Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    Originally published: London: Cassell, 1954.

    They are bold, brazen, fierce—and sexy. They aren’t known for following rules, they are known for doing—and wearing—whatever they want. Tomboy captures the tomboy’s style, her je ne sais quoi, her wardrobe, and most importantly, her spirit. Throughout the twentieth century, the mass marketing of gender stereotypes meant tomboys cropped up against the odds, trends, and ads. As menswear-inspired fashions for women have exploded into the mainstream under the helm of designers and stylists ranging from J.Crew to Rag & Bone to Boy by Band of Outsiders, acceptance of both the word tomboy and the women associated with its edge has been set into play. But a tomboy is not just about style—tomboys are measured in equal parts wardrobe and spirit.A visual history that chronicles the past eighty years of women who blur the line between masculinity and femininity, Tomboy explores the evolution of the style and its icons. Vivid commentary illuminates the tomboy’s history and captures a diversity of women who are bound together by their inherent ability to seamlessly blend a rugged sensibility with classic, understated elegance.

    Inès de la Fressange—France’s icon of chic—shares her personal tips for living with style and charm, gleaned from decades in the fashion industry. She offers specific pointers on how to dress like a Parisian, including how to mix affordable basics with high-fashion touches, and how to accessorize. Her step-by-step do’s and don’ts are accompanied by fashion photography, and the book is personalized with her charming drawings. Inès also shares how to bring Parisian chic into your home, and how to insert your signature style into any space—even the office. The ultrachic volume is wrapped with a three-quarter-height removable jacket and features offset aquarelle paper and a ribbon page marker. Complete with her favorite addresses for finding the ultimate fashion and decorating items, this is a must-have for any woman who wants to add a touch of Paris to her own style.

    In the pages of Influence, Ashley and Mary-Kate take readers on a journey through their celebrated young lives, pausing to reflect on what has helped shape them into who they are today. Influence will be filled with never-before-seen photographs from Ashley and Mary-Kate's private collections, pages of original material by Ashley and Mary-Kate, and interviews with some of the most influential tastemakers in the world. Internationally famous photographer Rankin shot the cover image and many interior shots. The book is designed by renowned book-designer Rodrigo Corral and edited by fashion and arts writer Derek Blasberg. Influence has 4 major sections: Fashion, Environment, Art and Giving Back, as well as an introduction and conclusion. This category-breaking book will show that with an open mind and a little bit of curiosity, everyone can have INFLUENCE.

    Now Clinton Kelly—America’s favorite expert on, well, everything—applies his brilliant sense of style and humor to all aspects of life, from dining and entertaining to decorating and etiquette. And he does it all without spending a fortune!In this ingenious new collection of must haves, whatnots, and need-to-knows, Clinton Kelly proves that it doesn’t take a lot of money to look like a million bucks. In fact, you can dress, entertain, and decorate in a way that makes everyone think you’re filthy rich!Clinton shows you how to:LOOK YOUR BEST—FOR LESS Put together beautiful designer looks at a fraction of the cost!EAT LIKE A KING (OR QUEEN) Stuffed Artichokes! Beef Bourguignon! Chocolate Soufflé!LIVE IT UP & PARTY DOWN Throw fabulous dinner parties that won’t break the bank!DIY YOUR HOME, CHIC HOME Make your own “mercury glass” lamps, haute-couture napkins, high-end centerpieces, and MoMA-worthy artwork! Packed with full-color photos, bargain-hunting tips, posh party ideas, easy-but impressive recipes, dazzling home projects, and everyday indulgences that don’t cost a dime, Clinton’s book is the perfect fit for any size bank account. Now that’s freakin’ fabulous!

    Design journalist Kassia St. Clair guides us through the technological advancements and cultural customs that would redefine human civilization—from the fabric that allowed mankind to achieve extraordinary things (traverse the oceans and shatter athletic records) and survive in unlikely places (outer space and the South Pole). She peoples her story with a motley cast of characters, including Xiling, the ancient Chinese empress credited with inventing silk, to Richard the Lionhearted and Bing Crosby. Offering insights into the economic and social dimensions of clothmaking—and countering the enduring, often demeaning, association of textiles as “merely women’s work”—The Golden Thread offers an alternative guide to our past, present, and future.

    With an eye toward living the luxe life, even if it's on a dime, Zoe zeroes in on the must-have accessories and wardrobe staples for all occasions, when to splurge and save on handbags and heels, how to decorate, entertain, and travel in style.From award shows to advertising campaigns, Zoe is the go-to force among A-list actresses, fashion houses, beauty firms, and magazine editors. Now she offers full access to the style secrets that skyrocketed her famous clients to the top of best-dressed lists worldwide. With the help of some of fashion's biggest names-including Michael Kors, Donatella Versace, and Diane von Furstenberg-Zoe shares her invaluable insights on:*Mastering red carpet moments in your own life *Developing a style for work or play that's unstudied and glamorous *Personalizing your own modern look by referencing your favorite style icons and vintage clothes *The importance of the "wow" piece-and how to choose one right for you *Throwing a chic dinner party and creating a luxuriously cozy living space *Packing and traveling like a jet-setter *Enjoying every day, living it up in style.

    Every chapter is devoted to his thoughts on one color scheme, and he reveals his go-to paint chips, favorite fabrics, and personal color muses, like Diana Vreeland and Grace Jones.

