A celebrated writing coach with a sense of humor and a gentle touch, she’s also a master writer herself with a long and distinguished career in both teaching and practicing the art of writing.The Book on Writing contains 25 chapters in three sections: A dozen essential but easy-to-apply guidelines to good writing, from the importance of clarity to the value of a conversational tone. Paula LaRocque believes learning is easier and more successful when we are not only told but also shown. So her Book on Writing is chockfull of actual writing examples that supplement and illustrate principles that apply as naturally to fiction as they do to nonfiction.How to tell a story—from building suspense, to effective description, to the uses of metaphor and literary devices. Paula LaRocque also deals with the narrative “engine” and the value of the archetype in plotting and characterization—as well as with pace and speed and leveling what she terms writing’s “speedbumps.” A clear and concise handbook that deals with common problems in grammar, usage, punctuation, and style—the kind of problems that often trouble even wordsmiths. The handbook also debunks pesky language “rules” that are actually myths. The Book on Writing is one-stop shopping for writers. Read it once, and you’ll be a better writer. Read it often, and you’ll be among the best.

    The new edition of "Strategic Marketing" uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

    This book is an essential guide to help family members cope with their loved one’s compulsive behaviors, obsessions, and constant need for reassurance.If your loved one has OCD, you may be unsure of how to express your concerns in a compassionate, effective way. In When a Family Member Has OCD, you and your family will learn ways to better understand and communicate with each other when OCD becomes a major part of your household. In addition to proven-effective cognitive behavioral therapy (CBT) and mindfulness techniques, you’ll find comprehensive information on OCD and its symptoms, as well as advice for each affected family member.OCD affects millions of people worldwide. Though significant advances have been made in medication and therapeutic treatments of the disorder, there are few resources available to help families deal with the impact of a loved one’s symptoms. This book provides a helpful guide for your family.

    Here, from author Jay Williams, is the moving story of the man behind the Renaissance myth.

    At $29 and cheaper than a good pizza, you will get the book in its current partial form, along with all future chapters, updates, and fixes for free. As of the day I wrote this description, Code Bright had 130 pages and was just getting started. To give you some perspective on how detailed it is, Code Happy was 127 pages in its complete state. Want to know more? Carry on reading.Welcome back to Laravel. Last year I wrote a book about the Laravel PHP framework. It started as a collection of tutorials on my blog, and eventually became a full book. I definitely didn’t expect it to be as popular as it was. Code Happy has sold almost 3000 copies, and is considered to be one of the most valuable resourcesfor learning the Laravel framework.Code Bright is the spiritual successor to Code Happy. The framework has grown a lot in the past year, and has changed enough to merit a new title. With Code Bright I hope to improve on Code Happy with every way, my goal is, to once again, build the most comprehensive learning experience for the framework. Oh, and to still be funny. That’s very important to me.Laravel Code Bright will contain a complete learning experience for all of the framework’s features. The style of writing will make it approachable for beginners, and a wonderful reference resource for experienced developers alike.You see, people have told me that they enjoyed reading Code Happy, not only for its educational content, but for its humour, and for my down to earth writing style. This is very important to me. I like to write my books as if we were having a conversation in a bar.When I wrote Code Happy last year, I was simply a framework enthusiast. One of the first to share information about the framework. However, since then I have become a committed member of the core development team. Working directly with the framework author to make Laravel a wonderful experience for the developers of the world.One other important feature of both books, is that they are published while in progress. This means that the book is available in an incomplete state, but will grow over time into a complete title. All future updates will be provided for free.What this means is that I don’t have to worry about deadlines, or a fixed point of completion. It leads to less stress and better writing. If I think of a better way to explain something, I can go back and change it. In a sense, the book will never be completed. I can constantly add more information to it, until it becomes the perfect resource.Given that this time I am using the majority of my spare time to write the title (yes, I have a full time job too!), I have raised the price a little to justify my invested time. I was told by many of my past readers that they found the previous title very cheap for the resource that it grew into, so if you are worried about the new price, then let me remind you what you will get for your 29 bucks.The successor to Code Happy, seen by many as the #1 learning resource for the Laravel PHP framework.An unending source of information, chapters will be constantly added as needed until the book becomes a giant vault of framework knowledge.Comedy, and a little cheesy, but very friendly writing.

    This revision includes General ChemistryNow, a new CD-ROM and web-based learning system that focuses on goals, connections, and complete integration with the text.

    We all have one, but most of us will never see one. The heart surgeon now has that privilege but, for centuries, the heart was out of reach even for surgeons. So when a surgeon nowadays opens up a ribcage and mends a heart, it remains something of a miracle, even if, to some, it is merely plumbing. As with plumbers, the quality of surgeons’ work varies. As with plumbers, surgeons’ opinion of their own prowess and their own attitude to risk are not always reliable. Measurement is key. We’ve had a century of effective evidence-based medicine. We’ve had barely a decade of thorough monitoring of clinical outcomes. Thanks to the ground-breaking risk modelling of pioneering surgeons like Samer Nashef, we at last know how to judge whether an operation is in a patient’s best interest, which hospital and surgeon would be best for that operation, when it might best be performed and what the exact level of risk is. We have at last made what is important in surgery measurable. But how should surgeons, and their patients, use these newfound insights? Ever since his days as a medical student, Samer Nashef has challenged the medical profession to be more open and more accurate about the success of surgical procedures, for the sake of the patients. In The Naked Surgeon, he unclothes his own profession to demonstrate to his reader (and prospective patient) many revelations, such as the paradox at the heart of the cardiac surgeon’s craft: the more an operation is likely to kill you, the better it is for you. And he does so with absolute clarity, fluency and not a little wit.

