But in an unlikely series of events, two young oil tycoons started their own professional football franchises in Dallas the very same year: the NFL’s Dallas Cowboys, and, as part of a new upstart league designed to thwart the NFL’s hold on the game, the Dallas Texans of the AFL. Almost overnight, a bitter feud was born.The team owners, Lamar Hunt and Clint Murchison, became Mad Men of the gridiron, locked in a battle for the hearts and minds of the Texas pigskin faithful. Their teams took each other to court, fought over players, undermined each other’s promotions, and rooted like hell for the other guys to fail. A true visionary, Hunt of the Texans focused on the fans, putting together a team of local legends and hiring attractive women to drive around town in red convertibles selling tickets. Meanwhile, Murchison and his Cowboys focused on the game, hiring a young star, Tom Landry, in what would be his first-ever year as a head coach, and concentrating on holding their own against the more established teams in the NFL. Ultimately, both teams won the battle, but only one got to stay in Dallas and go on to become one of sports’ most quintessential franchises—“America's Team.”In this highly entertaining narrative, rich in colorful characters and unforgettable stunts, Eisenberg recounts the story of the birth of pro football in Dallas—back when the game began to be part of this country’s DNA.

    Slater’s story is that of a young country recruit with superb natural talent who rose quickly to the top level, playing with the Storm after just one pre-season in Melbourne and starring for Queensland during just his second season in the NRL. But inside the player who has scored so many audacious tries on the game’s biggest stages is a fierce competitive drive and a relentless work ethic, one inherited from parents who worked tirelessly to provide for their two children.In his fourteen years in the NRL, Slater has been confronted by the Melbourne Storm salary cap scandal, career-threatening injuries, the disappointment of lost grand finals, his early axing from the Queensland team, a game-losing mistake with the Kangaroos and accusations about his allegedly rough style of play. Slater has emerged not merely as a great of the game, but as an even more resilient character, a respected spokesman for his sport, a devoted husband and father, and – in a moment of emotional vindication – a member of the Storm’s defiant 2012 premiership team. Billy’s story is told with contributions from Slater’s family, as well as other rugby league legends like Cooper Cronk, Craig Bellamy, Darren Lockyer and Cameron Smith.

    He takes them to Chapel Street, where the club’s business is determined, and to America, where it is owned. He takes them into Anfield, where many of the most important moments are defined, and he takes them on to the pitches of the Premier League and the Champions League, as we revisit how Liverpool stormed their way to the top of the Premier League this season.

    What if The Undertaker had hatched out of a giant egg? What if Daniel Bryan hadn't got his WrestleMania XXX push? What if 'Stone Cold' Steve Austin had been named Chilly McFreeze? All of this nearly happened. Over the course of wrestling history there have been many bad gimmicks, baffling angles, and confusing storylines that have left fans scratching their heads, wondering how they made it through the company's quality filter. We know all about those, we have been unfortunate enough to suffer through them. But what about those plans that never got off the drawing board? What of those ideas that remained unpopped kernels in the minds of the creative team? How different could the landscape of modern professional wrestling be had some of these shocking plans actually made it onto our screens? WhatCulture.com takes a journey behind the scenes to explore a whole host of what ifs, what might have beens, and what almost was. We look at proposed matches that never were, characters that could have been very different to what they became, booking plans that were changed at the last minute, promotional jumps that nearly happened, and backstage shenanigans that would have changed the business. The book also has a feature delving deep into the psyche of Vince McMahon penned by Attitude Era writer Vince Russo, and insight from former WWE Creative Team members George J. Rutherford and Dan Madigan. Join us as we take you on a journey into a world of Shocking Wrestling Plans You Won't Believe Almost Happened!

    So he jumped into his fully alarmed Japanese S.U.V. and drove to American sports shrines for a year, everywhere from Larry Bird's boyhood home in French Lick, Indiana, to the cornfield just outside of Dyersville, Iowa, where Field of Dreams was filmed. Now in paperback, Road Swing is the story of his journey.