    We lack the fashion know-how we need to dress professionally and beautifully. In The Lost Art of Dress, historian and dressmaker Linda Przybyszewski reveals that this wasn't always true.In the first half of the twentieth century, a remarkable group of women -- the so-called Dress Doctors -- taught American women that knowledge, not money, was key to a beautiful wardrobe. They empowered women to design, make, and choose clothing for both the workplace and the home. Armed with the Dress Doctors' simple design principles -- harmony, proportion, balance, rhythm, emphasis -- modern American women from all classes learned to dress for all occasions in ways that made them confident, engaged members of society. A captivating and beautifully illustrated look at the world of the Dress Doctors, The Lost Art of Dress introduces a new audience to their timeless rules of fashion and beauty -- rules which, with a little help, we can certainly learn again.

    Above all, style begins with a sense of who you are and your self-confidence. Style comes from opening yourself to the world around you -- to books and movies, art, music, travel, and especially to other people. In this upbeat and engaging book, designer Kate Spade talks about the many people and experiences that have inspired her. For Kate, movies as varied as The Swimmer and The Red Balloon have influenced her vision of style, as have such places as Mexico (where she and her husband, Andy, vacation each year), Napa Valley, and her hometown of Kansas City. In the pages of Style, you'll find a large section devoted to the colors Kate most loves and suggestions for combining them. Accessories, which are the backbone of her wardrobe, are given full treatment here, including shoes, handbags, hats, gloves, and jewelry; and a portfolio of Kate's personal favorites from her own closet is showcased. Style in the office, evening style, even ideas for style when you travel and when you play are all featured here. The last section of Style focuses on maintaining your wardrobe, including tips on organizing your closet, caring for vintage clothes, and keeping your jewelry in good condition. Style, with 230 watercolor illustrations, is a wonderfully personal and friendly book intended for readers of all ages and style temperaments. If there's one rule Kate espouses, it's that true style comes when you follow your own rules. Moreover, as the writers William Strunk, Jr., and E. B. White once wrote, "To achieve style, begin by affecting none."

    Propelled into the upper echelons by his knowledge and adoration of fashion, André moved to Paris as bureau chief of John Fairchild's Women's Wear Daily, befriending fashion's most important designers (Halston, Yves Saint Laurent, Oscar de la Renta). But as André made friends, he also made enemies. A racially tinged encounter with a member of the house of Yves Saint Laurent sent him back to New York and into the offices of Vogue under Grace Mirabella.There, he eventually became creative director, developing an unlikely but intimate friendship with Anna Wintour. As she rose to the top of Vogue's masthead, André also ascended, and soon became the most influential man in fashion. The Chiffon Trenches offers a candid look at the who's who of the last fifty years of fashion. At once ruthless and empathetic, this engaging memoir tells with raw honesty the story of how André not only survived the brutal style landscape but thrived--despite racism, illicit rumors, and all the other challenges of this notoriously cutthroat industry--to become one of the most renowned voices and faces in fashion.Woven throughout the book are also André's own personal struggles that have impacted him over the decades, along with intimate stories of those he has turned to for inspiration (Diana Vreeland, Diane von Férstenberg, Lee Radziwill, to name a few), and of course his Southern roots and ongoing faith, which have guided him since childhood.

    Faster than anything else, what we wear tells the story of who we are—or who we want to be. It is the most immediate form of self-expression.Yet even as fashion touches the lives of each and every one of us, its influence and the vast creative industry that it supports can seem mysterious to outsiders. In Why Fashion Matters Frances Corner, Head of London College of Fashion, guides readers into the dizzying world of this rapidly expanding, increasingly global, always exciting industry.In provocative and intriguing entries, Corner teases out the glorious intricacies and contradictions of an industry that simultaneously values technology and craft; timeless style and fast fashion; the bespoke and the mass-market; consumption and sustainability; cold, hard numbers; and creative expression. From “Shop 'til We Drop” to “The White Shirt” to “The One Trillion Dollar Business” each entry offers a unique avenue into fashion and its impact, both positive and negative, on lives around the globe.

    Here you can discover all the insider secrets from superblogger Victoria Magrath so you can get one leap ahead of the fashion world. Find inspiration from the new diversity movement which embraces all shapes and sizes, relive the moment Cara Delevingne recorded a selfie on the catwalk and discover how internet sensations like Instagram and ASOS are changing the landscape of fashion permanently.These are the new rules of fashion. Follow these rules and cultivate your own identity so that no one decides what you wear but you.

     Celebrating its twenty-fifth anniversary in 2010, ELLE magazine has a readership of more than five million. In the same teaching through example style that has made ELLE the ultimate fashion resource for scores of loyal fans and the #1 fashion magazine, The ELLEments of Personal Style gives readers exclusive access to today's most glamorous personalities, along with hundreds of practical tips and inspiring photographs. The result is a sumptuous, comprehensive guide for creating an authentic, alluring personal style. Featuring twenty-five case studies of style icons that represent a wide range of tastes and backgrounds, The ELLEments of Personal Style brims with behind-the-scenes interviews, along with commentary on why each icon's wardrobe works. Describing a red cocktail dress that always makes her feel flawless or the jacket bought on a special trip to Paris, each woman provides a personal collage of memorable objets d'art that serve as an inspiration list. Some of the women who gave ELLE unprecedented access to their homes, closets, and inspirations include: Fergie, Estelle, Padma Lakshmi, Candace Bushnell, Christina Hendricks, Tracee Ellis Ross, and others.