But how do our physical brains actually give rise to this rich and varied experience of consciousness? In this ground-breaking book, internationally acclaimed neuroscientist Susan Greenfield brings together a series of astonishing new, empirically based insights into consciousness as she traces a single day in the life of your brain. From waking to walking the dog, working to dreaming, Greenfield explores how our daily experiences are translated into a tangle of cells, molecules and chemical blips, thereby probing the enduring mystery of how our brains create our individual selves.

    Explaining the truth behind the screening statistics and investigating the evidence behind the hype, Margaret McCartney, an award-winning writer and doctor, argues that this patient paradox - too much testing of well people and not enough care for the sick - worsens health inequalities and drains professionalism.

    If reason is so useful, why didn't it also evolve in other animals? If reason is that reliable, why do we produce so much thoroughly reasoned nonsense? In their groundbreaking account of the evolution and workings of reason, Hugo Mercier and Dan Sperber set out to solve this double enigma. Reason, they argue with a compelling mix of real-life and experimental evidence, is not geared to solitary use, to arriving at better beliefs and decisions on our own. What reason does, rather, is help us justify our beliefs and actions to others, convince them through argumentation, and evaluate the justifications and arguments that others address to us.In other words, reason helps humans better exploit their uniquely rich social environment. This interactionist interpretation explains why reason may have evolved and how it fits with other cognitive mechanisms. It makes sense of strengths and weaknesses that have long puzzled philosophers and psychologists--why reason is biased in favor of what we already believe, why it may lead to terrible ideas and yet is indispensable to spreading good ones.Ambitious, provocative, and entertaining, The Enigma of Reason will spark debate among psychologists and philosophers, and make many reasonable people rethink their own thinking.

     This book gives the simplest exercises on the market to open your hips with effective correctives you can do anywhere. This program was designed to not only be convenient, but also comprehensive. It breaks down an easy set of progressions and goals to get the muscles on your pelvis, lower back, and hips/upper legs to function. Doing these exercises will: -restore balance to your body -instantly improve your posture and hip mobility -strengthen your hips in addition to opening them leaving you feeling "tied together" and fantastic.

    All the ten year old Bowden knew about golf was that it was a stupid game that took up too much of his father’s time, and that he’d much rather kick around a soccer ball or stay home and read a book. But all that changed once Bowden’s father, a renowned local doctor, introduced him to one of his patients, Freddie Bennett, the legendary Augusta National caddie master. Though Bowden was a white child of considerable privilege and Bennett was an older black gentleman of more modest means, the two formed an unusual bond. It was Bennett who introduced Bowden to the game of golf, a sport that would one day earn him a Division 1 golf scholarship and lead him to the final stage of a British Open qualifier. But it was the lessons Bennett taught the young Bowden off the course that had their profoundest impact on his life. Through Freddie and his particular brand of homespun wisdom, the author learned invaluable lessons about personal responsibility, hard work, and respect for others regardless of age, race or religion. He also learned that there’s much more to life than just playing golf. Like the bestsellers Tuesdays With Morrie and Seasons of Life before it, Freddie & Me is a heartwarming tale of two unlikely friends and their uncommon bond forged through sport.

    The book details the fighting history of the men of the 87th Chemical Mortar Battalion. The battalion was armed with the powerful 4.2 mortars and following its landing on Utah Beach on D-Day fought in every major engagement in France, Belgium, and Germany. The 4.2 mortar battalions were the most sought after fire support units in Europe. The 87th was in combat for 326 days and the book follows each of the four companies as they participate in the Battle for Normandy, the fight for Cherbourg, the battles of Aachen and the Hurtgen Forest, the Battle of the Bulge, and finally the crossing of the Rhine and the final victory in Germany. The book contains excepts of diaries and quotations from the men who fought in the unit and from some of the German soldiers who opposed them. It is a story of heroism, tragedy, and the triumph of soldiers fighting for freedom.

