This title identifies the twelve fundamental design principles for building killer apps. It illustrates these principles with classic stories from history and examples from a range of industries that have successfully developed killer apps.

    This book comes with 15 video tutorials where the author, John Lee Dumas, will walk you through the more technical aspects of podcasting. These tutorials will make your podcast experience enjoyable and stress free. Podcast Launch begins with identifying your podcast, followed by equipment needed, recording and editing, intros and outros, tagging your MP3, uploading to a media host, embedding your MP3 onto your website, submitting your podcast to iTunes, Stitcher Radio, and Blackberry, launching your podcast the right way, building your audience, and monetizing. The author, John Lee Dumas, is the Founder and Host of the top ranked business podcast, EntrepreneurOnFire. EntrepreneurOnFire generates over 150,000 unique downloads every single month in over 140 countries. EntrepreneurOnFire’s lineup consists of Seth Godin, Tim Ferriss, Barbara Corcoran, Gary Vaynerchuk, Chris Brogan, MJ DeMarco, and over 170 others.In Podcast Launch, John Lee Dumas shares how he turned an idea into a red-hot podcast that inspires thousands of people daily. It started with an AHA moment, and passion has guided him ever since. John shares the lessons he learned so you can take advantage of all his victories and learn from all of his failures. Your final result will be a podcast of your own, and it will be amazing.

    Max explains to you why programmers suck, and how to suck less as a programmer. There's just too much complex stuff in the world. Complex stuff can't be used, and it breaks too easily. Complexity is stupid. Simplicity is smart.Understanding Software covers many areas of programming, from how to write simple code to profound insights into programming, and then how to suck less at what you do! You'll discover the problems with software complexity, the root of its causes, and how to use simplicity to create great software. You'll examine debugging like you've never done before, and how to get a handle on being happy while working in teams.Max brings a selection of carefully crafted essays, thoughts, and advice about working and succeeding in the software industry, from his legendary blog Code Simplicity. Max has crafted forty-three essays which have the power to help you avoid complexity and embrace simplicity, so you can be a happier and more successful developer.Max's technical knowledge, insight, and kindness, has earned him code guru status, and his ideas will inspire you and help refresh your approach to the challenges of being a developer. What you will learn See how to bring simplicity and success to your programming world Clues to complexity - and how to build excellent software Simplicity and software design Principles for programmers The secrets of rockstar programmers Max's views and interpretation of the Software industry Why Programmers suck and how to suck less as a programmer Software design in two sentences What is a bug? Go deep into debugging About the Author Max Kanat-Alexander is the Technical Lead for Code Health at Google, where he does various work that helps other software engineers be more productive, including writing developer tools, creating educational programs, guiding refactoring efforts, and more.His roles at Google have included Tech Lead for YouTube on the Xbox, work on the Java JDK, JVM, and other aspects of Java for Google, and Technical Lead for Engineering Practices for YouTube, where he's supported developers across all of YouTube in best practices and engineering productivity. Max is a former Chief Architect of the Bugzilla Project, where he was one of the two main developers of the well-known Bugzilla Bug-Tracking System, used by thousands of organizations worldwide. Max also writes the legendary programming industry blog, Code Simplicity, where he challenges Complexity and embraces Simplicity for the programming industry.Max has been involved for several years at Google with enabling developers to work more effectively and helping shape engineering practice, and in this highly readable collection of essays you can share the best of his experience. Table of Contents Part One: Principles for Programmers Part Two: Software Complexity and its Causes Part Three: Simplicity and Software Design Part Four: Debugging Part Five:

    This is necessary because, in the words of Michael Polanyi, "we can know more than we can tell." Our design choices are not the result of an ineluctable chain of logic; they come from a deeper place, one which is visceral and inarticulate.Polanyi calls this "tacit knowledge", a thing which we only understand as part of something else. When we speak, we do not focus on making sounds, we focus on our words. We understand the muscular act of speech, but would struggle to explain it.To write software, we must learn where to draw boundaries. Good software is built through effective indirection. We seem to have decided that this skill can only be learned through practice; it cannot be taught, except by example. Our decisions may improve with time, but not our ability to explain them. It's true that the study of these questions cannot yield a closed-form solution for judging software design. We can make our software simple, but we cannot do the same to its problem domain, its users, or the physical world. Our tacit knowledge of this environment will always inform our designs.This doesn't mean that we can simply ignore our design process. Polanyi tells us that tacit knowledge only suffices until we fail, and the software industry is awash with failure. Our designs may never be provably correct, but we can give voice to the intuition that shaped them. Our process may always be visceral, but it doesn't have to be inarticulate.And so this book does not offer knowledge, it offers clarity. It is aimed at readers who know Clojure, but struggle to articulate the rationale of their designs to themselves and others. Readers who use other languages, but have a passing familiarity with Clojure, may also find this book useful.

