In fact, the West Indies cricket legend has broken every batting record in the book: most runs and sixes in a career, most hundreds, most man-of-the-match awards . . . He is untouchable. Off the pitch he's no less notorious—known for his excessive partying, he will regularly pull an all-nighter, eat his trademark pancake breakfast, and then play another record innings. Now the man known and loved for his supersize bats, huge frame, and even bigger smile opens up his world. Funny, riveting, outrageous . . . welcome to the Six Machine, the big-hitting cricket legend's funny, outrageous memoir.

    Why run out of bounds and die easy? Make that linebacker pay. It carries into all facets of your life. It's okay to lose, to die, but don't die without trying, without giving it your best." His legacy is towering. Walter Payton—the man they called Sweetness, for the way he ran—remains the most prolific running back in the history of the National Football League, the star of the Chicago Bears' only Super Bowl Championship, eleven times voted the most popular sports figure in Chicago's history. Off the field, he was a devoted father whose charitable foundation benefited tens of thousands of children each year, and who—faced with terminal liver disease—refused to use his celebrity to gain a preferential position for organ donation. Walter Payton was not just a football hero; he was America's hero.        Never Die Easy is Walter Payton's autobiography, told from the heart. Growing up poor in Mississippi, he took up football to get girls' attention, and went on to become a Black College All-American at tiny Jackson State (during which time he was also a finalist in a Soul Train dance contest). Drafted by the Bears in 1975, he predicted that he would last only five years but went on to play thirteen extraordinary seasons, a career earning him regular acknowledgment as one of the greatest players in the history of professional football. And when his playing days were over, he approached business and charity endeavors with the same determination and success he had brought to the football field, always putting first his devotion to friends and family. His ultimate battle with illness truly proved him the champion he always had been and prompted a staggering outpouring of love and support from hundreds of thousands of friends and admirers.        Written with veteran journalist and author Don Yaeger in the last weeks of Walter Payton's life, Never Die Easy presents Walter's singular voice—warm, plainspoken, funny, self-aware—along with the voices of the friends, family, teammates, and business associates who knew him best at all stages of his life, including his wife, Connie, and their children, Brittney and Jarrett; his teammate and friend Matt Suhey; former Bears head coach Mike Ditka; and many, many others.         Walter made Don Yaeger promise that his book would be "inspirational and leave people with some kind of lesson . . . and make sure you spell all the words right." Never Die Easy keeps all those promises.

    Three- time Pro Bowl tight end Chad Lewis says

    

    A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    The University of Michigan's football legend Bo Schembechler recalls his career, from his early years at Michigan to his retirement and position with the Detroit Tigers, along with his views on football scandals.

    Born with a natural genius for the game, Botham began breaking records with bat and ball from a young age and soon became the man English cricket expected most from. After a troubled period as captain, Botham rose once again to become a national hero with his display in the Miracle Ashes of 1981. But, with his confrontational nature and wild streak, he began regularly making the wrong kind of headlines. With accusations of drink and drugs, affairs and ball-tampering, he became hounded by the tabloid pack, never sure whether they wanted him to triumph or implode. Now a knight and just as famous for his tireless charity work, Beefy gives us the definitive story of his never-dull life and times in his own no-nonsense words.

    Remembered for his celebrity lifestyle and playboy antics as much as for his on-court tantrums and disqualifications, this is his colourful life story.

    Hendry retired in 2012 with a record-breaking seven World Champion titles under his belt, a record that remains to this day. He's now ready to tell his life story for the first time - from a childhood spent climbing the ranks of the sport, through the highs of the '90s and lows of the 2000s, to his life now as a sports pundit and commentator.With an insight into the world of the man behind the cue, and what made him such a top-class player, this is the definitive autobiography of the legend that is Stephen Hendry.

    It tells the tale of a young man who has succeeded in his chosen profession through an ardent faith in the three 'D's of dedication, discipline and determination.The biography reconstructs the incidents and events that have contributed to making Rahul Dravid one of the greatest cricketers to have played the game, and an epitome of grace, humility and commitment to his team's cause. It is a tribute to a role model who refused to rest on his laurels, and remained as intense in his quest for perfection as he was when he started out.Rahul Dravid's moments of triumph are described, as also are his trials and tribulations. The book narrates the epic battle, one that he eventually won, to break free of the stereotypes that haunted him in his early years at the international level. His efforts to emerge from the intimidating shadows cast by his teammates and contemporaries are illustrated in great detail. This book highlights the physical, mental and of course, technical attributes that have elevated Rahul to legendary status.In this honest endeavour to recount the story of Rahul Dravid, the author is assisted by reminiscences for this mentors, seniors, teammates and even opponents, all of whom witnessed the making of a cricketing legend form close quarters. Then, there are the photographs, some of the best ever, which showcase, quite literally, the genius of one of the India's all-time greats.

