Brand Strategy 101: Your Logo Is Irrelevant - The 3 Step Process to Build a Kick-Ass Brand


Michael R. Drew - 2013
    No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

Creative Cupcake Ideas: Gourmet Cupcakes to Die For


Dennis Weaver - 2014
    You'll be wowing your friends and family with ice cream filled cupcakes, chocolate dipped cupcakes and more! Use these recipes for birthdays, holidays, special occasions and other events.

GRE: What You Need to Know


Kaplan Test Prep - 2012
    

Diane Fitzgerald's Shaped Beadwork: Dimensional Jewelry with Peyote Stitch


Diane Fitzgerald - 2009
    More than 20 truly stunning projects, all using peyote stitch, come in a variety of flat and dimensional shapes, from triangles, teardrops, and pentagons to tetrahedrons, cubes, and diamonds. Sleek, contemporary, and breathtaking, these beadwoven pieces are perfect for the intermediate crafter—but with such clear and detailed instructions, even beginners will give them a try! Diane Fitzgerald is a featured artist in the book Masters: Beadweaving. Other books in Lark Jewelry & Beading's Beadweaving Master Class series have been authored by Marcia DeCoster, Laura McCabe, Sherry Serafini, Maggie Meister, and Rachel Nelson-Smith.

Little Bead Boxes: 12 Miniature Containers Built with Beads


Julia S. Pretl - 2006
    Pretl offers crafters her original method for creating decorative beaded boxes and lids in a wide range of surface designs and shapes. Working only with cylinder and seed beads, needle and thread, crafters can create an impressive array of clever and colorful miniature containers. With step-by-step illustrations and easy-to-follow word graphs and patterns, Pretl leads the reader through the techniques for creating three-sided, five-sided, and six-sided rectangular, square, and stacked boxes. Four-color photographs of each of the 12 designs introduce each set of instructions. Detailed drawings illustrate the beading techniques.

Chained: Create Gorgeous Chain Mail Jewelry One Ring at a Time


Rebeca Mojica - 2010
    No other book shows how to use so many weaves in so many ways, or gives this ancient art such a beautiful and modern twist. Techniques once used for armor now have a new life and can be used to create elegant adornments.Open Chained and find:- Clear, detailed step-by-step photos that will take you from opening and closing jump rings to finishing your first (or fiftieth!) project - Easy-to-navigate Weave in a Nutshell options for many weaves that will show advanced chain mail weavers the weave of a project in just a few steps - 22 beautiful projects plus dozens of variations, including earrings, bracelets, necklaces and pendants, each with its own skill level and time investment rating - Endless options: choose your favorite colors, your favorite metals, customize the size of your project, and find inspiration to add your own unique stamp to any piece of chain mail jewelryGather your pliers and piles of jump rings and weave your way to beautiful jewelry with Chained.

Christmas Crochet for Hearth, Home & Tree: Stockings, Ornaments, Garlands, and More


Edie Eckman - 2014
    With 20 projects geared toward a variety of skill levels, including a useful tutorial on techniques for beginners, crocheters of all types can join in on the fun. Edie Eckman’s passion for crafting is evident in these inspired designs that cover not only traditional stockings and tree skirts, but delightful twists on other Christmas traditions, like a sock-and-mitten advent calendar. Crochet a holiday full of joy for the whole family.

Profitable Social Media Marketing: How To Grow Your Business Using Facebook, Twitter, Instagram, LinkedIn And More


Tim Kitchen - 2013
    We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

A String and a Prayer: How to Make and Use Prayer Beads


Eleanor Wiley - 2002
    A String and a Prayer recounts the history and symbolism of prayer beads, teaches basic techniques for stringing beads and a host of other objects into prayer beads, and offers a variety of prayers and rituals to use those beads on a daily basis. Beads have appeared throughout history. Prayer beads are used in the spiritual practices of cultures as diverse as the African Masai, Native Americans, Greek and Russian Orthodoxy, as well as the religious rituals of Islam, Hinduism, Christianity, and Buddhism. But prayer is highly personal. By infusing prayer beads with personal associations, we can keep our spirituality fresh. The beads are a device to help build and rebuild meaningful ritual in our lives. With myriad ideas about what makes objects sacred and where to find sacred objects from the personal, perhaps beads from a grandmother's broken rosary, to the unusual, maybe seashells from far away found in a thrift store A String and a Prayer offers many suggestions for different ways that beads can be made and used, exploring the creative roles they can play in our relationships, ceremonies, and rituals. "You are the expert, trust yourself. Let the instructions be a guide to your own creativity," write the authors.

Agatha Christie Reading Order and Checklist: Hercule Poirot series, Miss Marple series, Tommy and Tuppence, plus all other books and short stories (Series List Book 19)


ReadList - 2015
    Titles of ALL novels in ALL series in reading order. Includes short stories, where to find them and where they fit in the series, as well as all stand-alone books and pen-named books.CONVENIENT ON YOUR KINDLE- Tap open just like other books on your kindle, no internet connection needed.- Check off the books you've read: Tap the book title and choose highlight from the pop-up.COPYRIGHT COMPLIANCE: This is a title list only. In reading order. No portions of the books mentioned have been reproduced here. It complies with United States Copyright Office circular 34.THIS CHECKLIST COVERS ALL OF AGATHA CHRISTIE'S WORKS:Hercule Poirot seriesMiss Marple seriesTommy and Tuppence seriesAll other mystery novels with main character listNovels written under pen name Mary WestmacottAll other works including poetry and non-fiction

