It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

    The Black Book doesn't include any vocabulary lists, and doesn't advise its readers to rely on math formulas.Instead, The SAT Prep Black Book teaches readers to approach the test the same way that Barrett trains his students. Barrett sees the SAT as a standardized instrument with a specific objective, and reasons that the test must observe certain design guidelines that follow from that unique objective. So this book explains to students how different types of SAT questions are actually written, from the perspective of the College Board: for each question type, Barrett explains the "big secret" of that question type, the rules and patterns that all questions of that type will follow, and, most importantly for readers, exactly how to attack the question type based on the inherent weaknesses of its particular rules and patterns.The book includes over 250 example solutions that demonstrate Barrett's approach against real SAT questions written by the College Board. In order to follow along, students will want a copy of the College Board's book "The Official SAT Study Guide," the source of the questions whose solutions appear in the Black Book.The overall lesson of the SAT Prep Black Book is that the SAT tests very basic concepts in very strange ways, so students should learn the unique habits of the test rather than cramming definitions and formulas. At 330 pages, the book is thorough and detailed in its analysis of the SAT.

    Each chapter is bursting with creative and classic ideas to make the day as meaningful as it is beautiful: Stationery: Save-the-date cards do double duty when printed on coasters or delicate handkerchiefs.Ceremonies: An auspicious bird’s nest adds a beautiful and rustic touch for carrying rings at a farm wedding.Dressing Up: A retro bride goes glam with a feathered veil and pearl button–accented gloves. A casual groom and his mates add a personality pop with chocolate-brown Keds to match their wedding chinos.Cocktail Hour: For a low-key affair, mini grilled cheeses dipped in shot glasses of tomato soup satisfy.Centerpieces: Fruit slices suspended in crystal vases overflowing with Crayola-bright poppies and orchids offer a cheery setting.Cakes: White lace frosting details that match the bride’s dress and the couple’s monogram turn a pale green cake into a chic masterpiece.From classic white-on-white palettes to floral themes to fun fantasy ideas, the choices are limitless. Purple, pink, red, robin’s egg blue—find inspiration at every turn in all the colors a bride can dream of! And The Knot Ultimate Wedding Lookbook is loaded with money-saving ideas that don’t sacrifice style. Expert advice and rich images add up to a delicious visual feast and essential resource to help you create an event as special as you are as a couple.

    It's much more than a knot book, though the knots a sailor needs are all here. It's a book for sailors who want the satisfaction and hard-cash savings of stepping their own masts, inspecting and maintaining their own rigs, and turning their own tailsplices and wire eyesplices. It is for boatowners who want to replace an entire gang of rigging themselves--measuring, choosing appropriate wire, turning soft eyes, leathering, and serving. It is for bluewater voyagers who want to feel secure in the knowledge that, should a shroud carry away far at sea, they will be able to repair it.The Complete Rigger's Apprentice is also a free-roaming collection of useful ideas and tips on everything from supplementing winches with block and tackle, to rigging snubbers at anchor, to using pantyhose for an emergency fanbelt. In short, it's the definitive book on the art of rigging, written by its most entertaining practitioner.

    Updated with the latest advances in the field, Jerry FitzGerald and Alan Dennis' 10th Edition of Business Data Communications and Networking continues to provide the fundamental concepts and cutting-edge coverage applications that students need to succeed in this fast-moving field.Authors FitzGerald and Dennis have developed a foundation and balanced presentation from which new technologies and applications can be easily understood, evaluated, and compared.

    Don't worry, you're not alone. Heck, you might have already read a book or two on this exact topic - there are a few out there. So why would we write another one? Because rarely will you find a book that shows you the exact steps to accomplish a specific goal. And one that's enjoyable to read to boot! No fluff, no information you don't need just to fill up space. In Make Money as a Freelance Writer, Gina Horkey and Sally Miller give you the exact steps you need to start a freelance writing business from scratch. Nothing more, nothing less. Best of all, you'll discover how to land your first paying client - even if you're starting from zero. And by following the seven steps listed in this book, you can be earning $1,000 as a freelance writer in as little as 30 days. Not bad considering the price of the book, right? Completing the action steps listed in Make Money as a Freelance Writer will help you to: * Choose your top niche(s). * Acquire your first few samples. * Create your freelance writing portfolio. * Start sourcing writing work. * Send your first several pitches. * Land your first client. * And earn your first $1,000! Reading this book (and doing the work) will save you time, money and your sanity. Don't keep trying to figure this whole freelance writing thing out on your own. Or read everything on the internet covering the subject without taking action, because you're so confused and overwhelmed by the vast amount of information that exists. These seven steps haven't just worked for us. These steps have worked for thousands of other freelance writers in our community. So read the book, join the ranks and start earning as a freelance writer today. Are you ready to turn your writing hobby into some cold, hard cash? These steps can work if you're a stay-at-home mom looking to add a little extra income to your household budget. Or if you're a college student in need of a part-time job to pay the rent. Or maybe you dream of escaping your nine-to-five. You want financial freedom and a more meaningful life. These steps help you accomplish that too! Whatever your reasons, Make Money as a Freelance Writer shows you how to start a freelance writing business from nothing and earn your first $1,000 as quickly as possible. So what are you waiting for? Click the BUY NOW button at the top of this page and start taking specific actions to make your dream of getting paid to write a reality!

