Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

    ‘Sully’ Sullenberger—the pilot who miraculously landed a crippled US Airways Flight 1549 in New York’s Hudson River, saving the lives of all 155 passengers and crew.On January 15, 2009, the world witnessed a remarkable emergency landing when Captain "Sully" Sullenberger skillfully glided US Airways Flight 1549 onto the Hudson River, saving the lives of all 155 passengers and crew. His cool actions not only averted tragedy but made him a hero and an inspiration worldwide. His story is now a major motion picture from director / producer Clint Eastwood and stars Tom Hanks, Laura Linney and Aaron Eckhart.Sully's story is one of dedication, hope, and preparedness, revealing the important lessons he learned through his life, in his military service, and in his work as an airline pilot. It reminds us all that, even in these days of conflict, tragedy and uncertainty, there are values still worth fighting for—that life's challenges can be met if we're ready for them.

    But, as his memoir, "Married to Laughter," reveals, Jerry Stiller has had a lifelong love affair with entertainment. Growing up during the Depression in Brooklyn and on Manhattan's Lower East Side, Jerry Stiller discovered the power of comedy when, as a child, he saw Eddie Cantor transform an audience. Jerry's father often took him to vaudeville performances, where Jerry decided that he, too, wanted to make people laugh. He studied drama at Syracuse University, where a charismatic professor inspired Jerry to believe that he could achieve his dream and become a successful actor. After Syracuse, Jerry returned to New York to begin a life in the theater.Jerry soon met Anne Meara. Even before he fell in love with her, he knew she was a remarkable person. At first they encouraged each other in their separate performances, but eventually they began doing a comedy act in the coffeehouses of New York's Greenwich Village. They created a brilliantly successful act with two characters who were exaggerated versions of themselves. Before long, they were regulars on "The Ed Sullivan Show," the most popular television program of the day. Stiller and Meara was a smash hit.But Jerry's first love has always been the theater, and he writes with fondness and charm about his nearly fifty years in show business -- from summer stock to the early days of Joe Papp's pioneering Shakespeare in the Park, from his Broadway performance in "Hurlyburly" to his roles in such films as "The Taking of Pelham One Two Three, The Ritz,Seize the Day," and "Hairspray." He describes the genesis of the hugely successful Blue Nun radio commercials that he and Anne recorded, the first of many award-winning advertisements they would make together.Jerry takes us inside his life offstage, describing with great candor his personal and professional neuroses, including some unusual experiences in therapy. He recounts hilarious stories about the Stiller family and tells wonderful tales about such friends and colleagues as Walter Matthau, Colleen Dewhurst, Mike Nichols, F. Murray Abraham, and Henny Youngman.But most of all, he describes life with Anne, showing us his admiration for her as a performer and describing how she gave him the insight into acting that he'd long sought."Married to Laughter" is a great love story about two people who found their place in show business without ever losing sight of each other.

    After making million in mobile phones he decided to buy his boyhood club, Crystal Palace. At 31, he became the youngest chairman ever. He was also the most outspoken, announcing at his first Palace press conference: 'I don't give a **** about football protocol.' Football is a notoriously murky world: overpriced players, dodgy transfers, top-level corruption. Of course, the establishment always closes rank and those at the top stay quiet. But Jordan doesn't do quiet. And now, for the first time, he lifts the lid on what really goes on behind the scenes in football. With his year-round tan Jordan may be a 'marmite' figure, but love him or hate him his story is a revelation. Every fan dreams of owning their own club. As a boy Simon would break into the Palace grounds, where his dad once played, for a kick-about with his brother. And Simon's love for Palace remains undimmed to this day. But his owner's tale is a hair-raising story of desire and whimsy, success and disaster. It's a reminder to any fan -- be careful what you wish for.

    Now a superstar striker for Tottenham Hotspur and England, his hard work and determination have paid off. Kane is the amazing story of how the boy from North London became the Premier League's most lethal goalscorer.Ultimate Football Heroes is a series of biographies telling the life-stories of the biggest and best footballers in the world and their incredible journeys from childhood fan to super-star professional player. Written in fast-paced, action-packed style these books are perfect for all the family to collect and share.

    In Fifty Places to Dive Before You Die Chris Santella has invited diving experts from around the world to share some of their favorite destinations, so ardent divers can experience these underwater wonders for themselves—either on location in their SCUBA gear, or at home in their armchair. The fifth in Santella’s bestselling “Fifty Places” series, the book takes divers from hot-spot destinations like Raja Ampat (off the coast of West Guinea) to old Caribbean favorites like Grand Cayman Isles. Readers will swim among whale sharks off Myanmar, befriend wolf eels off the coast of Maine, and marvel at the giant mola mola of Lembognan, Indonesia. These wonderful creatures—plus the brilliant coral reefs that often provide their backdrop—are captured in 40 gorgeous color photos from the world’s greatest underwater photographers. And for readers who want to travel to these breathtaking locales, Santella provides complete “If You Go” suggestions to help you plan your trip.

    Readers who enjoyed Too Much Tuscan Sun will welcome this second book, which includes even more episodes from the author’s life growing up as a Chiantigiano.