    The story of one of Liverpool’s greatest soccer goal scorers, from his beginnings as a rough-edged Welsh teenager thrust into the ranks of an already great team, to how he learned to grow as a player and a man.

    Counting his two US Amateur Championships, Nicklaus was the winner of twenty major championships and more than one hundred professional tournaments around the world. He was named "Golfer of the Century" in 1988 by the PGA. Jack Nicklaus: My Story, now with a new afterword, is Jack Nicklaus's compelling, personal account of his legendary majors triumphs, along with many other competition highlights -- and some lowlights, too -- of one of the greatest sports careers of all time. Revealed with the unfailing candor and intensity that are his most distinctive personality traits, here is the Jack Nicklaus his legions of admirers, and even some of those close to him, have never known.

     In the 1970s, the city of Pittsburgh was in need of heroes. In that decade the steel industry, long the lifeblood of the city, went into massive decline, putting 150,000 steelworkers out of work. And then the unthinkable happened: The Pittsburgh Steelers, perennial also-rans in the NFL, rose up to become the most feared team in the league, dominating opponents with their famed "Steel Curtain" defense, winning four Super Bowls in six years, and lifting the spirits of a city on the brink. In "The Ones Who Hit the Hardest," Chad Millman and Shawn Coyne trace the rise of the Steelers amidst the backdrop of the fading city they fought for, bringing to life characters such as: Art Rooney, the owner of the team so beloved by Pittsburgh that he was known simply as "The Chief"; Chuck Noll, the headstrong coach who used the ethos of steelworkers to motivate his players; Terry Bradshaw, the strong-armed and underestimated QB; Joe Green, the defensive tackle whose fighting nature lifted the franchise; and Jack Lambert, the linebacker whose snarling, toothless grin embodied the Pittsburgh defense. Every story needs a villain, and in this one it's played by the Dallas Cowboys. As Pittsburgh rusted, the new and glittering metropolis of Dallas, rich from the capital infusion of oil revenue, signaled the future of America. Indeed, the town brimmed with such confidence that the Cowboys felt comfortable nicknaming themselves "America's Team." Throughout the 1970s, the teams jostled for control of the NFL-the Cowboys doing it with finesse and the Steelers doing it with brawn-culminating in Super Bowl XIII in 1979, when the aging Steelers attempted to hold off the Cowboys one last time. Thoroughly researched and grippingly written, "The Ones Who Hit the Hardest" is a stirring tribute to a city, a team, and an era.

          Tony Adams was a charismatic figure on the football field, a true leader for Arsenal and England. He won league titles in three separate decades, and after the Gunners moved to their new stadium at the Emirates, it was fitting that a statue of him was erected outside to celebrate his extraordinary career. But, for much of that time, he was also drinking heavily and eventually admitted in his book Addicted that he was an alcoholic. Now, in that book’s stunning successor Sober, Adams reveals what happened next. He discusses the impact that Arsene Wenger had when he arrived at Arsenal in 1996, and how the manager’s new methods helped extend his career and brought new success to the club. Always a great thinker on the game, Adams moved into coaching and management on retirement, playing a key role in Portsmouth’s famous FA Cup triumph in 2008, and taking on new challenges in the Netherlands, Azerbaijan, China and now Spain to broaden his perspective. He movingly explains the struggles he’s faced to stay sober for twenty years and why he set up Sporting Chance, the charity which provides treatment and support for sports stars suffering from addictions. He gives his incisive thoughts on England’s continued failings in major tournaments and assesses why Arsenal have struggled to repeat the title-winning formula of his own time there.Sober is a truly inspirational memoir from someone who has battled with his demons, but has continued to take things on, one day at a time.

    This Hockey Dad, Bob McKenzie, is not afraid to look into the mirror and candidly assess and reveal his own strengths and weaknesses. He has anecdotes that will make you laugh, stories that will bring a tear to your eye, and insights into this minor hockey world that can only come from having lived through the highs and the lows and everything in between with two boys who grew up in an environment where minor hockey was their epicenter. Michael is now a 22-year-old entering his junior year playing NCAA hockey on scholarship, one step away from the professional ranks. Shawn, now 19, had his competitive minor hockey life cut drastically short at age 14 because of complications from multiple concussions. While Michael has attempted to, and continues to try to, scale the heights within hockey, Shawn has, at times, had to navigate the depths. Their deeply personal stories, and how their father dealt with them (sometimes well, sometimes not so well), are a compelling look into the world of minor hockey--a major Canadian passion. From hysterically funny anecdotes, to debates on numerous hockey issues, praise and criticism for the system, and personal reflections on the game, this book is an insightful, irreverent, and moving look at a slice of hockey culture that is not so much a recreation as it is a way of life.