Readings for Foundations of Communication


Steven D. Levitt - 2004
    

Why Sell Tacos in Africa?: 16 life-changing business strategies you can use anywhere, from the man who turned $400 into $200 million


Paul Oberschneider - 2016
    There is no A-to-Z path, and there are no magic beans that will carry you upward overnight. Have you ever wondered how to start, scale up, build teams, and flourish in an uncontested market? I can tell you. I did it. In 1992, I landed in Estonia with $400 in my pocket. There, I discovered a truth that changed my life and the way I conducted business: You can make a lot of money as an entrepreneur by moving decisively in blue-sky markets - markets where you face very little competition and the tide can carry you to riches.Over the next decade and a half, I built a portfolio of businesses worth $200 million. Now, I want to share the paths that led me to success, passing on my knowledge to you. In Why Sell Tacos in Africa? I explain sixteen principles that allowed me to drive such tremendous growth. May you, too, find a blue-market and watch your business soar.

The Next Millionaires


Paul Zane Pilzer - 2006
    This book shows you: Why the Internet has barely gotten stared and how to capitalize on it.Why the technology gap is whee you'll find the greatest economic potential.Why home- based business entrepreneurs will be among the richest in our new economy.Why recent changes in tax law have given home-based entrepreneurs the competitive edge.Why direct selling has become the wealthcreation vehicle of choice for millions.

The Millionaire and the Mummies: Theodore Davis's Gilded Age in Egypt


John M. Adams - 2013
    Using six of Davis’s most important discoveries—from the female Pharaoh Hatshepsut’s sarcophagus to the exquisite shabti statuettes looted from the Egyptian Museum not too long ago—as a lens around which to focus his quintessentially American rags-to-riches tale, Adams chronicles the dizzying rise of a poor country preacher’s son who, through corruption and fraud, amassed tremendous wealth in Gilded Age New York and then atoned for his ruthless career by inventing new standards for systematic excavation. Davis found a record eighteen tombs in the Valley and, breaking with custom, gave all the spoils of his discoveries to museums. A confederate of Boss Tweed, friend of Teddy Roosevelt, and rival of J. P. Morgan, the colorful "American Lord Carnarvon" shared his Newport mansion with his Rembrandts, his wife, and his mistress. The only reason Davis has been forgotten by history to a large extent is probably the fact that he stopped just short of King Tutankhamen’s tomb, the discovery of which propelled Howard Carter (Davis’s erstwhile employee) to worldwide fame just a few short years later.Drawing on rare and never-before-published archival material, The Millionaire and the Mummies, the first biography of Theodore Davis ever written rehabilitates a tarnished image through a thrilling tale of crime and adventure, filled with larger-than-life characters, unimaginable treasures, and exotic settings.

Prisoners of Geography: Ten Maps That Tell You Everything You Need to Know About Global Politics


Tim Marshall - 2015
    Their choices are limited by mountains, rivers, seas, and concrete. To understand world events, news organizations and other authorities often focus on people, ideas, and political movements, but without geography, we never have the full picture. Now, in the relevant and timely Prisoners of Geography, seasoned journalist Tim Marshall examines Russia, China, the USA, Latin America, the Middle East, Africa, Europe, Japan and Korea, and Greenland and the Arctic—their weather, seas, mountains, rivers, deserts, and borders—to provide a context often missing from our political reportage: how the physical characteristics of these countries affect their strengths and vulnerabilities and the decisions made by their leaders.In ten, up-to-date maps of each region, Marshall explains in clear and engaging prose the complex geo-political strategies of these key parts of the globe. What does it mean that Russia must have a navy, but also has frozen ports six months a year? How does this affect Putin’s treatment of Ukraine? How is China’s future constrained by its geography? Why will Europe never be united? Why will America never be invaded? Shining a light on the unavoidable physical realities that shape all of our aspirations and endeavors, Prisoners of Geography is the critical guide to one of the major (and most often overlooked) determining factors in world history.