Learn Brazilian Portuguese - Word Power 101


Innovative Language - 2011
    This e-book is a completely new way to learn Brazilian Portuguese vocabulary fast - and for free! Start speaking Brazilian Portuguese in minutes with the powerful learning methods you will master in this book.The vocabulary words you’ll find in Learn BrazilianPortuguese - Word Power 101 were hand selected by our Brazilian Portuguese language teachers as the top 101 most frequently used words in the Brazilian Portuguese language. With each entry, you’ll see the word and a vibrant image to help remember the meaning. You’ll hear the word (separate free download) to master the pronunciation. Then you’ll see how the word is actually used in everyday speech with sample sentences and phrases. Learning Brazilian Portuguese vocabulary has never been easier!In this book, you’ll get: - 101 of the most frequently used Brazilian Portuguese vocabulary words - Audio with authentic native Brazilian Portuguese pronunciation *Supplementary mp3 audio files are a separate download - Vibrant photos and images to help memorization - Useful and practical sample sentences and phrases Purchase Learn BrazilianPortuguese - Word Power 101 today to start mastering Brazilian Portuguese vocabulary in the fastest, easiest and most fun way possible!

Loom Knitting Stitches: My Top Ten Volume 1


Denise M. Canela - 2015
    I do want to warn you that these patterns are not written in a conventional manner. I wanted to make them simple enough for beginners to be able to read and to follow. To make things even easier every pattern includes a step by step video tutorial.

Live on Less, Invest the Rest: A Plain English workbook for sorting out your personal finances, once and for all.


Andrew Craig - 2020
    

Easy To Crochet 2 Hour Slippers


Vicki Becker - 2013
    You can crochet these slippers in about 2 hours dependingon how fast you crochet using bulky yarn and a J, K, or L hook.The pattern instructions are for 4 styles of ladies slippers in three sizes. Patterns for threeflower embellishments and 2 bows are included.This crochet pattern is suitable for beginners.You should know how to chain, single crochet,half double crochet, double crochet, and sew seams together with yarn. Ariana - These slippers are so soft and comfortable with just the right amount of stretch. You can crochet these in less than 2 hours and they make great gifts. Carrie - Super simple to make, these soft and cozy slippers are just right for lounging around. Flora - A pretty pair of slippers that fit your feet quite cozily! Isabell -This pretty ballerina style slipper can be made in two colors or just use one. I hope you enjoy my patterns for these easy to crochet slippers.

The Dolce Diet: Living Lean


Mike Dolce - 2011
    It's about learning to eat properly for your health." -Vitor Belfort, UFC two-time world champion"Mike Dolce's the best in the business."-Chael Sonnen, UFC world title contender"Mike Dolce's knowledge of nutrition and strength & conditioning has led him to be one of the most highly sought-after coaches in the sport." -Joshua Carey, Bleacher Report"You can learn a lot from this man right here." -Ariel Helwani, AOL's MMAFighting.comABOUT THE DOLCE DIET: LIVING LEANCalled "the patron saint of weight cutting," Mike Dolce has coordinated the high-profile weight loss for many of the world's top athletes, including...* Quinton "Rampage" Jackson, UFC / Pride FC world champion* Vitor "The Phenom" Belfort, UFC two-time world champion* Thiago "Pitbull" Alves, UFC world title contender* Chael Sonnen WEC / UFC world title contender* Gray "Bully" Maynard, UFC world title contender* Nate "Rock" Quarry, UFC world title contender* Mike "Quicksand" Pyle, WEC world champion* Jay "Thorobred" Hieron, IFL world championAs well as fan favorites...* Michael "The Count" Bisping, The Ultimate Fighter 3 winner* Jake "Juggernaut" Ellenberger, UFC veteran* Ed "Shortfuse" Herman, The Ultimate Fighter 3 runner-up* Chris "The Crippler" Leben, UFC veteran* Duane "BANG" Ludwig, UFC & K-1 veteranand many more!For the first time in print, Mike Dolce shares the same the principles, recipes, and strength-training workouts he uses in MMA's elite fight camps and how they can be used by YOU!INSIDE you will learn:* Recipes used in MMA's top fight camps with gluten-free & vegan options* Easy to follow sample meal plans with gluten-free & vegan options* Strength & Conditioning exercises with instructions & photos* Workout plans used by today's top athletesWHAT PEOPLE ARE SAYING ABOUT THE DOLCE DIETThe Dolce Diet, three words about Living Lean: 1. Simple 2. Inspirational 3. Effective. Thank you, Mike Dolce! You've made staying in shape easy! ~STEWART M. The Dolce Diet, Love it! My Little-Boy-2-B has been on it for 5.5 months! This diet is truly amazing for moms pre & post baby! Yes, The DolceDiet is prego friendly! Plenty of the RIGHT kind of food that tastes great! ~THE H2H WAITRESSStarted two weeks ago. Lost 13 pounds so far. Yea! Love the recipes! So do my kids! Thank you! ~DAWN H.Body fat down 4% in 2 months?! Yessss! #LIVING LEAN ~MOLLY C.The Dolce Diet, started 410, down 50 lbs. so far. ~ JOSH W.The Dolce Diet, 13 lbs. lost in 4 weeks! People are asking what I'm doing...Telling them LIVING LEAN! ~MIKE S.Real talk! The Dolce Diet is the Einstein, da Vinci and Jesus of losing weight all wrapped up in one...gluten free wrap that is. ~MIKEY F.Another 5 (lbs. lost) on The Dolce Diet. 25 pounds down in 2 weeks, 100 to go! #LivingLean! ~JOHN P.