It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

    In Richard Halgin and Susan Krauss Whitbourne’s Abnormal Psychology: Clinical Perspectives on Psychological Disorders, students are shown the human side of Abnormal Psychology. Through the wide

    The producers refused. In Doctor Who, the Twelfth Doctor's costume was inspired by David Bowie. In Game of Thrones, Hodor's real name is Wyllis. Matthew Perry plays Chandler in Friends. He says he can't remember a single thing from the show throughout three seasons. In The Simpsons, Hans Moleman has died at least 15 times. Many mobsters contacted James Gandolfini to tell him his performance was excellent in The Sopranos but warned him not to wear shorts in the show. Millie Bobby Brown was 11 when she was cast as Eleven in Stranger Things. The Tourette Syndrome Association praised the show, South Park, for its accurate portrayal of the Tourette's condition. In Family Guy, Meg's full name is Megatron Griffin.

    The first abnormal psychology book to present a thoroughly integrated multicultural perspective--based on the authors' view that cross-cultural comparisons can greatly enhance the understanding of disorders--the text provides extensive coverage and integration of multicultural models, explanations, and concepts. The book also helps you gain an understanding of abnormal behavior as scientific and clinical endeavors, while providing insight into the tools that mental health professionals use to study and treat disorders.

    By tracing the historical progression of rhetoric from the Greek Sophists of the 5th Century B.C. to contemporary studies--such as the rhetoric of science and feminist rhetoric--this concise yet comprehensive text helps students better understand what rhetoric is and what unites differing rhetorical theories throughout history.

    The top-selling CS review book written by students and IMGs who recently passed 100+ high-yield minicases by chief complaint 30 complete cases simulate the exam experience Contains new Patient Encounters, including telephone interviews Perfect for group or solo study YOUR COMPLETE CS SURVIVAL GUIDE FROM THE AUTHORS OF FIRST AID FOR THE USMLE STEP 1 INSIDER ADVICE FOR STEP 2 CS SUCCESS New miniguide shows US students and IMGs how best to use this book Revised by test veterans to reflect the 2005--2006 exam experience Each complete case features standardized patient checklists and a recommended clinical approach Minicases represent the major chief complaints and diagnoses seen on the Step 2 CS Proven strategies for the patient encounter and patient note High-yield, must-know facts on patient diagnosis and workup.

    Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions that distinguish the practice.

    [...] Built from the ground up on a wealth of research into how readers learn physics and how they can be taught more effectively, College Physics leads readers to more proficient and long-lasting problem-solving skills, a deeper and better-connected understanding of the concepts, and a broader picture of the relevance of physics to the world around them. Force and Motion: Concepts of Motion and Mathematical Background, Motion in One Dimension, Vectors and Motion in Two Dimensions, Forces and Newton's Laws of Motion, Applying Newton's Laws, Circular Motion, Orbits, and Gravity, Rotational Motion, Equilibrium and Elasticity. Conservation Laws: Momentum, Energy and Work, Using Energy. Properties of Matter: Thermal Properties Of Matter, Fluids. Oscillations and Waves: Oscillations, Traveling Waves and Sound, Superposition and Standing Waves. For all readers interested in algebra-based college physics.

    F. Skinner and the legend of a child raised in a box, Slater takes us from a deep empathy with Stanley Milgram's obedience subjects to a funny and disturbing re-creation of an experiment questioning the validity of psychiatric diagnosis. Previously described only in academic journals and textbooks, these often daring experiments have never before been narrated as stories, chock-full of plot, wit, personality, and theme.

    He refused to acknowledge his gift until a near-fatal automobile accident amplified his skills to the point that he had to learn how to control what was once pushed away.Drawn by the history and knowledge of spiritualism in England, John went on a two-year journey throughout Great Britain. He tells the story of his training in the British spiritualist organizations and his time at Arthur Findlay College, an institution for psychic studies that John refers to humorously as "Spirit Boot Camp." He goes on to explain how he gained acceptance and respect within this tightly knit, often-conservative spiritual community.Throughout Born Knowing, John presents real-life case studies where he discusses his readings with clients, the effect on their lives, and the sense of closure people feel, knowing that their loved ones who have passed on are still with them.The book will also help you discover and develop your own psychic and intuitive abilities, recognize signals from the Other Side, and make spiritual connections for yourself.

    Dick was a hugely influential writer who drew upon his own life to address the nature of drug abuse, paranoia, schizophrenia, and transcendental experiences of all kinds. He was a prolific author and many of his books were turned into popular films such as Blade Runner, A Scanner Darkly, Total Recall, and Minority Report. This book has been written with the cooperation of several close acquaintances and looks to examine his work as well as the socio-political-cultural environment in which he lived. It will be of great interest to any fan of Philip K. Dick or science fiction in general, as well as anyone who grew up the 1950s, 1960s, and 1970s.

    A leather couch. A neatly bearded, scholarly looking gentleman seated off to the side, only rarely speaking, quietly taking notes and occasionally nodding as the couch's supine occupant tells his or her story.In some ways, such a picture would indeed be accurate, a confirmation not only of the importance of Sigmund Freud in the history of psychology but also of the degree Freud dominates the popular perception of this discipline.But the picture would be inaccurate, as well.Freud was a physician, and the majority of psychologists are not. Both the psychoanalytic theory he pioneered and the therapeutic approach it was based onpsychoanalysishave seen their dominance wane in recent years. And psychologists today, as indebted as they may be to Freud's landmark explorations of our psychological landscape, are involved in far more than helping people cope with inner demons.The expansive and varied roles of contemporary psychologists create another common imageof a crowd of white-coated researchers gathered around a maze, carefully recording a white rat's performance. It's another inadequate picture because experimental psychologists today usually work with people, not animals.Moreover, the areas of interest those psychologists are pursuing now encompass every part of the process we use to develop and function as people:How we perceive, remember, and learnHow we select our friends and partners and retain their affection and loveThe things that motivate us as we make our choices in lifeEven how we relate to the vehicles, machinery, computer systems, or workspaces we encounter as we make our livings.

    Includes seven monthly meditations, individual readings, and layouts. Every concept presented in the book is essential in its context. Nothing has been reduced, neither has it been convoluted.  Every effort has been made to keep the interpretations clearly understandable.  Both this book and the deck are meant to be referred to again and again.  As the knowledge of the student deepens, the texts will take on greater meaning.

    Through its win-win approach, Healing Our World illustrates how the rules of social interaction which we learned as children hold the secret to universal harmony and abundance.

    Evidence for the growing significance of logotherapy includes institutes, societies and professorships in many countries of the world, as well as conferences and publications. On the Theory and Therapy of Neuroses: An Introduction to Logotherapy and Existential Analysis, the translation of Viktor Frankl's Theorie und Therapie der Neurosen by James M. DuBois, will allow for the first time English-only readers to experience this essential text on logotherapy.