What's more, training a copywriter to write good copy was just as slow... often taking two to four years and generating lots of hurt feelings.Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism) eliminates both of these problems. It is far and away the best -- and fastest -- way to improve copy... and cut a copywriter's learning curve in half.In this book, direct-marketing expert Michael Masterson and master copywriter Mike Palmer reveal their methodical, step-by-step process for turning "B-level" copy into control beating "A-level" copy in just 24 hours.This is the exact process that was directly responsible for helping one company boost its revenues into the $300-million-a-year range (while creating six-figure incomes for many of its copywriters).Needless to say, Copy Logic! works.Simply follow Masterson and Palmer's clearly outlined steps and detailed examples, and you can't help bu come out with significantly stronger copy.Whether you're a business owner, marketing director, copy chief, or copywriter, Copy Logic! will help you produce bigger winners, more often.

    A few years later, he transformed Valiant into the third-largest superhero entertainment company in the world after Marvel and DC Comics and sold it for $100 million.Jason then became a professional turnaround leader and went on to transform distressed. Indian Internet icons Housing.com, FreeCharge and Snapdeal, helping save billions of dollars in value, and advise giants like technology investor Softbank and real estate developer Emaar, who have invested billions of dollars in India. Irrationally Passionate reveals the inside story of how a rebel, train-wreck kid transformed himself into a successful young entrepreneur and business leader who became one of the top ten paid executives in India while only in his 30s.From getting his first job as an assistant to Jackie Chan in Hong Kong, to learningstrategy from champion Muay Thai fighters in Thailand, to tackling huge personal setbacks, to becoming a CEO in 60 seconds, among many other stories— Jason’s inspiring journey across countries, industries and companies has something for everyone, right from students to entrepreneurs to corporate CEOs to even parents of students and entrepreneurs.Irrationally Passionate is a highly personal, authentic, open and complete account of a young entrepreneur’s life. Brimming with practical advice and philosophical insights, it will force readers to reflect on how they perceive life, work, family and spirituality by giving them a fresh perspective.ABOUT THE AUTHORJason Kothari is a passionate entrepreneur and business turnaround leader. While still in college, he acquired the bankrupt US-based Valiant Entertainment and led its transformation as the CEO to the third-largest superhero entertainment company after Marvel and DC and a sale for $100 million, a record industry return.Subsequently, Jason was the CEO of Housing.com, where he led the transformation of the distressed company and a merger with News Corp’s PropTiger to create the $350 million industry leader.Following this, he was the Chief Strategy & Investment Officer of Snapdeal, where he played a lead role in transforming the distressed company from a monthly loss of over $20 million to a profit, the first for an Indian e-commerce company. Jason was also the CEO of FreeCharge, where he led the sale of the company to Axis Bank for $60 million.In addition, he has been a senior advisor to Softbank; Noon.com, a Middle Eastern e-commerce company that has raised $1 billion; and is a Board Director of Emaar India, which has over $2 billion in real estate assets. Jason holds a B.S.from The Wharton School and lives in Mumbai.He is also Executive Producer of the upcoming blockbuster movie Bloodshot (Sony Pictures) starring Vin Diesel releasing worldwide on March 13, 2020.

    You are wasting your time.In a world of fake news, deep-fakes, manipulated feeds of information and divisive social-media agendas, it's easy to believe that our time is the most challenging in human history. It's just not true.It is a time of extraordinary opportunity. But only if you have the right mindset. Fear of the future breeds inaction and leads to strategic paralysis. We put off decisions until we can have certainty. We look for signals. We wait. And while we do that, the world moves on around us.Problem-solvers thrive in chaotic and uncertain times because they act to change their future. Winners recognise that in a world of growing uncertainty, you need to resort to actions on things you can control.And the only things over which you have absolute control are your attitude and your mindset. These, in turn, determine the actions you will take and that will define your future.A robust mindset is the one common characteristic Bruce Whitfield has identified in two decades of interrogating how South Africa's billionaires and start-up mavericks think differently. They are not naive Pollyannas. They don't ignore risk or hope that problems will go away. They constantly measure, manage, consider and weigh up opportunities in a tumultuous sea of uncertainty and find ways around obstacles.If, as Nobel Prize-winning economist Robert Shiller suggests, the stories we tell affect economic outcomes, then we need to tell different stories amidst the noise and haste of a rapidly evolving world.

