We are using our brains at practically every moment of our lives, and yet few of us have the first idea how they work. Much of what we think we know comes from folklore: that we only use 10 percent of our brain, or that drinking kills brain cells. These and other brain myths are wrong, as demonstrated by the work of neuroscientists who have spent decades studying this complex organ. However, most of what scientists have learned is not known to the world outside their laboratories.In this readable, lively book, Sandra Aamodt and Sam Wang dispel common myths about the brain and provide a comprehensive, useful overview of how it really works. In its pages, you'll discover how to cope with jet lag, how your brain affects your religion, and how men's and women's brains differ. With witty, accessible prose decorated by charts, trivia, quizzes, and illustrations, this book is great for quick reference or extended reading.Both practical and fun, Welcome to Your Brain is perfect whether you want to impress your friends or simply use your brain better.

    Average 70kg D**khead tracks key life events of Dr Dan Pronk from his beginnings as an average chubby kid, through his failed attempt at professional triathlon, onto becoming a doctor, joining army Special Forces, being decorated for his conduct in action in Afghanistan, and then onto his post-army career as a medical executive and co-owner of a multimillion dollar business. Throughout the book Dan shares his motivational philosophies and key lessons learned from his journey. He breaks down the goal setting process and provides examples of how seemingly impossible goals can be deconstructed into smaller and smaller achievable sub-goals, creating a clear pathway to getting started and moving towards your ambitious objectives. Dan highlights the crucial factor of persistence in goal attainment and uses case studies from the Special Forces selection process to illustrate that average people with above-average persistence will beat stronger, smarter, faster, and more educated people who are not as willing to persist every time. This book will inspire you to do more. Be it to get off the couch and get started, or double down on your existing goals and supercharge your commitment to them. You only get one go at this life, so what are you waiting for? Give it a read and get going!

    The evidence is all around us: Our system of justice is fundamentally broken.   But it’s not for the reasons we tend to think, as law professor Adam Benforado argues in this eye-opening, galvanizing book. Even if the system operated exactly as it was designed to, we would still end up with wrongful convictions, trampled rights, and unequal treatment. This is because the roots of injustice lie not inside the dark hearts of racist police officers or dishonest prosecutors, but within the minds of each and every one of us.   This is difficult to accept. Our nation is founded on the idea that the law is impartial, that legal cases are won or lost on the basis of evidence, careful reasoning and nuanced argument. But they may, in fact, turn on the camera angle of a defendant’s taped confession, the number of photos in a mug shot book, or a simple word choice during a cross-examination. In Unfair, Benforado shines a light on this troubling new field of research, showing, for example, that people with certain facial features receive longer sentences and that judges are far more likely to grant parole first thing in the morning.   Over the last two decades, psychologists and neuroscientists have uncovered many cognitive forces that operate beyond our conscious awareness. Until we address these hidden biases head-on, Benforado argues, the social inequality we see now will only widen, as powerful players and institutions find ways to exploit the weaknesses of our legal system.    Weaving together historical examples, scientific studies, and compelling court cases—from the border collie put on trial in Kentucky to the five teenagers who falsely confessed in the Central Park Jogger case—Benforado shows how our judicial processes fail to uphold our values and protect society’s weakest members. With clarity and passion, he lays out the scope of the legal system’s dysfunction and proposes a wealth of practical reforms that could prevent injustice and help us achieve true fairness and equality before the law.

    In a world of modern, involved, caring parents, why are so many kids aggressive and cruel?  Where is intelligence hidden in the brain, and why does that matter?  Why do cross-racial friendships decrease in schools that are more integrated?  If 98% of kids think lying is morally wrong, then why do 98% of kids lie?  What's the single most important thing that helps infants learn language?NurtureShock is a groundbreaking collaboration between award-winning science journalists Po Bronson and Ashley Merryman.  They argue that when it comes to children, we've mistaken good intentions for good ideas.  With impeccable storytelling and razor-sharp analysis, they demonstrate that many of modern society's strategies for nurturing children are in fact backfiring--because key twists in the science have been overlooked.Nothing like a parenting manual, the authors' work is an insightful exploration of themes and issues that transcend children's (and adults') lives.

    With case studies and advice for a fitter life, this is an intriguing and thought-provoking book, one which should be read by anyone who cares about their wellbeing.

    Whether you’re deciding which smart phone to purchase or which politician to believe, you think you are a rational being whose every decision is based on cool, detached logic, but here’s the truth: You are not so smart. You’re just as deluded as the rest of us--but that’s okay, because being deluded is part of being human. Growing out of David McRaney’s popular blog, You Are Not So Smart reveals that every decision we make, every thought we contemplate, and every emotion we feel comes with a story we tell ourselves to explain them, but often these stories aren’t true. Each short chapter--covering topics such as Learned Helplessness, Selling Out, and the Illusion of Transparency--is like a psychology course with all the boring parts taken out.Bringing together popular science and psychology with humor and wit, You Are Not So Smart is a celebration of our irrational, thoroughly human behavior.

    As it happens, those of us who concluded “the guy’s just nuts” were right: a fair number of those impossible-to-get-along-with employees actually do have full-fledged personality disorders. In Toxic Coworkers, the authors help us to recognize a variety of common personality traits and disorders, understand how they come about, and learn to develop effective strategies for dealing with them. So the next time the narcissist who runs the front desk is bugging you, or you need to squeeze a favor out of the schizoid who handles inventory, you’ll know exactly what to do.