    "The London, Upton, Stone series has helped over 1,000,000 photography students capture their potential. After a very successful first edition, this second edition returns with the most up-to-date industry knowledge. Modeled after the long-running and widely used "A ""Short Course in Photography, " a brief text which presents the medium entirely in its most updated form.

    Fully updated and revised to deal with recent changes to the GMAT, they were designed with a content-based approach.The Critical Reasoning Guide demystifies critical reasoning by teaching a clear, consistent, and effective approach to understanding an argument’s logic and choosing the best answer to the given question. Unlike other guides that attempt to convey everything in a single tome, the Critical Reasoning Strategy Guide is designed to provide deep, focused coverage of one specialized area tested on the GMAT. As a result, students benefit from thorough and comprehensive subject material, clear explanations of fundamental principles, and step-by-step instructions of important techniques. In-action practice problems and detailed answer explanations challenge the student, while topical sets of Official Guide problems provide the opportunity for further growth. Used by itself or with other Manhattan GMAT Strategy Guides, the Critical Reasoning Guide will help students develop all the knowledge, skills, and strategic thinking necessary for success on the GMAT. Purchase of this book includes one year of access to Manhattan GMAT’s online computer-adaptive practice exams and Critical Reasoning Question Bank. All of Manhattan Prep’s GMAT Strategy Guides are aligned with both the 2015 Edition and 13th Edition GMAC Official Guide.

    And it's a fast read--no fluff here.Here are some of the secrets you'll learn inside:The 4 biggest weight loss myths and mistakes that keep people fat and stuck in a rut. If you've fallen victim to any of these (and most people have), you NEED to have this information.The 3 simple laws of healthy fat loss. All workable weight-loss methods rely on the three simple rules to achieve results, and once you know them, you don't need to chase fads.Why long-distance jogging is an incredibly inefficient way to lose weight and what you should do instead to have a lean, sexy body that you're proud of. (The good news is it's easy and takes no more than 20 minutes per day!)A fat-incinerating method of cardio that you can literally do during the 2-3 minute commercial breaks of your favorite TV shows. 4 killer circuit training workouts that not only melt fat but give you hard, rippling muscles that will make people green with envy.And more... This book is for people that hate doing cardio and want to squeeze every ounce of fat loss possible out of their workouts.Forget pounding the pavement for hours and hours every week just to lose a little fat and muscle. Follow the methods taught in this book and you can torch fat in a fraction of the time and get tight, toned muscles (and you might actually have some fun too!).SPECIAL BONUS FOR READERS!With this book you'll also get a free 23-page bonus report from the author called "12 Health & Fitness Mistakes You Don't Know You're Making."In this free bonus report, you're going to learn the truth behind 12 of the most common health & fitness myths out there that ruin people's efforts to get fit. If you've ever wondered about things like if your genetics are holding you back, if you should stretch before lifting weights, if certain exercises shape your muscles better than others, and if you should shoot for a "target" heart rate zone to burn fat, then you need to read this report.

    Marieb and Katja Hoehn have produced the most accessible, comprehensive, up-to-date, and visually stunning anatomy & physiology textbook on the market. Marieb draws on her career as an A&P professor and her experience as a part-time nursing student, while Hoehn relies on her medical education and classroom experience to explain concepts and processes in a meaningful and memorable way. The most significant revision to date, the Eighth Edition makes it easier for you to learn key concepts in A&P. The new edition features a whole new art program that is not only more visually dynamic and vibrant than in previous editions but is also much more pedagogically effective for today's students, including new Focus figures, which guide you through the toughest concepts in A&P. The text has been edited to make it easier than ever to study from and navigate, with integrated objectives, new concept check questions, and a new design program.

