This book provides that system — a step-by-step process that can be executed in any business to generate qualified leads and more conversions with content marketing. In Content That Converts, you'll learn: - How to get clear on your audience, offers and messaging (and why those three elements are so important) - How to develop a recurring content system, and how to create long-form content assets (such as books and courses) that establish you as an industry leader - How to distribute your content effectively with email and SEO, to expand your reach and create conversion opportunities that translate to sales - How to hone your conversion potential over time with the principles of influence and market sophistication, and how to write powerful sales copy as a result “Laura is a content machine that pumps out excellence onto paper.” Jeff Root, SellTermLife and #1 Amazon Bestseller “Using your strategies, we’re getting more sales and people are much more engaged. Good work!” Scott Desgrosseilliers, Wicked Reports "Laura has a great ability to draw out the nuances of how things are done in any business. Her writing is fantastic and the delivery is spot on." Tristan King, owner of Blackbelt Commerce, top-rated Shopify agency in the world

    I read all of the customer reviews on my books and appreciate everyone who takes the time to give their feedback; your comments have helped me to see where improvements and clarifications needed to be made, and I am very thankful for your input.This book shows you how to do all of the basic crochet stitches with detailed instructions and step-by-step illustrations. You will easily progress from complete beginner to being able to crochet any of the projects in this book, and beyond!This latest edition includes the instructions for four of my best-selling crochet patterns:- Boot Cuffs Slouchy Hat House Slippers Cloche Hat in addition to the quick and easy original patterns for a spa-style wash cloth, mesh scarf, Kindle cover, flower head band, and a basic granny square motif which can be used as a basis for many other projects such as afghans, cot covers, cushion covers........the possibilities are endless! This is the ONLY beginner's book you will need. Scroll up to the top and click on the link to "Buy Now" to deliver almost instantly to your Kindle or other reading device, and make a start on this wonderful craft TODAY.

    It shows watercolour painters of all levels how to loosen up their paintings and maintain spontaneity by painting simple watercolour studies in no more than 10 minutes.Written by popular artist Hazel Soan, the book is arranged in three parts: the first section explains all about the equipment you will need; the second section covers techniques and shows what can be achieved with watercolour in a short time span; the third section looks at various subjects that are ideal for painting quickly.All the essential techniques are covered, focusing particularly on maximizing brushstrokes and exploring colours, and there is useful advice on deciding what to include and what to leave out. With helpful chapters on painting a wide range of subjects – people, landscapes, seascapes, buildings, gardens, flowers and still life – this little guide is ideal for quick reference when working in the studio or out in the field.

    You can crochet cool stuff that will make everyone envious--things to spice up your wardrobe and your pad, or gifts to amaze your I could never do that friends. Choose from nearly thirty projects ranging from elegant to earthy--from a chic shrug to a recycled denim rug and from fun plush toys to sweaters too good for boys.In hip style, this guide covers: * All kinds of yarns and materials, and the tools of the trade* The basic stitches, shaping, finishing techniques, blocking, and more* Simple projects that give you close-to-instant gratification and more complex ones that take some commitment* Suggestions for customizing every design and personalizing every projectIntone your creative mantra and get your hooks into a terrific project. With Not Your Mama's Crochet, you won't just make unique, chic items--you'll make a statement.

    "The London, Upton, Stone series has helped over 1,000,000 photography students capture their potential. After a very successful first edition, this second edition returns with the most up-to-date industry knowledge. Modeled after the long-running and widely used "A ""Short Course in Photography, " a brief text which presents the medium entirely in its most updated form.

    The familiar gravity of familiar places. But the trajectory of our faith should be one that’s continually cycling outward, fueled by a mission and message that God first brought within reach of us . . . so that we can now join with Him in taking it within reach of others.   Authors Daniel L. Akin and Bruce Riley Ashford are calling today’s church members to lives of going—whether going around the world or to people right where they live—going out with the gospel of Jesus Christ. Between the two of them, Akin and Ashford have trained thousands of men and women in both the mandates and methods for going to every nation. Now they have created a resource for individuals and churches to use together in calling even more to go. Readers will:Learn the mission of GodUnderstand the centrality of the church to going on mission with GodBe challenged to go to the nations with the gospel of Jesus ChristBe challenged to go to their own neighborhoods with the gospel of Jesus ChristLearn to use their jobs as vehicles for the gospelBe challenged to commit to go anywhere on mission with God

