Reinvent Yourself


James Altucher - 2017
    This is the book I wish I had at the beginning of that long and often volatile journey. And now the entire world: technology, governments, the shifting landscapes of opportunity and success, are all turning upside down, forcing us to reinvent as individuals and as a culture. ,Along my own journey I have read and encountered dozens of other successful leaders, artists, entrepreneurs, and mentors who I have learned the art of reinvention from. The journey has been intense. The obstacles were hard fought. And the adventures that led to me now finally sharing it all in this book has been both painful and exhilarating. I describe specific techniques, share stories, tell the stories of others, and give the ultimate guide to not only how but why it is critical for people to master the skills of reinvention. What I've learned: change is the only constant. Companies decay, technologies disappear, governments change, relationships change and opportunity is a shifting landscape. Reading the stories and learning the critical skills taught in Reinvent Yourself is how I found my own way through the chaos of change and onto the path of new opportunity and success. Again, this is the book I wish I had in my hands twenty years ago although I am glad that I am writing it now. ABOUT THE AUTHOR James Altucher has started over 20 businesses and failed at 17 of them. He is an active angel investor and is invested in over 30 companies. He has written 18 books, including a children's book, "My Daddy Owns All of Outer Space", and the bestselling book, "Choose Yourself". He is a ranked chess master, a proud father, and his podcasts, including "The James Altucher Show" have had over 50 million downloads. What others have said about James Altucher: From a NY Times profile of James: "James is on a very personal journey. He's telling you the story on Saturday, on Sunday he's talking about how it failed, and on Monday he's talking about doing it a different way." - Brian Koppelman, co-creator of the TV show, "Billions". "James is the Oprah of the Internet" - Kamal Ravikant, author of "Rebirth", "Love Yourself", and a venture capitalist. --- Other testimonials from prior books: What I like about James and his book is you can tell he came from a roller coaster. He chose his own path to success without knowing the outcome. And what happens to him later - well... - (Dick Costolo, former CEO of Twitter) Altucher has turned his misfortune into a source of wisdom and comfort for the despondent. - (Business Week) James Altucher is scary smart - (Stephen Dubner, author of Freakonomics) James Altucher is the best blogger of our generation. - (Timothy Sykes, The Rebel Millionaire) We are beginning to build a massive amount of respect for James Altucher due to his willingness to say things that will get him absolutely pilloried by the masses. - (Business Insider) James is one of the most successful and content people I know. - (Machael Lazerow, founder of Buddy Media and Golf.com) If you need to see an example of vulnerability done well, just read the work of James Altucher. - (Search Engine Journal)

Free Prize Inside!: The Next Big Marketing Idea


Seth Godin - 2004
    Now in Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves. Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more. It’s a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working. Thirty years ago, the best way to sell something was to advertise it on television. But today’s consumers are cynical, and your product or service had better be more than just hype and clever advertising. Even better, it ought to come with a market-changing innovation—a free prize inside. You don’t have to spend a fortune to create something cool that virtually sells itself. Think of simple but powerful innovations like the Tupperware party, Flintstones vitamins, G.I. Joe (a doll just for boys), Lucille Roberts (a gym just for women), and frequent flier miles. Free Prize Inside will teach you how to create those kinds of blockbusters at your own company without a bunch of MBA-brainwashed marketers. You don’t have to be a genius—you just need curiosity, initiative, and a strategy for overcoming resistance when you champion your idea. We’re all marketers now, no matter what our job titles. With Godin’s help, we can find the free prize that will transform our companies.

The Trouble with Physics: The Rise of String Theory, the Fall of a Science and What Comes Next


Lee Smolin - 2006
    For more than two centuries, our understanding of the laws of nature expanded rapidly. But today, despite our best efforts, we know nothing more about these laws than we knew in the 1970s. Why is physics suddenly in trouble? And what can we do about it?One of the major problems, according to Smolin, is string theory: an ambitious attempt to formulate a “theory of everything” that explains all the particles and forces of nature and how the universe came to be. With its exotic new particles and parallel universes, string theory has captured the public’s imagination and seduced many physicists.But as Smolin reveals, there’s a deep flaw in the theory: no part of it has been tested, and no one knows how to test it. In fact, the theory appears to come in an infinite number of versions, meaning that no experiment will ever be able to prove it false. As a scientific theory, it fails. And because it has soaked up the lion’s share of funding, attracted some of the best minds, and effectively penalized young physicists for pursuing other avenues, it is dragging the rest of physics down with it.With clarity, passion, and authority, Smolin charts the rise and fall of string theory and takes a fascinating look at what will replace it. A group of young theorists has begun to develop exciting ideas that, unlike string theory, are testable. Smolin not only tells us who and what to watch for in the coming years, he offers novel solutions for seeking out and nurturing the best new talent—giving us a chance, at long last, of finding the next Einstein.

