This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

    With styles ranging from cute to elegant and sweet to sophisticated, these mixed-media projects will transport your art from the studio to the runway!Collage Couture features:- 22 super-pretty projects, from collages on canvas to framed shadowbox art to gifts for your fashionista. Play with your materials--paper, paints, ink and markets--to create pieces you'll be happy to display and share. - Illustrations and easy instruction for creating fashion sketches and silhouettes. And don't forget the details: learn how to add eyes, lips, hair and, of course, clothing! - Tips and advice on setting the mood in your studio, from enhancing your art space with flowers and china to wearing a tiara as your work! Why not feel as pretty as your art?Indulge your inner girly-girl with Collage Couture!

    Under the codename ‘Echo 7’, he was ‘licenced to kill’ bringing down scores of targets, sometimes with deadly force. In 1985 he opened fire on a suspect to save a four-year-old girl whose mother had been stabbed to death by her assailant. Two years later he was involved in another high profile shooting while confronting three armed criminals. On both occasions Tony was commended by the Metropolitan Police Commissioner. But in the spring of 2005, coming face to face with suspected drug dealer and armed robber Azelle Rodney, a volley of point blank shots would bring his career crashing to an end, tarnish his reputation and leave him fighting a murder charge and possible life sentence. From life or death cases and botched operations to political fallouts, this book charts the controversial career from rookie seventies beat cop to Long's command of SO19 – the Met’s most elite specialist firearms unit. Long’s personal testimony and professional insight raises serious issues about the duties, pressures and responsibilities that fall on the shoulders of those we task to risk their lives, and take the lives of others, in our name.

    With the rising popularity of MP3 files and streaming digital music--and the near-extinction of traditional album art--concert posters have become the most important visual representation of contemporary music.Gig Posters Volume I celebrates this dynamic medium with contributions from 101 top designers--including Rob Jones of Animal Rummy, Steve Walters, Jay Ryan, Gary Houston, Aesthetic Apparatus, Patent Pending Industries, and many more. Throughout the book, their voices offer fascinating commentary and behind-the-scenes information about the creation of gig posters.Readers will also discover 101 perforated and ready-to-frame posters promoting today's most innovative and original bands--including Radiohead, the White Stripes, Modest Mouse, Girl Talk, Queens of the Stone Age, Wilco, and many, many more.Complete with an introduction by founder and curator Clay Hayes, Gig Posters Volume I celebrates the most talented designers, artists, bands, and performers of the twenty-first century.

    He shares what it's like to manage a creative process that has ballooned from a low-six-figure expense with a team of a half dozen people to a transatlantic production of five hundred employees on a single project with a production budget of over a hundred million dollars.A rare firsthand account of the golden age of game development told in vivid detail, The Dream Architects is a seminal work about the biggest entertainment medium of today.

    Includes details and drawings of paintings from "Blood" exhibited at Earl McGrath Gallery. Distressed leather-like embossed soft cover. Smyth sewn binding, Ninety two pages. Limited printing of 20,000 books (This book will not be reprinted). Each book is individually numbered. Book Size: 2 1/2" x 3 1/2"

    Part personal narrative, part documentary, part travelogue, part chapbook, and all Kalman, these brilliant, whimsical paintings, ideas, and images - which initially appear random - ultimately form an intricately interconnected worldview, an idiosyncratic inner monologue.

    This book delves into the crimes that police have to deal with day after day. Murderers, hitmen, kidnappers, and drug dealers all feature in this collection of true crime stories. Take the drug dealer who walked out of a restaurant bragging that he's killed a man—unaware that his fellow diner was an undercover policeman. Or the young mother, whose death was written off as suicide, but which subsequent investigation proved to be something much more sinister.

