The Age of Persuasion is for those who say “advertising doesn’t work on me” as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O’Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age — from the early players to the Mad Men of the 1960s and beyond. With insider anecdotes and examples drawn from pop culture, they also probe deeply into the day-to-day workings and ethics of a business that is rapidly evolving in the age of Facebook and YouTube.

    His love for these authors is the touchstone of Written Lives. Collected here are twenty pieces recounting great writers' lives, "or, more precisely, snippets of writers' lives." Thomas Mann, Rilke, Arthur Conan Doyle, Turgenev, Djuna Barnes, Emily Brontë, Malcolm Lowry, and Kipling appear ("all fairly disastrous individuals"), and "almost nothing" in his stories is invented.Like Isak Dinesen (who "claimed to have poor sight, yet could spot a four-leaf clover in a field from a remarkable distance away"), Marías has a sharp eye. Nabokov is here, making "the highly improbable assertion that he is 'as American as April in Arizona,'" as is Oscar Wilde, who, in debt on his deathbed, ordered up champagne, "remarking cheerfully, 'I am dying beyond my means.'" Faulkner, we find, when fired from his post office job, explained that he was not prepared "to be beholden to any son-of-a-bitch who had two cents to buy a stamp." Affection glows in the pages of Written Lives, evidence, as Marías remarks, that "although I have enjoyed writing all my books, this was the one with which I had the most fun."

    A new leader tries to pull the country out of a terrible recession—only to face a devilish plot from inside his own party. David Frum's darkly comic satire PATRIOTS is not only a warning about the future of American politics. It is a scorching, intimate explanation of why the U.S. political system has so badly failed the American people over the years just past.PATRIOTS tells the story of Walter Schotzke, the aimless young heir to America's largest mustard fortune. Walter is sent by his tough-minded grandmother to work in the office of a distinguished U.S. Senator. She hopes her otherwise worthless only grandchild might find purpose, and even appreciation for his country, from political service. Perhaps the job will also help Walter overcome the tragic loss of both his parents—especially that of his famous father, a genuine American hero, whose example Walter can't ever hope to live up to.

    Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing. In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others and the world. With this new understanding of how the brain functions, Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.

    Authoritarian governments, moneyed elites and fringe hackers are exploiting our digital infrastructure and the vulnerabilities in our democratic system to influence our politics and elections. In just a few years, it has become a perpetual information war.Inherently unstable and prone to wild volatility, our digital ecosystem has at its heart a vacuum open to the influence of those with the motivation, money or expertise to exploit it. Played successfully it can lead to unprecedented swings of public opinion.Martin Moore explains how hackers interfere in our democratic processes, why they can do it and outlines what we need to do to save democracy for the digital age. This is a story about active measures, data mining, psy-ops, mercenaries, microtargeting, the alt-right, plutocrats, the collapse of local news, Silicon Valley, Trump, trolling, surveillance – and you.

      We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration.  And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t.  But Allen shows that simply isn’t true.  Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.    As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success.    In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.