Why Is Sex Fun? The Evolution of Human Sexuality (Science Masters)


Jared Diamond - 1997
    Here is a delightfully entertaining and enlightening look at the unique sex lives of humans.

Moses: A Life


Jonathan Kirsch - 1998
    Seer and prophet. The only human permitted to converse with God "face-to-face." Moses is the most commanding presence in the Old Testament. Yet as Jonathan Kirsch shows in this brilliant, stunningly original volume, Moses was also an enigmatic and mysterious figure--at once a good shepherd and a ruthless warrior, a spiritual leader and a magician, a lawgiver who broke his own laws, God's chosen friend and hounded victim. Now, in Moses: A Life, Kirsch accomplishes the wondrous feat of revealing the real Moses, a strikingly modern figure who steps out from behind the facade of Sunday school lessons and movie matinees.Drawing on the biblical text and a treasury of both scholarship and storytelling, Kirsch examines all that is known and all that has been imagined of Moses. In these vivid pages, we see the marvels and mysteries of Moses's life in a new light--his rescue in infancy and adoption by an Egyptian princess; his reluctant assumption of the role of liberator; his struggles to wrest his people from the pharaoh's dominion; his desperate vigil on Mount Sinai. Here too is the darker, more ominous Moses--the sorcerer, the husband of a pagan woman, the military commander who cold-bloodedly ordered the slaying of innocent people; the beloved of God whom God sought twice to murder.Jonathan Kirsch brings both prodigious knowledge and a keen imagination to one of the most compelling stories of the Bible, and the results are fascinating. A figure of mystery, passion, and contradiction, Moses emerges from this book very much a hero for our time.From the Hardcover edition.

The Hungry Brain: Outsmarting the Instincts That Make Us Overeat


Stephan Guyenet - 2017
    And certainly no one wants to overeat for years, become overweight, and end up with a high risk of diabetes or heart disease--yet two thirds of Americans do precisely that. Even though we know better, we often eat too much. Why does our behavior betray our own intentions to be lean and healthy? The problem, argues obesity and neuroscience researcher Stephan J. Guyenet, is not necessarily a lack of willpower or an incorrect understanding of what to eat. Rather, our appetites and food choices are led astray by ancient, instinctive brain circuits that play by the rules of a survival game that no longer exists. And these circuits don’t care about how you look in a bathing suit next summer.To make the case, The Hungry Brain takes readers on an eye-opening journey through cutting-edge neuroscience that has never before been available to a general audience. The Hungry Brain delivers profound insights into why the brain undermines our weight goals and transforms these insights into practical guidelines for eating well and staying slim. Along the way, it explores how the human brain works, revealing how this mysterious organ makes us who we are.

Piecemeal June


Jordan Krall - 2008
    He has gotten used to Mithra bringing him things from outside: dead mice, Twinkie wrappers, donut scraps, houseplants, and the occasional rabbit head. But one day, Mithra brings him an ankle... a sweaty piece of rubber-latex shaped like a human ankle. Later, he is brought an eyeball, then a foot. After more latex body parts are brought upstairs, Kevin decides to glue them together to form a piecemeal sex doll. But once the last piece is glued into place, the sex doll comes to life. She says her name is June. She comes from another world and is on the run from an evil pornographer and three crab-human hybrid assassins. Piecemeal June is a reality-bending journey into love, sex, death, and a bizarre parallel world of butchered flesh.

Your Brain Is a Time Machine: The Neuroscience and Physics of Time


Dean Buonomano - 2017
    In this virtuosic work of popular science, neuroscientist and best-selling author Dean Buonomano investigates the intricate relationship between the brain and time: What is time? Why does time seem to speed up or slow down? Is our sense that time flows an illusion? Buonomano presents his own influential theory of how the brain tells time, and he illuminates such concepts as free will, consciousness, spacetime, and relativity from the perspective of a neuroscientist. Drawing on physics, evolutionary biology, and philosophy, Your Brain Is a Time Machine reveals that the brain’s ultimate purpose may be to predict the future, and thus that your brain is a time machine.

What Evolution Is


Ernst W. Mayr - 1940
    Science Masters Series

Solar Plexus: (A Dystopian EMP Post-Apocalyptic Fiction Novel)


Victor Zugg - 2018
    Transportation, communications, and constraints on human nature are gone. Within hours, store shelves are empty; gangs and desperate people with guns rampage. Survival for those ill-equipped and unprepared will be short-lived. This will be the new normal for many months, possibly years.Tiffany Conway sets out alone from Florida to join her parents in Ohio. She's young, strong, armed, and, with a Marine Corps background, skilled. She'll walk the entire distance if necessary.Sam Pratt and Chet Evans, best friends and business partners, are luckier than most. Retired from the military, they too have skills. But they have something more--a running vehicle. With it, they set out from central Florida heading for the safety of Sam's cabin in the sparsely populated foothills of Tennessee.With society crumbling, will they make it in one piece? Will they make it at all?"This was one of the best survival post apocalyptic books I have ever read. The characters were like real people doing what was necessary to survive. I most definitely recommend this to anyone that enjoys this genre." Amazon Reviewer"A really good read. A solid page turner from beginning to end. A very realistic scenario. Hope to see more books from this author." Amazon Reviewer"Great read! One of the best in this genre since A American began. Fast paced, great characters, unexpected situations. A fast read!" Amazon Reviewer

