That's the power of a hook. And, it just worked on you. A book hook is a statement or question designed to generate immediate curiosity and entice readers to want more. Why is a hook important? Language is the power of the book sale. As an author, you don’t sell books to machines. You sell books to human beings. A book hook uses powerful language that naturally piques a person’s interest. Book marketing expert, Rob Eagar, has coached over 450 authors and worked with several New York Times bestsellers. In this concise guide, he skillfully explains: • How to create a book hook • The difference between fiction and non-fiction hooks • Where to use a book hook to maximize sales Mastering Book Hooks for Authors will teach you how to create attention-grabbing language for your book, regardless of the genre. Capture more reader interest for free by using the power of a hook. Also includes free access to “The Ultimate Book Marketing Plan Template for Authors” by Rob Eagar that takes the guesswork out of launching your new book.

    A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to someone with eye-opening ideas and concepts. Approached as an exercise in listening and learning, these conversations can become long-term lessons. Ambi has worked with some of the most respected brands and names in the Indian corporate world, and each of those assignments were for him masterclasses in leadership development. In this book, Ambi recounts conversations with some of the most iconic business leaders, such as Ratan Tata, Azim Premji, S. Ramadorai, Karsanbhai Patel, M. Damodaran, Dr V. Kurien and many others. He soaked up these conversations, in his own words, 'like a sponge’. This book is an attempt to walk us through some of those dialogues – both the illuminating and the difficult aspects of them – to help us understand how they were learning sessions. For anyone looking at turbocharging their business and career, the ‘Sponge Process’ that emphasises listening is a radical new way of engaging with clients and customers.

    This tell-all story will put you on the front line of the reality of street paramedicine. From gruesome and violent encounters to making split-second decisions which may have cost a life, experience the emotional struggle our responders have to deal with on a daily basis. Through the highs and lows of his career, ten-year Paramedic David Stone doesn't hold back as he tells of the circumstances which haunted him and eventually drove him out of the career... and why it was all worth it in the end. Ride front seat with this thrill-packed memoir encompassing over a decade of true stories from the medic who experienced it.

    This passion stems from his own story … Before Michael was even one year old, he was diagnosed with an aggressive cancer of the central nervous system – a tumour had taken over half of his tiny body. The chance of Michael surviving was virtually non-existent. He started chemotherapy at 1 year old and by his second birthday, doctors had basically given up all hope. His only hope was taking part in a drug trial program – a program of which Michael was the only participant to survive the treatment. Although he survived, he was left with some permanent scars – only one lung, a damaged heart and a sensitive immune system. Michael Crossland sets an example for all of us. He's a man who has faced (and still faces) extreme challenges in life, but he never gives up. And despite his own obstacles, he always puts others before himself and gives so much to people in need. A true inspiration. A true hero. About the Author: As one of Australia’s most sought after inspirational speakers Michael has defied the odds of a life threatening cancer to build his life of exceptional achievements. He is a regular inspirational speaker for corporations, schools, professional sporting organisations and universities throughout the world. In the last 12 months Michael has presented in front of over 250,000 people around the globe. His journey has been shared on many TV programs including Fox Sports, ABC, ChannelSeven & Nine networks, Full Potential TV, The Get Inspired Project, Inspire Me Today program and countless radio shows throughout America, Fiji and Australia. Along with his award winning program about his life on Australian Stories, Michael has also recently featured in a humanitarian documentary about the countless lives saved through his orphanage and school in Haiti that he is involved with. Diagnosed before his first birthday and spending over ¼ of his life in hospital, doctors told him school and sport were not options. Infection and fatigue were too great a risk, reaching his teenage years would be a miracle. His only wish was to lead a normal life and be able to do all the things that other kids took for granted every day. But he had a dream and the undying determination to achieve the impossible… No matter the size of the obstacles that lay ahead. Now, an accomplished businessman, National Ambassador for Camp Quality, Australian of the Year finalist, Australia Day Ambassador and international hall of fame inductee, Michael inspires people from all walks of life. It is no doubt he has a heart for giving and a skill to engage people from all walks of life. Within the last five years he has gone from being one of the youngest State Development Managers for one of the largest companies in the world, to running five banks then leaving his finance career to follow his dreams in making a global impact and he certainly has done that! Michael’s story “Field of Dreams” was documented on Australian Story, ABC TV television. Through this documentary, his message touched the hearts of a nation, with his story of how he overcame seemingly insurmountable obstacles to achieve success in both his personal and professional life.

    We also know the original lead investigator, Goncalo Amaral’s, counter-narrative, now a legally defensible matter of public record. The questions that arise from these opposing narratives are dead simple: Which narrative is more credible? Which narrator is more credible? What was the motive behind all the publicity? Neither Madeleine nor her abductor ultimately benefited from the ongoing media barrage, so who did? True crime maestro, Nick van der Leek, plumbs quagmires of confusion and a thicket of thorny inconsistencies to probe what lies beneath: the psychologies. What is the significance of "doctors" as suspects? Did it matter or mean anything that the McCanns and their cabal of friends in the Algarve were mostly doctors? Peeling away the gossamer threads, over the course of just four days [April 29th – May 2nd], van der Leek intuits that very little was routine: not the weather, not where meals were eaten, not where or when they slept and not what they did as a family. But what were their routines when it came to other, murkier things, like sleeping patterns, cell phones and sedatives? Drawing intangibles out of the darkness, van der Leek sews the vexing loose ends from several conflicting stories into a definite - if not definitive - end-result.

