They and several heroes of future space flight take on and do the impossible, build a program to explore and settle the red planet in a very short time period. Along the way they dig up old and invent new technology to overcome the many problems facing them. Mario and his wife are forced to take his brother's place when he is viciously attacked moments before launch. The team must overcome many problems, weather, radiation, and politics to get the colony started. Along the way they must divert an asteroid which has some far reaching consequences. Mankind will never be the same after the Mario brothers come on the scene!

    Readers learn the grand and turbulent history of the motor car, from its earliest appearance in the 1880s—as little more than a powered quadricycle—and the innovations of the early pioneer carmakers. The author examines the advances of the interwar era, the Golden Age of the 1950s, and the iconic years of the 1960s to the decades of doubt and uncertainty following the oil crisis of 1973, the global mergers of the 1990s, the bailouts of the early twenty-first century, and the emergence of the electric car.This is not just a story of horsepower and performance but a tale of extraordinary people: of intuitive carmakers such as Karl Benz, Sir Henry Royce, Giovanni Agnelli (Fiat), André Citroën, and Louis Renault; of exceptionally gifted designers such as the eccentric, Ohio-born Chris Bangle (BMW); and of visionary industrialists such as Henry Ford, Ferdinand Porsche (the Volkswagen Beetle), and Gene Bordinat (the Ford Mustang), among numerous other game changers.Above all, this comprehensive history demonstrates how the epic story of the car mirrors the history of the modern era, from the brave hopes and soaring ambitions of the early twentieth century to the cynicism and ecological concerns of a century later. Bringing to life the flamboyant entrepreneurs, shrewd businessmen, and gifted engineers that worked behind the scenes to bring us horsepower and performance, The Life of the Automobile is a globe-spanning account of the auto industry that is sure to rev the engines of entrepreneurs and gearheads alike.

    That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me—and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don’t know they are collecting and individualized profiles we don’t know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a “target” or “waste” or placed in one of the industry’s finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online?Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets—and what can be done to stop it.

    But don't be fooled--online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes--examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness. From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe.

    Known as Mr. Spreadsheet, Walkenbach shows you how to maximize the power of Excel 2013 while bringing you up to speed on the latest features. This perennial bestseller is fully updated to cover all the new features of Excel 2013, including how to navigate the user interface, take advantage of various file formats, master formulas, analyze data with PivotTables, and more.Whether you're an Excel beginner who is looking to get more savvy or an advanced user looking to become a power user, this latest edition provides you with comprehensive coverage as well as helpful tips, tricks, and techniques that you won't find anywhere else.Shares the invaluable insight of Excel guru and bestselling author Mr. Spreadsheet John Walkenbach as he guides you through every aspect of Excel 2013 Provides essential coverage of all the newest features of Excel 2013 Presents material in a clear, concise, logical format that is ideal for all levels of Excel experience Features a website that includes downloadable templates and worksheets from the book Chart your path to fantastic formulas and stellar spreadsheets with Excel 2013 Bible!

    But few of us understand the engineering mindset. It’s the mindset that came up with flatpack furniture, disposable nappies, and the postal code; that solved Stockholm’s traffic and the problem of bank closing times (the hole-in-the-wall); and whose seemingly simple ideas have saved countless lives, with innovations such as painting a line behind traffic lanes and combining GPS with 999. It’s a mindset much like a Swiss-army knife – multipurpose, combining structured and abstract thinking, common sense and great imagination, and cross-pollinating information from every possible sector.With the help of a cast of star engineers and fascinating, unexpected real world examples, Madhavan offers a framework for thinking creatively, systematically and strategically so that we can all learn to make better decisions in a complex world.

    'Hitler knows that he will have to break us in this island or lose the war. If we can stand up to him, all Europe may be free and the life of the world will move forward into broad, sunlit uplands,' said Churchill. The future of Europe depended on Britain. A self-confident Herman Göring thought that it would be only a matter of weeks before his planes had forced Britain to surrender. The courage, resourcefulness and brilliant organisation of the RAF were to prove him wrong. By late September 1940, the RAF had proved invincible, thanks to the Vickers Supermarine Spitfire. It exceeded anything that any other air force possessed. RJ Mitchell, a shy and almost painfully modest engineer, was the genius behind the Spitfire. On the 5th March 1936, following its successful maiden flight, a legend was born.Prize-winning historian Leo McKinstry's vivid history of the Spitfire brings together a rich cast of characters and first hand testimonies. It is a tale full of drama and heroism, of glory and tragedy, with the main protagonist the remarkable plane that played a crucial role in saving Britain.

    Try out more than 1,000 commands to find and get software, monitor system health and security, and access network resources. Then, apply the skills you learn from this book to use and administer desktops and servers running Ubuntu, Debian, and KNOPPIX or any other Linux distribution.

