Simmons advocates a careful approach to the subject, covering such topics as the wave equation, Gauss's hypergeometric function, the gamma function and the basic problems of the calculus of variations in an explanatory fashions - ensuring that students fully understand and appreciate the topics.

    

    

    Better English brings a down-to-earth approach to the learning of English Grammar, pronunciation and spelling and is organized around the problems that most frequently trouble the average literate person.

    The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. With its interactive design and in-depth, real-world examples and cases, the South Asian edition of Principles of Marketing helps students learn how to create customer value, target the correct market, and build customer relationships.

    Problems are designed to progressively enhance MATLAB-use proficiency, so students need not be familiar with MATLAB at the start of your course. Program scripts that are answers to exercises in the text are available at no charge in electronic form (see Teaching Resources below). *Supplement and Review Mini-Chapters after each of the text's three parts contain an extensive review list of terms, test-like problem sets with answers, and detailed suggestions on supplemental reading to reinforce students' learning and help them prepare for exams. *Read-Only Chapters, strategically placed to provide a change of pace during the course, provide informative, yet enjoyable reading for students. *Measurement Details and Results samples offer students a realistic perspective on the seldom-perfect nature of device characteristics, contrary to the way they are often represented in introductory texts. Content Highlig

    Key Features An integrated approach to the development of all four language skills. Notions and functions. Vocabulary presentation and practice. Variety of reading, listening and speaking tasks. Grammar presentation in context. Activities encouraging critical thinking as well as web research. Writing sections containing models and development of writing skills & Writing bank. Realistic pairwork and groupwork activities. Pronunciation and Intonation sections. Study Skills to help students become autonomous learners. Practical English sections preparing students to use the language in real-life situations. Culture sections & CLIL sections for each module. Language Review. Grammar Reference section. Interactive Whiteboard (IWB) Software. Interactive eBook. Writing Books that help students practise and improve their writing skills. Public Speaking / Presentation Skills booklets to help learners become effective communicators and competent public speakers.

    

    There are some linguistic features in British and American variations and that too has been dealt with in this book. In order to create greater cultural proximity to the learners of different countries, sufficient care has been taken in choosing the theme and names in global context – both European and non-European.

    

    

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    These include applications drawn from important new areas of technology such as optical fibers, radome design, satellite communication, and microstrip lines. There is also added coverage of several new topics, including Hall effect, radar equation and scattering cross section, transients in transmission lines, waveguides and circular cavity resonators, wave propagation in the ionosphere, and helical antennas. New exercises, new problems, and many worked-out examples make this complex material more accessible to students.

    A total of 10 high-quality stories, each one with its own unique twist. One particular chapter focuses on a waitress who's a total klutz and the constant source of worry for the floor manager. However, the floor manager realizes that her clumsy behavior was only an act to obtain his attention. Other stories include a naive college girl losing her virginity, a housewife's sexual encounters, mingling on a hot summer's day, and many more!