    This engaging book--part scientific overview, part memoir, part futurist speculation--describes Koch's search for an empirical explanation for consciousness. Koch recounts not only the birth of the modern science of consciousness but also the subterranean motivation for his quest--his instinctual (if "romantic") belief that life is meaningful.Koch describes his own groundbreaking work with Francis Crick in the 1990s and 2000s and the gradual emergence of consciousness (once considered a "fringy" subject) as a legitimate topic for scientific investigation. Present at this paradigm shift were Koch and a handful of colleagues, including Ned Block, David Chalmers, Stanislas Dehaene, Giulio Tononi, Wolf Singer, and others. Aiding and abetting it were new techniques to listen in on the activity of individual nerve cells, clinical studies, and brain-imaging technologies that allowed safe and noninvasive study of the human brain in action.Koch gives us stories from the front lines of modern research into the neurobiology of consciousness as well as his own reflections on a variety of topics, including the distinction between attention and awareness, the unconscious, how neurons respond to Homer Simpson, the physics and biology of free will, dogs, Der Ring des Nibelungen, sentient machines, the loss of his belief in a personal God, and sadness. All of them are signposts in the pursuit of his life's work--to uncover the roots of consciousness.

    Richard Johnson, who oversees a pioneering research program, reports on discoveries about how fructose impacts the body—and directly connects the American obesity epidemic to a frightening escalation in our fructose consumption.It comes as no surprise that the sugar is found in processed foods like candy, baked goods, canned foods, and frozen meals in the form of high-fructose corn syrup, but it is also hidden in less obvious foods like peanut butter, egg products, and soups. Many fruits and vegetables contain high levels of it naturally. Dr. Johnson shows how to cut way back on the sweetener by making effective substitutions. The daily meal plans included here contain no more than 25 grams of fructose, one-quarter of the amount the average American now ingests.Rather than the low-carb approach of so many recent diets, Dr. Johnson recommends a much easier to enjoy and stick to formula: 50% carbs, 25% fat, and 25% protein. The immediate benefit of this diet is to help anyone shed excess weight. The additional benefits are even more impressive—reduced risk for such serious health problems as high blood pressure, elevated blood fats, and insulin resistance, conditions directly linked to heart disease, diabetes, kidney disease, and stroke.

    In The Forgetting Machine, neuroscientist Rodrigo Quiroga explains how the mechanics of memory illuminates these discussions, with implications for everything from understanding Alzheimer's disease to the technology of Artificial Intelligence. You'll also learn about the research behind what Quiroga coined -Jennifer Aniston Neurons---cells in the human brain that are responsible for representing specific concepts, such as recognizing a certain celebrity's face. The discovery of these neurons opens new windows into the workings of human memory. In this accessible, fascinating look at the science of remembering, you'll learn how we turn perceptions into memories, how language shapes our experiences, and the crucial role forgetting plays in human recollection. You'll see how electricity, chemistry, and abstraction combine to form something more than the human brain--the human mind. And you'll gain surprising insight into what our brains can tell us about who we are. The Forgetting Machine takes us on a journey through science and science fiction, philosophy and identity, using what we know about how we remember (and forget) to explore the very roots of what makes us human.

    None is more readily and inexpensively corrected. And none is more often untreated, and even unsuspected.Hypothyroidism -- low thyroid function -- is one of the gland disturbances that many people suffer from without even realizing it. It can be the cause of low energy or constant fatigue that is one of the most common complaints brought to doctors. It may be responsible for chronic headaches, repeated infections, unyielding skin problems, or circulatory difficulties. Even more frightening, it can be a major factor in heart disease, lung cancer, and emphysema. And it is responsible for many emotional and mental disturbances. Hypothyroidism: The Unsuspected Illness explains low thyroid function in easy, understandable language. It tells how it may be affecting your health and your life.Dr. Broda Barnes and Lawrence Galton tell what the thyroid gland is, how it works, the problems its dysfunction can induce. They detail case histories of patients, often thought hopeless, whose problems were discovered to be related to hypothyroidism and were cured by Dr. Barnes's simple effective techniques. And they discuss whether you too may be hypothyroid, affected by a condition even a physician may not recognize.Included is a simple test you can make at home to discover if hypothyroidism may be the real, previously unsuspected cause of your ill health.If you know you are hypothyroid, Hypothyroidism: The Unsuspected Illness will answer your questions about your condition. If you suspect you maybe, if you are unsure what may be causing those chronic headaches, infections, fatigue and low energy, it may help you find the answer.

