The new edition of "Strategic Marketing" uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

    Stunning photographs and detailed reconstructions create a vivid picture of life in the ancient world, while the comprehensive factfinders include a time chart, who's who, and lots more about gods and goddesses, mythology and details of recent archaeological finds. Enter the ancient world and discover: How writing first developed. Why Julius Caesar was murdered. What was the story of the Trojan Horse. How a woman became a pharaoh.

    They didn't know it, but they had discovered a New World. The First Americans is a fascinating re-creation of pre-Columbian Native American life, and it's an adventure of a lifetime! Hunt seals with the Inuit; harvest corn on a cliff-top mesa; hunt the mighty buffalo; and set sail with Leif Erickson, Columbus, and all the early great explorers--Cabot, Balboa, Ponce de Leon, Cortes, Henry the Navigator, and more--in this brilliantly told story of America before it was America.About the Series: Master storyteller Joy Hakim has excited millions of young minds with the great drama of American history in her award-winning series A History of US. Recommended by the Common Core State Standards for English Language Arts and Literacy as an exemplary informational text, A History of US weaves together exciting stories that bring American history to life. Hailed by reviewers, historians, educators, and parents for its exciting, thought-provoking narrative, the books have been recognized as a break-through tool in teaching history and critical reading skills to young people. In ten books that span from Prehistory to the 21st century, young people will never think of American history as boring again.

    Learn about the fascinating lives of the great philosophers, musicians and inventors of the 1700 s. Recommended in Laura Berquist Syllabus Grade 5Author: Genevieve Foster Grade: 4-8 Pages: 355, Paperback Publisher: Beautiful Feet Books ISBN: 096438034X

    Although molecular topics are presented first, instructors can assign the chapters in any sequence. Pedagogical features such as chapter-opening “Key Questions” and strategically placed “Keynotes” help readers to efficiently master genetic concepts. The Genetics Place Companion Website contains interactive iActivities and narrated animations that help readers visualize and understand processes and concepts that are illustrated in the book. Genetics: An Introduction, DNA: The Genetic Material, DNA Replication, Gene Control of Proteins, Gene Expression: Transcription,Gene Expression: Translation, DNA Mutation, DNA Repair, and Transposable Elements, Structural Genomics, Functional and Comparative Genomics, Recombinant DNA Technology, Mendelian Genetics, Chromosomal Basis of Inheritance, Extensions of and Deviations from Mendelian Genetic Principles, Genetic Mapping in Eukaryotes, Genetics of Bacteria and Bacteriophages, Variations in Chromosome Structure and Number, Regulation of Gene Expression in Bacteria and Bacteriophages, Regulation of Gene Expression in Eukaryotes, Genetic Analysis of Development, Genetics of Cancer, Quantitative Genetics, Population Genetics, Molecular Evolution Intended for those interested in learning the basics of genetics

    This new edition, the first in nearly five years, is completely updated for the age of digital photography. It continues the book’s tradition of introducing astoundingly effective, previously unknown methods of image enhancement. The original photographs found in the book come from a variety of professional sources, and all correction exercises are on the included CD. Professional Photoshop has changed radically from edition to edition, and this time is no exception--with almost 90 percent new content and completely overhauled coverage of curves, channel blending, and sharpening.Professional Photoshop offers a full explanation of: How curves bring out detail in the most important areas of the imagen A comprehensive strategy for blending channels to create deeper, stronger images The strengths and weaknesses of CMYK, LAB, and RGB, and when to use each one The first detailed look at the Shadow/Highlight command--and even more sophis-ticated ways to enhance contrast in the lightest and darkest parts of the imagen Sharpening strategies, in three full chapters, including the innovative hiraloam method (High Radius, Low Amount). Plus, a fiendishly effective method of merging hiraloam and conventional unsharp masking The realities--and the politics--of preparing files for commercial offset printing and how to deal with colors that are out of the press’s gamut What Camera Raw and similar acquisition modules can offer Typical problems of digital captures that were not found in the age of film--and how to correct for them

    The Language of Composition is the first textbook built from the ground up to help students succeed in the new AP English Language course. Written by a team of experts with experience in both high school and college, this text focuses on teaching students the skills they need to read, write, and think at the college level. With practical advice on reading and writing and an extensive selection of readings — including essays, poetry, fiction, and visual texts that are both interesting and appropriate for a high school audience — The Language of Composition helps students develop the key skills they must master to pass the course, to succeed on the AP Exam, and to prepare for a successful college career. Need help with the audit?  Click here to download an AP correlation.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    Using a layout style that was later copied by Wired, McLuhan and coauthor/designer Quentin Fiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized Understanding Media. McLuhan's ideas about the nature of media, the increasing speed of communication, and the technological basis for our understanding of who we are come to life in this slender volume. Although originally printed in 1967, the art and style in The Medium is the Massage seem as fresh today as in the summer of love, and the ideas are even more resonant now that computer interfaces are becoming gateways to the global village.