    

    This manual is designed to serve three purposes: to be used as a general introduction to the field of forensic anthropology; as a framework for training; and as a practical reference tool.

    Stewart's Calculus is successful throughout the world because he explains the material in a way that makes sense to a wide variety of readers. His explanations make ideas come alive, and his problems challenge, to reveal the beauty of calculus. Stewart's examples stand out because they are not just models for problem solving or a means of demonstrating techniques--they also encourage readers to develp an analytic view of the subject. This edition includes new problems, examples, and projects.

    Cynthia Barnett does it by telling us the stories of the amazing personalities behind our water wars, the stunning contradictions that allow the wettest state to have the most watered lawns, and the thorough research that makes her conclusions inescapable. Barnett has established herself as one of Florida’s best journalists and Mirage is a must-read for anyone who cares about the future of the state.”—Mary Ellen Klas, Capital Bureau Chief, Miami Herald “Mirage is the finest general study to date of the freshwater-supply crisis in Florida. Well-meaning villains abound in Cynthia Barnett’s story, but so too do heroes, such as Arthur R. Marshall Jr., Nathaniel Reed, and Marjorie Harris Carr. The author’s research is as thorough as her prose is graceful. Drinking water is the new oil. Get used to it.”—Michael Gannon, Distinguished Professor of history, University of Florida, and author of Florida: A Short History “With lively prose and a journalist’s eye for a good story, Cynthia Barnett offers a sobering account of water scarcity problems facing Florida—one of our wettest states—and the rest of the East Coast. Drawing on lessons learned from the American West, Mirage uses the lens of cultural attitudes about water use and misuse to plead for reform. Sure to engage and fascinate as it informs.”—Robert Glennon, Morris K. Udall Professor of Law and Public Policy, University of Arizona, and author of Water Follies: Groundwater Pumping and the Fate of America’s Fresh Waters Part investigative journalism, part environmental history, Mirage reveals how the eastern half of the nation—historically so wet that early settlers predicted it would never even need irrigation—has squandered so much of its abundant freshwater that it now faces shortages and conflicts once unique to the arid West. Florida’s parched swamps and supersized residential developments set the stage in the first book to call attention to the steady disappearance of freshwater in the American East, from water-diversion threats in the Great Lakes to tapped-out freshwater aquifers along the Atlantic seaboard. Told through a colorful cast of characters including Walt Disney, Jeb Bush and Texas oilman Boone Pickens, Mirage ferries the reader through the key water-supply issues facing America and the globe: water wars, the politics of development, inequities in the price of water, the bottled-water industry, privatization, and new-water-supply schemes. From its calamitous opening scene of a sinkhole swallowing a house in Florida to its concluding meditation on the relationship between water and the American character, Mirage is a compelling and timely portrait of the use and abuse of freshwater in an era of rapidly vanishing natural resources.

    In addition to step-by-step coverage of documentation, the book includes an overview of the research-writing process entitled "Writing Scholarly Papers" and three useful appendices. Thorough and practical, this convenient reference guide is also less expensive and easier for undergraduates to use than the APA Manual. The Second Edition features expanded coverage of electronic sources to keep students up-to-date on using and evaluating Internet references in their research. In addition, this new edition provides more guidance on avoiding plagiarism. The two sample APA-style papers--one argumentative and one experimental--are carefully annotated to give students extra support as they master the elements of manuscript preparation and documentation principles.

    Jobs in the geosciences are expected to increase over the next decade, which will increase geology-related jobs well above average projection for all occupations in the coming years."Geology For Dummies" is the most accessible book on the market for anyone who needs to get a handle on the subject, whether you?re looking to supplement classroom learning or are simply interested in earth sciences. Presented in a straightforward, trusted format, it features a thorough introduction to the study of the earth, its materials, and its processes.Tracks to a typical college-level introductory geology courseAn 8-page color insert includes photos of rocks, minerals, and geologic marvelsCovers geological processes; rock records and geologic times; matter, minerals, and rock; and more"Geology For Dummies" is an excellent classroom supplement for all students who enroll in introductory geology courses, from geology majors to those who choose earth science courses as electives.

    It includes three entirely new chapters on the Internet, computer graphics, and multimedia. Thorough yet flexible, Introduction to Computers is appropriate for a full-semester course -- with or without a hands-on lab. The text is available with a student CD-ROM that contains interactive multimedia materials for each chapter. Also available are an Electronic Study Guide on CD-ROM, HyperGraphics package, and an Instructor's Productivity Center on CD-ROM.

    Based on principles, research, and real life examples ranging from Harvard University, Mikhail Gorbatsjov, two kissing boxers, and Sun Tze to John Rambo, Think Like a Lawyer Don't Act Like One can be used when dealing with grumpy police officers, angry neighbors, unwilling debtors, nasty lawyers, and other conflict seekers.Each strategy is thoroughly tested and can be used at the kitchen table, on the street, and in the boardroom. All seventy-five rules are illustrated in a funny way.