    Our eyes play tricks on us; our stories change in the retelling; and most of us are fairly sure we’re way above average. In Why We Make Mistakes, journalist Joseph T. Hallinan sets out to explore the science of human error—how we think, see, remember, and forget, and how this sets us up for wholly irresistible mistakes.In his quest to understand our imperfections, Hallinan delves into psychology, neuroscience, and economics, with forays into aviation, consumer behavior, geography, football, stock picking, and more. He discovers that some of the same qualities that make us efficient also make us error prone. Why We Make Mistakes is enlivened by real-life stories--of weathermen whose predictions are uncannily accurate and a witness who sent an innocent man to jail--and offers valuable advice, such as how to remember where you’ve hidden something important. He explains why multitasking is a bad idea, why men make errors women don’t. This book will open your eyes to the reasons behind your mistakes and have you vowing to do better the next time.

    . . Everywhere, there were hucksters and geniuses, all trying to colonize the new world of the brain.”   “I’d never been a science person,” Casey Schwartz declares at the beginning of her far-reaching quest to understand how we define ourselves. Nevertheless, in her early twenties, she was drawn to the possibilities and insights emerging on the frontiers of brain research. Over the next decade she set out to meet the neuroscientists and psychoanalysts engaged with such questions as, How do we perceive the world, make decisions, or remember our childhoods? Are we using the brain? Or the mind? To what extent is it both?   Schwartz discovered that neuroscience and psychoanalysis are engaged in a conflict almost as old as the disciplines themselves. Many neuroscientists, if they think about psychoanalysis at all, view it as outdated, arbitrary, and subjective, while many psychoanalysts decry neuroscience as lacking the true texture of human experience. With passion and humor, Schwartz explores the surprising efforts to find common ground. Beginning among the tweedy Freudians of North London and proceeding to laboratories, consulting rooms, and hospital bedsides around the world, Schwartz introduces a cast of pioneering characters, from Mark Solms, a South African neuropsychoanalyst with an expertise in dreams, to David Silvers, a psychoanalyst practicing in New York, to Harry, a man who has lost his use of language in the wake of a stroke but who nevertheless benefits from Silvers’s analytic technique. In the Mind Fields is a riveting view of the convictions, obsessions, and struggles of those who dedicate themselves to the effort to understand the mysteries of inner life.From the Hardcover edition.

    

    This is not a learned behavior, psychologist Michael Tomasello argues. Through observations of young children in experiments he himself has designed, Tomasello shows that children are naturally--and uniquely--cooperative. Put through similar experiments, for example, apes demonstrate the ability to work together and share, but choose not to. As children grow, their almost reflexive desire to help--without expectation of reward--becomes shaped by culture. They become more aware of being a member of a group. Groups convey mutual expectations, and thus may either encourage or discourage altruism and collaboration. Either way, cooperation emerges as a distinctly human combination of innate and learned behavior. In Why We Cooperate, Tomasello's studies of young children and great apes help identify the underlying psychological processes that very likely supported humans' earliest forms of complex collaboration and, ultimately, our unique forms of cultural organization, from the evolution of tolerance and trust to the creation of such group-level structures as cultural norms and institutions. Scholars Carol Dweck, Joan Silk, Brian Skyrms, and Elizabeth Spelke respond to Tomasello's findings and explore the implications.

    These individuals all lost some part of what we think of as our self, but they then offer remarkable, sometimes heart-wrenching insights into what remains. One man cut off his own leg. Another became one with the universe.We are learning about the self at a level of detail that Descartes (“I think therefore I am”) could never have imagined. Recent research into Alzheimer’s illuminates how memory creates your narrative self by using the same part of your brain for your past as for your future. But wait, those afflicted with Cotard’s syndrome think they are already dead; in a way, they believe that “I think therefore I am not.” Who—or what—can say that? Neuroscience has identified specific regions of the brain that, when they misfire, can cause the self to move back and forth between the body and a doppelgänger, or to leave the body entirely. So where in the brain, or mind, or body, is the self actually located? As Ananthaswamy elegantly reports, neuroscientists themselves now see that the elusive sense of self is both everywhere and nowhere in the human brain.

    Yet we know little about the conversational engine that drives our everyday lives. We are pushed and pulled around by language far more than we realize, yet are seduced by stereotypes and myths about communication.This book will change the way you think about talk. It will explain the big pay-offs to understanding conversation scientifically. Elizabeth Stokoe, a social psychologist, has spent over twenty years collecting and analysing real conversations across settings as varied as first dates, crisis negotiation, sales encounters and medical communication. This book describes some of the findings of her own research, and that of other conversation analysts around the world. Through numerous examples from real interactions between friends, partners, colleagues, police officers, mediators, doctors and many others, you will learn that some of what you think you know about talk is wrong. But you will also uncover fresh insights about how to have better conversations - using the evidence from fifty years of research about the science of talk.

    Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.They succeeded by transforming habits.In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

    His previous books, including the Pulitzer Prize finalist The Blank Slate, have catapulted him into the limelight as one of today's most important and popular science writers. Now, in The Stuff of Thought, Pinker marries two of the subjects he knows best: language and human nature. The result is a fascinating look at how our words explain our nature. What does swearing reveal about our emotions? Why does innuendo disclose something about relationships? Pinker reveals how our use of prepositions and tenses taps into peculiarly human concepts of space and time, and how our nouns and verbs speak to our notions of matter. Even the names we give our babies have important things to say about our relations to our children and to society. With his signature wit and style, Pinker takes on scientific questions like whether language affects thought, as well as forays into everyday life: why is bulk e-mail called spam and how do romantic comedies get such mileage out of the ambiguities of dating? The Stuff of Thought is a brilliantly crafted and highly readable work that will appeal to fans of readers of everything from The Selfish Gene and Blink to Eats, Shoots & Leaves.