In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" and "The Ad Contrarian" explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention -- fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them.

    They generate millions of dollars of revenue for the NBA and their teams. They inspire adulation. But underneath all the glitz, the money, and alley-oops is a seamy underbelly, a rash of lawlessness that is gripping the NBA.Based on a first-of-its-kind investigation into the criminal histories of 177 NBA players from the 2001–2002 season, Out of Bounds shows that an alarming four out of every ten NBA players have a police record involving a serious crime. They are All-Stars and they are journeymen, involved in crimes ranging from armed robbery to domestic violence to gun possession to rape.Out of Bounds takes a hard look at shocking cases, with graphic accounts of physical and sexual violence and other outrageous conduct by players. In all, more than 250 people are named, including many prominent NBA players. It exposes the environment and culture that encourages such criminal behavior. It also explains the unique challenges these cases pose for law-enforcement agencies and prosecutors. And Out of Bounds takes readers inside the hidden yet critically vital role that lawyers, agents, and fame play in insulating criminally accused players from accountability.Author Jeff Benedict, an expert on athletes and crime, draws his conclusions from exhaustive research. In addition to his criminal-background checks, the author retrieved documents from law-enforcement agencies, courts, and private attorneys. He conducted more than 400 interviews with police officers, prosecutors, defense lawyers, players, agents, victims, witnesses, and coaches. What emerges is a disturbing and appalling picture of men who live above the law.A seminal and important work, Out of Bounds will forever change how we look at the NBA and its stars' lives of excess and privilege.

    . . . Put this one on your must-have list if you have software, love software, hate programmers, or even ARE a programmer, because Mr. Platt (who teaches programming) has set out to puncture the bloated egos of all those who think that just because they can write a program, they can make it easy to use. . . . This book is funny, but it is also an important wake-up call for software companies that want to reduce the size of their customer support bills. If you were ever stuck for an answer to the question, 'Why do good programmers make such awful software?' this book holds the answer."--John McCormick, Locksmith columnist, TechRepublic.com "I must say first, I don't get many computing manuscripts that make me laugh out loud. Between the laughs, Dave Platt delivers some very interesting insight and perspective, all in a lucid and engaging style. I don't get much of that either!"--Henry Leitner, assistant dean for information technology andsenior lecturer on computer science, Harvard University "A riotous book for all of us downtrodden computer users, written in language that we understand."--Stacy Baratelli, author's barber "David's unique take on the problems that bedevil software creation made me think about the process in new ways. If you care about the quality of the software you create or use, read this book."--Dave Chappell, principal, Chappell & Associates "I began to read it in my office but stopped before I reached the bottom of the first page. I couldn't keep a grin off my face! I'll enjoy it after I go back home and find a safe place to read."--Tsukasa Makino, IT manager "David explains, in terms that my mother-in-law can understand, why the software we use today can be so frustrating, even dangerous at times, and gives us some real ideas on what we can do about it."--Jim Brosseau, Clarrus Consulting Group, Inc. A Book for Anyone Who Uses a Computer Today...and Just Wants to Scream! Today's software sucks. There's no other good way to say it. It's unsafe, allowing criminal programs to creep through the Internet wires into our very bedrooms. It's unreliable, crashing when we need it most, wiping out hours or days of work with no way to get it back. And it's hard to use, requiring large amounts of head-banging to figure out the simplest operations.It's no secret that software sucks. You know that from personal experience, whether you use computers for work or personal tasks. In this book, programming insider David Platt explains why that's the case and, more importantly, why it doesn't have to be that way. And he explains it in plain, jargon-free English that's a joy to read, using real-world examples with which you're already familiar. In the end, he suggests what you, as a typical user, without a technical background, can do about this sad state of our software--how you, as an informed consumer, don't have to take the abuse that bad software dishes out.As you might expect from the book's title, Dave's expose is laced with humor--sometimes outrageous, but always dead on. You'll laugh out loud as you recall incidents with your own software that made you cry. You'll slap your thigh with the same hand that so often pounded your computer desk and wished it was a bad programmer's face. But Dave hasn't written this book just for laughs. He's written it to give long-overdue voice to your own discovery--that software does, indeed, suck, but it shouldn't.

    The women he picked up never came back...His Methods: Rape and Torture For years, police built a long list of missing prostitutes, women at the edge of society. Some people claimed there was a serial killer. One detective lost his job for saying so. But investigators didn't have a single body...until someone found a skull sawed in half...The Pig Farm MurdersOn land that had made his family millions, on a squalid pig farm near a school, a condo development and a Starbucks, Robert Pickton ran a house of horrors for decades. Friends, neighbors and community leaders came and went, while Pickton committed debauchery, torture, and bloodletting rivaling the worst on record. What he did to his victims was unspeakable. What he did to the bodies was unimaginable. How he got away with it is the most shocking crime of all...