Evil Thirst and Creatures of Forever


Christopher Pike - 1998
    J. Smith. Surviving through countless centuries, Alisa is beautiful, strong and ...deadly. Kalika has transformed into a bloodthirsty killer with powers far greater than her mother's. So, Alisa faces a heartbreaking decision -- to save her daughter or the rest of the world. But perhaps things are not quite as they appear to be and the lines between good and evil seem blurred -- can Alisa decide the right path in time? Her decision will lead her back to the very start -- the day 5,000 years previously when she met the first vampire. Alisa must confront her darkest fears and ensure the first vampire never comes into being. But without a first vampire, there will also be no her. Is this really a choice she can make?

Proof: The Science of Booze


Adam Rogers - 2014
    In a spirited tour across continents and cultures, Adam Rogers takes us from bourbon country to the world’s top gene-sequencing labs, introducing us to the bars, barflies, and evolving science at the heart of boozy technology. He chases the physics, biology, chemistry, and metallurgy that produce alcohol, and the psychology and neurobiology that make us want it. If you’ve ever wondered how your drink arrived in your glass, or what it will do to you, Proof makes an unparalleled drinking companion.

Buzz, Sting, Bite: Why We Need Insects


Anne Sverdrup-Thygeson - 2018
    They live everywhere—deep inside caves, 18,000 feet high in the Himalayas, inside computers, in Yellowstone’s hot springs, and in the ears and nostrils of much larger creatures. There are insects that have ears on their knees, eyes on their penises, and tongues under their feet. Most of us think life would be better without bugs. In fact, life would be impossible without them. Most of us know that we would not have honey without honeybees, but without the pinhead-sized chocolate midge, cocoa flowers would not pollinate. No cocoa, no chocolate. The ink that was used to write the Declaration of Independence was derived from galls on oak trees, which are induced by a small wasp. The fruit fly was essential to medical and biological research experiments that resulted in six Nobel prizes. Blowfly larva can clean difficult wounds; flour beetle larva can digest plastic; several species of insects have been essential to the development of antibiotics. Insects turn dead plants and animals into soil. They pollinate flowers, including crops that we depend on. They provide food for other animals, such as birds and bats. They control organisms that are harmful to humans. Life as we know it depends on these small creatures. With ecologist Anne Sverdrup-Thygeson as our capable, entertaining guide into the insect world, we’ll learn that there is more variety among insects than we can even imagine and the more you learn about insects, the more fascinating they become. Buzz, Sting, Bite is an essential introduction to the little creatures that make the world go round.

You Can Drum But You Can't Hide


Simon Wolstencroft - 2014
    You'd expect a drummer to have better timing. Yes, he parted ways before The Patrol became the Stone Roses. Yes, he turned down The Smiths because he didn't like Morrissey's voice. Right place, right time, wrong choices. Timing is everything.But the beat goes on and while Simon Wolstencroft can see what might have been, cultivating bitterness bears no fruit. And 'Funky Si' has tasted the nectar. Spending an unlikely 11 years in The Fall and hooking up with his old mate Ian Brown during his solo days, 'You Can Drum But You Can't Hide' reflects on a life driven by a passion for playing. Taking you from the warehouses of Manchester and the beaches of Rio de Janeiro to the high rises of Tokyo, this book hands you a backstage pass to an evocative age that restored pride to the city of Manchester. With humour and detail, Si recounts a fascinating tale of drumming and drugs, friendships and fall outs, but, above all, a love of music.

Soul Made Flesh: The Discovery of the Brain--and How it Changed the World


Carl Zimmer - 2003
    Told here for the first time, the dramatic tale of how the secrets of the brain were discovered in seventeenth-century England unfolds against a turbulent backdrop of civil war, the Great Fire of London, and plague. At the beginning of that chaotic century, no one knew how the brain worked or even what it looked like intact. But by the century's close, even the most common conceptions and dominant philosophies had been completely overturned, supplanted by a radical new vision of man, God, and the universe. Presiding over the rise of this new scientific paradigm was the founder of modern neurology, Thomas Willis, a fascinating, sympathetic, even heroic figure at the center of an extraordinary group of scientists and philosophers known as the Oxford circle. Chronicled here in vivid detail are their groundbreaking revelations and the often gory experiments that first enshrined the brain as the physical seat of intelligence -- and the seat of the human soul. Soul Made Flesh conveys a contagious appreciation for the brain, its structure, and its many marvelous functions, and the implications for human identity, mind, and morality.