A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    The Wright Brothers is an historical narrative that draws on extensive archival materials, personal journals, and public records to tell the story of the Wright brothers as men of incredible character and determination along the road towards their significant contributions to aviation history. The summary parallels the structure of the book which is divided into three parts. The first part explores the period of the boys’ childhood through their work on flight testing various models of gliders. The second part picks up with the addition of the engine to the Wright planes and traces the brother’s work through the early stages of powered flight, roughly 1903 to 1908. Part three follows the brothers, now globally famous, through the years when they captured the most attention for their accomplishments. A central aspect of this historical account is the development of Orville and Wilbur Wright as individuals who showed fierce determination in the face of relentless setbacks. It also sheds light on their private nature and their deep bond as brothers. McCullough is a two time winner of the Pulitzer Prize for other historical works, Truman and John Adams. He also won the National Book Award twice and is a recipient of the Presidential Medal of Freedom. His educational background includes a degree in English Literature from Yale University. He is also a well-known narrator, as well as previous host of American Experience. Read more....

    The title of his most famous work, Ab Urbe Condita ("From the Founding of the City"), expresses the scope and magnitude of Livy's undertaking. He wrote in a mixture of annual chronology and narrative. Livy claims that lack of historical data prior to the sacking of Rome in 387 BC by the Gauls made his task more difficult. He wrote the majority of his works during the reign of Augustus. However, he is often identified with an attachment to the Roman Republic and a desire for its restoration. His writing style was poetic and archaic in contrast to Caesar's and Cicero's styles. Also, he often wrote from the Romans' opponent's point of view in order to accent the Romans' virtues in their conquest of Italy and the Mediterranean.

    They are first- generation Americans, citizens of other nations, and lifelong New Yorkers. But they all share one thing: They honor their loved ones by living their lives with purpose, and a promise to never forget.These courageous family members share their grief and loss-and hope- speaking in their own words, with love, courage, and strength enough to inspire us all.

    Pastor Hagee reveals who they are, where they come from, and what they signify. Learn why Hagee believes that we are in the beginning stages of World War III, and how this will eventually take us to the Battle of Armageddon. Pastor Hagee vividly describes the key players that signify the King is coming!

    S. dollar bill? Did a pharaoh inspire Moses to worship one God? What’s a Canaanite demoness doing at a rock concert?Since the beginning of time, people have been insatiably curious. They’ve asked questions about where we come from, why the stars shine and the seasons change, and what constitutes evil. The imaginative answers crafted by our ancestors have served as religion, science, philosophy, and popular literature. In this latest installment of the New York Times bestselling Don’t Know Much About® series, Kenneth C. Davis introduces and explains the great myths of the world using his engaging and delightfully irreverent question-and-answer style. He tackles the epic of Gilgamesh; Achilles and the Trojan War; Stonehenge and the Druids; Odin, Thor, and the entire Norse pantheon; Native American myths, and much more, including the dramatic life and times of the man who would be Buddha. From Mount Olympus to Machu Picchu, here is an insightful, lively look at the greatest stories ever told.

     Marcus Aurelius wrote the 12 books of the Meditations as a source for his own guidance and self-improvement. These books have been carefully adapted into a contemporary form to allow for easy reading.

    This is the memoir of Joan, who started nursing in the 1940s and whose experiences took her into the Yorkshire mining pits and through the tumult of the 1984-85 miners’ strike.Joan Hart always knew what she wanted to do with her life. Born in South Yorkshire in 1932, she started her nursing training when she was 16, the youngest age girls could do so at the time. She continued working after she married and her work took her to London and Doncaster, caring for children and miners.When she took a job as a pit nurse in Doncaster in 1974, she found that in order to be accepted by the men under her care, she would have to become one of them. Most of the time rejecting a traditional nurse’s uniform and donning a baggy miner’s suit, pit boots, a hardhat and a headlamp, Joan resolved always to go down to injured miners and bring them out of the pit herself.Over 15 years Joan grew to know the miners not only as a nurse, but as a confidante and friend. She tended to injured miners underground, rescued men trapped in the pits, and provided support for them and their families during the bitter miners’ strike which stretched from March 1984 to 1985.Moving and uplifting, this is a story of one woman’s life, marriage and work; it is guaranteed to make readers laugh, cry, and smile.