    Steve Jobs is one of these.The mythology around the man is so strong that even six years after his death he still dominates online discussion. With his passing, we have lost one of the greatest innovators of our time.Jobs wasn't just a successful businessman, he was a visionary who made it his mission to humanize personal computing, rewriting the rules of user experience design, hardware design and software design. His actions echoed across industry lines: He shook up the music business, provided the vision behind Pixar and forever altered the way we experience computing. Along the way, he built Apple up into one of the most valuable corporations in the world.Quite a run. He will be missed.This book takes a look at his life. From adoption at birth, to his eventual death in 2011 - including his many successes and failures along the way. The aim of this book is to be educational and inspirational with actionable principles you can incorporate into your own life straight from the great man himself. *INCLUDING* Steve Jobs' 10 Principles for a Successful Life Don't wait - get your copy today!

    You will find practical business advice on how to: - Brand yourself as a top blogger and sought-after influencer - Build valuable relationships with PR companies and brands - Secure invitations to important industry events - Work with advertising networks - Develop new revenue streams - Land spokesperson deals and large scale sponsorships - Position yourself at the forefront of the fashion blogosphere Full of action driven exercises, helpful resources and inspirational chapters by top fashion bloggers What I Wore, College Fashion, Gala Darling, Second City Style and Corporette, the book is packed with all the advice and motivation you need to take your blogging career to the next level!

    I created S.P.Y ( stop protecting your abuser) after discovering I was apart of a growing community of women and young girls who had been victimized by the same famous and powerful man. I became infuriated when communicating with several of his past victims when I realized we were all dealing with the same fear and shame and we were all too afraid of the questions and the victim shaming that follows after you tell! Why are you telling now? Are you after money? She doesn't look like a victim, she isn't his type, she's not pretty, she's a groupie she deserved it, she's not crying in the interview she must be lying!! Watching past victims endure so much backlash it made many of us go into a deeper depression and pretend it never happened, this allowed our abuser to recruit and victimize more girls and women over the years to come. Inside, I take you on a journey, sharing my life and my career before Robert Kelly, and then sharing my life as it was living with him. Never before seen photos, and information never revealed.

    As the first black presenter of the glamorous lifestyle TV show Top Billing, she travelled the world and interviewed legends like Oprah Winfrey, Michael Jackson and Luther Vandross. After a successful career in front of the camera, Bassie’s drive and ambition took her into the world of business and entrepreneurship. The street savvy that her entrepreneurial mother bestowed on her as a child stood her in good stead as she built a media empire. In Bassie – My Journey of Hope, Bassie recounts her life journey, including her relationships with mentors like Nelson Mandela. She also shares the secrets of her success and all the lessons she’s learnt along the way. She opens up about the pressures of her high-profile marriage to Romeo Kumalo and their heartbreaking struggle to have a family. She talks honestly about motherhood and maintaining a healthy work/life balance, and unpacks how she pays it forward through mentoring young people she has met along the way.Bassie also describes the legal battles she has had to wage in order to protect her name and her brand over the years. She gives a chilling account of the stalker who has harassed her for decades, and the spurious ‘sex-tape’ allegation that rocked her family and almost destroyed her career. Bassie’s enthusiasm, humour and hope infuses every page of her memoir, making it an intimate, inspiring and entertaining account of a remarkable life.

    Nicknamed Coke, a company that churns out a revenue of USD 24 billion a year had a rather humble beginning. When local pharmacist John Pemberton brewed a mix of fruit syrup, extracts from cola nut, cocoa leaf and several other ingredients to create a tonic, little did he know he was creating a brand which would later become synonymous with having a good time – frothing with fun and frolic. The Story of Coca-Cola is the chronicler of a journey that started in 1886 at the back of a shop in Atlanta, Georgia, to become the global leader in the beverage industry; through their shares of wars, scandals, ups and downs. It is the story of a survivor, a world leader.JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

    Want to Improve Relationship 2. Working hard but not earning more money 3. Looking for a career growth 4. Want to visit many countries 5. Looking for a Dream Job 6. Looking for a life partner (soul mate) 7. Unable to overcome painful past 8. Have many goals but unable to achieve them 9. Unable to control the anger 10. Want to be happy for every single minute If your answer is YES for any of the above, then this book(guide) is for you. This book has 30 powerful visualization practices to manifest your desires. You can use these for attracting your soul mate, excel in your career, boost your business sale, have a perfect health, manifesting Money and more. In a nutshell, you can use these practices to attract abundance into your life.

