Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers - from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. -Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers.- --Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management-A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted.- --Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks-This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it.- --Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells-This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing.- --Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans-Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success- --Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands-Marketing Genius offers marketers 99% inspiration for only 1% perspiration.- --Hugh Burkitt, CEO, The Marketing Society

    The books were featured on Russian and Ukrainian TV via interviews with their author.

    When Elizabeth Beisel watched the Olympics on television for the first time, she was seven years old in her parents’ living room. She decided right then and there she would compete at the Olympic Games one day. Eight years later, she made her first of three Olympic Teams as a fifteen-year-old. Despite her huge success in the sport, Elizabeth struggled with doubts, failures, and injuries throughout her entire swimming career. In Silver Lining, she he gives a compelling look inside the pressures that come with being an Olympian, and how she mentally conquered the stress of competing at the highest level for over a decade. From a small-town girl with a dream, to winning Olympic medals, Elizabeth gives you a glimpse inside her life as you’ve never seen it before. She is relatable, open, and honest, and her storytelling in Silver Lining> will leave you feeling emotional and inspired to pursue your own dreams, no matter who you are.  Reviews “Silver Lining is a story of amazing perseverance of one of the greatest leaders in our sports history.” – Rowdy Gaines “You will be inspired, and also discover why Elizabeth is one of the most respected athletes to grace a pool deck for Team USA.” – Katie Ledecky “Elizabeth wonderfully captures what it means to be an elite athlete. Silver Lining shows how perseverance, dedication, and a support team can help one overcome life’s biggest obstacles.” – Caeleb Dressel About the Author Elizabeth Beisel is a three-time Olympic swimmer and two-time Olympic medalist for the United States of America. Visit her at www.elizabethbeisel.com.

    She hadn't been registered for a birth certificate. She had no school records because she'd never set foot in a classroom, and no medical records because her father didn't believe in hospitals. The Education of an Idealist: The Education of an Idealist combines powerful storytelling, vividly drawn characters and deep political insight. It traces Power's journey from childhood growing up in a pub in Ireland to war correspondent to presidential Cabinet official. In 2005, her critiques of US foreign policy caught the eye of newly elected Senator Barack Obama, who invited her to work with him on Capitol Hill and then on his presidential campaign.

    You have talent, even if you’re afraid to use it. Your dreams just might change the world if you only believe the truth: I’m possible.Internationally known celebrity photographer and philanthropist Jeremy Cowart shares his powerful story of transcending the traditional, following his ideas into a life lived in the fullness of possibility.Jeremy started out as a failure.Growing up, his life was defined by the words I can’t do it. Consistently bringing home poor grades, he felt overcome with the feeling that he just wasn’t good enough. His parents refused to allow him to be crushed by his lack of self-confidence and reprogrammed his mind with a single sentence: I can do all things through Christ who strengthens me.Armed with that verse, Jeremy began to truly pursue his ideas, no matter how impossible they seemed. From becoming an award-winning celebrity photographer and visual artist to a philanthropist dedicated to investing dignity and value in people from underserved communities, now Jeremy firmly believes “I’m Possible.”This book is perfect for those seeking to:Appreciate your own unique talents and potential contributions to the worldSpeak your dreams aloud and take the first steps towards making them realOvercome feelings of fear and anxiety to discover your true purposeBuild a fulfilling life you loveIn I’m Possible, Jeremy shares how he found inspiration in frustration, failed forward, and ultimately discovered his true purpose. It’s a book that will inspire readers with the message that all things are possible when we engage our God-given purpose to change the world.

    To dip into these essays is to be absorbed in India’s story and reflect on the experiences of men and women whose lives were full of drama and action. We discover the advent of the railways, just as we learn about the history of Indian football; we hear of the hated Lord Curzon’s love of India’s monuments, even as we unravel the story of the photographer who was Jaipur’s maharajah. In the hands of a consummate historian and storyteller, these men and women speak also of the concerns and perspectives of the present, showing us what was, and what might have been. An exhilarating journey with the author of The Ivory Throne and Rebel Sultans, The Courtesan, the Mahatma & the Italian Brahmin is a retelling of history no reader will want to miss.

    

    He has sold more than 50 million albums worldwide. His music has been the soundtrack to the lives of millions of people who grew up in the '70s, '80s and '90s. This celebratory, personal volume includes hundreds of photographsmany never-before-publishedas well as a selection of memorabilia from Petty's personal archives, all of which help to illustrate the songwriter's own description of his amazing life and career. Publication of this book coincides with the theatrical release of a Tom Petty and the Heartbreakers film documentary by Peter Bogdanovich and a four disc DVD/CD set. The fall of 2007 belongs to Tom Petty.