turbulent afterlife as the world’s most recognizable commercial icon.

    

    So what comes next? Growth will resume. But economic uncertainty will worsen, making what comes next not just a boom but a nerve-shattering SONIC BOOM. Gregg Easterbrook - who "writes nothing that is not brilliant" ("Chicago Tribune") - is a fount of unconventional wisdom, and over time, he is almost always proven right. Throughout 2008 and 2009, as the global economy was contracting and the experts were panicking, Easterbrook worked on a book saying prosperity is about to make its next big leap. Will he be right again? SONIC BOOM: Globalization at Mach Speed presents three basic insights. First, if you don't like globalization, brace yourself, because globalization has barely started. Easterbrook contends the world is about to become "far "more globally linked. Second, the next wave of global change will be primarily positive: economic prosperity, knowledge and freedom will increase more in the next 50 years than in all of human history to this point. But before you celebrate, Easterbrook further warns that the next phase of global change is going to drive us crazy. Most things will be good for most people - but nothing will seem certain for anyone. Each SONIC BOOM chapter is based on examples of cities around the world - in the United States, Europe, Russia, China, South America - that represent a significant Sonic Boom trend. With a terrific sense of humor, pitch-perfect reporting and clear, elegant prose, Easterbrook explains why economic recovery is on the horizon but why the next phase of global change will also give everyone one hell of a headache. "Forbes" calls Easterbrook "the best writer on complex topics in the United States" and SONIC BOOM will show you why.

    Together, they ruled big business. They transformed popular culture. And they provoked a national controversy. More than anything, they lived a unique and rollicking American Dream, escaping the broken homes of their youth to produce the most notoriously successful game franchises in history—Doom and Quake— until the games they made tore them apart. This is a story of friendship and betrayal, commerce and artistry—a powerful and compassionate account of what it's like to be young, driven, and wildly creative.

    Friedman shows that we have entered an age of dizzying acceleration--and explains how to live in it. Due to an exponential increase in computing power, climbers atop Mount Everest enjoy excellent cell-phone service and self-driving cars are taking to the roads. A parallel explosion of economic interdependency has created new riches as well as spiraling debt burdens. Meanwhile, Mother Nature is also seeing dramatic changes as carbon levels rise and species go extinct, with compounding results.How do these changes interact, and how can we cope with them? To get a better purchase on the present, Friedman returns to his Minnesota childhood and sketches a world where politics worked and joining the middle class was an achievable goal. Today, by contrast, it is easier than ever to be a maker (try 3-D printing) or a breaker (the Islamic State excels at using Twitter), but harder than ever to be a leader or merely "average." Friedman concludes that nations and individuals must learn to be fast (innovative and quick to adapt), fair (prepared to help the casualties of change), and slow (adept at shutting out the noise and accessing their deepest values). With vision, authority, and wit, Thank You for Being Late establishes a blueprint for how to think about our times.

    For almost 500 years, the masses have been thoroughly deceived by a cosmic fairy-tale of astronomical proportions. We have been taught a falsehood so gigantic and diabolical that it has blinded us from our own experience and common sense, from seeing the world and the universe as they truly are. Through pseudo-science books and programs, mass media and public education, universities and government propaganda, the world has been systematically brain-washed, slowly indoctrinated over centuries into the unquestioning belief of the greatest lie of all time. A multi-generational conspiracy has succeeded, in the minds of the masses, to pick up the fixed Earth, shape it into a ball, spin it in circles, and throw it around the Sun! The greatest cover-up of all time, NASA and Freemasonry's biggest secret, is that we are living on a plane, not a planet, that Earth is the flat, stationary center of the universe.

    

    For more than a year, Washington Post reporter Robert O'Harrow has explored the threats proliferating in our digital universe. This eBook is a compilation of that reporting. With chapters built around real people, including hackers, security researchers and corporate executives, this book will help regular people, lawmakers and businesses better understand the mind-bending challenge of keeping the internet safe from hackers and security breaches -- and all out war.