    He was at the center of the wildest play in college football history, simply known as "The Play." Before he signed a pro contract, there was "The Trade." His NFL career included "The Drive" and "The Fumble," and, of course, "The Helicopter," one of the most iconic highlights in Super Bowl lore. There are so many memorable comeback victories and heroic plays that people have to make lists rather than consider Elway in the context of any singular event.Yet Elway's story is filled with one challenge after another. At Stanford, he never played in a Bowl game. He was ripped for being petulant after refusing to sign with the Baltimore Colts when he was drafted No. 1 overall, and later for his failure to get along with coach Dan Reeves. Over the first 10 years of his career, Elway led Denver to three Super Bowls, but lost in progressively worse fashion each time. Finally, after fifteen years of perseverance, Elway led the Broncos to back-to-back championships, including the biggest upset in Super Bowl history. Elway won the MVP award in his final Super Bowl and then walked away from the game.Within four years, Elway's father and twin sister both died, and he went through a difficult divorce. Reeling in his post-retirement, he returned to football . . . at the bottom, running the Colorado Crush of the Arena Football League. He waited more than a decade to return to his beloved Broncos. While many people doubted him initially, Elway navigated the Broncos through massive changes and to victory in Super Bowl 50, making Elway the rare Hall of Famer to win a title both on and off the field. Elway has put his passion for competition on display in a way that only a handful of other NFL greats have ever done, and Elway is the most complete look at one of the most accomplished legends in the history of American sports.

    Blending Buddhist wisdom, modern psychology, and practical golf instruction, Dr. Joe Parent’s 2002 book Zen Golf broke out to become the top instructional book in golf, and continues to be a steady bestseller. Now, in the eagerly awaited follow-up, Dr. Parent provides readers with a new approach to the aspect of golf in which mental skills have the most impact: putting.Zen Putting takes a thinking-outside-the-box approach based on the idea that by tuning into the process of putting rather than worrying about the result, golfers can get out of their own way and maximize performance. Key principles include using mindful awareness to recognize and clear away distractions and negativity, and that confidence increases when golfers take the attitude that there is something fundamentally, essentially right with them rather than focusing on what’s broken or flawed. In succinct, informative chapters, Dr. Parent applies this Zen ideal to a variety of subjects for any putting situation. Chapters include: • “Unconquerable Confidence”: brimming with strategies to cultivate confidence and turn frustration into enjoyment. • “Get Out of Your Own Way”: exploring the obstacles we create for ourselves in putting, and how to recognize and overcome them to get the most out of our abilities. • “How to Make Every Putt”: on reading greens; visualization; putting routine; the key components of a putt—path, pace, and roll; and taking the ideal attitude before putting. Unlike rigid how-to books on putting or fad coaching techniques, Zen Putting stirs each reader to cultivate their own unique style for synchronizing body and mind to achieve peak performance.

    Recruited by just one college, undrafted, and released three times, Case has overcome every obstacle to become a successful starting quarterback. In 2017, Keenum captured America’s imagination by leading the Minnesota Vikings to a 13-3 record and an NFC North title. His game-winning touchdown in the final seconds of their divisional playoff game against the Saints, the "Minneapolis Miracle," made Case part of NFL history. Keenum shares stories from every stage of his life, starting out as a ball boy for his father’s college team in West Texas, going on to win a state title in high school, and rewriting the NCAA record book at the University of Houston. A devastating knee injury almost derailed his football career, but helped him get closer to the woman who would soon become his wife. Throughout his story, Case will explain how being a Christian helped him navigate the winding path to success. No matter what obstacle has been placed in front of him, Case believes God has a plan for him. That’s why he plays football and that’s why he’s writing this book: To glorify God and to help others who face adversity in their everyday life. “Am I a football player who happens to be a Christian?” Case writes, "No, I’m a Christian who happens to be a football player. That’s my calling. That’s my defining characteristic. Once I realized that, everything else fell into place. I became a better football player and, more importantly, a better person.”