    In addition to the freedom to work wherever you happen to be, a MacBook offers youA portable darkroom with iPhoto Mobile music, podcasts, and Internet radio GarageBand software that lets you make your own music The ability to create and share original movies and DVDs Safari, a safer and ultra-cool Web browser, and all the other OS X advantages Whether you already have your new MacBook or are still weighing the pros and cons of various models, MacBook For Dummies is a valuable resource. For newcomers to laptop land, it's packed with basic information about using and caring for Mac laptops. It also walks you through Mac OS X, the revolutionary Macintosh operating system that makes your laptop tick. Then it's on to all the fun stuff you can do with your MacBook, like making music, editing photos and turning them into a book, creating DVDs on the road, or adding a wireless keyboard. MacBook For Dummies will help youSet up your MacBook and get acquainted with all the features of the Mac OS X Tiger operating system Use the Safari Web browser and Apple's .Mac Internet subscriber service, connect your MacBook to a printer, and communicate with your cell phone or PDA Connect to a wired or wireless network Make the most of the iLife applications that come with your MacBook--iTunes, iPhoto, iMovie HD, iDVD, and GarageBand Keep your MacBook and your data safe, troubleshoot any problems, and maintain your system Popular For Dummies author Mark Chambers has loaded this fun book with tips, ideas, and his famous "Mark's Maxims"--power user advice that will guide you around the pitfalls and make you a Macxpert in no time. From latptop basics all the way to upgrading and adding memory, MacBook For Dummies will be your MacBook's best friend.

    From the editors of the popular magazine Jane Austen Knits comes an enchanting collection that will take readers deep into the realm of wizards, witches, and magical creatures. Enter a world filled with beguiling but classic garments in this collection of 27 knitting patterns. Revel in a broad variety of magical subject matter while employing a wide variety of knitting techniques: cables for projects fit for giants and sorcerers; lace for glamorous shawls and gauntlets perfect to wear at the ball; cozy colorwork socks, caps, and mitts to keep warm while tending the herbal garden or wandering in the wild woods. Readers will explore their hidden dark side with projects that are slightly more sinister (though beautiful), such as shadowy cloaks and glistening shrugs. And they’ll flaunt their own knitting magic in a variety of stunning cardigans, vests, and sweaters for men and women. Whether knitters are interested in magical inspiration or just great patterns, this book has it covered.

    Projects include jewelry, thigh-high stockings, retro bags, scarves, sweaters, shrugs, camis, and home décor objects, exploring color, texture, design, embellishment, and how to customize patterns to fit personal style. Basic crochet techniques are covered along with tutorials on sizing, design, and special techniques. Up-and-coming designers are profiled throughout the book to give an entertaining and inspiring insight into this new generation of crocheters, what inspires them, how they find community with other crocheters, and creative ideas for breaking the rules and representing their individual crochet style.

    Handbook for experienced climbers covers all the physical and psychological aspects of climbing training.

    From working with and managing multiple layers to using layers to enhance and retouch photos, this Photoshop guru covers it all.

    An exclusive first look at May Martin’s Sewing Bible, due out in August.May has been teaching sewing for over 40 years. Now for the first time she shares her tips and tricks, offering the ultimate beginners’ guide to sewing.Beautifully styled and simple-to-follow, this authoritative sewing e-short, taken from May Martin’s Sewing Bible, gives readers information on everything they need to know to get started with sewing.

    Here’s an insider’s guide to getting into that industry, staying there, and getting ahead. Author David B. Levy has interviewed the top pros in animation, including Steven Hillenburg, creator of SpongeBob SquarePants; Al Brodax, producer of Yellow Submarine; Teddy Newton, character designer on The Incredibles; Linda Simensky, senior director of PBS Kids; John R. Dilworth, creator of Courage the Cowardly Dog; and dozens of others to get their insights on creating a portfolio or reel, meeting animators, networking, and making the leap from working for others to pitching and selling. A resource section lists animation schools, film festivals, studios, Web sites, and publications to get budding animators off to an animated start.

    Reckless. Impractical. Insecure. Distracted. These are all words commonly used to describe adolescents. But what if we recast these traits in a positive light? Teens possess insight, passion, idealism, sensitivity, and creativity in abundance--all qualities that can make a significant positive contribution to society.In this thought-provoking book, Thomas Armstrong looks at the power and promise of the teenage brain from an empathetic, strength-based perspective--and describes what middle and high school educators can do to make the most of their students' potential.Thoroughly grounded in current neuroscience research, the book explains what we know about how the adolescent brain works and proposes eight essential instructional elements that will help students develop the ability to think, make healthy choices, regulate their emotions, handle social conflict, consolidate their identities, and learn enough about the world to move into adulthood with dignity and grace.Armstrong provides practical strategies and real-life examples from schools that illustrate these eight key practices in action. In addition, you'll find a glossary of brain terms, a selection of brain-friendly lesson plans across the content areas, and a list of resources to support and extend the book's ideas and practices.There is a colossal mismatch between how the adolescent brain has evolved over the millennia and the passive, rote learning experiences that are all too common in today's test-obsessed educational climate. See the amazing difference--in school and beyond--when you use the insights from this book to help students tap into the power of their changing brains.

    Written by arts educator Steven Aimone, it’s packed with solid, friendly, hands-on instruction, as well as inspiring images, and backed by the trusted AARP name. Aimone teaches an accessible style called expressive drawing that emphasizes line and mark, rather than rendering a specific object, which for many people, can create barriers to self-expression. Exercises start off simple and quick, encouraging readers to work on instinct and feeling, while the later ones focus on detail and refinement. The book features hundreds ofimages of work by well-known artists from Debuffet to Jim Dine—and each chapter includes a profile of someone who came to drawing late in life and achieved recognition.