    He continues to be a household name today and his velvety voice can be heard on Radio 2's The Bob Harris Show and Bob Harris Country. In this fully revised and updated autobiography, with a forward by Robert Plant, Bob tells his story of over 40 years of broadcasting with the BBC, from the young, passionate music fan who moved to London determined to make music his life, to being presented with an OBE for his services to music broadcasting. Much like his musical heroes, Bob's personal life has had somewhat of a rock 'n' roll vibe: he has been married three times, gone bankrupt, fought cancer, weathered a very public spat with a fellow DJ and has had to revamp his career four times. Throughout all these times, however, his love of music and talent for broadcasting has endured. The Whispering Years is a frank, vibrant and inspiring tale of one of the most influential names on the radio and reveals the story of the man behind the voice.

    From working with and managing multiple layers to using layers to enhance and retouch photos, this Photoshop guru covers it all.

    With their unique perspective, the Japanese have a way of looking at the world that has long been a source of great interest for the Western mind. Here, Japan’s most talented creative professionals strut their stuff in the form of posters, advertisements, print media, visual identity, and print design. Divided into chapters by media type, this highly visual guide presents a diverse selection of graphics and includes an index of designers, complete with website addresses and contact information.

    Prepared to be awed and inspired by Chris Froome riding on at the Tour de France with a broken wrist or Geraint Thomas finishing it with a broken pelvis.In The Hardmen the writers behind cycling superblog Velominati.com and The Rules will tell the stories and illuminate the myths of not just the greatest cyclists ever, but the toughest. From Eddy Merckx to Beryl Burton, and from Marianne Vos to Edwig Van Hooydonk, the book will lay bare the secrets of their extraordinary and inspirational endurance in the face of pain, danger and disaster. After all, suffering is one of the joys of being a cyclist. Embrace climbs, relish the descents, and get ready to harden up. . .

    What do these great brands have in common?"What Great Brands Do" shows how these firms rely on a brand-as-business management approach to grow and succeed in tough economic climates, regardless of the size of their marketing budgets. "What Great Brands Do" distills their approach into seven guiding principles and accompanying best practices to provide a thoughtful and practical methodology for putting a company's brand in the driver's seat of the organization. The seven principles are: Great brands start insideGreat brands avoid selling productsGreat brands ignore trendsGreat brands don't chase customersGreat brands sweat the small stuffGreat brands commit and stay committedGreat brands never need to "give back"Research suggests that only a small portion of companies practice brand-building the way great brands do--a recent survey of marketing executives revealed that 64 percent feel that their brands do not influence decisions made at their companies. Nearly two-thirds of companies are pouring millions of dollars into marketing and advertising without aligning their business strategies with the brand values and attributes they're communicating. As a result, the full business value of those brands is going unrealized. "What Great Brands Do "intends to change the ways readers think about and work with brand-building, and the book is essential reading for any business leader who wants to ensure that current brand activities help lay the foundation for continued growth.

    The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens.The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge. At the outset those innovations were modest, like offering odds on television shows and giving punters money back on losing bets, but as the company’s ambition grew, so too did its determination to stay one step ahead of the competition, whatever the cost…Impeccably researched and informed by dozens of insider interviews, Punters is the incredible story of how an unlikely band of misfits and visionaries bet on the future of the gambling industry and won big. But it’s also the story of how that victory may have come at an extraordinary cost – to their customers and society at large.

    The contrast could not have been greater - as Lance Armstrong, a fraudster backed by many corporate sponsors and feted by presidents, was about to deliver a stage-managed confession to Oprah, so a young woman from a small village in Wales took aim.      She too had been a cyclist, the only rider ever to have become World and Olympic champion in the same year, and the first British cyclist to have been ranked World No.1, but as a woman in a man's sport, her exploits gained little recognition and brought no riches. She too had ridden through this dark period for the sport when drug-taking was everywhere. Nicole Cooke spoke up for those who had taken a very different path to Lance and his team-mates.      In her frank and outspoken autobiography, Cooke reveals the real story behind British cycling's rise to global dominance. With a child's dreams of success, she left home at 18 to pursue her goals in Italy. Broken contracts, unpaid wages, a horrendous injury and drugs cheats were just some of the challenges she faced, even before she lined up to take on her opponents. The Breakaway is a book that will not only inspire all those who read it, but which also asks some serious questions about the way society regards women's sport.