Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

    Taking an innovative and secular approach to business Ethics, moral fiber shows us how living our values unlocks a more purposeful life and career. This book helps us to re-discover the inherent core values, such as fairness, respect, compassion, and honesty, and then how to genuinely Act on them daily.This practical guide is filled with tips, tales, and tools to identify and eliminate toxic behaviors and motivators, as well as priceless lessons from top industry leaders and powerful research from academics. TESTIMONIALS“[Shawn] shares with us how compassion, gratitude and wisdom opens our inner door, unlocking a more purposeful life and career.” — HIS HOLINESS THE DALAI LAMA“Moral Fiber takes us on a beautiful journey of how capitalism and compassion must co-exist to improve our human condition.” — JOHN MACKEY, CO-FOUNDER AND CEO, WHOLE FOODS MARKET“At a time of great uncertainty, Moral Fiber is a welcome tonic and an authentic reminder of how having capitalism with compassion elevates us all.” — JENNIFER REINGOLD, FORMER MANAGEMENT WRITER, FORTUNE MAGAZINE, FAST COMPANY AND BUSINESSWEEK“Moral Fiber drops us head-first into a world of awakening.” — THOMAS DONALDSON, PROFESSOR OF BUSINESS ETHICS, WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA“In Moral Fiber, Vij creatively shows us how our core values can be a key to personal happiness and professional success.” — HOWARD C. CUTLER, M.D., NEW YORK TIMES BEST SELLING AUTHOR OF THE ART OF HAPPINESS

    This is the book explaining how, with a few simple changes, I boosted my daily writing from 2000 words to over 10k a day, and how you can too."Expanding on her highly successful process for doubling daily word counts, this book, a combination of reworked blog posts and new material, offers practical writing advice for anyone who's ever longed to increase their daily writing output. In addition to updated information for Rachel's popular 2k to 10k writing efficiency process, 5 step plotting method, and easy editing tips, this new book includes chapters on creating characters that write their own stories, practical plot structure, and learning to love your daily writing. Full of easy to follow, practical advice from a commercial author who doesn't eat if she doesn't produce good books on a regular basis, 2k to 10k focuses not just on writing faster, but writing better, and having more fun while you do it.

    The TV Showrunner's Roadmap provides you with the tools for creating, writing, and managing your own hit show. Combining his 20+ years as a working screenwriter and UCLA professor, Neil Landau expertly guides you through 21 essential insights to the creation of a successful show, and takes you behind the scenes with exclusive and enlightening interviews with showrunners from some of TV's most lauded series, including: Breaking BadHomelandScandalModern FamilyThe Walking DeadOnce Upon a TimeLostHouse, M.D.Friday Night LightsThe Good WifeFrom conception to final rewrite, The TV Showrunner's Roadmap is an invaluable resource for anyone seeking to create a series that won't run out of steam after the first few episodes. This groundbreaking guide features a companion website with additional interviews and bonus materials. www.focalpress.com/cw/landauSo grab your laptop, dig out that stalled spec script, and buckle up. Welcome to the fast lane.

    As you read through the job description, your excitement builds as you realize that the job is a perfect fit! Not wasting another second, you fill out the application, attach your resume, and hold your breath as you hit “Apply.” Then you wait. And wait. And wait some more. Weeks go by without hearing so much as a peep, and before long you’ve given up hope on what seemed like a match made in heaven. Sound familiar? You’re not alone! On average there are 250 resumes submitted for every job opening, which means that 99.6% of applicants will fail to land the jobs they apply for. To get the job you want, you don’t just need a great resume--you need an outstanding resume, one that puts you in the top 1% of candidates for the job. That means ditching the same old advice you’ve been following with little results and adopting a tried-and-true process for getting your resume noticed in even the most competitive situations. In this book, Dan Clay breaks down the exact method he’s carefully developed over a period of ten years and provides a precise, step-by-step set of instructions for crafting the perfect resume, down to the last period. Unlike the dime-a-dozen recruiters turned career coaches who have never had to put themselves on the line in today’s brutally competitive job market, Dan offers practical, real-world experience gained from applying for and getting job offers from some of the most prestigious, competitive companies in the world. And when it comes to something as important as your career, don’t you deserve to learn from someone who’s actually succeeded at doing what you’re hoping to do? Of course you do! Here are some of the things you’ll learn about how to transform your resume from average to awe-inspiring: How to handle tricky pitfalls like extended time off or unemployment and have your resume come out as strong as ever How to make your accomplishments sound dramatically more impressive without having to tell a single lie How to remove the guesswork about what to include in your resume and build it to the exacting specifications of your target job's requirements How to pass the four tests that companies will put your resume through with flying colors How to strike the perfect composition of content, white space, and page length to accentuate and differentiate your strengths How to avoid the common (and not so common) resume mistakes that leave your resume dead on arrival How to tell a powerful story that demonstrates your capabilities in a way that will knock the socks off anyone reading it How to stand out without resorting to cheap tricks that come off as cheesy or over-the-top PLUS, you’ll also gain access to a free companion website containing fully editable resume templates, a perfect resume checklist, and other bonus materials to give you everything you need to create a stunning resume that will get you noticed and land you interviews. Whether you’re a new graduate looking for your first job, a career veteran angling for your next move, a recent victim of a layoff, or someone looking to dip their toes back int

    There’s Killer of the Cloth, The Baby in the Convent, Mosquito Point Road, Death of a First Baseman, The Blue Gardenia, and Pure/Evil. Three of the killers are female.

