But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You'll use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success. You'll also structure your voice throughout so that the brand is easily recognizable to its audience.Learn how UX content works with the software development lifecycleUse a framework to align the UX content with product principlesExplore content-first design to root UX text in conversationLearn how UX text patterns work with different voicesProduce text that's purposeful, concise, conversational, and clear

    And we need constant reminders to keep us on the right path.With the support of his clients, Sagmeister transformed these sentences into typographic works, from billboards in France to sign-toting inflatable monkeys on the streets of Scotland. Accompanied by essays from design historian Steven Heller, Guggenheim chief curator Nancy Spector, and UK psychologist Daniel Nettle, as well as Sagmeister's own words, the series is revealed as a complex blend of personal revelation, art, and design--an eclectic mix of visual audacity and sound advice.This book consists of 15 unbound signatures in a laser-cut slipcase. Shuffling the sequence of the signatures will produce 15 different covers.

    You’ll discover how to draw all types of dragons using nothing but a pencil. Drawing Dragons shows how to bring to life fierce warriors and bearded ancients as well as baby hatchlings and protective mothers. It also features a special section on adding claws, scales, horns, jewels and other unique details to your dragons.Learn to draw:• Ferocious, attacking dragons•Graceful sea dragons•Fire-breathing flying dragons•Wise, thoughtful dragons

    This book is about giving yourself the space—the mental margin—to reconnect with your creative self by trying new things and, yes, even by failing sometimes. With lush illustrations, empowering interactive prompts, and inspiring personal stories, Give Yourself Margin is the perfect gift for anyone who is looking to rediscover their spark.

    It could forever change how you experience and interact with your physical surroundings, open your eyes to the perversity of bad design and the desirability of good design, and raise your expectations about how things should be designed.B & W photographs and illustrations throughout.

    Inside these pages some of the biggest (and smallest) mysteries of the natural world are explained in essays by real working scientists, which are then illustrated by artists given free rein to be as literal or as imaginative as they like. The result is a celebration of the wonder that inspires every new discovery. Featuring work by such contemporary luminaries as Lisa Congdon, Jen Corace, Neil Farber, Susie Ghahremani, Jeremyville, and many more, this is a work of scientific and artistic exploration to pique the interest of both the intellectually and imaginatively curious.

    Munari insisted that design be beautiful, functional and accessible, and this enlightening and highly entertaining book sets out his ideas about visual, graphic and industrial design and the role it plays in the objects we use everyday. Lamps, road signs, typography, posters, children's books, advertising, cars and chairs - these are just some of the subjects to which he turns his illuminating gaze.How do we see the world around us? The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever.Bruno Munari (1907-1998), born in Milan, was the enfant terrible of Italian art and design for most of the twentieth century, contributing to many fields of both visual (paint, sculpture, film, industrial design, graphics) and non-visual arts (literature, poetry). He was twice awarded the Compasso d'Oro design prize for excellence in his field.If you enjoyed Design as Art, you might like John Berger's Ways of Seeing, also available in Penguin Modern Classics.'One of the most influential designers of the twentieth century ... Munari has encouraged people to go beyond formal conventions and stereotypes by showing them how to widen their perceptual awareness'International Herald Tribune

    But what if something lay dormant in the dust, waiting to be found? In 2028, Mark Noble is conducting a survey of a moon crater. The entity secretly grabs a ride back to Moonbase on Mark’s buggy. Once in the habitat, it begins to infect the crew. They find themselves in a frightening, helter-skelter adventure with only two possible outcomes: losing or saving the Earth. Moonscape is the latest hard science fiction story from Tony Harmsworth, a First Contact specialist who writes in the style of the old masters. If you like fast-paced adventure, fraught with the additional dangers found in space, then Tony’s latest tale has been written especially for you. Buy the page-turning horror/SF world of Moonscape today!

    Inevitably, as they set off on the journey back to Nottingham the lawmen's disgust at the captive's crime colours their opinion of him and Little John has to be restrained from brutally assaulting the man. The harsh winter conditions slow their progress though, and eventually the prisoner's protestations and desperate violent actions have the lawmen questioning what's really been happening in Stapleford...Can Robin and John complete the mission they've been given, or will their own innate sense of justice lead them down an unexpected path?Fans of the bestselling Forest Lord series will love this exciting new stand-alone tale, set just before Blood of the Wolf, that explores the themes of morality and justice in medieval England.

    But, in the months and years that followed, she discovered that there was more than one way to build a family – and that there is a lot of joy to be found in life’s unexpected detours.In a raw and inspiring story of one woman’s journey through motherhood, family life and self-discovery, Lisa explores the many forms that family can take, and discovers the power of embracing your Plan B. For anyone who has ever found themselves facing the unexpected in life – whether that’s infertility, adoption, grief or any other personal challenge – this is an uplifting and honest account of finding love in unexpected places, and building your life on your own terms.