An ambitious marketing operation, it could not afford to take chances on haute couture; its fashions were geared as closely as possible to the prevailing tastes of the American people. For this historically accurate sampling of authentic 1930s fashion, Stella Blum, former Curator of the Costume Institute at the Metropolitan Museum of Art in New York, selected for reproduction 133 representative pages from rare Sears catalogs of the period (fall and spring catalog for each year from 1930 to 1939). Hundreds of illustrations record what men, women, and children were actually wearing in the 1930s when, as a copyline from the Fall 1930 catalog proclaimed: "Thrift is the spirit of the day. Reckless spending is a thing of the past."You'll see here how simpler women's fashion designs — of more traditional, affordable material — recaptured the feminine form with a more natural waistline and lower hemlines than seen in the twenties. For evening wear, longer dresses replaced flamboyant beaded short gowns while cloche hats, another twenties trademark, were replaced by berets, pillboxes, and turbans. The seriousness of the accessories and dresses endorsed by such Hollywood legends as Loretta Young, Claudette Colbert, and Fay Wray.For historians of costume, nostalgia buffs and casual browsers, these pages afford a rare picture of how the average American really dressed during the thirties. It is an essential resource for study of the clothing of an important era which designers cannot afford to be without.

    Drawn from the Victoria and Albert Museum's world-famous collection, these garments display skills that are now lost, yet continue to inspire today's leading designers.Much of the finery seen here is too fragile to be on permanent display, or its detail too intricate to be captured in conventional photography. Jacobean blackwork, neoclassical tambour work, exquisite stitching, and knife-sharp pleats are pictured in stunning photographs, alongside such unusual techniques as stamping, pinking, and slashing--many of which are rarely employees in the modern world, as they require labor-intensive handwork impossible to replicate by machine.With line drawings showing the construction of the complete garment and a text that sets each in the context of its time, this book is a visual feast for all fashion lovers, and an essential resource for curators, collectors, students, costumers and designers.

    The patterns for selected garments have been updated for the modern silhouette.

    The lively text by fashion specialist Jonathan Walford details how fashion was considered not a frivolity but an aesthetic expression of circumstances in the 1940s. While Fascist states tried to create “national” styles before the war began, by 1940 the pursuit of beauty was promoted on both sides of the conflict as a patriotic duty. From prewar to postwar, we see attitudes emerge from period advertisements, images of real clothes, and firsthand accounts in contemporary publications. The result is a celebration of everything from practical and smart-looking attire for air raids (hooded capes with large pockets and siren suits) to street fashion and the creation of Christian Dior’s “New Look” collection in 1947.

    The photographs are richly supplemented by detailed commentary and illustrations.

    A person's clothing, whether it's a sari, kimono, or business suit, is an essential key to his or her culture, class, personality, or even religion. The Kyoto Costume Institute recognizes the importance of understanding clothing sociologically, historically, and artistically. Founded in 1978, the KCI holds one of the world's most extensive clothing collections and has curated many exhibitions worldwide. With an emphasis on Western women's clothing, the KCI has amassed a wide range of historical garments, underwear, shoes, and fashion accessories dating from the 18th century to the present day. Showcasing a vast selection of skilled photographs from the Institute's archives, depicting the clothing expertly displayed and arranged on custom-made mannequins, Fashion is a fascinating excursion through the last three centuries of clothing trends.From a rare treasure such as a 17th century iron corset with embroidered bodice to modern-day outfits by such designers as Yves Saint Laurent and Calvin Klein, the collection provides an extensive overview of the evolution of women's fashion. The KCI believes that "clothing is an essential manifestation of our very being" and their passion and dedication positively radiate from every page of this book. It offers an opportunity to see how our ancestors dressed, to consider the amazing accomplishments of contemporary fashion, and to imagine how our descendants may dress in the distant future as clothing design continues on its tireless evolutionary path.

    There are more than 400 line drawings and 121 patterns.