    Perfect for Beginners level and get awesome ideas and techniques for you experts. Have lots of images to help you easily follow through the pattern.

    With an eye-catching design, full-color illustrations, and helpful, practical boxed features that highlight need-to-know information, the new edition of this bestseller continues its tradition of making pharmacology easy to learn and understand.A focus on prioritization identifies key nursing information and helps in preparation for the NCLEX(R) Examination.Presents drugs and their classes as they relate to different parts of the body, facilitating integration of the text with your other nursing courses.Features numerous full-color photos and illustrations pertaining to drug mechanisms of action and step-by-step illustrations depicting key steps in drug administration for various routes, so you can clearly see how drugs work in the body and how to administer medications safely and effectively.Drug Profiles highlight the pharmacokinetics and unique variations of individual drugs.Includes Patient Teaching Tips in each chapter to foster patient compliance and effective drug therapy.Helpful summary boxes are integrated throughout, covering Evidence-Based Practice, Preventing Medication Errors, Laboratory Values Related to Drug Therapy, Cultural Implications, Herbal Therapies, Life Span Considerations, Points to Remember, and Legal and Ethical Principles.Illustrated Study Skills Tips in each unit cover study tips, time management, and test taking strategies related specifically to nursing pharmacology.Includes a convenient tear-out IV Compatibilities Chart that alerts you to drugs that are incompatible when given intravenously.Evolve Student Resources include online access to additional chapter-specific NCLEX(R) review questions, animations, medication errors checklists, IV therapy checklists, printable handouts with need-to-know information about key drug classes, calculators, an audio glossary, answers to case studies and critical thinking activities in the text, frequently asked questions, content updates, nursing care plans covering key drug classes, and online appendices. Critical Thinking Activities and Best Action Questions focus on prioritization, challenging you to determine the best action to take.NCLEX(R) Examination Review Questions now include Alternate-Item Format questions, preparing you for these new types of questions found on the NCLEX(R) exam.New case studies have been added, and all cases now include patient photos along with accompanying questions to provoke critical thinking.Pharmacokinetic Bridges to the Nursing Process sections now cover ACE inhibitors, iron, and women's health issues applying key pharmacokinetics information to nursing practice.

    New topics include managing and maintaining cellular devices, including tablets; configuring operating systems, including Windows 8, Android, and iOS; and enhanced, mobile-centered security and troubleshooting procedures. The All-in-One Exam Guide enables you to take the test with complete confidence. It also serves as a practical reference for IT support and technical personnel. Bonus electronic content includes: Practice exams with hundreds of accurate questions More than an hour of video training featuring Mike Meyers Performance-based simulations that prepare you for the performance-based questions on the exam A collection of Mike's favorite free PC tools Key Features include: Written with the “in the trenches” voice and clarity Mike Meyers is known for Features pre-assessment tests, exam tips, and “Try This!” sections to reinforce difficult topics Includes a coupon for 10% off of the exam fee, a $37 value

    Into this tumultuous age of constant warfare came three remarkable individuals: Oda Nobunaga (1534-1582), Toyotomi Hideyoshi (1537-1598), and Tokugawa Ieyasu (1543-1616). Each would play a unique role in the re-unification of the disparate, fragmented collection of warring provinces which constituted Japan in the sixteenth and early seventeenth-centuries. This new narrative history of the sengoku era draws together the epic strands of their three stories for the first time. It offers a coherent survey of the Azuchi-Momoyama Period (1568-1600) under both Nobunaga and Hideyoshi, followed by the founding years of the Tokugawa shogunate (1600-1616). Every pivotal battle fought by each of these three hegemons is explored in depth from Okehazama (1560) and Nagashino (1575) to Sekigahara (1600) and the Two Sieges of Osaka Castle (1614-15). In addition, the political and administrative underpinnings of their rule is also examined, as well as the marginal role played by western foreigners ('nanban') and the Christian religion in early modern Japanese society. In its scope, the story of Japan's three unifiers ('the Fool', 'the Monkey', and 'the Old Badger') is a sweeping saga encompassing acts of unimaginable cruelty as well as feats of great samurai heroism which were venerated and written about long into the peaceful Edo/Tokugawa period.

    Cathy's worst fears had been realised...Through a Mother’s Tears is the poignant and heartbreaking story of how Cathy lost not only Kirsty, her youngest daughter, but Kirsty’s big sister Hayley, who died of heartbreak when the agony of her baby sister’s loss became too much to bear.