Now in one quick reference, Kotler provides answers to some of the toughest ones, revealing his philosophies on marketing topics including strategy, product, price, place, promotion, marketing research and planning, direct marketing, small business marketing, and more. According to Kotler offers his insightful, thought-provoking answers to questions such as: - What effects are dynamics like globalization, hyper competition, and the Internet having on marketing? - What skills do marketing managers need to be successful? - What marketing strategies make sense during a recession? - What are holistic marketing and reverse marketing? - How can a local brand be turned into a global brand? - What signs might indicate a need for a change in strategy? - What does the marketing department of the future look like? Kotler expounds on these and many other questions in this fascinating, landmark book no marketing professional should be without.

    What is it like to try to heal the body when the mind is under attack? In this book, Dr. Allan Ropper and Brian Burrell take the reader behind the scenes at Harvard Medical School's neurology unit to show how a seasoned diagnostician faces down bizarre, life-altering afflictions. Like Alice in Wonderland, Dr. Ropper inhabits a world where absurdities abound:• A figure skater whose body has become a ticking time-bomb • A salesman who drives around and around a traffic rotary, unable to get off • A college quarterback who can't stop calling the same play • A child molester who, after falling on the ice, is left with a brain that is very much dead inside a body that is very much alive • A mother of two young girls, diagnosed with ALS, who has to decide whether a life locked inside her own head is worth livingHow does one begin to treat such cases, to counsel people whose lives may be changed forever? How does one train the next generation of clinicians to deal with the moral and medical aspects of brain disease? Dr. Ropper and his colleague answer these questions by taking the reader into a rarified world where lives and minds hang in the balance.

    Richard Restak, Brainis both a practical owner’s manual and a complete guide to the brain’s development and function. Its pages explore not only the brain’s physical form—its 100 billion nerve cells and near-infinite network of synapses—but also its interactions that regulate every thought and action. Brainfeatures the latest discoveries about improving and optimizing mental acuity right alongside sidebars on breakthrough moments in neuroscience. Explained here also are the physical, emotional, and psychological aspects of the brain, addressed in accessible, engaging language.Combining the latest advances in our understanding of the mind-body connection and ongoing research into such diseases as dementia, depression, and PTSD, Brainis an indispensable guide to mens sana in corpore sano—at every stage of life.

    Children are given a well-rounded understanding of this beautiful fish: its anatomy, feeding habits and behavior. The following Sharks are featured:* The swift Black Tip Reef Shark* The dangerous Bull Shark* The resourceful Hammerhead Shark* The feared Great White Shark* The stealthy Lemon Shark* The fanged Nurse Shark* The gentle Whale Shark* The deceptive Wobbegong

    Often called the greatest middleweight boxer of all time, he held the world title for 12 defenses, including bouts with Sugar Ray Leonard, Thomas Hearns, and Roberto Duran which entered fistic folklore. This biography tells the story of Hagler's extraordinary life for the first time, separating truth from myth to get right to the heart of a complex and charismatic man. From his wild early fights in the boxing wilderness of Brockton, Massachusetts, the book follows the blazing trail of Hagler's career: the controversial defeats subsequently avenged, a riot-scarred title win in London, and his unification of the middleweight crown. It also cover the Ring magazine's "greatest round of all time" against Hearns, his ferocious battle with Duran, and the still-controversial loss to his nemesis Leonard.

    They wanted to know why McCain appealed so much to so many Americans, and particularly why he appealed to the "Young Voters" of America who generally show nothing but apathy. The "Director's Cut" (three times longer than the RS article) is an incisive, funny, thoughtful piece about life on "Bullshit One" -- the nickname for the press bus that followed McCain's Straight Talk Express. This piece becomes ever more relevant, as we discuss what we know, don't know, and don't want to know about the way our political campaigns work.

    Dr. Harry Bennett, a physician practicing near Chicago, sees the first two cases of smallpox, a mother and daughter, and he watches helplessly as they become seriously ill and die. A few days later, Dr. Vicky Anderson, an emergency room physician in New York City, diagnoses the third case. The outbreak is recognized as a terrorist attack, but even with a massive public health response, smallpox explodes across America, engulfing the country in fear and panic. Many Americans believe that the threat of a biological terrorist attack is genuine, and Pox describes a disturbingly real possibility. In Pox, the reader witnesses the destructiveness of self-righteous, intolerant fanatics who devise a grim plan to wreak pain and havoc on America. Pox offers an intense look at how contradictory ideologies and philosophies realistically play out, and causes us to realize our vulnerabilities.

    Dr Carl Sagan takes us on a great reading adventure, offering his vivid and startling insights into the brains of humans & beasts, the origin of human intelligence, the function of our most haunting legends and their amazing links to recent discoveries.