    Following an illuminating discussion of the style and construction of costumes worn in the thirteenth, fourteenth, and fifteenth centuries, noted costume historian Mary G. Houston provides detailed descriptions and illustrations of actual apparel worn by all classes and sectors of society. Included are elaborate royal, academic, and legal costumes; Eucharistic vestments and garments of religious orders; working class apparel; civilian dress; and more. Also examined is a wide variety of accessories and ornaments, jewelry, armor, textiles, embroidery, coiffures, and other items.The clear, succinct text is splendidly documented by 350 black-and-white line illustrations based on contemporary books and manuscripts as well as representations in paintings and sculpture. Indispensable for students of costume history, medievalists, illustrators, and fashion historians, Medieval Costume in England and France will delight anyone interested in the medieval period and its dress.

    From camisoles to corsets, basques to boudoir caps, Underwear: Fashion in Detail traces the peculiar evolution of underwear. Revealing photographs highlight close-up details in the garments, while intricate line drawings show their masterly construc­tion. A wide range of designs is represented, from rare 16th-century examples to Dior’s curvaceous New Look, to Calvin Klein’s notorious briefs.

    Showing that the silhouette of women's dress has been in a state of continuous change, allied to economic and architectural evolution as well as changing ideas of sexual attractiveness, she itemizes three cycles in the last 400 years in which women's silhouette was blown up to the utmost limit, by artificial means, and then collapsed again to a long straight line. At these points and extremes were invariably considered absurdities and the corsets and hoops were discarded by their users, so that in actuality very few specimens from the earlier periods at least have come down to us.

    The concluding chapter by Amy de la Haye, covering the second half of the twentieth century, has now been updated by Andrew Tucker. He discusses the reinvention in the 1990s of the luxury label Gucci, the rise of houses such as Prada and Tommy Hilfiger, and the appointments of relatively avant-garde British, American, and European designers to head classic French houses. All the late-twentieth-century and turn-of-the-century style innovations are included, such as the appropriation of utility clothing by designers like Helmut Lang—who spearheaded the predominantly unisex urban sportswear look—and the impact of workplace dressing down on masculine fashion. The phenomenon of the must-have accessory—the pashmina shawl and the Fendi baguette, for example—is also considered.

    With overviews of each key period and detailed illustrations for each new style, How to Read a Dress is an authoritative visual guide to women's fashion across five centuries. Each entry includes annotated colour images of historical garments, outlines important features and highlights how styles have changed (whether in shape, fabric choice, trimming, undergarments) from those shown previously. Readers will learn how garments were constructed and where their inspiration stemmed from at key points in history, as well as the differences between dress types for various occasions, variations in detailing, cut, and popularity, and the class, age and social status of the wearer.This beautifully illustrated guide equips students, researchers, curators and anyone interested in historical fashion with the tools to 'read' a dress. Using this book, readers are able to identify specific period styles, and will really know their cartridge pleats from their Récamier ruffles. - See more at: http://www.bloomsbury.com/au/how-to-r...

    From short tunics worn by Saxon men in the fifth century to a lady's bustle dress of the late 1800s, this profusely illustrated text contains a wealth of authentic patterns. Information on pattern sizes, materials required, and methods of sewing accompany simply drawn diagrams for Elizabethan doublets, capes, and trunks; a man's coat and vest from the Restoration period; a lady's bell-shaped gown of the eighteenth century; an early-nineteenth-century empire gown; a crinoline; and other wardrobe items.Diagrams have been carefully and accurately drawn to scale from working patterns, and detailed notes for making costumes include suggestions for the most suitable colors and textures to be used for costumes of particular historical periods. A final section includes diagrams and information for creating period headdresses, caps, and hoods. Students of costume design, home tailors, and community drama groups will welcome this carefully researched guide to fifteen centuries of English fashions.

    More than a thousand illustrations, based on surviving garments and contemporary paintings and photographs, demonstrate the astonishing changes in men’s and women’s clothing over the centuries—from the simple tunics and gowns of the eleventh century to the petticoat breeches and ostrich-plumed hats of Charles II’s reign to the T-shirts and shorts of today.Clear and detailed drawings, plus notes that pinpoint specific features such as fabric, decoration, accessories and cut, make each costume immediately comprehensible.Completely up to date, and with a new chart showing the main changes in fashion through the centuries, this is an essential reference for students of theatrical design and fashion, drama groups and anyone interested in the history of costume.

    More than 200 photos depict aristocrats and the middle class as well as Oscar Wilde, Lillie Langtry, Winston Churchill, Queen Victoria, and others. Commentary and annotations describe and identify the costumes.