    The collection exhibits the madness that engulfs those who descend into cycling obsession, celebrating the average cyclist living in a world defined by the pros. The writings range from fanciful musings concerning the Tao of singlespeeding to lengthy descriptions of end-to-end rides in Britain and Ireland. Mountain biking, road cycling, classic alpine climbs and all sorts of other cycling events are chronicled along the way. Each is written in a lighthearted style designed to bring the reader into the author’s world which is often littered with incident and humour. Within the pages the reader will find a loose ticklist of events to ride, bikes to own and challenges to take on. Each described in the author’s own inimitable style. This latest version comes with added "much better proofreading than last published edition" About the Author Dave Barter is a British cyclist. Excellent we’ve got that out of the way. A non-cycling author of a series of bicycle based reflections would have a hint of incongruity about it. He likes to think of himself as an all rounder having tried many two wheeled disciplines and fallen off most of them. In 2001 he chucked in his job and went cycling. In 2010 he did exactly the same thing again. In between times he’s written a few articles about cycling and a few of them have even made it into print. Dave was born in Ely Hospital in 1966 after his Dad raced floodwater to get his Mum to the ward before the river Ouse burst. This explains why he is always in a rush. Dave lives in deepest Wiltshire with his wife Helen and his children Jake and Holly. Wembley the cat used to reside within the family as well but sadly snuffed it a few years ago. Dave’s fiscal profession is Information Technology. He writes articles to fund bike parts and is currently attempting to finish a number of books. Once he has read them, he’ll turn his attention to his half completed writing projects. Like all good IT practitioners he rarely finishes anything. Obsessive Compulsive Cycling Disorder is the rare exception. Dave has recently published a road cycling route guide to the UK. Great British British Rides is also available from Amazon in paperback format.

    Marcus Gray furnishes thumbnail sketches of each member, as well as chapters on the band's recording history, politics, album packaging, and regional accent. The author is also fearless enough to venture into the black hole of Michael Stipe's lyrics. He doesn't, to be sure, make sense of Stipe's associative rambles, and the singer himself lets Gray off the hook by confessing that "three-quarters of my lyrics probably come from overheard conversations. I steal a lot, basically. Someone will say something really interesting, and I'll write it down." Okay. But we'd still like to know what a moral kiosk is.

    Before sisters Sue and Linda inherit a village house in the hills they have little interest in Spain, but on travelling out to see their new possession they begin to warm to the idea of spending time there with their husbands Paul and Bill. After an enjoyable summer holiday the prospect of living in the village becomes irresistible and this book describes their transition from visitors to residents and the diverse selection of people they meet along the way. This amusing and informative memoir is an ideal read for those interested in the possibilities of expat life in rural Spain.

    From just about surviving the equivalent of 30 car crashes a game and crooning Adele for team spirit, to extensive field notes on the smell of the Scrum and the fine art of on-pitch relief. Then there's rugby's secret naked wrestling scene and how it was exposed.In my world, you never know how the ball will bounce...

    Mearns has discovered some of the world’s most fascinating and elusive shipwrecks. From the mighty battleship HMS Hood (sunk in a pyrrhic duel with the Bismarck) to solving the mystery of HMAS Sydney, to the crumbling wooden skeletons of Vasco da Gama’s sixteenth century fleet, Mearns has searched for and found dozens of sunken vessels in every ocean of the world.The Shipwreck Hunter chronicles his most intriguing finds. It describes the extraordinary techniques used, the detailed research and mid-ocean stamina (and courage) required to find a wreck thousands of feet beneath the sea, as well as the moving human stories that lie behind each of these oceanic tragedies. Combining the adventuring derringdo of Indiana Jones with the precision of a scientist, The Shipwreck Hunter opens an illuminating porthole into the shadowy depths of the ocean.

    She was going nowhere until her father offered her a challenge. He would offer her either a college education or a twenty-six-foot sloop in which she had to sail around the world alone. She chose the boat and for two years it was her home, as she negotiated weather, illness, fear, and ultimately, a spiritual quest that brought her home to herself....From the Paperback edition.

    In 1913, explorer Vilhjalmur Stefansson hired William McKinlay to join the crew of the Karluk, the leading ship of his new Arctic expedition. Stefansson's mission was to chart the waters north of Alaska; yet the Karluk's crew was untrained, the ship was ill-suited to the icy conditions, and almost at once the Karluk was crushed-at which point Stefansson abandoned his crew to continue his journey on another ship. This is the only firsthand account of what followed: a nightmare struggle in which half the crew perished, one was mysteriously shot, and the rest were near death by the time of their rescue twelve months later.Written some sixty years after the fact, and drawing extensively on his own daily log, McKinlay's narrative of this doomed expedition is rendered with remarkable clarity of recollection, and with a combination of horror and a level of self-possession that, to modern eyes, may seem incredible. Like most of his companions, McKinlay was inexperienced, without a day's training in the skills essential to survival in the Arctic. Yet he and many of his fellow crewmen, with the help of an Eskimo family accustomed to such conditions, survived a year under the harshest of conditions, enduring 80-mile-per-hour gales and temperatures well below zero with only the barest of provisions and almost no hope of contact with civilization.Nearly a century later, this remains one of the most compelling survival stories ever written-an extraordinary testament to man's overpowering will to live.

    The odds of surviving his type of cancer were one in five; the odds of dying on Everest are one in sixty.But just as he reaches Base Camp in April 2015, the giant earthquake in Nepal sets off an avalanche that will kill 21 . Jules is within touching distance of his life's ambition and is now faced with an agonising choice about his next move.Aftershock is a heart-stopping eyewitness account of the deadliest day in history on the world's most iconic mountain. It is also an exploration of the choices we make in life, and throws up difficult questions about how logic and compassion can be affected by altitude and extreme stress.