    The germ revolution came after two decades of scientific virtuosity, outstanding feats of intellectual courage and bitter personal rivalries, doctors at last recognised that infectious diseases are caused by mircoscopic organisms.

    Somehow, within each of our brains, billions of neurons work to create our conscious experience. How does this happen? Why do we experience life in the first person? After over twenty years researching the brain, world-renowned neuroscientist Anil Seth puts forward a radical new theory of consciousness and self. His unique theory of what it means to 'be you' challenges our understanding of perception and reality and it turns what you thought you knew about yourself on its head.'Awe-inspiring and humane.' NEW STATESMAN (Books of the Year)'Fascinating.' FINANCIAL TIMES (Books of the Year)'Profound.' GUARDIAN (Books of the Year)'Brilliant.' CLAIRE TOMALIN, NEW YORK TIMES'Outstanding.' PSYCHOLOGY TODAY 'Amazing . . . a brilliant read.'RUSSELL BRAND'Beautifully written, crystal clear, deeply insightful.'DAVID EAGLEMAN, Pulitzer Prize-nominated author of Livewired'Offers us new cause for astonishment and wonder.'ANNAKA HARRIS, author of Conscious'A fascinating book. A joy to read.'NIGEL WARBURTON'Truly compelling.'PROFESSOR KARL FRISTON, Universty College London'A wonderfully accessible and comprehensive account.'SEAN CARROLL, author of Something Deeply Hidden

    Even if she skipped or was late for school, she should be up, her cell phone charged, ready for action by now. Then a concerned policeman appears. He too is looking for Aria. Her mother is also worried: nobody can find the missing student. And some of Aria’s clothes are missing. Suddenly, Spencer remembers the text message she recently received from the Little Liars’ mysterious, truth-telling antagonist, “A” – “Five foot two, eyes of blue; has anyone seen my gal?” Even though Aria has hazel eyes, the girls are freaked. When A has something bad to report, she’s never ever wrong.A Kiss For Luck is a spellbinding story inspired by the bestselling, award-winning Pretty Little Liars’ series.

    After nine long years of trying to grow their family into the perfect dream come true, fated mates, Ryan and Layna, are ready to give up. Not on each other but on their dreams. When they're given the chance to help an abandoned baby temporarily, they're faced with a pain harsher than what they've already been through. The pain of hope. But this little one isn't what any of them expected, and when the fiery truth comes out, hearts are bound to melt.A visit from a shadow of Christmas past, a lost child, and the reunion P. Jameson fans have been asking for, all wrapped up with a shiny bow as we revisit the Ouachitas in Merrily Ever After.

    No new cells. No major changes. If you grew up depressed, angry, sad, aggressive, or nasty, you'd be that way for life. And, as you grew older, there'd be nowhere to go but down, as disease, age, or injury wiped out precious, irreplaceable brain cells. But over the past five, ten, twenty years, all that's changed. Using fMRI and PET scanning technology, neuroscientists can now look deep inside the human brain and they've discovered that it's amazingly flexible, resilient, and plastic. Pictures of the Mind: What the New Neuroscience Tells Us About Who We Are shows you what they've discovered and what it means to all of us. Through author Miriam Boleyn-Fitzgerald's masterfully written narrative and use stunning imagery, you'll watch human brains healing, growing, and adapting to challenges. You'll gain powerful new insights into the interplay between environment and genetics, begin understanding how people can influence their own intellectual abilities and emotional makeup, and understand the latest stunning discoveries about coma and "locked-in" syndrome. You'll learn about the tantalizing discoveries that may lead to cures for traumatic brain injury, stroke, emotional disorders, PTSD, drug addiction, chronic pain, maybe even Alzheimer's. Boleyn-Fitzgerald shows how these discoveries are transforming our very understanding of the "self," from an essentially static entity to one that can learn and change throughout life and even master the art of happiness.

    Based on a major conference sponsored by the National Academy of Sciences and the Smithsonian Institution, Biodiversity creates a systematic framework for analyzing the problem and searching for possible solutions.

    This page-turning survey of the whole of terrestrial evolution sheds new light on how nervous systems evolved in animals, how the brain developed, and what it means to be human.In The Deep History of Ourselves LeDoux argues that the key to understanding all human behavior lies in viewing evolution through the prism of the first living organisms. By tracking the chain of the evolutionary timeline he shows how even the earliest single cell organisms had to solve the same problems we and our cells have to solve today in order to survive and thrive. Along the way, LeDoux explores our place in nature, how the evolution of nervous systems enchanced the ability of organisms to survive and thrive, and how the emergence of what we humans understand as consciousness made our greatest and most horrendous achievements as a species possible.