    This book talks about how one can acquire the expertise to forge leaders, I have delved deep into my interactions with inspiring leaders/mentors who have carved a niche for themselves & benchmarked their best practices for you to imbibe.There is a lot of Vedic & Greco-Roman cultural influence which you shall find in this book, as it draws a parallel between ancient knowledge & its modern interpretation.Each of the 22 Chapters should be perceived as a tool & this book aspires to serve as a instrument to learn techniques to develop leaders & forge them into champions.

    Just a few short months later, he found himself confined to a wheelchair. But rather than succumbing to the darkness that threatened to overwhelm him in the days after his diagnosis, he drew on his powerful faith and unwavering belief in life and found a way to light, hope and acceptance.From growing up in Fairview, to serving in the dioceses in Ballymun and later Mount Merrion and Kilmacud, and his charity work while in UCD, Fr Tony takes us on the journey of his life and shows us how, through this devastating illness, he came to know the true meaning and nature of God's love.Sadly, Tony passed away on the 28 August 2019 but his memoir and his message of hope, strength and unwavering faith live on.'Our lives will never be measured in words spoken or success achieved but rather how we live and how our life has affected those around us.' Fr Tony Coote

    The Wright Brothers is an historical narrative that draws on extensive archival materials, personal journals, and public records to tell the story of the Wright brothers as men of incredible character and determination along the road towards their significant contributions to aviation history. The summary parallels the structure of the book which is divided into three parts. The first part explores the period of the boys’ childhood through their work on flight testing various models of gliders. The second part picks up with the addition of the engine to the Wright planes and traces the brother’s work through the early stages of powered flight, roughly 1903 to 1908. Part three follows the brothers, now globally famous, through the years when they captured the most attention for their accomplishments. A central aspect of this historical account is the development of Orville and Wilbur Wright as individuals who showed fierce determination in the face of relentless setbacks. It also sheds light on their private nature and their deep bond as brothers. McCullough is a two time winner of the Pulitzer Prize for other historical works, Truman and John Adams. He also won the National Book Award twice and is a recipient of the Presidential Medal of Freedom. His educational background includes a degree in English Literature from Yale University. He is also a well-known narrator, as well as previous host of American Experience. Read more....

    So why aren’t we? The answer is generally pretty simple: What we say we want and what we do are two very different things. We say we want to be happy, but we make choices that bring us pain. We say we want our lives to be different, but we don’t do anything different. We talk a good game, but we don’t live it. This quick read summarizes some of the self-improvement strategies. We hope you are able to be honest with yourself and see the value in simply “saying it like it is.” When we take the courageous path and hold ourselves—and each other—accountable, we open the door to joy.So, take a deep breath and dive in!

    And while they weren’t survivalists they survived, and even thrived, for months at a time in the subarctic wilderness without electricity, telephones, indoor plumbing or ready access to medical services. Sylvia, an attractive, strong-minded 14-year-old who loved the outdoors, came to Alaska with her family in 1934, hoping to escape the despair and poverty of the Depression years in southern Oregon. Although their first winter on a forested 160-acre homestead was spent in a log cabin without windows or a floor, it was still better than back in Oregon where things were tough. Three years later, while working at a fish cannery in Anchorage, Sylvia came to the notice of a good-looking, good-natured young man who had spent the previous two winters on the remote Yentna River with his older brother. Vernon was looking for a wife to move to the wilderness with him and immediately decided that she was the one. Six weeks later they were married and ready to begin their life together in a world that no longer exists—a world of sled dogs, moose meat, fresh trout, snowshoes, outboard motors and wooden dories. They worked hard and faced many dangers, but enjoyed their life depending largely on their own resources and on each other. While written for the general public, this book, as well as the other three in the series, is also suitable for older children who are interested in how families lived in earlier times and in far different circumstances than their own. The later books are written in part from the perspective of the children, as well as that of their parents.