     I am an independent mobile app entrepreneur just like you, and I wrote this book to teach you all my strategies for how to: - Get 1,000,000+ downloads from mobile app store marketing - Save money by doing your own ASO (search engine optimization SEO for Android and the Apple App stores) better than most consultants you might consider hiring - Create an app marketing strategy outside the app stores by getting press coverage and learning how to promote an app using social media and social sharing - Make money with effective app store monetization to help you maximize your app revenue with subscriptions, in-app purchases, publishing effective ads, selling affiliate products and other strategies used by successful mobile app businesses - Create a successful mobile app business I wrote this book with all my heart and soul. The book draws on my own years of experience building top apps in my niche, promoting apps, making money with my apps, and coaching other app entrepreneurs on how they can make turn their mobile apps into successful businesses. You will be getting the best of all worlds. First, I have very deep hands on experience building and growing my own apps. Second, I have a wealth of experience coaching and observing other app entrepreneurs whose experiences and aspirations are probably very similar to yours. In this book you get all the insights from me making my own apps a success, and the insights of the cumulative experiences of the people I've coached. This is a very to the point book with many actionable tips and strategies for how to promote your mobile app (iPhone or Android), make money from your smartphone applications, and generally treat it as a real business. All suggestions in this book are based on my own experiences promoting my own problemio.com business apps which at the point of latest revision of this book have cumulative 1,000,000+ downloads, and insights of me having coached over 100 other app entrepreneurs. I am an independent mobile application developer and mobile application entrepreneur just like you. I am not a multi-million dollar app development studio or a big company. If you are an independent app developer just like me, you can use the mobile application marketing strategies that I outline in this book. Many of the strategies are simple and effective, and you can begin working on them as early as today. The book contains over 20 strategies to promote your apps. They all worked for my apps and they will help you grow your app to its highest potential. After growing your app, you will be able to make good money from your app, and achieve the goals that you have for your app business. Get the book now, and become a pro at app store marketing (app store SEO which is otherwise known as ASO), and start increasing your app downloads and revenue today!

    The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs. However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society. The Tesla story is one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas. Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers are. It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the establishment behemoths and, so far at least, has handily beaten them at their own game. In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of EVs and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen. There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.This book was updated May 1, 2015 to include the latest on the Gigafactory and the D package.

    This is the only book available that provides integrated, comprehensive, up-to-date coverage of the broad range of topics in this subject. Comprehensive treatment of user authentication and access control. Unified approach to intrusion detection and firewalls, giving readers a solid understanding of the threats and countermeasures. More detailed coverage of software security than other books. Exploration of management issues. Systematic, comprehensive discussion of malicious software and denial of service attacks. Coverage of Linux and Windows Vista. Up-to-date coverage of database security. Thorough overview of cryptography, authentication, and digital signatures. Coverage of Internet security. For system engineers, programmers, system managers, network managers, product marketing personnel, system support specialists; a solid, up-to-date reference or tutorial for self-study.

     Rails(TM) AntiPatterns identifies these widespread Rails code and design problems, explains why they're bad and why they happen--and shows exactly what to do instead.The book is organized into concise, modular chapters--each outlines a single common AntiPattern and offers detailed, cookbook-style code solutions that were previously difficult or impossible to find. Leading Rails developers Chad Pytel and Tammer Saleh also offer specific guidance for refactoring existing bad code or design to reflect sound object-oriented principles and established Rails best practices. With their help, developers, architects, and testers can dramatically improve new and existing applications, avoid future problems, and establish superior Rails coding standards throughout their organizations.This book will help you understand, avoid, and solve problems withModel layer code, from general object-oriented programming violations to complex SQL and excessive redundancy Domain modeling, including schema and database issues such as normalization and serialization View layer tools and conventions Controller-layer code, including RESTful code Service-related APIs, including timeouts, exceptions, backgrounding, and response codes Third-party code, including plug-ins and gems Testing, from test suites to test-driven development processes Scaling and deployment Database issues, including migrations and validations System design for "graceful degradation" in the real world

    Due to their monopoly position in web browsers, and the fact web browsers have spread from PCs to phones, tablets and TVs; their status will continue to grow and grow. Despite their success, many software engineers are apprehensive about JavaScript and HTML. This apprehensiveness is not completely unfounded; both JavaScript and HTML were rushed in their early years, and driven by commercial rather than engineering interests. As a result, many dubious features crept into these languages. Due to backwards compatibility concerns, most of these features still remain. In addition, many software engineers have used these languages without ever learning them. JavaScript and HTML have low barriers to entry, and this, along with their similarity to other languages, led many software engineers to conclude that there really was nothing much to learn. If you have not used JavaScript and HTML for a number of years, or if you are a programmer or software engineer using other languages, you may be surprised at what they now offer. Browser based web applications are now capable of matching or exceeding the sophistication and scale of traditional desktop applications. In order to create complex web applications however, it is essential to learn these languages. This book takes the point of view that once you have a strong grasp of the fundamentals, the details will take care of themselves. It will not present you with long lists of APIs, or intricate details of every attribute, these can be found in reference manuals. It will focus on the details of each language that are fundamental to understanding how they work. This book will guide you through the process of developing a web application using HTML5, Javascript, jQuery and CSS. It contains the following content: 1. An introduction to the HTML5 markup language, and how it differs from HTML4 and XHTML. 2. An introduction to JavaScript, including an in-depth look at its use of objects and functions, along with the design patterns that support the development of robust web applications. 3. An introduction to jQuery selection, traversal, manipulation and events. 4. An in-depth look at the Web storage and IndexedDB APIs for client side data storage. 5. A guide to implementing offline web applications with the Application Cache API. 6. An introduction to the ways JavaScript can interact with the users file-system using the FileReader API. 7. The use of Web Workers in a web application to execute algorithms on background threads. 8. An introduction to AJAX, and the jQuery API supporting AJAX. 9. An introduction to Server Sent Events and Web Sockets. All subjects are introduced in the context of a sample web application. This book is intended for anyone with at least a superficial knowledge of HTML and programming.