    Men were employed as lumberjacks and worked like beasts, only to be tossed aside like used equipment when no longer needed. The grand forests were raped for their prime timber, the balance burned wastefully. The men were coarse and hard, but they had to be to survive. More than any other people that ever lived in our land, these old-time lumberjacks could truthfully say, “No man cared for my soul.” That is, until God sent three men to the great Northwoods of our country ¬– Frank Higgins, John Sornberger, and Al Channer. These men blazed new trails of the Spirit and founded an empire for God. They reached a sector of humanity for which no spiritual work had ever been done before, storming the Northwoods with a consuming passion for Christ. And with that passion, they also brought a heart as big as all outdoors, a love for men that burned like a flame, and a desperate desire to see these men saved.

    Ever since we stepped out of the dark ages and modern science started taking its first baby steps, people have been debating the connection between metaphysics and physics. And human evolution is one of the most controversial issues. Until now. This eye- opening book will offer you an in-depth understanding of evolution from a religio-scientific point of view. God The Evolver - Bridging The Gap Between Metaphysics & Science! If you are a serious free thinker without any religious or scientific prejudices, then this book is for you. If you are not afraid to step into spiritual no-man's land and test your knowledge, then this book will offer you a game-changing perspective. By combining religion, philosophy and science, author Faiz King has created a comprehensive guide to the struggle of religion and science. What Makes The Human Mind So Special? Back To Metaphysics. By the end of this book you will be able to understand the debate and realize that higher-order religious processes (e.g. Metaphysics) are necessary to realize the full extent of the rational and abstract properties of our human mind. And that's exactly what sets us apart from the rest of the creatures that live on this planet. God's Plan - How To Understand Centuries Of Evolution. After over 20 years of meticulous research, Faiz King has created the definitive successor to Charles Darwin's "The Origin Of Species" that is not afraid to take on this science giant and prove that Metaphysics (and subsequently God) is behind the development of modern science as we know it. Are You Ready To Embark On A Unique Spiritual Adventure Through Human Evolution?

    In Daring to Ask for More, Melody Mason has shone the light of God’s Word on the path to true revival—Holy Spirit-inspired, daring, audacious prayer. I know this book will be a tremendous blessing to many.Doug Batchelor, President and Speaker, Amazing Facts If prayer is “the key in the hand of faith to unlock heaven’s storehouse” as Steps to Christ declares, then Melody Mason’s new book is long overdue. Daring to Ask for More is precisely God’s strategic appeal to this generation living on the edge of eternity. Daring to Ask for More indeed! May our hearts be stirred up as never before to seek God through prayer as never before, while there is still time.Dwight K. Nelson, Senior Pastor, Pioneer Memorial Church, Andrews University Melody Mason’s new book, Daring to Ask for More, is driving me to my knees. My needs are so great and my resources so few, what self-righteousness it is to pray so little. Thank you for that push!Frank Fournier, President, ASI

    It is a response of the life force to the longing for Truth, Liberation, Self-realization or God. Kundalini may awaken following spiritual or energy practices, trauma or near-death experience, a transmission by an awakened person, deep devotion, or even within a dream. It can arise spontaneously like a sudden explosive blessing, or gradually over many months. This guidebook, based on 30 years of research and dialogues with over 2000 people, describes the energetic, emotional and transpersonal phenomena that are triggered when kundalini arises, and provides direction that will help you understand this process, and live this life-altering journey more comfortably and joyously. The author is a non-dual teacher and a transpersonal psychologist, who previously published "Energies of Transformation: A Guide to the Kundalini Process", and has specialized for many years in consultations with people going through a spiritual awakening. She was a founder of the Kundalini Research Network and has taught therapists internationally to effectively help people in the kundalini process. This is the first of two companion volumes dedicated to the shifts in energy and consciousness that facilitate awakening and the embodiment of self-realization.

    This is completely contrary to the Founding Fathers’ original vision of America; it was designed by them to be a secular democratic republic built on evidence-based Enlightenment values, emphatically not religious faith.Indeed, the Founders purposefully intended that a high, strong “wall of separation” keep church and state apart in the new nation, while allowing individual religious freedom untrammeled by government—and vice versa. But Christians with theocratic dreams keep trying to breach the wall. Through their efforts, God is now in evidence everywhere in the country—on our money, in our schools, even in high-level-government officials’ speeches. Freedom of — and from — religion is the American promise to all its people whatever their belief—or disbelief. This is how the Founding Fathers wanted it to be, not the undemocratic theocracy zealous evangelicals are trying to force on American society.

    The impossible task of knowing God's mind...

    Palkhivala, a multi-talented personality, played diverse roles in his life—lawyer, diplomat, orator, author, political and economic thinker, and social reformer. An advocate of civil liberties, he proactively defended the Constitution and the principles enshrined in it.This book contains select quotations—classified subject-wise under various chapters—from his writings and speeches over six decades of his working life. The book introduces the man through his thoughts and ideas with the aim of inspiring readers, particularly the youth.