    Jyothi Shenoy explains EXACTLY what you need to do, why you need to do it, and when you need to do it...all in an easy to understand, step-by-step fashion. Inside this complete pregnancy guide, you will learn: - The 11 most important facts about pregnancy that all mom's and dad's need to know - The top 10 pregnancy myths - The most recent developments in obstetrics that will save you time and energy - The physical symptoms you will experience and the solutions - Dangerous pregnancy symptoms that should not be ignored - Diet and nutrition tips for a pregnant woman - Guidelines for safe exercises during pregnancy - How to handle the emotional roller coaster during pregnancy - The most current lifestyle trends in the pregnancy world - What’s hot and what's not for sex during pregnancy - How to juggle a busy career with your pregnancy - Travel tips for pregnant women - What a man needs to know about pregnancy - Safe skin-care products during pregnancy - What clothes you should and shouldn't wear during pregnancy - The packing list for the hospital or birth center

    MLM is different than a regular job. Every new person in your business should have a copy of this book to guide them in the early days of their network marketing career. This book shows the beginner exactly what to do, exactly what to say, and does it through the eyes of brand-new Distributor Joe. "Big Al" teaches Distributor Joe a very basic system to get to 100 distributors fast. Using just a few contacts and a very simple, rejection-free appointment and presentation system, Distributor Joe learns by observing, and thus builds leadership skills instantly. The magic script to help every new distributor get his first network marketing distributor makes it easy to build deep. In a few words or examples "Big Al" brings to light the real answers to network marketing leadership challenges. You’ll find the same humor and directness that has endeared "Big Al" to his workshop audiences throughout the world. Published as Big Al Tells All (Sponsoring Magic) in 1979, and revised in 1985 and 1999, this latest revision includes updates to match the changes in the network marketing industry. It still retains the classic techniques that are essential to successful network marketing. Every new person deserves instant success in MLM, so why not use this easy system to get them started fast? Motivation, attitude, positive attitude and philosophy are great, but at some point, every new MLM distributor has to learn the skills of what to say and do. This is the book they need. Big Al’s MLM Sponsoring Magic How To Build A Network Marketing Team Quickly is a fun and fascinating network marketing system that every new distributor enjoys. What a great way to start off a new distributor's career, with this easy-to-read book. Order your copy now!

    A cold-eyed killer who drank nothing stronger than weak tea, he fought with his bare hands, a sharpened shovel and piano wire. He was a larrikin who went by the book, unless the book was wrong. He set his own bar high and expected others to do the same.Stone Cold is the extraordinary story of one of Australia's most fearless fighters. It takes us into the jungles of New Guinea and Borneo and some of the fiercest battles of World War II. It goes to the cold heart of Korea, where Len emerged from the ranks to excel in the epic Battle of Kapyong and play a key role at the Battle of Maryang San. And it drops us into the centre of the American counterinsurgency war in Vietnam with Len's involvement in the CIA's shadowy black ops program, Phoenix.Action-packed and surprising, Stone Cold gives rich life to a warrior soldier and one of Australia's greatest diggers.

     You’ve seen all the goofy ideas and fads that don’t work. Now it’s time to get back to basics with a simple, time-tested, step-by-step plan that anyone can follow. Arm yourself with the truth about getting out of debt. Knowledge is power and you’re going to get it. Find out: • Whether your mortgage is good or bad (the answer may surprise you!) • About the Power Pay Off Plan (and how Sam saved 20 grand) • The secrets to successfully get out of debt • Where to find the money you need for debt free living • How much money you ought to be putting towards paying off debt • The truth about debt consolidation (including pitfalls to avoid) • How to use insurance to protect yourself from the unexpected • What to do next, once you’ve started on the road to wealth Your student loans, mortgage, car loans, and credit card balances can all be gone with the straightforward strategies you’ll learn in this book. You don’t have to feel stress, shame, or embarrassment over it for one moment longer. You’re going to take control and change your life for the better. You’ll also get free access to The Debt Destroyer. This wickedly good tool will create a customized plan for you to pay off debt and ensure that more of your money stays in your pocket. You don’t have to tackle this alone, and you don’t have to be rich to pull this off. If you want debt help on a budget - with straight talk and no tricks - you’ll find everything you need right here. Debt relief can be yours. Buy this book today and get started. It’s your turn.

    . ." "There's no way . . ." "It's impossible . . ." Enough. Get off your ass make your "someday" goals a priority—today. After years of coaching and consulting hundreds of startup rookies as well as seasoned entrepreneurs, executives, and CEOs, Bedros Keuilian realized that most people who want to start a business, grow an existing business, author a book, make more money, or make a bigger impact usually take the long, slow, painful way to get there . . . and more than 80 percent of entrepreneurs never get to their desired destination or achieve their full potential in business. They treat their dream as if it were merely a hobby and dip their toes in the water, but they never commit to diving in—you get the idea. It's time to cut the bullshit excuses. Everyone has a gift, a purpose. It's your duty to figure out what your gift is and how you're going to share it with the world. Man Up: How to Cut the Bullshit and Kick Ass in Business (and in Life) is your guide to doing exactly that. Keuilian, founder and CEO of Fit Body Boot Camp and known as the "hidden genius" behind many of the most successful brands and businesses throughout multiple industries, will show you how to break out of the sea of mediocrity, get singularly focused on your purpose, and do what it takes—not only to achieve but dominate your goals. With Keuilian's no-nonsense approach in both business and personal spheres, you'll be able to define your purpose and have clarity of vision—and a plan—to make the quantum leap. Whether it's creating and growing a company, leaving a legacy, making a difference, or launching a new brand, you will discover how to use your passion, purpose, and sheer grit to overcome any adversity that attempts to derail your progress. If there's an area of your life in which you need to man up, this book will get you there.