    This highly visual, non- technical survey emphasizes broad, up-to-date coverage of basic topics and principles in geology, oceanography, meteorology, and astronomy. The text's flexible design lends itself to the diversity of Earth science courses in both content and approach. As in previous editions, the main focus is to foster student understanding of basic earth science principles.

    A team of contemporary fiction scholars from both sides of the Atlantic has been assembled to provide a thorough and readable analysis of each of the novels in question. The books in the series will all follow the same structure:a biography of the novelist, including other works, influences, and, in some cases, an interview; a full-length study of the novel, drawing out the most important themes and ideas; a summary of how the novel was received upon publication; a summary of how the novel has performed since publication, including film or TV adaptations, literary prizes, etc.; a wide range of suggestions for further reading, including websites and discussion forums; and a list of questions for reading groups to discuss.

    You need a System. Step-By-Step - Amazon's Paperback and E-Book Publishing Systems Explained In CreateSpace and Kindle Self-Publishing Masterclass, top-selling independent author Rick Smith demonstrates a logical, step-by-step system which new Authors can use to succeed. This book will fast-track you through the Jungle! Writing, Publishing, and Marketing Your Books Here you'll find the truth about what to write and how to get it finished. You'll learn the 16 Golden Rules for Successful Amazon Authors. You'll be shown the important things that must be done correctly, and the other stuff which just slows you down. Why you should publish both Paperback and Kindle formats Why you should always do Createspace first What are the best software tools for organisation, creativity, and productivity How to create or source amazing low-cost Covers that drive your sales How to build world-class Sales Pages on Amazon's storefront, with no technical skills required In fact, everything you'll need to take your book to market. Marketing 101 for New Independent Authors You’ll also discover the right moves to achieve commercial success for your book; Where to find your first willing customers who'll kick-off your sales The importance of Reviews and how to get genuine customers to write them Using the right Keyword tactics to get your book onto Page 1 in Amazon's Category Search How to price, track, and promote your book, and when to write the next one Brand New Chapters on Kindle Unlimited, Countdown Deals, and Pre-Order, the powerful new Amazon Marketing Programs As you follow these step-by-step instructions you'll quickly learn everything you need to know in order to start a new career as an Independent Self-Published Author. Along the way, you'll acquire a few Secret Weapons that could propel your book to it's Category's Top-Row, where every author wants to be and every potential buyer can see you. Publishing your first book is the ride of your life; get it right first time!Rick Smith is an independent Author and Publisher on Amazon, with multiple Top-Ten books in their categories, and numerous Best Seller badges. Click on “Look Inside” to Find Out Much More!

    A storehouse of practical writing tips, written in a lively, conversational style.

    It's a chunky book of 400 questions that range from the heinous to the nauseating to the downright disturbing, each a field-tested conversation starter—because no matter how strange or far-fetched, Would You Rather...? knows that choice provokes thinking, and thinking is fun. Some questions, like a Rorschach test, reveal values: Would you rather . . . Age only from the neck up -OR- age only from the neck down? Be stupid and rich -OR- smart and poor? Some delight in their own grossness: Eat three earthworms -OR- wear a necklace made of them on your wedding day? Be trapped in an elevator with wet dogs -OR- three fat men with bad breath? Some churn up prejudices: Lose your mate to the same sex as yourself -OR- the opposite sex? Some create that squirming sensation: Get a bad case of poison ivy way up inside your nose -OR- inside your inner ear? Or ethical dilemmas: Be president of a firm that poaches endangered species -OR- work for a corrupt politician? And some are just deliciously absurd: Catch a porcupine thrown from a second-story window -OR- a skunk thrown from the same window? Each question is followed up with related, often off-the-wall information, from odd trivia to dumb jokes to the occasional practical advice (go for the skunk—the porcupine's got 30,000 quills, while tomato juice will take away the skunk smell).

    There's no need to look through dozens of photos of birds that don't live in Florida. This book features 140 species of Florida birds, organized by color for ease of use. Do you see a yellow bird and don't know what it is? Go to the yellow section to find out. Fact-filled information, a compare feature, range maps and detailed photographs help to ensure that you positively identify the birds that you see.