    With this concise book, you will quickly gain working knowledge of Sinatra and its minimalist approach to building both standalone and modular web applications. Sinatra serves as a lightweight wrapper around Rack middleware, with syntax that maps closely to functions exposed by HTTP verbs, which makes it ideal for web services and APIs. If you have experience building applications with Ruby, you’ll quickly learn language fundamentals and see under-the-hood techniques, with the help of several practical examples. Then you’ll get hands-on experience with Sinatra by building your own blog engine. Learn Sinatra’s core concepts, and get started by building a simple application Create views, manage sessions, and work with Sinatra route definitions Become familiar with the language’s internals, and take a closer look at Rack Use different subclass methods for building flexible and robust architectures Put Sinatra to work: build a blog that takes advantage of service hooks provided by the GitHub API

    Ultimate Speed Secrets is the indispensable tool to help make you faster, whatever your driving goals.  Professional race driver and coach Ross Bentley has raced everything from Indycars to World Sports Cars to production sedans, on ovals, road courses, and street circuits around the world. His proven high-performance driving techniques benefit novice drivers as well as professional racers. Ultimate Speed Secrets covers everything you need to know to maximize your potential and your car:Choosing the correct lineOvertaking maneuversAdapting to new tracks and carsThe mental game and dealing with adversityFinding (and keeping) a sponsor.The pages are filled with specially commissioned color diagrams to illustrate the concepts described. Whether you are a track-day novice or a seasoned professional, Ultimate Speed Secrets will arm you with practical information to lower your lap times and help you get the best out of your vehicle—and yourself. It’s the ultimate high-performance driving tutorial!

    The book is also ideal for university and third-level physics or engineering courses on solar photovoltaics, with exercises to check students' understanding and reinforce learning. It is the perfect companion to the Massive Open Online Course (MOOC) on Solar Energy (DelftX, ET.3034TU) presented by co-author Arno Smets. The course is available in English on the nonprofit open source edX.org platform, and in Arabic on edraak.org. Over 100,000 students have already registered for these MOOCs.

    Where do you look for information when transferring a patient from one drug to another? Where do you find a clear overview when dealing with a complex patient (e.g, with co-morbid epilepsy or liver disease or HIV infection)? Where can you seek advice on prescribing psychotropics during pregnancy? "The Maudsley Prescribing Guidelines in Psychiatry"! The leading clinical reference for handling prescribing problems as encountered in daily practice and for formulating prescribing policy.Evidence-based and written by expertsThis book is the essential guide for anyone responsible for prescribing, dispensing or administering drugs for patients with mental health disorders. All the evidence has been reviewed and summarized succinctly by an expert team of psychiatrists and pharmacists.New content and improved formatThis new edition makes greater use of tables and boxes to facilitate quick reference and includes new sections on cytochrome-mediated interactions and psychiatric side effects of non-psychotropic drugs.Clinically relevantChapters address plasma monitoring, schizophrenia, bipolar disorder, depression and anxiety, children and adolescents, substance abuse and special patient groups. Each section has a full reference list. The book covers prescribing drugs outside their licensed indications and their interaction with substances such as alcohol, nicotine and caffeine.Useful for all levels of experienceTrainees will gain important information regarding the rational, safe and effective use of medications for patients with mental illness. Experienced clinicians will find excellent guidance regarding more complex issues that they may not encounter regularly.Why the Maudsley Prescribing Guidelines in Psychiatry?Long recognized as an international trailblazer in mental health care, the Maudsley Hospital earned its reputation for excellence in both in-patient and community care. It is highly regarded for its research, and pioneered the use of clinical neuroscience. You can trust "The Maudsley Prescribing Guidelines in Psychiatry" to be scientifically sound and clinically effective.

    Exploring their impact and legacy with leading scientists of today including Stephen Jay Gould, Oliver Sacks, Lewis Wolpert, Susan Greenfield, Roger Penrose and Richard Dawkins, Melvyn Bragg illuminates the core issues of science past and present, and conveys the excitement and importance of the scientific quest.