    The time has come, he concludes, to fly beneath the radar of big-league sports, to while away a season with the Johnnies. So, he moves his family to the middle of Minnesota to chronicle a season at St. John's, a Division III program that has reached unparalleled success under the unorthodox guidance of John "Gags" Gagliardi.The Sweet Season is an account of what happens when a family pulls up stakes and spends months in a strange and wonderful place. It is also, not incidentally, the story of the most incredible football program in the country, run by a smiling sage who has forgotten more about the game than most of his peers will ever know.

    The celebrated coach shares his philosophy of football, profiles players he has coached, and recounts key moments in his career.

    

    The story of Jordan's departure from and return to the Chicago Bulls describes his anguish over his father's death and his attempts to succeed in major league baseball.

    More than just a biography, it relates Brady’s story while also establishing his prominent place in NFL history. By examining his skills and statistics in a variety of categories and comparing him to other great quarterbacks—including Peyton Manning, Joe Montana, Bart Starr, Johnny Unitas, Roger Staubach, and more—the guide makes a strong case for Brady as football’s best signal caller. Along the way, his best moments as a Patriot are revisited, from championship seasons and his favorite receivers to his relationship with legendary coach Bill Belichick. With detailed sidebars on Brady’s celebrity status, fashion sense, much-talked-about hair, and supermodel wife, this is a must-have for faithful New England fans and pro football buffs alike.

    Then, in the first game of his junior year, disaster struck in the form of a torn MCL. During rehab, James’s health continued to inexplicably deteriorate until a chest X-ray and biopsy confirmed the unthinkable: a diagnosis of Hodgkin’s lymphoma. Suddenly, it wasn’t just the dream of an NFL career that was in jeopardy; it was James’s life. Yet when he shared the news of his diagnosis publicly, James rallied family, friends, and fans, with his message of hope and courage: “Fear is a choice. I choose not to fear cancer.” In just ten words, James defined his own journey on his own terms and refused to back down from one of the most dreaded diseases known to man. Drawing strength from his faith in God and the support of his community and loved ones, James underwent treatment but continued to practice with his team despite the intense physical toll of chemotherapy. He was declared cancer-free within a year. Returning to the field in 2016, he finished his college career with a record-breaking 3,733 rushing yards and 56 touchdowns. Entering the NFL draft early, his success continued. Selected in the third round by the Pittsburgh Steelers, he quickly became one of the most beloved rookies in the league.  In Fear is a Choice, James candidly shares his experiences during his battle with cancer and beyond, encouraging readers and illustrating the spiritual truths and personal principles that got him through his darkest days. Conner’s warm, intimate, and inspiring story offers wisdom and advice for anyone who has faced adversity or the loss their dreams—and everyone who wants to learn how to tackle life’s problems with dignity, faith, and determination.

    In spite of Rice’s legendary gridiron skills, or even his ability to transform himself into an instant ballroom-dance prodigy on ABC’s hit TV series Dancing with the Stars, the surprising fact is, a guy like Jerry Rice is made and not just born. In Go Long! Rice shares the inspirational lessons and empowering practices that have helped him attain success, both on the football field and off. Through the ups and downs of Rice’s life and incomparable career, we discover how self-motivation, determination, and humility are the keys to achievement and true fulfillment. It’s been a long journey for Jerry Rice, from his childhood in Starkville, Mississippi, to a certain berth in the Pro Football Hall of Fame. As a kid, he was always working toward something, even if he wasn’t sure what it was. Rice honed his hand-eye coordination by catching airborne bricks tossed by his siblings while on the job with their bricklayer father, and he ran–everywhere. From these humble beginnings, Rice blazed a path to greatness in college and the NFL–a trip that was fueled by tireless effort and belief in a few simple principles, among them that achievement is a voyage, not a destination; that modesty and perseverance, not talent, are what determine how far you will go; and that everyone should strive to be a role model. Rice even demonstrates these rules in action, breaking down the greatest games from his stellar career. Go Long! is an inspiring book by a living sports legend. More than that, however, it is the story of how Jerry Rice awakened the champion within, illustration how we can unlock the greatness within ourselves.From the Hardcover edition.