    But, although they use these patterns purposefully, they often use them informally and nearly unconsciously. This book organizes this substantial emerging "folklore" of system design -- with its rich language of system description -- and closes the gap between the useful abstractions (constructs and patterns) of system design and the current models, notations and tools. It identifies useful patterns clearly, gives examples, compares them, and evaluates their utility in various settings -- allowing readers to develop a repertoire of useful techniques that goes beyond the single-minded current fads. KEY TOPICS: Examines the ways in which architectural issues can impact software design; shows how to design new systems in principled ways using well-understood architectural paradigms; emphasizes informal descriptions, touching lightly on formal notations and specifications, and the tools that support them; explains how to understand and evaluate the design of existing software systems from an architectural perspective; and presents concrete examples of actual system architectures that can serve as models for new designs. MARKET: For professional software developers looking for new ideas about system organization.

    

    It is designed to ensure a flexible, coordinated and integrated system for the effective governance and management of IT-enabled services."ITIL Foundation" is the first ITIL 4 publication and the latest evolution of the most widely-adopted guidance for ITSM. Its audience ranges from IT and business students taking their first steps in service management to seasoned professionals familiar with earlier versions of ITIL and other sources of industry best practice.The guidance provided in this publication can be adopted and adapted for all types of organizations and services. To show how the concepts of ITIL can be practically applied to an organization's activities, ITIL Foundation follows the exploits of a fictional company on its ITIL journey.

    But they couldn't get investors interested. Today, Android is a large team at Google, shipping an operating system (including camera software) to over three billion devices worldwide.This is the inside story, told by the people who made it happen.“What are the essential ingredients that lead a small team to build software at the sheer scale and impact of Android? We may never fully know, but this first person account is probably the closest set of clues we have.”–Dave Burke, VP of Android Engineering“Androids captures a strong picture of what the early development of Android, as well as the Android team, was like.”–Dianne Hackborn, Android Framework Engineer“Androids is the engaging tale of a motley group of coders with a passion to make insanely great products who banged out the operating system when that idea seemed nuts.True to his geek genes, Chet Haase tells this remarkable tale of technical and business success from the trenches, an inspiring, massive collective effort of dozens of programmers who flipped their seemingly late timing to their advantage, and presaged a generation of platform builders. Read Androids to discover what it takes to create a hot tech team that shipped a product running today on more than 3 billion devices.”–Jonathan Littman, co-author of The Entrepreneurs Faces: How Makers, Visionaries and Outsiders Succeed, and author of The Fugitive Game

    Now a #1 Amazon Best Seller, this step-by-step guide by expert Sarah McHarry will walk you through the essential first steps to creating your own website or blog. In the book's Quick Start Guide, Sarah shows you how to make a website with WordPress in eight easy lessons. In the In-Depth Guide, Sarah introduces you to some of the more advanced techniques to help you develop your WordPress website into a fully functional, professional web presence. What you'll learn in this book:How to get your domain and the right WordPress hostingHow to install WordPress with a few clicks of the mouseHow to design a professional-looking WordPress websiteAdding posts and pagesHow to use graphics and imagesAll about themes, plugins and widgets... and lots more...Important: this guide is up-to-date for the current release of WordPress 3.3.1!Whether you want a simple WordPress blog or a full-blown ecommerce site, Sarah's 'WordPress To Go' will start you off on the right foot.

    It also chronicles the creation of the Ethereum blockchain from the mind of inventor Vitalik Buterin to the ragtag group of people he assembled around him to build the second-largest crypto universe after Bitcoin.Celebrated journalist and author Matthew Leising tells the full story of one of the most incredible chapters in cryptocurrency history. He covers the aftermath of the heist as well, explaining the extreme lengths the victims of the theft and the creators of Ethereum went to in order to try and limit the damage. The book covers:The creation of EthereumAn explanation of the nature of blockchain and cryptocurrencyThe activities of a colorful cast of hackers, coders, investors, and thievesPerfect for anyone with even a passing interest in the world of modern fintech or daring electronic heists, Out of the Ether is a story of genius and greed that’s so incredible you may just choose not to believe it.

    The lens he invented was a brilliant feat of engineering that made lighthouses blaze many times brighter, farther, and more efficiently. Battling the establishment, his own poor health, and the limited technology of the time, Fresnel was able to achieve his goal of illuminating the entire French coast. At first, the British sought to outdo the new Fresnel-equipped lighthouses as a matter of national pride. Americans, too, resisted abandoning their primitive lamps, but the superiority of the Fresnel lens could not be denied for long. Soon, from Dunkirk to Saigon, shores were brightened with it.  The Fresnel legacy played an important role in geopolitical events, including the American Civil War. No sooner were Fresnel lenses finally installed along U.S. shores than they were drafted: the Union blockaded the Confederate coast; the Confederacy set about thwarting it by dismantling and hiding or destroying the powerful new lights.Levitt’s scientific and historical account, rich in anecdote and personality, brings to life the fascinating untold story of Augustin Fresnel and his powerful invention.