    Miki grew up in the small town of Levice in Czechoslovakia. In 1944, his life changed forever. At the age of 13, Miki and his family were sent to the concentration camps at Auschwitz. Miki survived against all odds and ultimately triumphed to live a life of love. “Miki Popik shares an incredible tale of survival, courage and resilience. He speaks of his life as a child in Czechoslovakia at the dawn of World War II, of his imprisonment at two concentration camps, of his family’s struggles for survival, and his efforts after the war to locate his family. Though he was the only one from his extended family to survive, he felt very fortunate to have learned where in a mass grave in Mühldorf, Germany, his father and brother had been interred. Mühldorf was a sub-camp of the infamous Dachau, not far from Munich. Miki’s story moves like none other.” – Alan S. Blaustein, JD, MD “In 2012, my classmates and I from the Sherman Block Supervisory Leadership Institute were fortunate to hear you speak at the Museum of Tolerance. Your words were truly inspiring! I left the museum that day speechless and humbled. I realized that nothing in my life can be assimilated to what you have experienced in yours. It shed a new light on the human race and how we treat one another.” – Sergeant Robert O’Brine, San Bernardino County Sheriff’s Dept.

    Len Goodman tells all about his new-found fame, his experiences on Strictly Come Dancing, and also on the no.1 US show Dancing with the Stars and his encounters with the likes of Heather Mills-McCartney and John Sergeant. But the real story is in his East End roots. And Len's early life couldn't be more East End. The son of a Bethnal Green costermonger he spent his formative years running the fruit and veg barrow and being bathed at night in the same water Nan used to cook the beetroot. There are echoes of Billy Elliot too. Though Len was a welder in the London Docks, he dreamt of being a professional footballer, and came close to making the grade had he not broken his foot on Hackney Marshes. The doctor recommended ballroom dancing as a light aid to his recovery. And Len, it turned out, was a natural. At first his family and work mates mocked, but soon he had made the final of a national competition and the welders descended en masse to the Albert Hall to cheer him on. With his dance partner, and then wife Cheryl, Len won the British Championships in his late twenties and ballroom dancing became his life. Funny and heart-warming, Len Goodman's autobiography has all the honest East End charm of Tommy Steele, Mike Read or Roberta Taylor.

    It was a dream that would lead him into a nightmare of sexual and physical abuse from which he has still not recovered. Stewart was abused every day for four years by his junior football coach. He suffered in silence and embarked on a successful career that saw him play for Manchester City, Tottenham Hotspur, Liverpool and Sunderland, scoring in an FA Cup final and winning caps for England. Behind it all, he was a broken man – many times he wished he could end his life. He turned to drink and drugs as a way of coping with his devastating secret. In 2016, Stewart was sitting at his office desk one morning when he read a Daily Mirror story about a footballer who had been abused. His world was about to change… Paul Stewart: Damaged is one of the most powerful and emotionally charged football life stories you will read.

    

    You meet one when life doesn't go as planned. Survival requires immediate dependence and trust in a stranger in a white coat. As soon as the imminent danger has passed— they are off to the next case. Many patients don't realize that their stories stay with those that served them. Patients have the most to teach about humility and humanity."Compassion Amidst the Chaos" is brimming with the tension, anguish, exhaustion, relief, gratitude, and compassion that are all part of a typical day at work in the ER. Travel with Dr. Chris Davis through the cases he remembers most from his 35-year career as an emergency medicine doctor.

    Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:STORYHOWAUDIENCEREACHEXCELLENCESocial Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.

    You will discover that the path to financial freedom lies not in selling but in sharing, and that living your dream begins when you start helping other people live theirs. You will trade the mindset of a SELLfish(TM) for the lifestyle of a STARfish(TM)-and for you and many, many others, that transformation will have an impact beyond anything you can imagine.The road to success is mapped out for you clearly in these pages. It's no secret-not anymore. You're about to discover-The vital link between action and purpose-How to "control the controllables"-How you can remove the pressure so that people love buying from you-The all-important Share Cycle(TM) and how to master its 10 indispensable steps-Proven, no-pressure ways to defuse customer challenges-And much more

    The authors guide individuals and teams on an inspiring journey to show them how to persevere through challenges, overcome obstacles, and create success together.Stick Together follows Coach David, a high school basketball coach looking to motivate his team for the new season. The team members are given sticks with words written on them and tasked with a number of missions:To find another player with the same word written on their stick To explain why that word is important for a team to be their best To render their sticks unbreakable As the players work together to complete their tasks, they discover how to make their team stronger and create an unbreakable bond. Perfect for student athletes and teams in all industries including business, education, healthcare, and nonprofit, and for readers of all ages, Stick Together will resonate with anyone looking to improve their team performance and excel in a group environment.

    Northouse's Leadership 8e and Peter G. Northouse's Introduction to Leadership 4e