    Your clearance chit is all signed off. You’ve received your last train warrant, they’ve taken your ID card off you at the guard room, and you walk out through the gate for the last time, it’s Endex. It doesn’t matter how many years you served in the military, it will always have a lasting effect on the way you live the rest of your life. Marine, soldier, sailor or airman, whichever you may be, there are some qualities and experiences that most, if not all veterans, share. There are 3 types of people, Civilian, Military and Veteran. Once you join the military, you can never go back to being a civilian again. When you’ve left the military, you might think you are doing a great job trying to blend in to your civilian surroundings, but the signs are there, that you once served your country, sometimes without you even realising it. What you will realise is you’ll never be normal again.

    These money making apps pay you for completing the following: watching videos, taking surveys, completing short tasks, investing, working out, shopping online, mystery shopping and unlocking your phone. This is a great way to earn some extra cash on the side without having to use a large amount of effort. The best part is that some of these apps are completely passive, meaning you can earn a passive income without needing to do anything else other than installing the app and cashing out. As a bonus, we've also included 5 money making websites in addition to the 101 money making apps.

    Long before starring in the show, Scotty was living life to the fullest and getting up to all sorts. In this hilarious page turner, Scotty T will not only let slip scandalous secrets from Geordie Shore, Ex on the Beach and Celebrity Big Brother, but will open up about his antics when the cameras stop rolling.   But it's not all sex, fights and getting mortal! Scotty also reveals a surprisingly softer side and opens up about living with ADHD, coping with the breakdown of his parents’ marriage and picking up the pieces after the loss of a loved one. The rascal also reflects on the lasses who have tried and failed to tame his heart and introduces us to the love of his life who has been living in the shadows all this time.    And if all that wasn't enough, Scotty explains why he loves maths so much, what it was like to join the Neighbours cast, plus finally admits what he really thinks about his castmates, why he was nearly kicked off the show by producers and what life has in store for him after Geordie Shore.

    She and her father, Jerry Shults, were thriving as the owners of the Gas Pipe stores in Dallas, Texas, as well as other successful businesses, when a government lawsuit threatened to take everything—their businesses, their money, and their freedom. Accused of crimes she hadn’t committed, Amy spent the next four years fighting to stay out of prison, but that wasn’t all she had to fight along the way. When one life-altering change after another shook up Amy’s world, she gained a new perspective on herself and on what matters most in life. From an exhausting and demoralizing situation came a new outlook of gratitude, but also remorse and humility. Although Amy’s actions in the past had not all been illegal, she had let the allure of money guide her decisions rather than using her moral compass; the shocking turn of events that resulted from those decisions led to profound changes and made a lasting impact on Amy’s life.

    New Zealand needed just one more win. Oracle ultimately beat back the odds in what's been called the greatest comeback in sport. But was it? G. Bruce Knecht set out to investigate how Oracle turned things around and, most particularly, the source of extra horsepower that seemed to come from nowhere during the final races. What he discovered was that the team was using a sailing technique that was prohibited under the rules. The Comeback is a pulse-pounding account of Oracle's desperate stop-at-nothing campaign.G. Bruce Knecht, a former staff reporter and foreign correspondent for The Wall Street Journal, is the author of three books, including The Proving Ground: The Inside Story of the 1998 Sydney to Hobart Race. Larry Ellison was a major character in that book as well and it explains how his experience in the race led to his pursuit of the America's Cup. A sailor himself, Knecht raced across the Atlantic in 2005 on the yacht that broke the 100-year-old transatlantic race record.Cover design by Charles Rue Woods.

    Laine gave up her job as a nurse, sold her home and gave away most of her belongings. She has three desires bubbling at the heart of her choice: to write a book, paint a picture and climb a mountain before she died. A man with a van took most of her remaining belongings, along with her basset hound Basil, down to the heel of Italy over 1,500 miles away, where she would spend the next four years. If it all seemed like a folly, then she was willing to take the risk. She moved to a house that she had only spent a week in the year before. She knew no one and yet she had surety in her resolve. She wanted to feel fully present in feeling unsafe and comfortable with the not knowing. And so the journey began, a new language, a new life laced with humour and laughter under the warm southern Italian sun. Come and join her...