Jam-packed with information, photographs, charts and maps for additional study and research.

    And the fast food industry definitely loves kids. It couldn’t survive without them. Did you know that the biggest toy company in the world is McDonald’s? It’s true. In fact, one out of every three toys given to a child in the United States each year is from a fast food restaurant. Not only has fast food reached into the toy industry, it’s moving into our schools. One out of every five public schools in the United States now serves brand name fast food. But do kids know what they’re eating? Where do fast food hamburgers come from? And what makes those fries taste so good? When Eric Schlosser’s best-selling book, Fast Food Nation, was published for adults in 2001, many called for his groundbreaking insight to be shared with young people. Now Schlosser, along with co-writer Charles Wilson, has investigated the subject further, uncovering new facts children need to know.In Chew On This, they share with kids the fascinating and sometimes frightening truth about what lurks between those sesame seed buns, what a chicken ‘nugget’ really is, and how the fast food industry has been feeding off children for generations.

    In this reader-friendly, unabridged edition of three of his best-selling books, renowned science writer Isaac Asimov demystifies physics, teaching the fundamentals in a manner easily understood by lay people. Including the complete text of Motion, Sound and Heat, Light, Magnetism and Electricity, and The Electron, Proton and Neutron, this volume will guide you through the evolution of physics from its early Greek beginnings up to the modern theories of the creation of time, space and matter. Each volume relates the tale of the human quest through the ages for answers to the fundamental questions of how the universe works. Told in its historical context, this quest for knowledge is a story of high drama and uncommon valor, when men put their very lives on the line for the sake of scientific truth.3 Volumes in One: Motion, Sound & Heat; Light, Magnetism & Electricity; The Electron, Proton & Neutron. 1993 Barnes & Noble reprint of three Isaac Asimov classics. Originally published in 1966.

    From the flashy stars to the shadowy and strange objects that hang out like loners at the edges of the universe, no player goes unnoticed. Every profile has a hip anime-style portrait to round out the picture, but make no mistake: while the presentation is all style, the science is rock solid.  The book includes a super cute poster of the solar system in the back. The universe has never been so cool.

    In a world of modern, involved, caring parents, why are so many kids aggressive and cruel?  Where is intelligence hidden in the brain, and why does that matter?  Why do cross-racial friendships decrease in schools that are more integrated?  If 98% of kids think lying is morally wrong, then why do 98% of kids lie?  What's the single most important thing that helps infants learn language?NurtureShock is a groundbreaking collaboration between award-winning science journalists Po Bronson and Ashley Merryman.  They argue that when it comes to children, we've mistaken good intentions for good ideas.  With impeccable storytelling and razor-sharp analysis, they demonstrate that many of modern society's strategies for nurturing children are in fact backfiring--because key twists in the science have been overlooked.Nothing like a parenting manual, the authors' work is an insightful exploration of themes and issues that transcend children's (and adults') lives.

    George and Small, the Caldecott Medal-winning team who created So You Want to Be President? , are back with another spirited and witty look at history-this time focusing on the inventors and inventions who have given us lightbulbs, automobiles, and all the other things that keep the world humming. So You Want to Be an Inventor? features some of the world's best-known inventors-Thomas Edison, Benjamin Franklin, Eli Whitney-as well as lesser-known geniuses like Georges de Mestral (inventor of Velcro), Wilhelm Roentgen (inventor of X rays), and Hedy Lamarr (inventor of a system that became the basis for satellite communication-who knew?). Whether you're a dreamer or a loner, a copycat or a daredevil, this book might just inspire readers to invent something that could change the world!

    This new edition continues to offer the most complete technology/new media support package available. That technology/new media package includes: Interactives, Animations, and introducing Connect - online homework and course management.