    Are You Ready To Learn Python Easily? Learning Python Programming in 7 days is possible, although it might not look like it

    Although many developers feel that XP is rooted in commonsense, its vastly different approach can bring challenges, frustrations, and constant demands on your patience.Unless you've got unlimited time (and who does these days?), you can't always stop to thumb through hundreds of pages to find the piece of information you need. The Extreme Programming Pocket Guide is the answer. Concise and easy to use, this handy pocket guide to XP is a must-have quick reference for anyone implementing a test-driven development environment.The Extreme Programming Pocket Guide covers XP assumptions, principles, events, artifacts, roles, and resources, and more. It concisely explains the relationships between the XP practices. If you want to adopt XP in stages, the Extreme Programming Pocket Guide will help you choose what to apply and when. You'll be surprised at how much practical information is crammed into this slim volume.O'Reilly's Pocket Guides have become a favorite among developers everywhere. By providing a wealth of important details in a concise, well-organized format, these handy books deliver just what you need to complete the task at hand. When you've reached a sticking point in your work and need to get to a solution quickly, the new Extreme Programming Pocket Guide is the book you'll want to have beside your keyboard.

    Maybe you’ve played with the basics or written a few macros. Now you want to take it to the next level. This book is a guided series of metaprogramming tutorials that take you step by step to metaprogramming mastery. You’ll extend Elixir with powerful features and write faster, more maintainable programs in ways unmatched by other languages.You’ll start with the basics of Elixir’s metaprogramming system and find out how macros interact with Elixir’s abstract format. Then you’ll extend Elixir with your own first-class features, write a testing framework, and discover how Elixir treats source code as building blocks, rather than rote lines of instructions. You’ll continue your journey by using advanced code generation to create essential libraries in strikingly few lines of code. Finally, you’ll create domain-specific languages and learn when and where to apply your skills effectively.When you’re done, you will have mastered metaprogramming, gained insights into Elixir’s internals, and have the confidence to leverage macros to their full potential in your own projects.

    Twenty-five years and dozens of award-winning games later, LucasArts has earned a prestigious place in the industry and in the hearts of gamers everywhere. Rogue Leaders is the first substantive survey of a videogame companya deluxe compilation that traces its history through never-before-published interviews. In addition, more than 300 pieces of concept art, character development sketches, and storyboards have been lavishly reproduced to showcase the creative talent behind such videogame classics as The Secret of Monkey Island, Grim Fandango, and Star Wars: Knights of the Old Republic, as well as games that were never publicly released. A thrill for millions of videogame and LucasArts fans around the world.

    Although companies of every kind have successfully implemented his original design ideas across hundreds of systems, these insights have never before appeared in print.Based on first principles in software engineering and a comprehensive set of matching tools and techniques, Löwy's methodology integrates system design and project design. First, he describes the primary area where many software architects fail and shows how to decompose a system into smaller building blocks or services, based on volatility. Next, he shows how to flow an effective project design from the system design; how to accurately calculate the project duration, cost, and risk; and how to devise multiple execution options.The method and principles in Righting Software apply regardless of your project and company size, technology, platform, or industry. Löwy starts the reader on a journey that addresses the critical challenges of software development today by righting software systems and projects as well as careers-and possibly the software industry as a whole. Software professionals, architects, project leads, or managers at any stage of their career will benefit greatly from this book, which provides guidance and knowledge that would otherwise take decades and many projects to acquire. Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.

    This practical guide shows how Apache ZooKeeper helps you manage distributed systems, so you can focus mainly on application logic. Even with ZooKeeper, implementing coordination tasks is not trivial, but this book provides good practices to give you a head start, and points out caveats that developers and administrators alike need to watch for along the way.In three separate sections, ZooKeeper contributors Flavio Junqueira and Benjamin Reed introduce the principles of distributed systems, provide ZooKeeper programming techniques, and include the information you need to administer this service.Learn how ZooKeeper solves common coordination tasksExplore the ZooKeeper API’s Java and C implementations and how they differUse methods to track and react to ZooKeeper state changesHandle failures of the network, application processes, and ZooKeeper itselfLearn about ZooKeeper’s trickier aspects dealing with concurrency, ordering, and configurationUse the Curator high-level interface for connection managementBecome familiar with ZooKeeper internals and administration tools