    What is 225 years old yet always of the moment? The Old Farmer’s Almanac! America’s oldest continuously published periodical, beloved by generations for being “useful, with a pleasant degree of humor,” celebrates its unique history with a special edition and more readers than ever before!   As the nation’s iconic calendar, the 2017 edition will predict and mark notable events; glance back and look forward, with historic perspectives on food, people, and businesses; salute legendary customs and folklore; hail celestial events; explore, forage, and cultivate the natural world; forecast traditionally 80 percent–accurate weather; inspire giggles and perhaps romance; and more—too much more to mention—all in the inimitably useful and humorous way it has done since 1792.

    It's a great project for families and foodies alike, and all you need to start off is this book, a specialist mushroom growing kit, and a small space in which to grow them!In this book I aim to teach you the basics that you need to know to grow mushrooms at home. You'll take a step back in time and learn about the history of mushrooms as food, and why it has taken centuries for home mushroom growing to really catch on. I'll let you know exactly which are the best types of mushrooms for you to start with. If you aren't sure what tools you'll need, don't worry - this book has that covered too. And I'll explain how to make sure that your mushrooms grow quickly and pest free, and the best ways to harvest, preserve and store your crop.But where should you grow your mushrooms? That's a good question! Contained within the pages of this book are tips on how to set up a mushroom patch in your back yard, as well as how to grow them inside. Is it really better to grow them completely in the dark? You are about to find out!So, whether you like shiitakes, portobellos or oyster mushrooms, stop buying them in stores. I'll teach you how to grow your own and keep your entire family well supplied.In as little as a few weeks you can have the perfect fresh mushrooms grown and ready to eat. Yum!This easy to read, beginners book, summarizes the essential information I have learned over the years, and is written to help you decide if mycology is for you, and if so, which route to take.

    The most impactful recent political movements on the far left and right started with massive online collectives of teenagers. Strangely, both movements began on the same website: an anime imageboard called 4chan.org. It Came from Something Awful is the fascinating and bizarre story of 4chan and its profound effect on youth counterculture.Dale Beran has observed the website's shifting activities and interests since the beginning. 4chan is a microcosm of the internet itself--simultaneously at the vanguard of contemporary culture, politics, comedy and language, and a new low for all of the above. It was the original meme machine, mostly frequented by socially awkward and disenfranchised young men in search of a place to be alone together.During the recession of the late 2000's, the memes became political. 4chan was the online hub of a leftist hacker collective known as Anonymous and a prominent supporter of the Occupy Wall Street movement. But within a few short years, the site's ideology spun on its axis; it became the birthplace and breeding ground of the alt-right. In It Came from Something Awful, Beran uses his insider's knowledge and natural storytelling ability to chronicle 4chan's strange journey from creating rage-comics to inciting riots to--according to some--memeing Donald Trump into the White House.

         Johnny Johnson is 92 years old and one of very few men who can recall first-hand the most daring and ingenious air raid of all time. He can also vividly remember his childhood spent working on a farm with his controlling father, the series of events that led him to the RAF and the rigorous training that followed. But it was his decision to join 617 Squadron, and the consequences, that have truly stayed etched in his mind.    On May 16, 1943, Johnny, alongside 132 specially selected comrades, took off from Scampton airbase in Lincolnshire. For six weeks they had been trained to fulfil one mission that was near impossible: to destroy three dams deep within Germany's Ruhr Valley. It was a daring task but, against the odds, Johnny and his crew survived. Sadly, 53 comrades did not.   For the first time, Johnny relives every moment of that fatal night -- and the devastating aftermath. He recalls with unique wit and insight the difficult training conducted in secrecy, the race against time to release the bombs, and the sheer strength and bravery shown by a small unit faced with great adversity and uncertainty. Embodying a whole squadron, and leaving a lasting legacy for generations to come, Johnny's story is like no other.

    Children are given a well-rounded understanding of this beautiful fish: its anatomy, feeding habits and behavior. The following Sharks are featured:* The swift Black Tip Reef Shark* The dangerous Bull Shark* The resourceful Hammerhead Shark* The feared Great White Shark* The stealthy Lemon Shark* The fanged Nurse Shark* The gentle Whale Shark* The deceptive Wobbegong