    Then, in 2005, astronomer Mike Brown made the discovery of a lifetime: a tenth planet, Eris, slightly bigger than Pluto. But instead of its resulting in one more planet being added to our solar system, Brown’s find ignited a firestorm of controversy that riled the usually sedate world of astronomy and launched him into the public eye. The debate culminated in the demotion of Pluto from real planet to the newly coined category of “dwarf” planet. Suddenly Brown was receiving hate mail from schoolchildren and being bombarded by TV reporters—all because of the discovery he had spent years searching for and a lifetime dreaming about.Filled with both humor and drama, How I Killed Pluto and Why It Had It Coming is Mike Brown’s engaging first-person account of the most tumultuous year in modern astronomy—which he inadvertently caused. As it guides readers through important scientific concepts and inspires us to think more deeply about our place in the cosmos, it is also an entertaining and enlightening personal story: While Brown sought to expand our understanding of the vast nature of space, his own life was changed in the most immediate, human ways by love, birth, and death. A heartfelt and personal perspective on the demotion of everyone’s favorite farflung planet, How I Killed Pluto and Why It Had It Coming is the book for anyone, young or old, who has ever dreamed of exploring the universe—and who among us hasn’t?

    It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

    And this language is mathematics." In The Language of Mathematics, award-winning author Keith Devlin reveals the vital role mathematics plays in our eternal quest to understand who we are and the world we live in. More than just the study of numbers, mathematics provides us with the eyes to recognize and describe the hidden patterns of life—patterns that exist in the physical, biological, and social worlds without, and the realm of ideas and thoughts within.Taking the reader on a wondrous journey through the invisible universe that surrounds us—a universe made visible by mathematics—Devlin shows us what keeps a jumbo jet in the air, explains how we can see and hear a football game on TV, allows us to predict the weather, the behavior of the stock market, and the outcome of elections. Microwave ovens, telephone cables, children's toys, pacemakers, automobiles, and computers—all operate on mathematical principles. Far from a dry and esoteric subject, mathematics is a rich and living part of our culture. An exploration of an often woefully misunderstood subject, The Language of Mathematics celebrates the simplicity, the precision, the purity, and the elegance of mathematics.

    Czerski provides the tools to alter the way we see everything around us by linking ordinary objects and occurrences, like popcorn popping, coffee stains, and fridge magnets, to big ideas like climate change, the energy crisis, or innovative medical testing. She provides answers to vexing questions: How do ducks keep their feet warm when walking on ice? Why does it take so long for ketchup to come out of a bottle? Why does milk, when added to tea, look like billowing storm clouds? In an engaging voice at once warm and witty, Czerski shares her stunning breadth of knowledge to lift the veil of familiarity from the ordinary.

    The key feature of this classic title is the section of star charts that are cherished by backyard astronomers everywhere. Each new edition has outsold the previous one because of thorough revisions and additional new material.NightWatch has been acclaimed as the best general interest introduction to astronomy. The fourth edition has improvements over the 3rd edition in every chapter, including:The famous charts, ideal for stargazers using a small telescope or binoculars A complete update of the equipment section, including computerized telescopes An enlarged photography section, including how-to instructions for using the new generation of digital cameras for astronomical photography, both with and without a telescope The tables of future solar and lunar eclipses, planetary conjunctions and planet locations, updated through 2025. This edition includes star charts for use in the southern hemisphere. There are also dozens of new photographs throughout the book that show the latest thrilling discoveries made by current space observatories and probes.

    In Gravity, he takes an enlightening look at three of the towering figures of science who unlocked many of the mysteries behind the laws of physics: Galileo, the first to take a close look at the process of free and restricted fall; Newton, originator of the concept of gravity as a universal force; and Einstein, who proposed that gravity is no more than the curvature of the four-dimensional space-time continuum.Graced with the author's own drawings, both technical and fanciful, this remarkably reader-friendly book focuses particularly on Newton, who developed the mathematical system known today as the differential and integral calculus. Readers averse to equations can skip the discussion of the elementary principles of calculus and still achieve a highly satisfactory grasp of a fascinating subject.Starting with a chapter on Galileo’s pioneering work, this volume devotes six chapters to Newton's ideas and other subsequent developments and one chapter to Einstein, with a concluding chapter on post-Einsteinian speculations concerning the relationship between gravity and other physical phenomena, such as electromagnetic fields.

    With tips, how-to's, letters from girls, and facts from the experts, here's straightforward advice you can really use.

    See a crystal growing, diamonds used to cut through a brick wall, a phantom crystal, gemstones formed in a volcano, and crystals of gold and silver. Learn how a quartz watch works, how to identify crystals, why crystals have been grown in space, how crystals are used healing, and more.